Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Weekend Actuals (Domestic) Fri, Dec. 18 - Sun, Dec. 20

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Avatar$77,025,481--3,452--$22,313$77,025,4811Fox
2The Princess and the Frog$12,185,949-50%3,47541$3,507$44,716,3582Disney
3The Blind Side$10,021,280-33%3,40719$2,941$164,726,3785Warner Bros.
4Did You Hear About the Morgans?$6,616,571--2,718--$2,434$6,616,5711Sony / Columbia
5The Twilight Saga: New Moon$4,407,598-45%3,035-600$1,452$274,597,4435Summit
6Invictus$4,203,171-51%2,1250$1,978$15,877,9562Warner Bros.
7Disney's A Christmas Carol$3,443,464-50%2,070-332$1,664$130,814,8467Disney
8Brothers (2009)$2,889,121-42%2,009-79$1,438$22,349,8623Lionsgate
9Old Dogs$2,340,575-47%2,630-460$890$43,625,3794Disney
102012$2,204,688-49%2,242-596$983$159,028,8866Sony / Columbia