Grosses

'Home' a Welcome Surprise with $54.0M; 'Get Hard' Off to a Healthy $34.6M StartMarch 29, 2015 08:45 AM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected estimated first place start of $54.0 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend performance for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 68 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 24 percent stronger than the $43.64 million debut of 2013's The Croods.

Despite mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.70 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and is estimated to decline 25 percent on Sunday to gross $16.43 million. That places the film's estimated opening weekend to Friday ratio at 3.44 to 1. The film received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with an estimated $34.61 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened just below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.94 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 1.5 percent on Saturday to take in $13.14 million and is estimated to fall 35 percent on Sunday to gross $8.54 million. That places the film's estimated opening weekend to Friday ratio at 2.67 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with an estimated $22.08 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 58 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.92 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with an estimated $17.52 million. Disney's blockbuster fairy tale adaptation was down a sharp 50 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $150.02 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with an estimated fifth place take of $4.02 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.76 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with an estimated $242,152 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $60,538 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, May. 21 - Sun, May. 23

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Shrek Forever After$70,838,207--4,359--$16,251$70,838,2071Paramount / DreamWorks
2Iron Man 2$26,361,258-49%4,177-213$6,311$251,026,0613Paramount
3Robin Hood$18,769,000-48%3,5052$5,355$66,166,0002Universal
4Letters to Juliet$9,006,266-33%2,9757$3,027$27,332,5072Summit
5Just Wright$4,290,431-48%1,8310$2,343$14,697,9712Fox Searchlight
6MacGruber$4,043,000--2,551--$1,585$4,043,0001Universal / Rogue
7Date Night$2,913,504-24%1,869-612$1,559$90,748,8187Fox
8A Nightmare on Elm Street (2010)$2,321,000-50%2,125-950$1,092$59,968,0004Warner Bros. / New Line
9How to Train Your Dragon$1,901,211-62%1,751-869$1,086$210,990,9189Paramount / DreamWorks
10The Back-up Plan$942,930-61%1,079-1418$874$35,919,7075CBS Films
11Furry Vengeance$531,018-76%1,369-1326$388$16,131,7844Summit

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Kites$959,329--208--$4,612$959,3291Reliance Big Cinema
2Babies$725,266-27%395-148$1,836$5,102,3953Focus
3Death at a Funeral (2010)$537,573-53%561-501$958$41,463,0306Sony / Screen Gems
4Alice in Wonderland (2010)$484,75710%4118$1,179$332,194,26612Disney
5The Secret in Their Eyes (2010)$446,54921%14138$3,167$2,692,9606Sony Pictures Classics
6City Island$423,423-4%234-19$1,810$4,191,60510Anchor Bay
7Clash of the Titans (2010)$366,000-70%412-888$888$160,965,0008Warner Bros.
8Oceans$351,178-53%524-449$670$18,524,6655Disneynature
9The Girl with the Dragon Tattoo (2009)$342,8375%1780$1,926$6,274,04410Music Box
10Kick-Ass$280,612-48%309-300$908$47,171,9506Lionsgate
11Diary of a Wimpy Kid$278,032-28%352-116$790$62,344,36510Fox
12Shutter Island$240,937-18%256-54$941$127,564,14114Paramount
13Hot Tub Time Machine$238,000-22%278-180$856$49,584,0009MGM
14The Last Song$220,028-60%357-445$616$61,641,7568Disney
15Avatar$188,505-44%167-112$1,129$748,821,66523Fox
16The Bounty Hunter$148,123-32%170-123$871$65,258,28010Sony / Columbia
17The Losers$127,000-72%185-516$686$23,082,0005Warner Bros.
18Percy Jackson and the Olympians: The Lightning Thief$90,189-27%166-43$543$88,480,61815Fox
19Tyler Perry's Why Did I Get Married Too?$68,134-60%133-148$512$59,808,1028Lionsgate
20The Tooth Fairy$53,553-35%115-17$466$59,903,07718Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hubble 3D$291,000-10%480$6,063$6,377,00010Warner Bros. / IMAX
2Please Give$236,553-5%534$4,463$1,061,5744Sony Pictures Classics
3Exit Through the Gift Shop$202,592-6%43-2$4,711$1,608,4916Producers Distribution Agency
4Harry Brown$168,07424%600$2,801$827,6734Samuel Goldwyn
5Princess Kaiulani$149,234-20%4714$3,175$426,5122Roadside Attractions
6Solitary Man$94,936--4--$23,734$94,9361Anchor Bay
7Mother and Child$82,38936%3713$2,227$231,4193Sony Pictures Classics
8The Ghost Writer$77,696-34%86-64$903$15,208,52014Summit
9La Mission$61,0009%35-1$1,743$796,0007Screen Media
10Our Family Wedding$50,862-19%84-19$606$20,165,79511Fox Searchlight
11Under the Sea 3D$42,00014%180$2,333$22,105,00067Warner Bros. / IMAX
12Holy Rollers$39,685--3--$13,228$39,68517First Independent Pictures
13Greenberg$33,918-26%47-30$722$4,216,78910Focus
14Casino Jack and the United States of Money$26,44644%198$1,392$95,6033Magnolia
15The Secret of Kells$23,710-1%23-3$1,031$496,71412GKIDS
16Metropolis (1927) (2010 re-issue)$23,028-25%40$5,757$113,8713Kino International
17Chloe$20,0877%24-5$837$2,994,6749Sony Pictures Classics
18Racing Dreams$20,048--33--$608$20,0481Hanover House
19The Human Centipede (First Sequence)$18,983-27%191$999$115,1864IFC
20Letters to God$18,000-31%39-36$462$2,823,0007Vivendi
21The Runaways$17,867-12%30-19$596$3,560,50810Apparition
22Mid-August Lunch (Pranzo di Ferragosto)$17,663-23%14-6$1,262$420,91110Zeitgeist
23Vincere$16,16275%192$851$573,32110IFC
24The City of Your Final Destination$15,000--11--$1,364$254,0006Screen Media Films
25The Square (2010)$13,642-9%12-2$1,137$262,3147Apparition
26OSS 117: Lost in Rio$12,78560%73$1,826$40,17058Music Box
27Deep Sea 3D$12,57618%20$6,288$43,291,541221Warner Bros. / IMAX
28The Joneses$11,287-57%27-29$418$1,426,5836Roadside Attractions
29Best Worst Movie$10,66230%21$5,331$31,2085Area23a
30The Father of My Children$10,414--1--$10,414$10,4141IFC Films
31A Prophet (Un proph├Ęte)$10,286-33%18-15$571$2,047,93613Sony Classics
32180┬░ South$10,269--4--$2,567$10,2691Magnolia
33The Cremaster Cycle (2010 re-issue)$9,787--1--$9,787$28,9437International Film Circuit
34Broken Embraces$9,037-51%11-9$822$5,009,11927Sony Classics
35Deadfall Trail$8,87019%52$1,774$20,6652Nocturnal Features
36Looking for Eric$8,85631%64$1,476$20,3572IFC
37Crazy Heart$8,443-55%28-22$302$39,455,07523Fox Searchlight
38Sea Monsters: A Prehistoric Adventure$7,57521%60$1,263$23,178,565138National Geographic
39Touching Home$6,700--7--$957$89,0004CFI
40Sweetgrass$6,69987%40$1,675$158,03335Cinema Guild
41The Little Traitor$6,25514%41$1,564$316,31024Westchester Films
42The Most Dangerous Man in America: Daniel Ellsberg and the Pentagon Papers$5,900--5--$1,180$438,00017First Run Features
43The Good, the Bad, the Weird$5,834-61%8-7$729$86,0037IFC
44Two in the Wave$5,676--1--$5,676$8,1001Lorber Films
45The Last Station$5,381-34%10-8$538$6,594,68119Sony Pictures Classics
46The Art of the Steal (2010)$5,347-33%12-5$446$541,02713IFC Films
47No One Knows About Persian Cats$5,309-25%126$442$64,5476IFC
48John Rabe$4,892--3--$1,631$4,8921Strand
49Lbs.$4,062--1--$4,062$27,3019Truly Indie
50Terribly Happy$4,04284%30$1,347$165,08816Oscilloscope
51Madeo (Mother)$3,955-11%9-4$439$512,75752Magnolia
52When You're Strange$3,801-24%30$1,267$229,4007Abramorama
53Daddy Longlegs$3,359-60%21$1,680$15,5772Sundance Selects
54U2 3D$2,722110%10$2,722$10,327,967122National Geographic
55Everyone Else$2,524-49%3-1$841$53,99249Cinema Guild
56After the Cup: Sons of Sakhin United$2,501--1--$2,501$2,5011Variance Films
57The Oath$2,418-3%21$1,209$18,4603Zeitgeist
58The Girl on the Train (2010)$2,300-24%61$383$199,00018Strand Releasing
59The Living Wake$2,155-44%10$2,155$8,2972Mangusta Productions
60North Face (Nordwand)$1,884-73%3-8$628$704,13117Music Box Films
61Multiple Sarcasms$1,698-35%3-3$566$28,9433New Films International
62The Eclipse$1,688-68%5-2$338$113,8849Magnolia
63Ajami$1,594-82%3-10$531$584,57436Kino International
64The Good Heart$1,440-46%4-2$360$19,9594Magnolia
65Perrier's Bounty$828--1--$828$8281IFC
66The Imaginarium of Doctor Parnassus$653-59%1-5$653$7,689,45822Sony Pictures Classics
67October Country$616143%1-13$616$22,09515International Film Circuit
68A Town Called Panic$475-13%1-1$475$158,06423Zeitgeist Films
69In/Significant Others$275-80%10$275$2,4272Fourth Ward Productions
70The White Ribbon$249-82%2-1$125$2,221,76321Sony Classics
71Happiness Runs$88-97%1-1$88$7,1993Strand