Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Weekend Actuals (Domestic) Fri, Jun. 25 - Sun, Jun. 27

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Toy Story 3$59,337,669-46%4,0280$14,731$226,889,3512Disney
2Grown Ups$40,506,562--3,534--$11,462$40,506,5621Sony / Columbia
3Knight and Day$20,139,985--3,098--$6,501$27,428,5131Fox
4The Karate Kid (2010)$15,547,421-48%3,74077$4,157$135,788,7213Sony / Columbia
5The A-Team$6,204,454-57%3,242-302$1,914$63,047,4323Fox
6Get Him to the Greek$3,140,780-49%2,189-403$1,435$54,616,4954Universal
7Shrek Forever After$3,101,365-45%2,340-867$1,325$229,539,0896Paramount / DreamWorks
8Prince of Persia: The Sands of Time$2,845,684-49%1,851-754$1,537$86,221,8795Disney
9Killers (2010)$1,938,681-62%2,271-348$854$43,938,7544Lionsgate
10Jonah Hex$1,627,442-70%2,8250$576$9,171,0832Warner Bros.
11Iron Man 2$1,436,378-50%1,169-443$1,229$306,943,6478Paramount
12Marmaduke$977,386-60%1,110-1385$881$30,008,9414Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Sex and the City 2$1,219,345-49%901-779$1,353$93,072,6155Warner Bros. / New Line
2Robin Hood$648,925-54%669-377$970$103,301,7707Universal
3How to Train Your Dragon$477,499186%333120$1,434$215,422,52814Paramount / DreamWorks
4Solitary Man$476,43112%17770$2,692$2,070,9156Anchor Bay
5Letters to Juliet$406,548-49%509-297$799$49,537,4297Summit
6Please Give$276,398-42%219-53$1,262$3,134,6889Sony Pictures Classics
7Date Night$241,385-33%286-59$844$97,320,41912Fox
8Splice$240,365-74%340-604$707$16,229,1064Warner Bros
9The Girl with the Dragon Tattoo (2009)$222,990-14%134-12$1,664$8,680,92215Music Box
10The Secret in Their Eyes (2010)$217,193-23%143-23$1,519$5,301,16811Sony Pictures Classics
11Clash of the Titans (2010)$164,383-34%226-41$727$162,697,60813Warner Bros.
12Death at a Funeral (2010)$141,926-5%156-5$910$42,594,45311Sony / Screen Gems
13City Island$131,342-28%105-28$1,251$6,156,28715Anchor Bay
14The Back-up Plan$124,57934%147-19$847$37,243,20210CBS Films
15Furry Vengeance$123,35210%157-78$786$17,286,2759Summit
16The Bounty Hunter$99,460-53%104-70$956$66,944,67815Sony / Columbia
17Mother and Child$94,75173%11966$796$790,4328Sony Pictures Classics
18Raavan$89,972-81%115-4$782$663,2862Reliance Big Pictures
19The Last Song$85,334-38%123-76$694$62,787,21913Disney
20A Nightmare on Elm Street (2010)$80,064-33%172-56$465$62,902,1679Warner Bros. / New Line
21Oceans$77,336157%12768$609$19,249,65010Disneynature
22Just Wright$74,184-56%111-47$668$21,219,0927Fox Searchlight
23Diary of a Wimpy Kid$61,842-18%105-41$589$63,694,61815Fox
24Kick-Ass$34,926-54%102-55$342$48,043,50511Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Winter's Bone$437,35524%7031$6,248$1,064,3083Roadside Attractions
2Joan Rivers: A Piece of Work$362,55360%8658$4,216$954,2323IFC
3Cyrus$301,22766%1713$17,719$566,2592Fox Searchlight
4I Am Love$248,120104%2719$9,190$439,4512Magnolia
5Hubble 3D$231,858-13%500$4,637$9,161,46415Warner Bros. / IMAX
6Micmacs$79,381-20%521$1,527$715,1405Sony Classics
7Coco Chanel & Igor Stravinsky$78,28117%208$3,914$356,8863Sony Pictures Classics
8Exit Through the Gift Shop$74,791-11%36-5$2,078$2,658,82911Producers Distribution Agency
9Harry Brown$65,150-25%56-8$1,163$1,604,8999Samuel Goldwyn
10Ondine$63,6068%3916$1,631$256,17117Magnolia
11Babies$45,041-51%64-33$704$7,198,2848Focus
12Avatar$44,572-1%15-2$2,971$749,535,57428Fox
13Wild Grass (Les Herbes Folles)$39,162--5--$7,832$39,1621Sony Pictures Classics
14Restrepo$35,581--2--$17,791$35,5811National Geographic
15Under the Sea 3D$33,931-3%13-2$2,610$22,587,88772Warner Bros. / IMAX
16Alice in Wonderland (2010)$27,399-67%65-75$422$334,162,18217Disney
17Magnificent Desolation$25,0905%1-4$25,090$33,192,421249IMAX
18South of the Border$21,545--1--$21,545$21,5451Cinema Libre
19The City of Your Final Destination$20,15134%150$1,343$409,90211Screen Media Films
20Mademoiselle Chambon$19,48642%92$2,165$144,6905Lorber
21The Killer Inside Me$19,24874%43$4,812$37,5102IFC Films
22The Square (2010)$17,804-4%8-4$2,226$379,69712Apparition
23Stonewall Uprising$16,2383%62$2,706$50,3012First Run Features
24Let It Rain$15,660-4%53$3,132$41,0562IFC
25Mid-August Lunch (Pranzo di Ferragosto)$14,785-37%13-2$1,137$572,79715Zeitgeist
26Deep Sea 3D$14,516-11%30$4,839$43,410,628226Warner Bros. / IMAX
278: The Mormon Proposition$14,093-67%12-4$1,174$77,6722Red Flag Releasing
28Holy Rollers$12,956-19%130$997$262,62822First Independent Pictures
29Agora$12,565-39%3-2$4,188$194,3085Newmarket
30The Secret of Kells$10,438-6%150$696$637,99517GKIDS
31The Lottery$10,064174%30$3,355$34,8853Variance Films
32La Mission$9,066-61%11-6$824$997,22512Screen Media
33Kings of the Evening$8,936-44%4-1$2,234$72,57920Indican Pictures
34Percy Jackson and the Olympians: The Lightning Thief$8,883-26%19-7$468$88,761,72020Fox
35Breathless (2010 re-issue)$7,935-43%3-1$2,645$158,0295Rialto
36Dogtooth (Kynodontas)$6,686--2--$3,343$6,6861Kino International
37Princess Kaiulani$6,253-65%8-8$782$826,6247Roadside Attractions
38Only the Brave (2010)$6,232-28%2-1$3,116$132,4595Indican Pictures
39Ajami$5,179122%52$1,036$608,33041Kino International
40OSS 117: Lost in Rio$4,595-9%3-1$1,532$76,62163Music Box
41The Little Traitor$4,4444%10$4,444$354,99629Westchester Films
42Sea Monsters: A Prehistoric Adventure$4,395-2%30$1,465$23,233,180143National Geographic
43Survival of the Dead$3,98842%102$399$93,6365Magnolia / Magnet
44The Joneses$3,799-63%3-4$1,266$1,465,19111Roadside Attractions
45The Father of My Children$3,723-3%3-1$1,241$144,0226IFC Films
46A Prophet (Un proph├Ęte)$3,202139%20$1,601$2,084,63718Sony Classics
47John Rabe$2,998-33%3-1$999$43,3516Strand
48Looking for Eric$2,935-27%9-1$326$55,8047IFC
49Metropolis (1927) (2010 re-issue)$2,899-77%1-5$2,899$258,2108Kino International
50The Good, the Bad, the Weird$2,857-30%82$357$128,48612IFC
51Best Worst Movie$2,6103%10$2,610$58,57010Area23a
52The Cremaster Cycle (2010 re-issue)$2,335--1--$2,335$79,77812International Film Circuit
53The Human Centipede (First Sequence)$2,307-40%7-3$330$181,4679IFC
54The Oath$2,154-31%20$1,077$32,4358Zeitgeist
55Casino Jack and the United States of Money$1,888-49%4-3$472$172,7398Magnolia
56Cropsey$1,680-7%20$840$25,1244Cinema Purgatorio
57Chloe$1,631-89%3-24$544$3,070,99214Sony Pictures Classics
58Here and There (Tamo i Ovde)$1,414--1--$1,414$21,8957Cinema Purgatorio
59Racing Dreams$1,190-49%31$397$44,7236Hanover House
60Rosencrantz and Guildenstern Are Undead$1,132-62%10$1,132$34,8374Indican Pictures
61Space Station 3D$934-45%10$934$81,958,961428IMAX
62Everyone Else$535-50%1-1$535$69,00454Cinema Guild
63Letters to God$461--2--$231$2,848,58712Vivendi
64Whiz Kids$300--1--$300$5,0164Shadow Distribution
65Dream Boy$173--1--$173$6,31914Regent