Grosses

'Avengers: Age of Ultron' Registers the Second Largest Debut of All-Time with $187.7M; Fails to Match Its Predecessor After Sharp Saturday DeclineMay 03, 2015 08:53 AM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with an estimated $187.66 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 9.5 percent below The Avengers and 8 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But it's opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.46 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 32 percent on Saturday to gross $57.22 million and is estimated to fall 20 percent on Sunday to gross $45.98 million. That places the film's estimated opening weekend to Friday ratio at 2.22 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience. Avengers: Age of Ultron grossed an estimated $18.0 million from IMAX locations, which represented 9.6 percent of the film's overall gross.

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Lionsgate's The Age of Adaline, Universal's Furious 7 and Sony's Paul Blart: Mall Cop 2. Estimates are close enough that the three films could still change positions when actuals are released on Monday.

The Age of Adaline placed in second with an estimated $6.25 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds. The Age of Adaline has grossed $23.42 million in ten days. That is on the high end of pre-release expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride (which fell 46 percent in its second weekend to gross $7.02 million). With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

After leading the box office for each of the past four weekends, Furious 7 fell to third place this weekend with an estimated $6.1 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 66 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed a massive $330.52 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

Paul Blart: Mall Cop 2 claimed fourth place with an estimated $5.55 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 62 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.19 million in 17 days. The film continues to run in line with expectations and is running 13.5 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, Nov. 12 - Sun, Nov. 14

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Megamind$29,120,461-37%3,9495$7,374$88,822,6352Paramount / DreamWorks
2Unstoppable (2010)$22,688,457--3,207--$7,075$22,688,4571Fox
3Due Date$15,419,042-53%3,36510$4,582$58,897,3082Warner Bros.
4Skyline$11,692,415--2,880--$4,060$11,692,4151Universal / Rogue
5Morning Glory (2010)$9,203,266--2,518--$3,655$11,809,3211Paramount
6For Colored Girls$6,517,280-67%2,1270$3,064$30,687,4682Lionsgate
7Red (2010)$4,973,539-43%2,878-351$1,728$79,677,3965Summit
8Paranormal Activity 2$2,980,201-58%2,403-765$1,240$81,930,6574Paramount
9Saw 3D$2,862,449-63%1,976-832$1,449$43,580,3103Lionsgate
10Jackass 3D$2,235,457-55%1,607-558$1,391$114,643,2665Paramount
11Secretariat$2,205,163-46%2,019-595$1,092$54,747,0376Disney
12The Social Network$1,770,077-48%1,088-772$1,627$87,807,5027Sony / Columbia
13Hereafter$1,318,493-67%1,691-674$780$31,448,8425Warner Bros.
14Life As We Know It$1,294,110-58%1,239-711$1,044$50,754,7296Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Fair Game (2010)$1,020,65457%175129$5,832$1,919,6402Summit
2Conviction$610,847-62%493-179$1,239$6,022,8235Fox Searchlight
3The Girl Who Kicked the Hornet's Nest$520,085-30%1942$2,681$2,821,9323Music Box
4Inside Job$478,76780%250184$1,915$1,566,0316Sony Pictures Classics
5The Town$438,397-62%375-426$1,169$90,626,5569Warner Bros.
6Despicable Me$363,09011%273-34$1,330$248,815,41019Universal
7Inception$234,514-26%262-29$895$291,832,59318Warner Bros.
8Waiting for 'Superman'$215,210-46%204-38$1,055$5,891,8798Paramount Vantage
9Toy Story 3$207,778-29%241-23$862$414,638,01322Disney
10Legend of the Guardians: The Owls of Ga'Hoole$170,047-65%240-500$709$54,362,5018Warner Bros.
11Easy A$162,833-66%197-289$827$57,539,4059Sony / Screen Gems
12Wall Street: Money Never Sleeps$155,691-53%249-104$625$52,147,7898Fox
13The Other Guys$119,256-29%182-53$655$119,219,97815Sony / Columbia
14Takers$101,374-34%176-39$576$57,744,72012Sony / Screen Gems
15You Again$85,543-59%153-130$559$25,258,9918Disney
16Alpha and Omega$71,655-51%123-165$583$24,589,7939Lionsgate
17Nowhere Boy$67,145-53%111-64$605$1,330,9526Weinstein Company
18Devil$64,210-71%120-164$535$33,583,1759Universal
19The Switch (2010)$57,438-30%118-2$487$27,758,46513Miramax
20Let Me In$55,08470%14348$385$12,067,3977Relativity / Overture
21Case 39$30,028-57%106-51$283$13,248,4777Paramount Vantage

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1127 Hours$438,53966%2218$19,934$811,5282Fox Searchlight
2Golmaal 3$253,586-60%860$2,949$1,027,3552Eros
3Hubble 3D$192,850-1%56-4$3,444$18,078,26035Warner Bros. / IMAX
4You Will Meet a Tall Dark Stranger$103,109-53%75-68$1,375$2,927,9628Sony Pictures Classics
5Stone$74,071-58%87-22$851$1,640,4966Relativity / Overture
6Mao's Last Dancer$56,911-43%55-26$1,035$4,664,09513Samuel Goldwyn
7Under the Sea 3D$50,97318%140$3,641$24,795,60692Warner Bros. / IMAX
8Monsters (2010)$48,68070%2512$1,947$122,9193Magnolia
9It's Kind of a Funny Story$44,842-74%67-134$669$6,309,8746Focus
10Four Lions$40,153-3%146$2,868$100,1172Drafthouse Films
11Vision: From the Life of Hildegard von Bingen$33,99260%104$3,399$136,2025Zeitgeist Films
12Client 9: The Rise and Fall of Eliot Spitzer$29,93176%1512$1,995$54,9322Magnolia
13Tamara Drewe$27,401-47%21-6$1,305$268,0276Sony Pictures Classics
14Avatar$27,2127%6-3$4,535$760,504,84748Fox
15Cool It$26,847--41--$655$26,8471Roadside Attractions
16Never Let Me Go$24,680-41%32-19$771$2,331,3489Fox Searchlight
17Catfish$23,875-52%25-30$955$3,201,2139Universal / Rogue
18Tiny Furniture$21,235--1--$21,235$21,2351IFC
19Howl$19,209-40%16-13$1,201$484,6598Oscilloscope
20The Salvation Poem$15,981-69%11-3$1,453$431,6105CanZion Films
21Get Low$15,977-26%26-10$615$9,062,45416Sony Pictures Classics
22The Wildest Dream: Conquest of Everest$15,91921%9-1$1,769$639,70015National Geographic
23Welcome to the Riley's$13,500-26%7-3$1,929$100,8813Samuel Goldwyn
24N-Secure$13,089-77%20-85$654$2,592,8085Freestyle
25Enter the Void$11,911-1%81$1,489$272,5028IFC Films
26Deep Sea 3D$11,58832%40$2,897$43,880,656246Warner Bros. / IMAX
27Jack Goes Boating$10,913-22%343$321$512,1839Relativity / Overture
28Inspector Bellamy$10,316-33%20$5,158$64,8653IFC Films
29Sea Monsters: A Prehistoric Adventure$9,3252%30$3,108$23,405,352163National Geographic
30Last Train Home$9,309-20%6-4$1,552$241,32111Zeitgeist Films
31Marwencol$8,8591269%10$8,859$24,4616Cinema Guild
32The Tillman Story$8,364-35%21-3$398$782,60013Weinstein Company
33Waste Land$8,271-4%53$1,654$38,7293Arthouse Films
34What If...$8,240-54%12-10$687$752,43713Five & Two Pictures
35Enemies of the People$8,216765%63$1,369$36,32716International Film Circuit
36Every Man For Himself (2010 re-issue)$7,926--1--$7,926$7,9261Film Desk
37Machete$7,427-38%19-13$391$26,589,95311Fox
38Wild Target$6,901-37%50$1,380$54,8203Freestyle
39Leaving$6,391-63%5-2$1,278$115,3917IFC
40A Film Unfinished$6,222-60%10-5$622$311,54213Oscilloscope
41Heartbreaker$6,021-58%190$317$473,25410IFC
42The Cremaster Cycle (2010 re-issue)$5,999642%10$5,999$133,66732International Film Circuit
43Boxing Gym$5,583--5--$1,117$25,7684Zipporah Films
44Strange Powers: Stephin Merritt and the Magnetic Fields$5,073-50%30$1,691$35,3963Variance Films
45The Trouble with Terkel$4,924--4--$1,231$23,10434Indican
46Metropolis (1927) (2010 re-issue)$4,908179%30$1,636$527,91828Kino International
47Kings of Pastry$4,2362%50$847$150,4749First Run
48Dogtooth (Kynodontas)$4,0731529%21$2,037$63,07221Kino International
49Genius Within: The Inner Life of Glenn Gould$3,920-1%41$980$133,47310Lorber
50The Girl Who Played With Fire$3,659-67%12-7$305$7,621,38819Music Box
51Freakonomics$3,447-14%70$492$96,2157Magnolia
52Animal Kingdom$3,437-61%8-4$430$989,76414Sony Pictures Classics
53My Dog Tulip$2,573-63%3-1$858$111,65911New Yorker Films
54Mesrine: Killer Instinct$2,477-26%40$619$522,46212Music Box
55Winter's Bone$2,427-43%100$243$6,040,46323Roadside Attractions
56The Taqwacores$2,294170%21$1,147$8,7564Strand Releasing
57I Am Love$2,266-40%4-2$567$4,999,23422Magnolia
58Mademoiselle Chambon$2,153-66%3-3$718$512,65525Lorber
59Guy and Madeline on a Park Bench$1,739-46%10$1,739$6,3892Variance Films
60A Woman, a Gun, and a Noodle Shop$1,7070%6-3$285$184,06611Sony Pictures Classics
61Mesrine: Public Enemy #1$1,426294%53$285$252,58611Music Box
62Breathless (2010 re-issue)$1,384--2--$692$341,26325Rialto
63Army of Crime$1,356--3--$452$33,50713Lorber
64Around a Small Mountain$1,287154%10$1,287$31,00519Cinema Guild
65The Kids Grow Up$1,2670%1-1$1,267$9,6413Shadow Distribution
66To the Sea$1,146--1--$1,146$49,17918Film Movement
67Budrus$1,067-47%10$1,067$42,6246Balcony Releasing
68The Concert$997-51%3-1$332$657,19417Weinstein Company
69Eichmann$986235%10$986$2,7063Regent Releasing
70Restrepo$91514%1-1$915$1,328,72521National Geographic
71Lebanon$824-63%7-2$118$361,96657Sony Pictures Classics
72The Girl with the Dragon Tattoo (2009)$776-59%5-11$155$10,086,09335Music Box
73Piranha 3D$712-91%82$89$25,002,87213Weinstein Company
74Red Hill$689-92%1-4$689$16,3412Strand
75Rosencrantz and Guildenstern Are Undead$520--2--$260$70,11524Indican Pictures
76I Spit on Your Grave (2010)$323-68%1-1$323$92,4016Anchor Bay
77Shake Hands with the Devil$250116%10$250$5943Regent Releasing
78The Magician (2010)$22-70%10$22$4063Regent Releasing