Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Sep. 17 - Sun, Sep. 19

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Town$23,808,032--2,861--$8,322$23,808,0321Warner Bros.
2Easy A$17,734,040--2,856--$6,209$17,734,0401Sony / Screen Gems
3Devil$12,289,375--2,809--$4,375$12,289,3751Universal
4Resident Evil: Afterlife$10,002,592-62%3,2096$3,117$43,893,9582Sony / Screen Gems
5Alpha and Omega$9,106,906--2,625--$3,469$9,106,9061Lionsgate
6Takers$3,026,285-47%2,139-52$1,415$52,372,3494Sony / Screen Gems
7The American$2,672,521-53%2,457-376$1,088$32,772,4753Focus
8The Other Guys$1,972,046-41%1,827-419$1,079$115,403,4407Sony / Columbia
9Inception$1,967,137-30%1,305-278$1,507$285,129,85510Warner Bros.
10Machete$1,755,550-59%1,704-974$1,030$24,391,3543Fox
11Eat Pray Love$1,614,431-45%1,668-671$968$77,600,2356Sony / Columbia
12The Expendables$1,373,298-57%1,854-1204$741$101,020,5336Lionsgate
13Going the Distance (2010)$1,355,246-64%2,007-1023$675$16,771,3053Warner Bros. / New Line
14The Last Exorcism$1,211,349-64%2,013-718$602$40,113,3704Lionsgate
15Nanny McPhee Returns$969,345-53%1,578-786$614$27,617,9405Universal
16The Switch (2010)$930,037-54%1,158-437$803$26,600,1525Miramax

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Despicable Me$910,965-45%939-436$970$244,739,01511Universal
2Lottery Ticket$625,812-48%677-228$924$23,505,3605Warner Bros.
3Vampires Suck$568,012-62%964-706$589$35,865,4455Fox
4Get Low$551,494-36%467-62$1,181$7,785,0908Sony Pictures Classics
5Toy Story 3$469,638-38%475-237$989$410,640,66514Disney
6Scott Pilgrim vs. the World$355,225-57%383-236$927$31,075,1256Universal
7Salt$310,966-51%335-149$928$116,974,4269Sony / Columbia
8Grown Ups$303,582-20%304-35$999$161,094,62513Sony / Columbia
9Cats & Dogs: The Revenge of Kitty Galore$272,219-33%360-65$756$43,019,6338Warner Bros.
10The Sorcerer's Apprentice$238,786-22%275-37$868$62,492,81810Disney
11Avatar$238,180-67%129-307$1,846$760,083,04140Fox
12Dinner for Schmucks$220,019-54%313-223$703$72,204,5398Paramount / DreamWorks
13The Twilight Saga: Eclipse$208,477-72%339-848$615$300,103,07212Summit
14Flipped$179,172-63%375-67$478$1,575,0837Warner Bros.
15Ramona and Beezus$165,613-10%260-15$637$25,717,9739Fox
16The Kids Are All Right$159,353-39%169-49$943$20,507,87611Focus
17Piranha 3D$150,466-79%264-561$570$24,730,7205Weinstein Company
18Step Up 3D$149,096-57%134-126$1,113$42,054,0367Disney
19The Girl Who Played With Fire$133,941-27%137-11$978$7,142,08011Music Box
20The Last Airbender$118,105-35%174-46$679$131,564,73112Paramount
21I'm Still Here$113,33317%120101$944$259,2902Magnolia
22The Karate Kid (2010)$95,819-24%147-21$652$176,591,61815Sony / Columbia
23Winter's Bone$90,052-34%101-9$892$5,954,17315Roadside Attractions
24Legendary$29,306-77%103-74$285$191,8752IDP/Samuel Goldwyn

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Dabangg$297,229-53%686$4,371$1,068,5892Eros
2Catfish$257,285--12--$21,440$257,2851Universal / Rogue
3Mao's Last Dancer$238,007-30%98-4$2,429$2,617,2905Samuel Goldwyn
4Hubble 3D$153,705-15%633$2,440$15,642,57027Warner Bros. / IMAX
5Never Let Me Go$111,734--4--$27,934$156,7331Fox Searchlight
6Cairo Time$107,873-31%758$1,438$1,277,8157IFC
7The Tillman Story$60,680-28%283$2,167$519,3715Weinstein Company
8Animal Kingdom$53,720-51%57-4$942$817,1346Sony Pictures Classics
9What If...$48,428-43%50-32$969$517,5535Five & Two Pictures
10Heartbreaker$44,512-15%85$5,564$118,3672IFC
11I Am Love$42,633-24%35-5$1,218$4,838,30114Magnolia
12Under the Sea 3D$41,54741%161$2,597$24,219,10684Warner Bros. / IMAX
13We Are Family$39,950-65%780$512$597,9723UTV Communications
14Knight and Day$36,742-33%64-29$574$76,364,87113Fox
15Predators$33,561-35%55-31$610$51,908,58011Fox
16Mademoiselle Chambon$32,62720%110$2,966$385,11817Lorber
17Jack Goes Boating$28,916--4--$7,229$28,9161Relativity / Overture
18The Romantics$26,155-43%1412$1,868$81,5032Four of a Kind
19A Woman, a Gun, and a Noodle Shop$24,624-14%2310$1,071$105,7393Sony Pictures Classics
20Soul Kitchen$24,596-5%225$1,118$196,5015IFC
21Mesrine: Killer Instinct$24,310-51%22-7$1,105$461,7304Music Box
22Last Train Home$23,78373%86$2,973$71,8433Zeitgeist Films
23The Concert$23,440-40%201$1,172$542,1769Weinstein Company
24Fool for Love (2010)$22,840-54%80$2,855$87,1692Variance Films
25Coco Chanel & Igor Stravinsky$21,34421%282$762$1,679,98615Sony Pictures Classics
26The Wildest Dream: Conquest of Everest$21,344-8%13-6$1,642$487,1617National Geographic
27Leaves of Grass$20,987--3--$6,996$20,9871First Look
28Lovely, Still$20,538348%119$1,867$39,9212Monterey Media
29Lebanon$18,923-52%232$823$286,57349Sony Pictures Classics
30Restrepo$18,296-38%370$494$1,254,30613National Geographic
31Bran Nue Dae$18,062-23%171$1,062$51,1082Freestyle Releasing
32Mesrine: Public Enemy #1$17,679-55%20-8$884$207,9673Music Box
33Kings of Pastry$15,162--2--$7,581$22,4281First Run
34Genius Within: The Inner Life of Glenn Gould$13,686-20%41$3,422$39,1982Lorber
35The Extra Man$12,333-15%13-4$949$416,2098Magnolia
36Prince of Persia: The Sands of Time$12,197-47%28-17$436$90,755,64317Disney
37Deep Sea 3D$10,62438%30$3,541$43,769,668238Warner Bros. / IMAX
38The Other City$10,396--2--$5,198$10,3961Cabin Films
39Cyrus$9,740-38%19-7$513$7,419,05914Fox Searchlight
40Queen of the Sun: What are the Bees Telling Us?$9,069--1--$9,069$9,0691Collective Eye
41The Girl with the Dragon Tattoo (2009)$8,012-42%19-9$422$10,056,67527Music Box
42Who Is Harry Nilsson (And Why Is Everybody Talkin' About Him)?$7,56324%21$3,782$17,1382Lorber
43Undertow (2009)$7,051--1--$7,051$7,0511Wolfe Releasing
44Winnebago Man$7,05111%112$641$156,79411Kino International
45Jean-Michel Basquiat: The Radiant Child$6,772-8%50$1,354$221,7599Arthouse Films
46Picture Me$6,718--1--$6,718$6,7181Strand
47La Soga$6,446-77%4-3$1,612$206,72767-57 Releasing
48The Secret in Their Eyes (2010)$6,279-13%11-7$571$6,374,78923Sony Pictures Classics
49My Dog Tulip$6,276-50%10$6,276$49,4303New Yorker Films
50The Sicilian Girl$6,245-32%52$1,249$43,4757Music Box
51Exit Through the Gift Shop$6,101-56%5-1$1,220$3,250,66423Producers Distribution Agency
52Agora$6,088-17%4-2$1,522$599,90317Newmarket
53Hideaway (2009)$5,550-50%40$1,388$20,7032Strand
54Life During Wartime$5,419-37%14-2$387$278,8219IFC
55Micmacs$4,937-56%15-1$329$1,237,26917Sony Classics
56Breathless (2010 re-issue)$4,585-58%40$1,146$309,21017Rialto
57A Film Unfinished$4,483-37%30$1,494$147,2555Oscilloscope
58Ahead of Time$4,464-65%21$2,232$22,7742Vitagraph
59The Freebie$4,309--1--$4,309$4,3091Phase 4 Films
60John Rabe$3,774--1--$3,774$61,06818Strand
61Please Give$2,84239%40$711$4,028,33921Sony Pictures Classics
62Solitary Man$2,641-39%7-2$377$4,353,41018Anchor Bay
63GasLand$2,641--1--$2,641$9,1691International WOW
64The Trial$2,491-72%10$2,491$14,1422Whitlow Films
65Metropolis (1927) (2010 re-issue)$2,45040%31$817$386,53220Kino International
66Wild Grass (Les Herbes Folles)$2,390-64%11-9$217$377,55613Sony Pictures Classics
67El Superstar: The Unlikely Rise of Juan Frances$2,330--1--$2,330$2,3301Cinema Libre
68Sweethearts of the Prison Rodeo$2,198--2--$1,099$2,1981Cinema Purgatorio
69Ondine$1,87955%21$940$547,21829Magnolia
70Centurion$1,871-61%3-3$624$119,6214Magnolia
71Spoken Word$1,811-20%20$906$32,7289Variance
72The Nature of Existence$1,714--1--$1,714$49,76714Walking Shadows
73Princess Kaiulani$1,210-49%2-1$605$883,45419Roadside Attractions
74Everyone Else$1,128-46%20$564$98,19766Cinema Guild
75Enemies of the People$1,092--2--$546$13,8228International Film Circuit
76Le Amiche (2010 re-issue)$1,07271%10$1,072$48,83014The Film Desk
77Mother and Child$1,048-58%5-1$210$1,105,26620Sony Pictures Classics
78The Milk of Sorrow$986-31%10$986$9,8494Olive Films
79Sea Monsters: A Prehistoric Adventure$985-14%10$985$23,298,251155National Geographic
80The Cremaster Cycle (2010 re-issue)$949--2--$475$108,97924International Film Circuit
81Circle$87635%10$876$9,7304Indican Pictures
82Around a Small Mountain$86743%20$434$27,20111Cinema Guild
83Neshoba: The Price of Freedom$847-75%21$424$17,4296First Run Features
84Henri-Georges Clouzot's Inferno$843--1--$843$15,20810Flicker Alley
85The Disappearance of Alice Creed$800-82%3-1$267$156,4727Anchor Bay
86The Temptation of St. Tony$747--1--$747$7471Olive Films
87Countdown to Zero$716-89%60$119$264,4159Magnolia
88The Girl (2009)$712--1--$712$7121
89The Little Traitor$514-65%10$514$377,20141Westchester Films
90Orlando (2010 re-issue)$358--1--$358$56,3729Sony Pictures Classics
91Sweetgrass$1457%10$145$204,25952Cinema Guild