Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Jan. 1 - Sun, Jan. 3

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Avatar$68,490,688-9%3,4615$19,789$352,475,7643Fox
2Sherlock Holmes$36,612,481-41%3,6260$10,097$138,715,4372Warner Bros.
3Alvin and the Chipmunks: The Squeakquel$35,189,653-28%3,74747$9,391$156,072,5662Fox
4It's Complicated$18,802,965-15%2,89710$6,490$59,178,8402Universal
5The Blind Side$11,912,7494%2,926160$4,071$208,316,0907Warner Bros.
6Up in the Air$10,720,052-5%1,8950$5,657$44,386,9295Paramount
7The Princess and the Frog$9,824,3119%3,328-147$2,952$85,894,1174Disney
8Did You Hear About the Morgans?$4,932,338-1%2,7180$1,815$25,349,6463Sony / Columbia
9Invictus$3,909,312-3%2,17010$1,802$30,533,9894Warner Bros.
10Nine$3,901,203-28%1,4120$2,763$13,697,2683The Weinstein Company