Grosses

'Avengers: Age of Ultron' Registers the Second Largest Debut of All-Time with $187.7M; Fails to Match Its Predecessor After Sharp Saturday DeclineMay 03, 2015 08:53 AM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with an estimated $187.66 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 9.5 percent below The Avengers and 8 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But it's opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.46 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 32 percent on Saturday to gross $57.22 million and is estimated to fall 20 percent on Sunday to gross $45.98 million. That places the film's estimated opening weekend to Friday ratio at 2.22 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience. Avengers: Age of Ultron grossed an estimated $18.0 million from IMAX locations, which represented 9.6 percent of the film's overall gross.

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Lionsgate's The Age of Adaline, Universal's Furious 7 and Sony's Paul Blart: Mall Cop 2. Estimates are close enough that the three films could still change positions when actuals are released on Monday.

The Age of Adaline placed in second with an estimated $6.25 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds. The Age of Adaline has grossed $23.42 million in ten days. That is on the high end of pre-release expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride (which fell 46 percent in its second weekend to gross $7.02 million). With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

After leading the box office for each of the past four weekends, Furious 7 fell to third place this weekend with an estimated $6.1 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 66 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed a massive $330.52 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

Paul Blart: Mall Cop 2 claimed fourth place with an estimated $5.55 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 62 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.19 million in 17 days. The film continues to run in line with expectations and is running 13.5 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, Nov. 5 - Sun, Nov. 7

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Megamind$46,016,833--3,944--$11,668$46,016,8331Paramount / DreamWorks
2Due Date$32,689,406--3,355--$9,743$32,689,4061Warner Bros.
3For Colored Girls$19,497,324--2,127--$9,167$19,497,3241Lionsgate
4Red (2010)$8,652,086-19%3,229-120$2,679$71,664,9624Summit
5Saw 3D$7,731,075-68%2,8080$2,753$38,331,7832Lionsgate
6Paranormal Activity 2$7,034,742-57%3,168-71$2,221$76,959,8643Paramount
7Jackass 3D$4,951,282-42%2,165-974$2,287$110,668,3574Paramount
8Secretariat$4,067,715-19%2,614-494$1,556$51,031,0685Disney
9Hereafter$4,011,397-38%2,365-59$1,696$28,721,0664Warner Bros.
10The Social Network$3,424,860-24%1,860-907$1,841$84,871,4926Sony / Columbia
11Life As We Know It$3,066,179-24%1,950-910$1,572$48,506,2525Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Conviction$1,628,786-11%672107$2,424$4,794,9304Fox Searchlight
2The Town$1,164,382-41%801-807$1,454$89,748,2398Warner Bros.
3The Girl Who Kicked the Hornet's Nest$746,5723%19269$3,888$1,995,8412Music Box
4Legend of the Guardians: The Owls of Ga'Hoole$481,463-73%740-1270$651$54,011,5587Warner Bros.
5Easy A$478,990-55%486-776$986$57,227,6018Sony / Screen Gems
6Waiting for 'Superman'$395,237-23%242-88$1,633$5,408,0807Paramount Vantage
7Wall Street: Money Never Sleeps$333,156-57%353-580$944$51,887,4467Fox
8Despicable Me$328,49023%307-28$1,070$248,312,50018Universal
9Inception$317,189-13%291-110$1,090$291,448,10317Warner Bros.
10Toy Story 3$291,502-5%264-73$1,104$414,317,22321Disney
11Devil$224,350-57%284-351$790$33,466,5608Universal
12You Will Meet a Tall Dark Stranger$220,108-36%143-187$1,539$2,738,2567Sony Pictures Classics
13You Again$210,121-51%283-390$742$25,099,0817Disney
14Stone$176,297-29%109-16$1,617$1,490,3145Relativity / Overture
15It's Kind of a Funny Story$172,584-61%201-276$859$6,195,2065Focus
16The Other Guys$167,778-6%235-67$714$119,021,11714Sony / Columbia
17Takers$154,39874%21583$718$57,570,73211Sony / Screen Gems
18Alpha and Omega$144,961-66%288-388$503$24,452,3978Lionsgate
19Nowhere Boy$143,0149%17522$817$1,198,0035Weinstein Company
20The Switch (2010)$82,1621138%120103$685$27,661,92712Miramax
21Case 39$70,489-60%157-249$449$13,182,1746Paramount Vantage
22N-Secure$56,661-81%105-262$540$2,553,8524Freestyle

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Fair Game (2010)$651,082--46--$14,154$651,0821Summit
2Golmaal 3$626,432--86--$7,284$626,4321Eros
3Inside Job$266,41545%6632$4,037$957,8835Sony Pictures Classics
4127 Hours$264,851--4--$66,213$264,8511Fox Searchlight
5Hubble 3D$194,12931%60-1$3,235$17,746,61134Warner Bros. / IMAX
6Mao's Last Dancer$100,022-15%81-21$1,235$4,553,64012Samuel Goldwyn
7Tamara Drewe$51,90384%2714$1,922$216,7175Sony Pictures Classics
8The Salvation Poem$50,936-10%14-2$3,638$407,1494CanZion Films
9Catfish$49,770-49%55-82$905$3,151,2188Universal / Rogue
10Under the Sea 3D$43,36538%14-2$3,098$24,714,04891Warner Bros. / IMAX
11Never Let Me Go$41,892-54%51-75$821$2,284,2808Fox Searchlight
12Four Lions$41,512--8--$5,189$41,5121Drafthouse Films
13Let Me In$32,319-81%95-283$340$11,999,4196Relativity / Overture
14Howl$32,269-5%292$1,113$439,5817Oscilloscope
15Monsters (2010)$28,59039%1310$2,199$60,6202Magnolia
16Space Station 3D$27,389--3--$9,130$82,285,011447IMAX
17Buried$26,597-51%46-61$578$1,028,6587Lionsgate
18Avatar$25,511-1%91$2,835$760,462,55947Fox
19Get Low$21,5580%36-13$599$9,034,23615Sony Pictures Classics
20Vision: From the Life of Hildegard von Bingen$21,244131%61$3,541$87,5694Zeitgeist Films
21Welcome to the Riley's$18,226-57%100$1,823$78,1552Samuel Goldwyn
22What If...$18,076-46%22-34$822$739,29812Five & Two Pictures
23Leaving$17,1142%7-1$2,445$103,3416IFC
24Client 9: The Rise and Fall of Eliot Spitzer$16,962--3--$5,654$16,9621Magnolia
25A Film Unfinished$15,480161%1510$1,032$291,35712Oscilloscope
26Inspector Bellamy$15,318-26%20$7,659$47,1052IFC Films
27Ramona and Beezus$14,4729%32-3$452$26,161,40616Fox
28Heartbreaker$14,40339%192$758$458,7949IFC
29Jack Goes Boating$13,91215%31-4$449$492,6948Relativity / Overture
30The Wildest Dream: Conquest of Everest$13,11232%101$1,311$615,02814National Geographic
31The Tillman Story$12,958-21%240$540$764,98012Weinstein Company
32Enter the Void$12,08034%7-1$1,726$251,5737IFC Films
33Machete$12,006-43%32-24$375$26,576,75210Fox
34Last Train Home$11,68065%101$1,168$224,01010Zeitgeist Films
35The Girl Who Played With Fire$11,212-36%19-11$590$7,612,10218Music Box
36Wild Target$10,971-53%51$2,194$44,2592Freestyle
37Strange Powers: Stephin Merritt and the Magnetic Fields$10,058118%32$3,353$22,9302Variance Films
38Sea Monsters: A Prehistoric Adventure$9,1152%31$3,038$23,385,757162National Geographic
39Animal Kingdom$8,821-29%12-5$735$981,93413Sony Pictures Classics
40Deep Sea 3D$8,75019%4-1$2,188$43,863,358245Warner Bros. / IMAX
41Waste Land$8,656-12%21$4,328$18,7432Arthouse Films
42Red Hill$8,650--5--$1,730$8,6501Strand
43Vampires Suck$8,511-48%18-31$473$36,658,10812Fox
44Piranha 3D$7,975-19%6-13$1,329$25,001,53212Weinstein Company
45Carlos$7,931-41%3-3$2,644$97,7374IFC
46My Dog Tulip$6,878--4--$1,720$104,85810New Yorker Films
47Mademoiselle Chambon$6,37510%60$1,063$507,55324Lorber
48Violet Tendencies$5,264--1--$5,264$5,2641Embrem Entertainment
49Soul Kitchen$4,37039%11-1$397$274,38512IFC
50Winter's Bone$4,253-27%10-1$425$6,218,19522Roadside Attractions
51Kings of Pastry$4,169-52%5-5$834$141,6088First Run
52Cairo Time$4,038-72%8-11$505$1,602,04514IFC
53Freakonomics$3,999-8%7-2$571$91,1646Magnolia
54Genius Within: The Inner Life of Glenn Gould$3,961207%30$1,320$126,4049Lorber
55I Am Love$3,807-24%6-1$635$4,994,55321Magnolia
56Mesrine: Killer Instinct$3,36172%40$840$517,37111Music Box
57Guy and Madeline on a Park Bench$3,233--1--$3,233$3,2331Variance Films
58Lebanon$2,245-13%9-1$249$359,55956Sony Pictures Classics
59The Concert$2,049-40%4-2$512$653,68016Weinstein Company
60Budrus$2,016-61%1-3$2,016$39,8335Balcony Releasing
61The Girl with the Dragon Tattoo (2009)$1,912-26%163$120$10,084,27334Music Box
62Metropolis (1927) (2010 re-issue)$1,759183%32$586$507,54727Kino International
63A Woman, a Gun, and a Noodle Shop$1,715-66%92$191$181,15410Sony Pictures Classics
642012: Time for Change$1,676199%10$1,676$68,3394Mangusta Productions
65Sweetgrass$1,620--1--$1,620$206,72859Cinema Guild
66The Kids Grow Up$1,272-72%21$636$7,6082Shadow Distribution
67Fool for Love (2010)$1,213187%21$607$165,5329Variance Films
68I Spit on Your Grave (2010)$1,011-52%2-1$506$91,5195Anchor Bay
69Enemies of the People$950235%32$317$25,64915International Film Circuit
70The Taqwacores$851250%10$851$6,0373Strand Releasing
71Henri-Georges Clouzot's Inferno$85110%31$284$22,26417Flicker Alley
72The Cremaster Cycle (2010 re-issue)$808--1--$808$125,92431International Film Circuit
73Restrepo$800-23%2-1$400$1,325,12520National Geographic
74Marwencol$647-10%10$647$14,9415Cinema Guild
75Wild Grass (Les Herbes Folles)$532-77%3-1$177$403,64920Sony Pictures Classics
76Around a Small Mountain$506-4%10$506$29,71818Cinema Guild
77Mesrine: Public Enemy #1$362-79%2-3$181$250,73610Music Box
78Le Amiche (2010 re-issue)$315--1--$315$52,35121The Film Desk
79Stonewall Uprising$306--1--$306$127,94021First Run Features
80Eichmann$294-49%10$294$1,3682Regent Releasing
81Dogtooth (Kynodontas)$250--1--$250$58,69920Kino International
82A Mother's Courage: Talking Back to Autism$245--1--$245$1,8497First Run
83The Disappearance of Alice Creed$225--1--$225$166,98014Anchor Bay
84Shake Hands with the Devil$11635%10$116$3232Regent Releasing
85The Magician (2010)$74-37%10$74$3432Regent Releasing