Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.4 million.

Weekend Actuals (Domestic) Fri, Mar. 5 - Sun, Mar. 7

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Alice in Wonderland (2010)$116,101,023--3,728--$31,143$116,101,0231Disney
2Brooklyn's Finest$13,350,299--1,936--$6,896$13,350,2991Overture
3Shutter Island$13,225,411-42%3,178-5831$4,162$95,750,0053Paramount
4Cop Out$9,289,311-49%3,1500$2,949$32,504,6102Warner Bros.
5Avatar$8,118,102-41%2,163-293$3,753$720,968,31012Fox
6The Crazies$7,078,851-56%2,4792$2,856$27,472,1642Overture
7Percy Jackson and the Olympians: The Lightning Thief$5,124,623-47%2,994-308$1,712$78,057,7494Fox
8Valentine's Day$4,154,110-54%3,040-538$1,366$106,303,8704Warner Bros. / New Line
9Crazy Heart$3,312,59135%1,274126$2,600$29,531,58312Fox Searchlight
10Dear John$2,782,079-42%2,496-510$1,115$76,626,0865Sony / Screen Gems