Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Weekend Actuals (Domestic) Fri, Jan. 15 - Sun, Jan. 17

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Avatar$42,785,612-15%3,285-137$13,025$493,613,4835Fox
2The Book of Eli$32,789,494--3,111--$10,540$32,789,4941Warner Bros.
3The Lovely Bones$17,005,13343987%2,5632560$6,635$17,471,7756Paramount / DreamWorks
4Alvin and the Chipmunks: The Squeakquel$11,619,949-30%3,296-345$3,525$192,867,4234Fox
5Sherlock Holmes$9,889,154-40%3,173-453$3,117$180,082,5544Warner Bros.
6The Spy Next Door$9,726,056--2,924--$3,326$9,726,0561Lionsgate
7It's Complicated$8,112,555-26%2,670-285$3,038$88,664,3804Universal
8Leap Year (2010)$5,928,510-36%2,5121$2,360$17,629,6802Universal
9The Blind Side$5,557,274-26%2,408-472$2,308$226,606,5629Warner Bros.
10Up in the Air$5,445,379-24%2,107-111$2,584$62,830,0617Paramount