Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, May. 7 - Sun, May. 9

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Iron Man 2$128,122,480--4,380--$29,252$128,122,4801Paramount
2A Nightmare on Elm Street (2010)$9,119,000-72%3,3320$2,737$48,480,0002Warner Bros. / New Line
3How to Train Your Dragon$6,680,374-37%4,380954$1,525$201,013,8677Paramount / DreamWorks
4Date Night$5,448,257-28%2,734-359$1,993$81,002,7255Fox
5The Back-up Plan$5,033,471-31%3,003-277$1,676$30,103,9403CBS Films
6Furry Vengeance$4,478,107-32%3,0025$1,492$12,100,0642Summit
7Clash of the Titans (2010)$2,503,000-57%2,157-580$1,160$158,006,0006Warner Bros.
8Death at a Funeral (2010)$2,308,743-44%1,706-565$1,353$38,531,9244Sony / Screen Gems
9The Losers$1,847,000-69%2,450-486$754$21,497,0003Warner Bros.
10Oceans$1,605,936-37%1,23222$1,304$16,131,5843Disneynature
11Kick-Ass$1,504,959-67%1,759-783$856$45,281,1054Lionsgate
12The Last Song$1,173,148-48%1,303-973$900$60,341,0336Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Babies$2,161,460--534--$4,048$2,161,4601Focus
2Alice in Wonderland (2010)$712,721-52%582-468$1,225$330,857,94910Disney
3City Island$609,264-17%247-22$2,467$2,943,7978Anchor Bay
4Hot Tub Time Machine$532,000-53%802-310$663$48,598,0007MGM
5The Girl with the Dragon Tattoo (2009)$490,590-4%187-12$2,623$7,790,1818Music Box
6Diary of a Wimpy Kid$449,913-54%625-541$720$61,502,2218Fox
7Tyler Perry's Why Did I Get Married Too?$436,980-46%404-323$1,082$59,391,5046Lionsgate
8Avatar$425,085-33%328-59$1,296$747,946,41521Fox
9The Bounty Hunter$400,092-53%462-429$866$64,696,0848Sony / Columbia
10Shutter Island$270,30751%189-61$1,430$126,876,23812Paramount
11She's Out of My League$261,41183%26118$1,002$31,284,0809Paramount
12The Ghost Writer$238,728-32%231-105$1,033$14,880,45112Summit
13Percy Jackson and the Olympians: The Lightning Thief$135,089-32%221-44$611$88,186,89713Fox
14The Tooth Fairy$118,750-26%160-26$742$59,713,57616Fox
15Greenberg$82,997-40%114-29$728$4,063,3978Focus
16Our Family Wedding$78,86819%11921$663$19,996,6809Fox Searchlight
17The Crazies$67,000-49%149-48$450$39,018,00011Overture
18Letters to God$59,000-51%112-87$527$2,747,0005Vivendi
19Brooklyn's Finest$31,000-47%113-33$274$27,122,00010Overture

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Secret in Their Eyes (2010)$384,19114%4-41$96,048$1,573,0194Sony Pictures Classics
2Hubble 3D$292,000-16%48-1$6,083$5,112,0008Warner Bros. / IMAX
3Please Give$241,158104%2621$9,275$403,5142Sony Pictures Classics
4Exit Through the Gift Shop$191,9893%3111$6,193$932,4974Producers Distribution Agency
5Harry Brown$144,548-17%4324$3,362$385,8682Samuel Goldwyn
6La Mission$71,000-24%41-6$1,732$612,0005Screen Media
7The Joneses$53,730-61%68-55$790$1,346,1144Roadside Attractions
8Chloe$46,735-11%53-15$882$2,929,1277Sony Pictures Classics
9Under the Sea 3D$45,0005%14-2$3,214$21,877,00065Warner Bros. / IMAX
10Mother and Child$43,040--4--$10,760$43,0401Sony Pictures Classics
11Cop Out$43,000-62%91-50$473$44,830,00011Warner Bros.
12Mid-August Lunch (Pranzo di Ferragosto)$41,2024%220$1,873$350,1908Zeitgeist
13The Human Centipede (First Sequence)$37,478202%1716$2,205$56,8792IFC
14Crazy Heart$37,025-43%75-43$494$39,397,06521Fox Searchlight
15The Runaways$34,226-58%65-57$527$3,487,6908Apparition
16Casino Jack and the United States of Money$28,234--9--$3,137$28,2341Magnolia
17The Book of Eli$25,000-36%61-16$410$94,823,00017Warner Bros.
18The Square (2010)$24,667-42%17-7$1,451$217,6565Apparition
19Remember Me$23,818-46%76-42$313$19,057,0249Summit
20Broken Embraces$23,78520%328$743$4,961,15125Sony Classics
21Metropolis (1927) (2010 re-issue)$19,978--2--$9,989$19,9781Kino International
22Vincere$19,048-40%27-3$705$532,6308IFC
23The City of Your Final Destination$19,000-60%20-5$950$224,0004Screen Media Films
24Magnificent Desolation$19,00012%30$6,333$32,814,000242IMAX
25A Prophet (Un proph├Ęte)$18,619-48%11-41$1,693$2,000,84911Sony Classics
26The Secret of Kells$16,784-32%22-14$763$429,74210GKIDS
27Multiple Sarcasms$16,025--15--$1,068$16,0251New Films International
28The Good, the Bad, the Weird$15,393-9%105$1,539$47,2935IFC
29The Last Station$15,312-39%3418$450$6,569,23817Sony Pictures Classics
30The Art of the Steal (2010)$12,019-31%0-31--$512,27011IFC Films
31North Face (Nordwand)$12,000-48%24-10$500$680,00015Music Box Films
32Deep Sea 3D$10,962-16%30$3,654$43,245,232219Warner Bros. / IMAX
33Madeo (Mother)$10,808-29%20-5$540$498,16050Magnolia
34OSS 117: Lost in Rio$10,000--3--$3,333$10,00056Music Box
35The Blind Side$9,800-51%25-21$392$255,945,00025Warner Bros.
36Ajami$7,743-37%10-5$774$568,18934Kino International
37The Little Traitor$7,600-31%4-2$1,900$291,00022Westchester Films
38The Yellow Handkerchief$7,230--8--$904$311,46711Samuel Goldwyn Films
39The Most Dangerous Man in America: Daniel Ellsberg and the Pentagon Papers$7,200-45%90$800$423,00015First Run Features
40The Eclipse$6,355-28%6-3$1,059$101,7687Magnolia
41Sea Monsters: A Prehistoric Adventure$6,000-14%60$1,000$23,145,000136National Geographic
42The Oath$5,760--1--$5,760$5,7601Zeitgeist
43Alvin and the Chipmunks: The Squeakquel$5,600-57%26-17$215$219,607,00020Fox
44No One Knows About Persian Cats$4,707-46%72$672$45,2434IFC
45Sweetgrass$4,510--6--$752$144,32733Cinema Guild
46The Messenger$4,222-8%72$603$1,108,68426Oscilloscope
47The Girl on the Train (2010)$4,118-69%5-4$824$190,43616Strand Releasing
48A Town Called Panic$3,33722%30$1,112$154,32321Zeitgeist Films
49Terribly Happy$3,310-34%5-2$662$156,19414Oscilloscope
50The Warlords$3,127-76%6-2$521$127,1596Magnet Magnolia
51The Imaginarium of Doctor Parnassus$3,017203%7-1$431$7,682,71020Sony Pictures Classics
52Breaking Upwards$3,009-25%0-5--$73,1276IFC
53That Evening Sun$2,814-8%40$704$277,52927Freestyle
54Fish Tank$2,764-58%102$276$373,06017IFC Films
55Happiness Runs$2,674--1--$2,674$2,6741Strand
56The Good Heart$2,587-57%4-1$647$12,1652Magnolia
57The White Ribbon$2,416-74%7-12$345$2,215,90819Sony Classics
58Killing Kasztner$2,39631%20$1,198$107,85729Sky Island Films
59Mercy$2,34332%21$1,172$5,0962IFC
60When You're Strange$1,703-87%50$341$207,5435Abramorama
61October Country$1,616--2--$808$20,49913International Film Circuit
62Everyone Else$1,578--1--$1,578$42,19447Cinema Guild
63Bluebeard (Barbe Bleue)$1,315--3--$438$31,02631Strand
64The Headless Woman$806--1--$806$99,77538Strand
65Toe to Toe$762--1--$762$21,26849Strand Releasing