Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Aug. 7 - Sun, Aug. 9

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1G.I. Joe: The Rise of Cobra$54,713,171--4,007--$13,654$54,713,1711Paramount
2Julie & Julia$20,028,772--2,354--$8,508$20,028,7721Sony / Columbia
3G-Force$9,870,531-44%3,482-215$2,835$86,183,1993Disney
4Harry Potter and the Half-Blood Prince$8,926,888-50%3,455-938$2,584$273,848,6724Warner Bros.
5Funny People$7,984,709-65%3,0081$2,654$40,538,3412Universal
6The Ugly Truth$6,749,390-49%2,97593$2,269$68,836,8743Sony / Columbia
7A Perfect Getaway$5,948,675--2,159--$2,755$5,948,6751Universal / Rogue
8Aliens in the Attic$4,021,843-50%3,1082$1,294$16,313,1182Fox
9Orphan$3,674,511-51%2,270-480$1,619$34,769,3403Warner Bros.
10The Hangover$3,368,820-35%1,690-381$1,993$261,988,62110Warner Bros.