Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Weekend Actuals (Domestic) Fri, Jul. 23 - Sun, Jul. 25

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Inception$42,725,012-32%3,7920$11,267$142,883,4242Warner Bros.
2Salt$36,011,243--3,612--$9,970$36,011,2431Sony / Columbia
3Despicable Me$23,689,060-28%3,60099$6,580$161,289,9053Universal
4The Sorcerer's Apprentice$9,651,495-45%3,5040$2,754$42,609,0202Disney
5Toy Story 3$8,917,512-26%2,766-411$3,224$379,416,5516Disney
6Ramona and Beezus$7,810,481--2,719--$2,873$7,810,4811Fox
7Grown Ups$7,428,742-25%2,859-215$2,598$142,240,8285Sony / Columbia
8The Twilight Saga: Eclipse$7,186,170-46%3,121-880$2,303$279,827,2624Summit
9The Last Airbender$4,217,021-46%2,127-678$1,983$123,308,7904Paramount
10Predators$3,120,656-56%1,846-823$1,690$46,839,0813Fox
11Knight and Day$1,694,003-53%1,265-660$1,339$72,675,7245Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Kids Are All Right$2,594,758144%201163$12,909$4,909,9493Focus
2The Karate Kid (2010)$1,100,315-52%780-752$1,411$171,713,1737Sony / Columbia
3Cyrus$709,464-35%4548$1,563$6,329,4016Fox Searchlight
4The Girl Who Played With Fire$563,790-17%15617$3,614$2,944,8913Music Box
5Iron Man 2$438,975-22%330-32$1,330$310,840,82412Paramount
6I Am Love$336,112-19%16626$2,025$3,215,8216Magnolia
7Winter's Bone$322,661-7%1309$2,482$3,556,6477Roadside Attractions
8The A-Team$289,198-37%296-132$977$75,737,6287Fox
9Marmaduke$245,338-10%254-20$966$32,577,2988Fox
10Shrek Forever After$225,825-19%202-38$1,118$234,845,97510Paramount / DreamWorks
11Killers (2010)$197,90764%23367$849$46,362,8588Lionsgate
12Letters to Juliet$183,782-23%234-38$785$52,503,75411Summit
13Get Him to the Greek$170,175-2%221-66$770$60,498,0108Universal
14Jonah Hex$130,94341%176130$744$10,369,2056Warner Bros.
15Prince of Persia: The Sands of Time$110,427-21%128-13$863$89,523,4359Disney
16Robin Hood$109,440-37%171-55$640$105,054,74511Universal
17Solitary Man$96,866-47%105-41$923$4,030,73310Anchor Bay
18Date Night$83,632-37%108-58$774$98,428,00116Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hubble 3D$315,09511%530$5,945$11,505,59819Warner Bros. / IMAX
2Khatta Meetha$309,211--83--$3,725$309,2111Eros
3Joan Rivers: A Piece of Work$124,345-27%99-13$1,256$2,528,9317IFC
4Coco Chanel & Igor Stravinsky$102,633-10%6611$1,555$1,098,2037Sony Pictures Classics
5Under the Sea 3D$81,45212%130$6,266$23,142,55576Warner Bros. / IMAX
6Restrepo$73,124-24%28-3$2,612$536,8905National Geographic
7The Girl with the Dragon Tattoo (2009)$71,322-15%66-4$1,081$9,639,71519Music Box
8The Secret in Their Eyes (2010)$63,200-21%15-66$4,213$6,129,37015Sony Pictures Classics
9Sex and the City 2$56,278-44%69-28$816$95,063,7229Warner Bros. / New Line
10Agora$53,1751086%1312$4,090$274,6419Newmarket
11Countdown to Zero$41,307--3--$13,769$41,3071Magnolia
12Farewell (L'affaire Farewell)$39,244--6--$6,541$39,2441NeoClassics
13Grease Sing-a-Long$32,776-63%17-4$1,928$259,7303Paramount
14Life During Wartime$30,507--1--$30,507$30,5071IFC
15Please Give$28,823-43%40-24$721$3,850,78813Sony Pictures Classics
16City Island$28,667-22%40-9$717$6,623,58619Anchor Bay
17Exit Through the Gift Shop$26,196-32%14-11$1,871$3,018,77715Producers Distribution Agency
18Mademoiselle Chambon$21,828860%75$3,118$208,7069Lorber
19Splice$21,113-68%39-78$541$16,980,2298Warner Bros
20South of the Border$20,88933%103$2,089$166,6115Cinema Libre
21Deep Sea 3D$20,421-7%30$6,807$43,561,369230Warner Bros. / IMAX
22Micmacs$19,963-43%34-16$587$1,059,1739Sony Classics
23Standing Ovation$18,056-95%74-551$244$531,8062Rocky Mountain
24Jean-Michel Basquiat: The Radiant Child$17,466--1--$17,466$26,5621Arthouse Films
25Avatar$16,8178%3-1$5,606$749,726,99332Fox
26Breathless (2010 re-issue)$16,625131%118$1,511$233,7079Rialto
27Wild Grass (Les Herbes Folles)$14,760-58%15-8$984$269,0505Sony Pictures Classics
28Ondine$14,409-19%20-5$720$483,36121Magnolia
29Mother and Child$13,897-19%24-3$579$1,058,97812Sony Pictures Classics
30Just Wright$13,387-56%27-29$496$21,507,08711Fox Searchlight
31Orlando (2010 re-issue)$10,885--2--$5,443$10,8851Sony Pictures Classics
32Kisses$10,156-34%53$2,031$32,7092Oscilloscope
33Diary of a Wimpy Kid$9,872-34%25-3$395$63,939,92219Fox
34Rosencrantz and Guildenstern Are Undead$9,51273%41$2,378$57,7808Indican Pictures
35Harry Brown$8,689-29%15-9$579$1,800,84413Samuel Goldwyn
36The Killer Inside Me$7,474-37%101$747$181,9796IFC Films
37Winnebago Man$7,102-60%50$1,420$54,1283Kino International
38Kings of the Evening$6,896--4--$1,724$87,29824Indican Pictures
39The City of Your Final Destination$6,847117%93$761$472,35315Screen Media Films
40Let It Rain$6,489-4%31$2,163$88,9816IFC
41Love Ranch$6,06513%6-1$1,011$134,9044E1 Entertainment
42U2 3D$5,699440%32$1,900$10,342,668131National Geographic
43Valhalla Rising$5,030-36%21$2,515$17,5462IFC
44La Mission$4,95889%63$826$1,054,22816Screen Media
45The Nature of Existence$4,476360%1-1$4,476$22,2206Walking Shadows
46Mid-August Lunch (Pranzo di Ferragosto)$4,34451%52$869$624,38819Zeitgeist
47The Lottery$4,027--1--$4,027$51,5427Variance Films
48God of Vampires$3,360-63%4-4$840$56,7054Nocturnal Features
49Best Worst Movie$3,18150%21$1,591$81,09014Area23a
50Everyone Else$2,879-7%31$960$83,14258Cinema Guild
51Spoken Word$2,343--1--$2,343$2,3431Variance
52Sea Monsters: A Prehistoric Adventure$2,215-19%30$738$23,259,468147National Geographic
53To the Sea$2,148-72%10$2,148$15,0282Film Movement
54Mugabe and the White African$1,907--1--$1,907$1,9071First Run
55The Secret of Kells$1,875-14%4-2$469$689,57621GKIDS
56John Rabe$1,865288%32$622$54,50310Strand
57Dogtooth (Kynodontas)$1,806-29%10$1,806$40,1895Kino International
58Henri-Georges Clouzot's Inferno$1,572-61%10$1,572$8,6522Flicker Alley
59Princess Kaiulani$1,461-41%2-1$731$858,41811Roadside Attractions
60Small Change (2009 re-issue)$1,457119%10$1,457$31,73335The Film Desk
61Stonewall Uprising$1,213-83%3-3$404$107,5746First Run Features
62[REC] 2$829-83%3-4$276$19,9423Magnolia
63In/Significant Others$582--1--$582$3,47711Fourth Ward Productions
64Around a Small Mountain$502-78%1-1$502$15,6123Cinema Guild
65Le Amiche (2010 re-issue)$417--1--$417$26,1886The Film Desk
66The Most Dangerous Man in America: Daniel Ellsberg and the Pentagon Papers$324--1--$324$453,66026First Run Features
67The Oath$310--1--$310$42,11712Zeitgeist
68Behind the Burly Q$134-63%10$134$18,82314First Run Features
69OSS 117: Lost in Rio$113-77%1-1$113$87,35367Music Box