Grosses

'Mission: Impossible – Rogue Nation' Takes off with $55.5M Debut; 'Vacation' Arrives with Soft $21.0M in Five Days After $14.7M Weekend TakeAugust 03, 2015 01:08 PM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with a first place debut of $55.52 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 16 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.30 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.65 million and declined 21 percent on Sunday to gross $15.57 million. That placed the film's opening weekend to Friday ratio at a solid 2.73 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.68 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.00 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 45 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On a positive note, Vacation was quite back-loaded towards the weekend as it registered a five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an opening weekend to Friday ratio of 3.25 to 1 (the film took in $4.52 million on Friday, increased 28 percent on Saturday to gross $5.80 million and decreased 25 percent on Sunday to gross $4.36 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man ended up on top with $12.80 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.33 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with $12.39 million. The 3D computer animated prequel from Universal and Illumination Entertainment trailed Ant-Man by just $415,269 for the frame. Minions was down a significant 46 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.58 million in 24 days. That places the film 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with $10.50 million. The Adam Sandler led 3D action comedy fell a sharp 56 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.71 million, Pixels is running a disappointing 42 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with $9.61 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.61 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with $7.62 million. The Jake Gyllenhaal led sports drama was down a sharp 54 percent, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.68 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Weekend Actuals (Domestic) Fri, May. 21 - Sun, May. 23

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Shrek Forever After$70,838,207--4,359--$16,251$70,838,2071Paramount / DreamWorks
2Iron Man 2$26,361,258-49%4,177-213$6,311$251,026,0613Paramount
3Robin Hood$18,769,000-48%3,5052$5,355$66,166,0002Universal
4Letters to Juliet$9,006,266-33%2,9757$3,027$27,332,5072Summit
5Just Wright$4,290,431-48%1,8310$2,343$14,697,9712Fox Searchlight
6MacGruber$4,043,000--2,551--$1,585$4,043,0001Universal / Rogue
7Date Night$2,913,504-24%1,869-612$1,559$90,748,8187Fox
8A Nightmare on Elm Street (2010)$2,321,000-50%2,125-950$1,092$59,968,0004Warner Bros. / New Line
9How to Train Your Dragon$1,901,211-62%1,751-869$1,086$210,990,9189Paramount / DreamWorks
10The Back-up Plan$942,930-61%1,079-1418$874$35,919,7075CBS Films
11Furry Vengeance$531,018-76%1,369-1326$388$16,131,7844Summit

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Kites$959,329--208--$4,612$959,3291Reliance Big Cinema
2Babies$725,266-27%395-148$1,836$5,102,3953Focus
3Death at a Funeral (2010)$537,573-53%561-501$958$41,463,0306Sony / Screen Gems
4Alice in Wonderland (2010)$484,75710%4118$1,179$332,194,26612Disney
5The Secret in Their Eyes (2010)$446,54921%14138$3,167$2,692,9606Sony Pictures Classics
6City Island$423,423-4%234-19$1,810$4,191,60510Anchor Bay
7Clash of the Titans (2010)$366,000-70%412-888$888$160,965,0008Warner Bros.
8Oceans$351,178-53%524-449$670$18,524,6655Disneynature
9The Girl with the Dragon Tattoo (2009)$342,8375%1780$1,926$6,274,04410Music Box
10Kick-Ass$280,612-48%309-300$908$47,171,9506Lionsgate
11Diary of a Wimpy Kid$278,032-28%352-116$790$62,344,36510Fox
12Shutter Island$240,937-18%256-54$941$127,564,14114Paramount
13Hot Tub Time Machine$238,000-22%278-180$856$49,584,0009MGM
14The Last Song$220,028-60%357-445$616$61,641,7568Disney
15Avatar$188,505-44%167-112$1,129$748,821,66523Fox
16The Bounty Hunter$148,123-32%170-123$871$65,258,28010Sony / Columbia
17The Losers$127,000-72%185-516$686$23,082,0005Warner Bros.
18Percy Jackson and the Olympians: The Lightning Thief$90,189-27%166-43$543$88,480,61815Fox
19Tyler Perry's Why Did I Get Married Too?$68,134-60%133-148$512$59,808,1028Lionsgate
20The Tooth Fairy$53,553-35%115-17$466$59,903,07718Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hubble 3D$291,000-10%480$6,063$6,377,00010Warner Bros. / IMAX
2Please Give$236,553-5%534$4,463$1,061,5744Sony Pictures Classics
3Exit Through the Gift Shop$202,592-6%43-2$4,711$1,608,4916Producers Distribution Agency
4Harry Brown$168,07424%600$2,801$827,6734Samuel Goldwyn
5Princess Kaiulani$149,234-20%4714$3,175$426,5122Roadside Attractions
6Solitary Man$94,936--4--$23,734$94,9361Anchor Bay
7Mother and Child$82,38936%3713$2,227$231,4193Sony Pictures Classics
8The Ghost Writer$77,696-34%86-64$903$15,208,52014Summit
9La Mission$61,0009%35-1$1,743$796,0007Screen Media
10Our Family Wedding$50,862-19%84-19$606$20,165,79511Fox Searchlight
11Under the Sea 3D$42,00014%180$2,333$22,105,00067Warner Bros. / IMAX
12Holy Rollers$39,685--3--$13,228$39,68517First Independent Pictures
13Greenberg$33,918-26%47-30$722$4,216,78910Focus
14Casino Jack and the United States of Money$26,44644%198$1,392$95,6033Magnolia
15The Secret of Kells$23,710-1%23-3$1,031$496,71412GKIDS
16Metropolis (1927) (2010 re-issue)$23,028-25%40$5,757$113,8713Kino International
17Chloe$20,0877%24-5$837$2,994,6749Sony Pictures Classics
18Racing Dreams$20,048--33--$608$20,0481Hanover House
19The Human Centipede (First Sequence)$18,983-27%191$999$115,1864IFC
20Letters to God$18,000-31%39-36$462$2,823,0007Vivendi
21The Runaways$17,867-12%30-19$596$3,560,50810Apparition
22Mid-August Lunch (Pranzo di Ferragosto)$17,663-23%14-6$1,262$420,91110Zeitgeist
23Vincere$16,16275%192$851$573,32110IFC
24The City of Your Final Destination$15,000--11--$1,364$254,0006Screen Media Films
25The Square (2010)$13,642-9%12-2$1,137$262,3147Apparition
26OSS 117: Lost in Rio$12,78560%73$1,826$40,17058Music Box
27Deep Sea 3D$12,57618%20$6,288$43,291,541221Warner Bros. / IMAX
28The Joneses$11,287-57%27-29$418$1,426,5836Roadside Attractions
29Best Worst Movie$10,66230%21$5,331$31,2085Area23a
30The Father of My Children$10,414--1--$10,414$10,4141IFC Films
31A Prophet (Un prophète)$10,286-33%18-15$571$2,047,93613Sony Classics
32180° South$10,269--4--$2,567$10,2691Magnolia
33The Cremaster Cycle (2010 re-issue)$9,787--1--$9,787$28,9437International Film Circuit
34Broken Embraces$9,037-51%11-9$822$5,009,11927Sony Classics
35Deadfall Trail$8,87019%52$1,774$20,6652Nocturnal Features
36Looking for Eric$8,85631%64$1,476$20,3572IFC
37Crazy Heart$8,443-55%28-22$302$39,455,07523Fox Searchlight
38Sea Monsters: A Prehistoric Adventure$7,57521%60$1,263$23,178,565138National Geographic
39Touching Home$6,700--7--$957$89,0004CFI
40Sweetgrass$6,69987%40$1,675$158,03335Cinema Guild
41The Little Traitor$6,25514%41$1,564$316,31024Westchester Films
42The Most Dangerous Man in America: Daniel Ellsberg and the Pentagon Papers$5,900--5--$1,180$438,00017First Run Features
43The Good, the Bad, the Weird$5,834-61%8-7$729$86,0037IFC
44Two in the Wave$5,676--1--$5,676$8,1001Lorber Films
45The Last Station$5,381-34%10-8$538$6,594,68119Sony Pictures Classics
46The Art of the Steal (2010)$5,347-33%12-5$446$541,02713IFC Films
47No One Knows About Persian Cats$5,309-25%126$442$64,5476IFC
48John Rabe$4,892--3--$1,631$4,8921Strand
49Lbs.$4,062--1--$4,062$27,3019Truly Indie
50Terribly Happy$4,04284%30$1,347$165,08816Oscilloscope
51Madeo (Mother)$3,955-11%9-4$439$512,75752Magnolia
52When You're Strange$3,801-24%30$1,267$229,4007Abramorama
53Daddy Longlegs$3,359-60%21$1,680$15,5772Sundance Selects
54U2 3D$2,722110%10$2,722$10,327,967122National Geographic
55Everyone Else$2,524-49%3-1$841$53,99249Cinema Guild
56After the Cup: Sons of Sakhin United$2,501--1--$2,501$2,5011Variance Films
57The Oath$2,418-3%21$1,209$18,4603Zeitgeist
58The Girl on the Train (2010)$2,300-24%61$383$199,00018Strand Releasing
59The Living Wake$2,155-44%10$2,155$8,2972Mangusta Productions
60North Face (Nordwand)$1,884-73%3-8$628$704,13117Music Box Films
61Multiple Sarcasms$1,698-35%3-3$566$28,9433New Films International
62The Eclipse$1,688-68%5-2$338$113,8849Magnolia
63Ajami$1,594-82%3-10$531$584,57436Kino International
64The Good Heart$1,440-46%4-2$360$19,9594Magnolia
65Perrier's Bounty$828--1--$828$8281IFC
66The Imaginarium of Doctor Parnassus$653-59%1-5$653$7,689,45822Sony Pictures Classics
67October Country$616143%1-13$616$22,09515International Film Circuit
68A Town Called Panic$475-13%1-1$475$158,06423Zeitgeist Films
69In/Significant Others$275-80%10$275$2,4272Fourth Ward Productions
70The White Ribbon$249-82%2-1$125$2,221,76321Sony Classics
71Happiness Runs$88-97%1-1$88$7,1993Strand