Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Weekend Actuals (Domestic) Fri, Jul. 24 - Sun, Jul. 26

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1G-Force$31,707,145--3,697--$8,576$31,707,1451Disney
2Harry Potter and the Half-Blood Prince$29,461,721-62%4,3250$6,812$221,295,2272Warner Bros.
3The Ugly Truth$27,605,445--2,882--$9,579$27,605,4451Sony / Columbia
4Orphan$12,871,913--2,750--$4,681$12,871,9131Warner Bros.
5Ice Age: Dawn of the Dinosaurs$8,408,159-52%3,300-517$2,548$171,498,0904Fox
6Transformers: Revenge of the Fallen$8,125,334-41%3,237-620$2,510$379,218,1005Paramount / DreamWorks
7The Hangover$6,461,359-21%2,285-382$2,828$247,081,2068Warner Bros.
8The Proposal$6,379,405-23%2,779-264$2,296$140,045,4756Disney
9Public Enemies$4,352,462-44%2,291-827$1,900$88,281,0424Universal
10BrĂ¼no$2,832,898-66%1,895-864$1,495$56,631,9683Universal