Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Weekend Actuals (Domestic) Fri, Aug. 14 - Sun, Aug. 16

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1District 9$37,354,590--3,049--$12,251$37,354,5901Sony / TriStar
2G.I. Joe: The Rise of Cobra$22,324,146-59%4,0070$5,571$98,576,0192Paramount
3The Time Traveler's Wife$18,623,154--2,988--$6,233$18,623,1541Warner Bros. / New Line
4Julie & Julia$12,057,640-40%2,3540$5,122$43,344,4892Sony / Columbia
5G-Force$6,917,460-30%3,065-417$2,257$99,057,9004Disney
6The Goods: Live Hard, Sell Hard$5,641,411--1,838--$3,069$5,641,4111Paramount Vantage
7Harry Potter and the Half-Blood Prince$5,142,035-42%2,771-684$1,856$283,880,2135Warner Bros.
8The Ugly Truth$4,447,439-34%2,733-242$1,627$77,447,4824Sony / Columbia
9Funny People$3,009,864-62%2,584-424$1,165$47,910,3823Universal
10(500) Days of Summer$2,967,853-21%1,048231$2,832$17,897,5325Fox Searchlight