Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Weekend Actuals (Domestic) Fri, Sep. 3 - Sun, Sep. 5

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The American$13,177,790--2,823--$4,668$16,321,5751Focus
2Machete$11,416,164--2,670--$4,276$11,416,1641Fox
3Takers$10,876,732-47%2,2060$4,931$37,327,5572Sony / Screen Gems
4The Last Exorcism$7,341,976-64%2,8740$2,555$32,114,3602Lionsgate
5Going the Distance (2010)$6,884,964--3,030--$2,272$6,884,9641Warner Bros. / New Line
6The Expendables$6,620,133-31%3,3980$1,948$92,187,9034Lionsgate
7The Other Guys$5,287,889-16%2,607-574$2,028$106,754,1005Sony / Columbia
8Eat Pray Love$4,800,758-30%2,663-445$1,803$68,904,7924Sony / Columbia
9Inception$4,572,249-6%1,704-366$2,683$277,145,5038Warner Bros.
10Nanny McPhee Returns$3,533,925-25%2,708-90$1,305$22,399,9003Universal
11Vampires Suck$3,196,167-39%2,434-799$1,313$32,494,8243Fox
12The Switch (2010)$3,119,557-32%1,885-132$1,655$21,494,6973Miramax
13Despicable Me$2,984,0154%1,600-233$1,865$240,434,9659Universal
14Piranha 3D$2,432,258-43%1,789-702$1,360$22,528,0653Weinstein Company
15Lottery Ticket$2,151,388-44%1,310-663$1,642$20,509,0853Warner Bros.
16Toy Story 3$1,944,80192%1,520920$1,279$408,100,17412Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Avatar$2,257,595-44%8120$2,780$757,543,63438Fox
2Scott Pilgrim vs. the World$1,553,475-38%807-759$1,925$28,835,3854Universal
3Salt$1,257,471-33%705-463$1,784$115,218,4687Sony / Columbia
4Get Low$1,204,465-27%560-10$2,151$5,403,3976Sony Pictures Classics
5Dinner for Schmucks$1,031,661-42%804-697$1,283$70,923,1746Paramount / DreamWorks
6Step Up 3D$794,628-35%434-467$1,831$41,083,5405Disney
7Grown Ups$602,662125%383120$1,574$160,047,47211Sony / Columbia
8Cats & Dogs: The Revenge of Kitty Galore$466,048-31%455-368$1,024$42,032,2446Warner Bros.
9The Sorcerer's Apprentice$447,51669%35745$1,254$61,623,5278Disney
10The Twilight Saga: Eclipse$434,120-16%396-80$1,096$298,687,34110Summit
11The Kids Are All Right$393,425-25%239-103$1,646$19,790,6479Focus
12The Last Airbender$321,488-23%257-49$1,251$131,058,41910Paramount
13Hubble 3D$278,1196%123-28$2,261$14,992,57225Warner Bros. / IMAX
14Ramona and Beezus$265,647-17%305-49$871$25,205,0487Fox
15The Karate Kid (2010)$246,132-1%227-28$1,084$176,238,16513Sony / Columbia
16The Girl Who Played With Fire$236,420-20%157-19$1,506$6,577,8199Music Box
17Shrek Forever After$195,3581%179-28$1,091$238,319,04316Paramount / DreamWorks
18Charlie St. Cloud$155,110-27%220-113$705$30,966,9006Universal
19Knight and Day$136,333-25%142-87$960$76,203,92211Fox
20Predators$100,312-34%111-76$904$51,775,3209Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Mao's Last Dancer$338,17913%9520$3,560$1,676,1893Samuel Goldwyn
2We Are Family$296,907--78--$3,807$296,9071UTV Communications
3Cairo Time$173,596-5%557$3,156$857,0975IFC
4The Tillman Story$136,399331%2419$5,683$260,4793Weinstein Company
5Winter's Bone$117,359-17%90-27$1,304$5,608,96313Roadside Attractions
6Animal Kingdom$111,583-10%5617$1,993$536,5054Sony Pictures Classics
7What If...$106,3959%6914$1,542$289,0793Five & Two Pictures
8Mesrine: Killer Instinct$91,376-40%346$2,688$307,4532Music Box
9Mesrine: Public Enemy #1$74,449--31--$2,402$74,4491Music Box
10Under the Sea 3D$63,69418%160$3,981$24,090,39582Warner Bros. / IMAX
11I Am Love$63,555-2%49-3$1,297$4,673,07312Magnolia
12The A-Team$58,938-12%54-38$1,091$77,179,35713Fox
13Prince of Persia: The Sands of Time$53,379-50%93-64$574$90,684,97615Disney
14Flipped$50,905-28%282$1,818$751,0465Warner Bros.
15The Concert$45,001-14%200$2,250$439,2467Weinstein Company
16Soul Kitchen$43,422255%156$2,895$111,3703IFC
17The Wildest Dream: Conquest of Everest$38,059-25%18-3$2,114$413,6015National Geographic
18Marmaduke$37,459-7%45-21$832$33,620,74114Fox
19Lebanon$31,32112%173$1,842$192,12247Sony Pictures Classics
20Restrepo$29,801-27%33-4$903$1,172,86111National Geographic
21Peepli Live$29,695-51%26-19$1,142$748,1284UTV Communications
22Centurion$28,730-33%197$1,512$90,7602Magnolia
23A Woman, a Gun, and a Noodle Shop$27,330--5--$5,466$27,3301Sony Pictures Classics
24Farewell (L'affaire Farewell)$25,884-29%18-3$1,438$485,1947NeoClassics
25The Extra Man$23,705-9%284$847$369,4626Magnolia
26Last Train Home$20,418--1--$20,418$20,4181Zeitgeist Films
27The Girl with the Dragon Tattoo (2009)$18,006-20%24-5$750$10,014,65025Music Box
28Coco Chanel & Igor Stravinsky$15,5792%24-4$649$1,619,66913Sony Pictures Classics
29Cyrus$14,874-9%26-6$572$7,378,45812Fox Searchlight
30A Film Unfinished$14,203-30%50$2,841$119,6823Oscilloscope
31Deep Sea 3D$13,7278%30$4,576$43,741,040236Warner Bros. / IMAX
32Jean-Michel Basquiat: The Radiant Child$13,452-2%72$1,922$194,8067Arthouse Films
33Agora$13,109106%6-3$2,185$573,86915Newmarket
34Micmacs$11,80636%229$537$1,205,74815Sony Classics
35My Dog Tulip$11,550--1--$11,550$16,4221New Yorker Films
36Exit Through the Gift Shop$11,423-11%5-4$2,285$3,215,53221Producers Distribution Agency
37Solitary Man$10,232-6%245$426$4,337,37816Anchor Bay
38Change of Plans$9,278-40%20$4,639$33,3372IFC
39The Disappearance of Alice Creed$8,888-15%6-1$1,481$144,4205Anchor Bay
40La Soga$8,700-49%5-7$1,740$159,39247-57 Releasing
41Joan Rivers: A Piece of Work$7,635-6%164$477$2,918,65513IFC
42The Secret in Their Eyes (2010)$6,980-7%12-1$582$6,346,00621Sony Pictures Classics
43Ondine$6,69057%3-1$2,230$540,75627Magnolia
44Life During Wartime$6,363-56%8-6$795$256,0997IFC
45Date Night$6,045-41%11-2$550$98,710,29022Fox
46White Wedding (2009)$5,859--4--$1,465$5,8591Dada Films
47The Cremaster Cycle (2010 re-issue)$5,646232%1-20$5,646$103,20422International Film Circuit
48Wild Grass (Les Herbes Folles)$5,101-19%9-1$567$361,70011Sony Pictures Classics
49Winnebago Man$4,674-37%70$668$138,8699Kino International
50The People I've Slept With$3,94315%21$1,972$16,3834People Pictures
51Metropolis (1927) (2010 re-issue)$3,2561202%32$1,085$364,49318Kino International
52Army of Crime$3,143-28%20$1,572$24,8133Lorber
53The Milk of Sorrow$3,02258%21$1,511$6,4162Olive Films
54Dogtooth (Kynodontas)$2,85897%21$1,429$50,65411Kino International
55Spoken Word$2,546393%20$1,273$26,6227Variance
56Mademoiselle Chambon$2,508-72%5-6$502$313,52415Lorber
57The Nature of Existence$2,297-49%20$1,149$46,74512Walking Shadows
58Please Give$2,105-93%13-32$162$4,020,90619Sony Pictures Classics
59Princess Kaiulani$1,88981%32$630$874,79817Roadside Attractions
60Sea Monsters: A Prehistoric Adventure$1,425--1--$1,425$23,294,011153National Geographic
61Two in the Wave$1,289--1--$1,289$27,82416Lorber Films
62The Little Traitor$1,275--1--$1,275$374,52339Westchester Films
63Mid-August Lunch (Pranzo di Ferragosto)$1,053-47%1-1$1,053$672,36025Zeitgeist
64Countdown to Zero$1,0110%51$202$253,3907Magnolia
65Mother and Child$975-41%2-2$488$1,100,26218Sony Pictures Classics
66Mugabe and the White African$964--1--$964$6,4497First Run
67The Sicilian Girl$789-43%2-1$395$23,6745Music Box
68John Rabe$578--1--$578$56,18516Strand
69Rosencrantz and Guildenstern Are Undead$45080%10$450$67,66514Indican Pictures
70Everyone Else$31396%10$313$93,60064Cinema Guild
71Neshoba: The Price of Freedom$88--1--$88$12,5104First Run Features