Grosses

'Mission: Impossible – Rogue Nation' Takes off with $55.5M Debut; 'Vacation' Arrives with Soft $21.0M in Five Days After $14.7M Weekend TakeAugust 03, 2015 01:08 PM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with a first place debut of $55.52 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 16 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.30 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.65 million and declined 21 percent on Sunday to gross $15.57 million. That placed the film's opening weekend to Friday ratio at a solid 2.73 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.68 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.00 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 45 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On a positive note, Vacation was quite back-loaded towards the weekend as it registered a five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an opening weekend to Friday ratio of 3.25 to 1 (the film took in $4.52 million on Friday, increased 28 percent on Saturday to gross $5.80 million and decreased 25 percent on Sunday to gross $4.36 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man ended up on top with $12.80 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.33 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with $12.39 million. The 3D computer animated prequel from Universal and Illumination Entertainment trailed Ant-Man by just $415,269 for the frame. Minions was down a significant 46 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.58 million in 24 days. That places the film 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with $10.50 million. The Adam Sandler led 3D action comedy fell a sharp 56 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.71 million, Pixels is running a disappointing 42 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with $9.61 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.61 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with $7.62 million. The Jake Gyllenhaal led sports drama was down a sharp 54 percent, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.68 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Weekend Actuals (Domestic) Fri, Aug. 27 - Sun, Aug. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Takers$20,512,304--2,206--$9,298$20,512,3041Sony / Screen Gems
2The Last Exorcism$20,366,613--2,874--$7,087$20,366,6131Lionsgate
3The Expendables$9,527,937-44%3,398128$2,804$82,040,1833Lionsgate
4Eat Pray Love$6,815,555-44%3,10826$2,193$60,531,3263Sony / Columbia
5The Other Guys$6,285,712-38%3,181-291$1,976$99,018,1724Sony / Columbia
6Vampires Suck$5,221,780-57%3,2330$1,615$27,834,2562Fox
7Inception$4,876,356-38%2,070-331$2,356$270,519,9207Warner Bros.
8Nanny McPhee Returns$4,714,215-44%2,79814$1,685$16,991,2852Universal
9The Switch (2010)$4,583,481-46%2,0175$2,272$16,410,0092Miramax
10Piranha 3D$4,302,878-57%2,49121$1,727$18,266,8892Weinstein Company
11Lottery Ticket$3,854,303-64%1,9730$1,954$17,284,6412Warner Bros.
12Despicable Me$2,859,680-39%1,833-403$1,560$236,276,0858Universal
13Scott Pilgrim vs. the World$2,505,555-52%1,566-1254$1,600$26,166,9453Universal
14Salt$1,883,890-25%1,168-626$1,613$113,260,6446Sony / Columbia
15Dinner for Schmucks$1,779,540-49%1,501-648$1,186$69,204,3725Paramount / DreamWorks

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Avatar$4,007,750--812--$4,936$753,773,88937Fox
2Get Low$1,640,176130%570424$2,878$3,633,4515Sony Pictures Classics
3Step Up 3D$1,227,816-61%901-691$1,363$39,715,3044Disney
4Toy Story 3$1,010,710-34%600-130$1,685$405,659,22111Disney
5Cats & Dogs: The Revenge of Kitty Galore$675,231-60%823-757$820$41,279,2445Warner Bros.
6The Kids Are All Right$522,172-36%342-62$1,527$19,149,7018Focus
7The Twilight Saga: Eclipse$514,653-9%476-81$1,081$298,027,7529Summit
8The Last Airbender$418,754122%30683$1,368$130,590,2569Paramount
9Ramona and Beezus$320,050-21%354-34$904$24,817,3556Fox
10The Girl Who Played With Fire$296,518-21%1765$1,685$6,184,3268Music Box
11Grown Ups$267,350-37%263-161$1,017$159,372,00610Sony / Columbia
12The Sorcerer's Apprentice$264,319-44%312-160$847$61,075,2787Disney
13Hubble 3D$263,530-25%1510$1,745$14,558,69124Warner Bros. / IMAX
14The Karate Kid (2010)$248,539-34%255-59$975$175,908,76312Sony / Columbia
15Charlie St. Cloud$213,100-55%333-314$640$30,749,8755Universal
16Shrek Forever After$192,638-31%207-25$931$238,053,79015Paramount / DreamWorks
17Knight and Day$182,311-30%229-48$796$75,986,16410Fox
18Predators$153,035-24%187-47$818$51,619,0228Fox
19Winter's Bone$140,868-34%117-13$1,204$5,426,06412Roadside Attractions
20Prince of Persia: The Sands of Time$106,901-39%157-29$681$90,586,62314Disney

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Mao's Last Dancer$299,69150%7542$3,996$1,193,8132Samuel Goldwyn
2Nick Saban: Gamechanger$188,786--26--$7,261$188,7861Flashlight
3Cairo Time$182,40938%4817$3,800$604,7384IFC
4Mesrine: Killer Instinct$152,873--28--$5,460$152,8731Music Box
5Animal Kingdom$123,59422%3917$3,169$372,5113Sony Pictures Classics
6What If...$97,91897%5532$1,780$162,7682Five & Two Pictures
7Flipped$70,38842%26-3$2,707$671,1094Warner Bros.
8The A-Team$66,992-38%92-59$728$77,096,45912Fox
9I Am Love$64,776-42%52-31$1,246$4,535,78611Magnolia
10Peepli Live$60,265-63%45-25$1,339$704,7743UTV Communications
11Under the Sea 3D$54,107-27%160$3,382$23,983,85981Warner Bros. / IMAX
12The Concert$52,199-2%200$2,610$370,2816Weinstein Company
13The Wildest Dream: Conquest of Everest$51,060-7%214$2,431$349,3624National Geographic
14Centurion$42,826--12--$3,569$42,8261Magnolia
15Restrepo$40,812-31%37-7$1,103$1,123,81810National Geographic
16Marmaduke$40,285-50%66-56$610$33,566,22613Fox
17Farewell (L'affaire Farewell)$36,221-36%21-6$1,725$447,8026NeoClassics
18The Tillman Story$31,670-39%51$6,334$108,0852Weinstein Company
19Please Give$29,840141%4527$663$4,010,32018Sony Pictures Classics
20Lebanon$28,016-18%14-1$2,001$143,14046Sony Pictures Classics
21The Extra Man$26,107-57%24-9$1,088$334,6645Magnolia
22The Girl with the Dragon Tattoo (2009)$22,580-46%29-12$779$9,980,95624Music Box
23A Film Unfinished$20,296-40%51$4,059$91,4982Oscilloscope
24La Soga$16,988-53%12-8$1,416$144,43237-57 Releasing
25Cyrus$16,261-52%32-24$508$7,353,11511Fox Searchlight
26Change of Plans$15,378--2--$7,689$15,3781IFC
27Coco Chanel & Igor Stravinsky$15,339-63%28-19$548$1,594,53312Sony Pictures Classics
28Life During Wartime$14,348-24%14-1$1,025$242,5916IFC
29Jean-Michel Basquiat: The Radiant Child$13,781-42%51$2,756$173,3146Arthouse Films
30Exit Through the Gift Shop$12,769-34%9-1$1,419$3,200,41420Producers Distribution Agency
31Deep Sea 3D$12,698-5%30$4,233$43,718,749235Warner Bros. / IMAX
32Soul Kitchen$12,224-42%97$1,358$44,3882IFC
33Solitary Man$10,881-44%190$573$4,313,17815Anchor Bay
34The Disappearance of Alice Creed$10,506-32%7-1$1,501$129,2014Anchor Bay
35Date Night$10,205-32%13-10$785$98,700,49421Fox
36Mademoiselle Chambon$8,970-34%11-1$815$307,42014Lorber
37Micmacs$8,6982%13-11$669$1,187,75114Sony Classics
38Joan Rivers: A Piece of Work$8,107-60%12-18$676$2,905,49012IFC
39The Secret in Their Eyes (2010)$7,497-20%134$577$6,330,41120Sony Pictures Classics
40Winnebago Man$7,447-35%70$1,064$131,7008Kino International
41Agora$6,363-74%9-2$707$555,85214Newmarket
42Wild Grass (Les Herbes Folles)$6,314-37%10-9$631$351,73110Sony Pictures Classics
43Le Amiche (2010 re-issue)$4,980-49%10$4,980$43,78311The Film Desk
44The Nature of Existence$4,5271886%21$2,264$42,51811Walking Shadows
45Army of Crime$4,367-46%2-1$2,184$19,0212Lorber
46Patrik, Age 1.5$4,275-76%4-5$1,069$50,9904Here Films
47Ondine$4,26786%4-1$1,067$530,48126Magnolia
48Breathless (2010 re-issue)$4,228-60%4-2$1,057$283,62714Rialto
49Circle$3,926--2--$1,963$3,9261Indican Pictures
50Around a Small Mountain$3,604--3--$1,201$24,5578Cinema Guild
51The People I've Slept With$3,437--1--$3,437$11,1383People Pictures
52Mid-August Lunch (Pranzo di Ferragosto)$1,969-68%2-3$985$669,81324Zeitgeist
53The Milk of Sorrow$1,914--1--$1,914$1,9141Olive Films
54The Cremaster Cycle (2010 re-issue)$1,702--21--$81$97,55821International Film Circuit
55Mother and Child$1,665-21%4-9$416$1,098,39617Sony Pictures Classics
56Dogtooth (Kynodontas)$1,453820%10$1,453$47,30410Kino International
57Daniel and Ana$1,400--1--$1,400$1,4001Strand
58The Sicilian Girl$1,37818%31$459$21,0334Music Box
59The Law$1,21410%10$1,214$17,35110Oscilloscope
60Orlando (2010 re-issue)$1,07939%3-2$360$55,4126Sony Pictures Classics
61Kisses$1,067-76%2-4$534$81,3137Oscilloscope
62Princess Kaiulani$1,045-10%10$1,045$871,86916Roadside Attractions
63Countdown to Zero$1,011-83%4-2$253$251,7286Magnolia
64Stonewall Uprising$732632%10$732$119,40711First Run Features
65City Island$649-63%1-3$649$6,670,71224Anchor Bay
66Tales From Earthsea$589-94%1-4$589$48,0433Disney
67Spoken Word$516-81%2-1$258$23,7466Variance
68Crude$499--1--$499$170,29551First Run
69Kings of the Evening$350-35%10$350$98,68229Indican Pictures
70Rosencrantz and Guildenstern Are Undead$250--1--$250$66,90113Indican Pictures
71Metropolis (1927) (2010 re-issue)$250-79%10$250$348,29017Kino International
72Everyone Else$160-91%10$160$92,85963Cinema Guild