Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Sep. 24 - Sun, Sep. 26

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Wall Street: Money Never Sleeps$19,011,188--3,565--$5,333$19,011,1881Fox
2Legend of the Guardians: The Owls of Ga'Hoole$16,112,211--3,575--$4,507$16,112,2111Warner Bros.
3The Town$15,605,171-34%2,88524$5,409$48,692,0722Warner Bros.
4Easy A$10,600,497-40%2,8560$3,712$32,714,2152Sony / Screen Gems
5You Again$8,407,513--2,548--$3,300$8,407,5131Disney
6Devil$6,605,960-46%2,8112$2,350$21,859,4252Universal
7Resident Evil: Afterlife$4,954,791-50%2,642-567$1,875$52,073,5883Sony / Screen Gems
8Alpha and Omega$4,735,271-48%2,6250$1,804$15,164,9442Lionsgate
9Takers$1,622,302-46%1,413-726$1,148$54,885,1755Sony / Screen Gems
10The Other Guys$992,812-50%1,047-780$948$116,966,9818Sony / Columbia
11The American$896,382-66%1,315-1142$682$34,607,3814Focus

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Inception$1,247,006-37%907-398$1,375$287,053,29211Warner Bros.
2Eat Pray Love$704,613-56%855-813$824$79,040,3087Sony / Columbia
3Machete$642,832-63%682-1022$943$25,733,6774Fox
4Despicable Me$582,585-36%610-329$955$245,514,66512Universal
5The Expendables$564,081-59%852-1002$662$102,070,0477Lionsgate
6Nanny McPhee Returns$394,275-59%765-813$515$28,226,2256Universal
7The Last Exorcism$344,675-72%707-1306$488$40,773,3015Lionsgate
8Get Low$317,164-42%354-113$896$8,317,4979Sony Pictures Classics
9Toy Story 3$313,847-33%302-173$1,039$411,086,06715Disney
10Lottery Ticket$306,318-51%370-307$828$23,942,2116Warner Bros.
11The Virginity Hit$301,885--700--$431$332,4633Sony / Columbia
12The Switch (2010)$293,433-68%511-647$574$27,207,7666Miramax
13Mao's Last Dancer$273,17615%12224$2,239$3,013,3226Samuel Goldwyn
14Dinner for Schmucks$260,22618%32310$806$72,539,2009Paramount / DreamWorks
15Going the Distance (2010)$248,174-82%475-1532$522$17,538,7204Warner Bros. / New Line
16Grown Ups$234,667-23%265-39$886$161,417,72614Sony / Columbia
17Vampires Suck$213,983-62%415-549$516$36,171,1166Fox
18Cats & Dogs: The Revenge of Kitty Galore$198,681-27%267-93$744$43,274,6239Warner Bros.
19The Sorcerer's Apprentice$181,429-24%227-48$799$62,744,18711Disney
20Scott Pilgrim vs. the World$158,440-55%233-150$680$31,356,4257Universal
21Salt$143,697-54%186-149$773$117,223,00310Sony / Columbia
22The Twilight Saga: Eclipse$124,409-40%224-115$555$300,298,74013Summit
23Ramona and Beezus$111,977-32%191-69$586$25,870,97810Fox
24The Girl Who Played With Fire$85,290-36%111-26$768$7,304,14112Music Box
25The Kids Are All Right$84,025-47%107-62$785$20,654,03112Focus
26Flipped$75,322-58%106-269$711$1,704,6618Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Catfish$452,58076%5745$7,940$811,2802Universal / Rogue
2Never Let Me Go$241,943117%2622$9,306$438,5352Fox Searchlight
3You Will Meet a Tall Dark Stranger$160,103--6--$26,684$211,4451Sony Pictures Classics
4Hubble 3D$158,6343%61-2$2,601$15,916,59328Warner Bros. / IMAX
5Waiting for 'Superman'$139,033--4--$34,758$139,0331Paramount Vantage
6Dabangg$134,024-55%680$1,971$1,258,9323Eros
7Buried$100,268--11--$9,115$100,2681Lionsgate
8Heartbreaker$92,902109%4133$2,266$229,0183IFC
9Jack Goes Boating$78,947173%3733$2,134$120,5592Relativity / Overture
10Cairo Time$78,736-27%761$1,036$1,406,8988IFC
11Like Dandelion Dust$77,960--25--$3,118$77,9601Blue Collar Releasing
12Step Up 3D$66,846-55%60-74$1,114$42,173,6638Disney
13Winter's Bone$56,558-37%79-22$716$6,049,87116Roadside Attractions
14Howl$51,185--6--$8,531$51,1851Oscilloscope
15Enter the Void$43,651--3--$14,550$43,6511IFC Films
16The Tillman Story$40,708-33%27-1$1,508$587,5676Weinstein Company
17Under the Sea 3D$36,603-12%182$2,034$24,279,10285Warner Bros. / IMAX
18Piranha 3D$35,280-77%66-198$535$24,820,2716Weinstein Company
19Avatar$33,844-86%29-100$1,167$760,237,55141Fox
20I'm Still Here$31,996-72%39-81$820$355,7573Magnolia
21What If...$30,849-36%35-15$881$562,7086Five & Two Pictures
22Bran Nue Dae$29,67264%5538$539$88,8543Freestyle Releasing
23A Film Unfinished$28,218529%1613$1,764$178,0336Oscilloscope
24Animal Kingdom$28,195-48%45-12$627$870,6997Sony Pictures Classics
25I Am Love$26,202-39%25-10$1,048$4,886,96815Magnolia
26Knight and Day$25,881-30%45-19$575$76,401,92314Fox
27The Concert$23,5380%18-2$1,308$577,65610Weinstein Company
28Predators$22,923-32%36-19$637$51,948,27412Fox
29Lovely, Still$21,1073%176$1,242$68,3283Monterey Media
30We Are Family$20,865-48%24-54$869$631,2764UTV Communications
31Mademoiselle Chambon$20,708-37%121$1,726$417,65518Lorber
32Last Train Home$20,123-15%91$2,236$101,4194Zeitgeist Films
33Genius Within: The Inner Life of Glenn Gould$19,97746%84$2,497$66,2393Lorber
34Kings of Pastry$19,63229%42$4,908$51,3702First Run
35Fool for Love (2010)$18,159-20%7-1$2,594$112,2533Variance Films
36A Woman, a Gun, and a Noodle Shop$15,632-37%18-5$868$132,7014Sony Pictures Classics
37Leaves of Grass$15,009-28%63$2,502$41,5162First Look
38The Wildest Dream: Conquest of Everest$13,712-36%152$914$510,0358National Geographic
39Lebanon$13,606-28%16-7$850$311,63250Sony Pictures Classics
40Coco Chanel & Igor Stravinsky$13,007-39%14-14$929$1,702,86916Sony Pictures Classics
41Deep Sea 3D$10,6200%30$3,540$43,784,148239Warner Bros. / IMAX
42Soul Kitchen$10,545-57%14-8$753$217,6526IFC
43Restrepo$9,848-46%24-13$410$1,279,95114National Geographic
44The Extra Man$9,668-22%141$691$432,0799Magnolia
45Cyrus$8,181-16%14-5$584$7,437,01415Fox Searchlight
46Mesrine: Killer Instinct$7,566-69%10-12$757$480,6645Music Box
47My Dog Tulip$7,38918%32$2,463$60,0504New Yorker Films
48Exit Through the Gift Shop$6,70710%4-1$1,677$3,260,66324Producers Distribution Agency
49The Romantics$6,044-77%6-8$1,007$103,2803Four of a Kind
50Queen of the Sun: What are the Bees Telling Us?$6,015-34%10$6,015$19,9322Collective Eye
51Metropolis (1927) (2010 re-issue)$5,913141%41$1,478$407,28721Kino International
52The Sicilian Girl$5,644-10%61$941$56,2818Music Box
53GasLand$5,528109%21$2,764$21,1842International WOW
54Mesrine: Public Enemy #1$5,491-69%7-13$784$223,9324Music Box
55Winnebago Man$5,336-24%7-4$762$167,30412Kino International
56Jean-Michel Basquiat: The Radiant Child$4,700-31%4-1$1,175$230,12910Arthouse Films
57Wild Grass (Les Herbes Folles)$4,36683%10-1$437$383,99914Sony Pictures Classics
58The Secret in Their Eyes (2010)$4,260-32%9-2$473$6,381,94624Sony Pictures Classics
59The Trial$4,22069%21$2,110$19,2463Whitlow Films
60The Other City$4,079-61%1-1$4,079$22,2212Cabin Films
61Micmacs$4,061-18%13-2$312$1,244,34718Sony Classics
62Enemies of the People$4,011267%53$802$18,3339International Film Circuit
63Ahead of Time$3,702-17%31$1,234$29,5893Vitagraph
64Breathless (2010 re-issue)$3,592-22%51$718$314,78218Rialto
65The Cremaster Cycle (2010 re-issue)$3,468265%20$1,734$115,50025International Film Circuit
66Sea Monsters: A Prehistoric Adventure$3,115216%21$1,558$23,302,459156National Geographic
67The Girl with the Dragon Tattoo (2009)$2,987-63%10-9$299$10,065,03428Music Box
68La Soga$2,383-63%2-2$1,192$210,62577-57 Releasing
69Solitary Man$2,171-18%6-1$362$4,357,53319Anchor Bay
70Henri-Georges Clouzot's Inferno$1,982135%10$1,982$17,73611Flicker Alley
71Agora$1,881-69%2-2$941$605,29118Newmarket
72John Rabe$1,863-51%10$1,863$64,54519Strand
73Picture Me$1,804-73%10$1,804$11,0452Strand
74Centurion$1,793-4%41$448$122,2885Magnolia
75Countdown to Zero$1,602124%82$200$267,59710Magnolia
76Who Is Harry Nilsson (And Why Is Everybody Talkin' About Him)?$1,525-80%1-1$1,525$23,9283Lorber
77Ondine$1,449-23%20$725$548,93430Magnolia
78Best Worst Movie$1,316--1--$1,316$106,27123Area23a
79The Disappearance of Alice Creed$1,31264%2-1$656$158,1268Anchor Bay
80Mother and Child$1,000-5%2-3$500$1,107,90821Sony Pictures Classics
81Stonewall Uprising$896--2--$448$122,49815First Run Features
82A Mother's Courage: Talking Back to Autism$822--2--$411$8221First Run
83Le Amiche (2010 re-issue)$788-26%10$788$50,00515The Film Desk
84Hideaway (2009)$656-88%2-2$328$24,0383Strand
85Rosencrantz and Guildenstern Are Undead$459--1--$459$68,61117Indican Pictures
86Princess Kaiulani$433-64%1-1$433$883,88720Roadside Attractions
87The Milk of Sorrow$392-60%10$392$10,3765Olive Films
88Neshoba: The Price of Freedom$347-59%1-1$347$18,1847First Run Features
89Please Give$242-91%3-1$81$4,029,29422Sony Pictures Classics
90Dogtooth (Kynodontas)$231--1--$231$56,47114Kino International
91Altiplano$190--1--$190$2,2396First Run
92Sweetgrass$100-31%10$100$205,00853Cinema Guild
93Orlando (2010 re-issue)$83-77%10$83$56,75010Sony Pictures Classics