Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Oct. 30 - Sun, Nov. 1

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Michael Jackson's This Is It$23,232,895--3,481--$6,674$34,440,9081Sony / Columbia
2Paranormal Activity$16,385,784-22%2,404459$6,816$84,625,6793Paramount
3Law Abiding Citizen$7,404,078-40%2,764-126$2,679$51,481,6623Overture
4Couples Retreat$6,460,898-39%3,026-48$2,135$87,027,6554Universal
5Where the Wild Things Are$5,931,339-58%3,645-90$1,627$62,652,5073Warner Bros.
6Saw VI$5,270,957-63%3,0360$1,736$22,532,8912Lionsgate
7Astro Boy$3,460,433-48%3,0206$1,146$11,316,9402Summit
8The Stepfather (2009)$3,208,526-49%2,346-388$1,368$24,555,6863Sony / Screen Gems
9Cirque du Freak: The Vampire's Assistant$3,097,771-51%2,7540$1,125$10,808,2172Universal
10Amelia$3,034,538-22%1,070250$2,836$8,340,5082Fox Searchlight