Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Weekend Actuals (Domestic) Fri, Jul. 2 - Sun, Jul. 4

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Twilight Saga: Eclipse$64,832,191--4,468--$14,510$157,577,1691Summit
2The Last Airbender$40,325,019--3,169--$12,725$57,836,1161Paramount
3Toy Story 3$30,280,024-49%4,0280$7,517$289,106,1933Disney
4Grown Ups$19,049,602-53%3,5340$5,390$77,631,1172Sony / Columbia
5Knight and Day$10,443,233-48%3,1046$3,364$45,751,8472Fox
6The Karate Kid (2010)$8,000,259-49%3,109-631$2,573$151,523,5174Sony / Columbia
7The A-Team$3,190,024-49%2,153-1089$1,482$69,280,9744Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Get Him to the Greek$1,233,220-61%884-1305$1,395$17,474,8155Universal
2Shrek Forever After$890,166-71%957-1383$930$232,278,6417Paramount / DreamWorks
3Letters to Juliet$822,969102%340-169$2,420$50,945,2748Summit
4Prince of Persia: The Sands of Time$690,501-76%600-1251$1,151$88,144,6716Disney
5Iron Man 2$638,314-56%522-647$1,223$308,292,7779Paramount
6Solitary Man$498,4845%176-1$2,832$2,757,6637Anchor Bay
7Killers (2010)$475,307-75%727-1544$654$45,170,6365Lionsgate
8Sex and the City 2$382,173-69%355-546$1,077$94,076,9426Warner Bros. / New Line
9Marmaduke$359,085-63%475-635$756$30,815,1265Fox
10How to Train Your Dragon$341,760-28%303-30$1,128$216,156,99415Paramount / DreamWorks
11Robin Hood$328,860-49%378-291$870$103,913,9358Universal
12Joan Rivers: A Piece of Work$328,745-9%11125$2,962$1,478,1824IFC
13The Girl with the Dragon Tattoo (2009)$193,144-13%109-25$1,772$9,009,87816Music Box
14Date Night$187,220-22%242-44$774$97,634,50813Fox
15The Secret in Their Eyes (2010)$175,225-19%127-16$1,380$5,597,09712Sony Pictures Classics
16Please Give$172,141-38%145-74$1,187$3,436,80810Sony Pictures Classics
17Splice$168,032-30%140-200$1,200$16,539,2425Warner Bros
18Jonah Hex$123,597-92%350-2475$353$9,937,4233Warner Bros.
19Clash of the Titans (2010)$115,116-30%175-51$658$162,916,18914Warner Bros.
20Death at a Funeral (2010)$114,498-19%136-20$842$42,708,95112Sony / Screen Gems
21Furry Vengeance$95,897-22%107-50$896$17,466,37210Summit
22A Nightmare on Elm Street (2010)$40,476-49%110-62$368$62,992,95010Warner Bros. / New Line

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Cyrus$774,472157%7760$10,058$1,492,3463Fox Searchlight
2I Am Love$528,877113%8053$6,611$1,096,8133Magnolia
3Winter's Bone$430,329-2%8313$5,185$1,712,2204Roadside Attractions
4Hubble 3D$247,9067%522$4,767$9,678,30516Warner Bros. / IMAX
5Coco Chanel & Igor Stravinsky$128,56064%4-16$32,140$536,3414Sony Pictures Classics
6City Island$104,852-20%81-24$1,294$6,320,62816Anchor Bay
7Exit Through the Gift Shop$62,382-17%31-5$2,012$2,772,13712Producers Distribution Agency
8Micmacs$60,895-23%50-2$1,218$829,5266Sony Classics
9Mother and Child$60,019-37%77-42$779$912,1639Sony Pictures Classics
10Restrepo$58,58765%108$5,859$119,2102National Geographic
11Harry Brown$56,351-14%45-11$1,252$1,685,83110Samuel Goldwyn
12The Bounty Hunter$55,925-44%67-37$835$67,050,02416Sony / Columbia
13Just Wright$53,924-27%95-16$568$21,310,3948Fox Searchlight
14The Back-up Plan$51,721-58%97-50$533$37,358,50511CBS Films
15Ondine$48,202-24%38-1$1,268$341,66318Magnolia
16Under the Sea 3D$44,99933%130$3,461$22,684,01873Warner Bros. / IMAX
17Love Ranch$44,220--11--$4,020$58,6431E1 Entertainment
18The Killer Inside Me$43,413126%1713$2,554$93,9703IFC Films
19Oceans$42,718-45%79-48$541$19,345,90311Disneynature
20Diary of a Wimpy Kid$42,375-31%70-35$605$63,789,16216Fox
21Babies$38,332-15%42-22$913$7,279,5239Focus
22South of the Border$34,75761%65$5,793$64,9652Cinema Libre
23The Last Song$33,082-61%79-44$419$62,871,80414Disney
24Wild Grass (Les Herbes Folles)$31,763-19%61$5,294$98,4432Sony Pictures Classics
25Avatar$28,729-36%9-6$3,192$749,596,88729Fox
26The City of Your Final Destination$16,212-20%14-1$1,158$434,99412Screen Media Films
27Deep Sea 3D$14,4650%30$4,822$43,439,936227Warner Bros. / IMAX
28Let It Rain$12,072-23%50$2,414$61,9353IFC
29Raavan$11,986-87%28-87$428$690,4423Reliance Big Pictures
30Holy Rollers$11,133-14%130$856$279,33823First Independent Pictures
31The Secret of Kells$10,9525%14-1$782$669,39018GKIDS
32God of Vampires$10,395--10--$1,040$10,3951Nocturnal Features
33Mid-August Lunch (Pranzo di Ferragosto)$7,253-51%9-4$806$590,50216Zeitgeist
34The Nature of Existence$5,918--3--$1,973$9,9273Walking Shadows
35La Mission$5,608-38%5-6$1,122$1,008,45813Screen Media
36Princess Kaiulani$5,542-11%5-3$1,108$836,4718Roadside Attractions
37Agora$5,483-56%2-1$2,742$204,2166Newmarket
38The Square (2010)$5,181-71%5-3$1,036$392,46413Apparition
39Only the Brave (2010)$4,684-25%1-1$4,684$140,0816Indican Pictures
40Alice in Wonderland (2010)$4,684-83%23-42$204$334,183,25018Disney
41Stonewall Uprising$4,305-73%4-2$1,076$66,5143First Run Features
42Breathless (2010 re-issue)$4,045-49%2-1$2,023$167,7006Rialto
43Sea Monsters: A Prehistoric Adventure$3,920-11%30$1,307$23,239,650144National Geographic
44Best Worst Movie$3,42431%10$3,424$62,67511Area23a
45Everyone Else$3,286514%32$1,095$72,47855Cinema Guild
46The Lottery$3,227-68%2-1$1,614$41,7444Variance Films
47Rosencrantz and Guildenstern Are Undead$2,706139%10$2,706$39,2215Indican Pictures
48The Joneses$2,644-30%1-2$2,644$1,469,63212Roadside Attractions
49Kings of the Evening$2,595-71%1-3$2,595$78,74221Indican Pictures
50OSS 117: Lost in Rio$2,336-49%30$779$80,94764Music Box
51Racing Dreams$2,31294%30$771$49,1627Hanover House
52Only When I Dance$2,183--1--$2,183$2,1831Film Movement
53Sweetgrass$2,073--4--$518$193,92241Cinema Guild
54Casino Jack and the United States of Money$1,602-15%73$229$174,9199Magnolia
55Le Amiche (2010 re-issue)$1,597--1--$1,597$25,2693The Film Desk
56Survival of the Dead$1,223-69%4-6$306$96,5576Magnolia / Magnet
57Chloe$1,066-35%30$355$3,073,64515Sony Pictures Classics
58Cropsey$998-41%1-1$998$27,3795Cinema Purgatorio
59John Rabe$994-67%2-1$497$45,9567Strand
60A Town Called Panic$958--1--$958$162,58229Zeitgeist Films
61Behind the Burly Q$541--1--$541$16,65711First Run Features
62U2 3D$250--1--$250$10,335,198128National Geographic
63Small Change (2009 re-issue)$237--1--$237$29,28132The Film Desk