Grosses

'Avengers: Age of Ultron' Registers the Second Largest Debut of All-Time with $187.7M; Fails to Match Its Predecessor After Sharp Saturday DeclineMay 03, 2015 08:53 AM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with an estimated $187.66 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 9.5 percent below The Avengers and 8 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But it's opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.46 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 32 percent on Saturday to gross $57.22 million and is estimated to fall 20 percent on Sunday to gross $45.98 million. That places the film's estimated opening weekend to Friday ratio at 2.22 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience. Avengers: Age of Ultron grossed an estimated $18.0 million from IMAX locations, which represented 9.6 percent of the film's overall gross.

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Lionsgate's The Age of Adaline, Universal's Furious 7 and Sony's Paul Blart: Mall Cop 2. Estimates are close enough that the three films could still change positions when actuals are released on Monday.

The Age of Adaline placed in second with an estimated $6.25 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds. The Age of Adaline has grossed $23.42 million in ten days. That is on the high end of pre-release expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride (which fell 46 percent in its second weekend to gross $7.02 million). With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

After leading the box office for each of the past four weekends, Furious 7 fell to third place this weekend with an estimated $6.1 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 66 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed a massive $330.52 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

Paul Blart: Mall Cop 2 claimed fourth place with an estimated $5.55 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 62 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.19 million in 17 days. The film continues to run in line with expectations and is running 13.5 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, Nov. 19 - Sun, Nov. 21

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$125,017,372--4,125--$30,307$125,017,3721Warner Bros.
2Megamind$16,012,831-45%3,779-170$4,237$109,313,4293Paramount / DreamWorks
3Unstoppable (2010)$13,005,855-43%3,2092$4,053$41,867,7692Fox
4Due Date$8,912,182-42%3,229-136$2,760$72,431,5943Warner Bros.
5The Next Three Days$6,542,779--2,564--$2,552$6,542,7791Lionsgate
6Morning Glory (2010)$5,200,233-43%2,54426$2,044$19,823,1362Paramount
7Skyline$3,560,985-70%2,8833$1,235$17,772,7602Universal / Rogue
8Red (2010)$2,483,043-50%2,034-844$1,221$83,589,9656Summit
9For Colored Girls$2,299,956-65%1,216-911$1,891$34,439,6533Lionsgate
10Secretariat$971,909-56%1,010-1009$962$56,378,5037Disney
11Paranormal Activity 2$945,460-68%1,101-1302$859$83,583,2305Paramount

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Fair Game (2010)$1,455,81943%386211$3,772$3,724,5463Summit
2The Social Network$935,677-47%571-517$1,639$89,244,4648Sony / Columbia
3127 Hours$916,533109%10886$8,486$1,902,3363Fox Searchlight
4Saw 3D$846,029-70%806-1170$1,050$45,287,1754Lionsgate
5Jackass 3D$737,351-67%687-920$1,073$116,094,4426Paramount
6Life As We Know It$536,379-59%558-681$961$51,630,9627Warner Bros.
7Guzaarish$488,121--108--$4,520$488,1211UTV
8The Girl Who Kicked the Hornet's Nest$401,819-23%179-15$2,245$3,433,1164Music Box
9Inside Job$338,938-29%185-65$1,832$2,139,3937Sony Pictures Classics
10Hereafter$285,230-78%403-1288$708$32,185,4466Warner Bros.
11Despicable Me$269,335-26%268-5$1,005$249,169,37520Universal
12The Town$209,488-52%165-210$1,270$90,982,26910Warner Bros.
13Alpha and Omega$195,780173%252129$777$24,803,07310Lionsgate
14Conviction$175,913-71%190-303$926$6,437,7076Fox Searchlight
15Inception$153,650-34%198-64$776$292,068,09519Warner Bros.
16Toy Story 3$125,155-40%204-37$614$414,806,93223Disney
17Waiting for 'Superman'$109,011-49%118-86$924$6,130,4669Paramount Vantage
18Wall Street: Money Never Sleeps$103,727-33%185-64$561$52,316,0759Fox
19Legend of the Guardians: The Owls of Ga'Hoole$79,295-53%138-102$575$54,470,1529Warner Bros.
20Easy A$64,902-60%105-92$618$57,646,63010Sony / Screen Gems

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hubble 3D$149,241-23%571$2,618$18,355,28936Warner Bros. / IMAX
2Today's Special$90,639--1--$90,639$90,6391Alerion
3You Will Meet a Tall Dark Stranger$62,162-40%44-31$1,413$3,033,7649Sony Pictures Classics
4Golmaal 3$59,096-77%860$687$1,132,1923Eros
5Tamara Drewe$51,86089%3413$1,525$331,0787Sony Pictures Classics
6You Again$41,541-51%93-60$447$25,328,5049Disney
7Made in Dagenham$37,563--3--$12,521$37,5631Sony Pictures Classics
8Mao's Last Dancer$36,487-36%42-13$869$4,734,67714Samuel Goldwyn
9White Material$34,613--3--$11,538$34,6131IFC
10Stone$34,321-54%55-32$624$1,711,8317Relativity / Overture
11Under the Sea 3D$34,293-33%13-1$2,638$24,856,63293Warner Bros. / IMAX
12Nowhere Boy$33,976-49%60-51$566$1,394,4587Weinstein Company
13Monsters (2010)$29,952-38%19-6$1,576$181,4344Magnolia
14Vision: From the Life of Hildegard von Bingen$26,690-21%177$1,570$185,3466Zeitgeist Films
15Client 9: The Rise and Fall of Eliot Spitzer$26,161-13%172$1,539$97,0393Magnolia
16Four Lions$25,031-38%140$1,788$139,0963Drafthouse Films
17Let Me In$22,284-60%85-58$262$12,114,8228Relativity / Overture
18It's Kind of a Funny Story$21,367-52%46-21$465$6,350,0587Focus
19Tiny Furniture$16,384-23%10$16,384$49,4202IFC
20Waste Land$14,52476%83$1,816$57,0974Arthouse Films
21Cool It$10,734-60%421$256$52,9352Roadside Attractions
22Never Let Me Go$10,555-57%18-14$586$2,353,34610Fox Searchlight
23Howl$10,544-45%10-6$1,054$506,3139Oscilloscope
24Leaving$9,71652%61$1,619$128,1608IFC
25Catfish$9,555-60%13-12$735$3,221,15310Universal / Rogue
26Sea Monsters: A Prehistoric Adventure$9,5552%30$3,185$23,424,567164National Geographic
27Kings of Pastry$9,511125%4-1$2,378$164,75710First Run
28Animal Kingdom$9,503176%157$634$1,000,69015Sony Pictures Classics
29My Dog Tulip$8,622235%129$719$123,22112New Yorker Films
30Welcome to the Riley's$8,329-38%6-1$1,388$115,5474Samuel Goldwyn
31The Wildest Dream: Conquest of Everest$7,860-51%7-2$1,123$648,70516National Geographic
32Every Man For Himself (2010 re-issue)$7,603-4%21$3,802$22,1432Film Desk
33Last Train Home$7,076-24%60$1,179$250,77812Zeitgeist Films
34Get Low$7,033-56%16-10$440$9,080,26517Sony Pictures Classics
35William S. Burroughs: A Man Within$6,510--1--$6,510$10,6121Oscilloscope
36Enter the Void$6,504-45%7-1$929$286,9259IFC Films
37The Salvation Poem$6,279-61%5-6$1,256$441,1446CanZion Films
38Genius Within: The Inner Life of Glenn Gould$6,23359%62$1,039$144,84011Lorber
39Wild Target$6,073-12%72$868$64,6924Freestyle
40Carlos$5,802--4--$1,451$108,7936IFC
41The Girl Who Played With Fire$5,23343%142$374$7,628,62020Music Box
42Deep Sea 3D$5,228-55%40$1,307$43,889,786247Warner Bros. / IMAX
43Jack Goes Boating$4,982-54%18-16$277$521,92210Relativity / Overture
44Inspector Bellamy$4,862-53%20$2,431$78,2724IFC Films
45Mademoiselle Chambon$4,18995%41$1,047$517,52926Lorber
46Heartbreaker$3,746-38%12-7$312$483,38811IFC
47Marwencol$3,744-58%32$1,248$30,9257Cinema Guild
48The Trouble with Terkel$3,244-34%2-2$1,622$26,34835Indican
49Strange Powers: Stephin Merritt and the Magnetic Fields$2,903-43%30$968$41,5594Variance Films
50What If...$2,727-67%5-7$545$756,54514Five & Two Pictures
51The Cremaster Cycle (2010 re-issue)$2,475-59%21$1,238$136,14233International Film Circuit
52The Tillman Story$2,286-73%11-10$208$788,85414Weinstein Company
53Mesrine: Public Enemy #1$2,24457%50$449$256,48412Music Box
54Heartless$2,033--1--$2,033$2,0331IFC
55I Am Love$1,988-12%3-1$663$5,002,41123Magnolia
56Enemies of the People$1,861-77%1-5$1,861$45,05217International Film Circuit
57Dogtooth (Kynodontas)$1,679-59%20$840$68,00622Kino International
58Mesrine: Killer Instinct$1,564-37%62$261$525,36113Music Box
59Freakonomics$1,557-55%3-4$519$99,4368Magnolia
60Lebanon$1,46878%4-3$367$364,29258Sony Pictures Classics
61The Girl with the Dragon Tattoo (2009)$1,21557%50$243$10,087,57936Music Box
62A Woman, a Gun, and a Noodle Shop$1,033-39%60$172$185,59712Sony Pictures Classics
63Winter's Bone$1,007-59%4-6$252$6,225,41424Roadside Attractions
64Le Amiche (2010 re-issue)$920--1--$920$53,90723The Film Desk
65Guy and Madeline on a Park Bench$877-50%10$877$7,8163Variance Films
66The Sicilian Girl$848--1--$848$70,90516Music Box
67Hideaway (2009)$629--2--$315$30,82911Strand
68Army of Crime$519-62%1-2$519$34,48114Lorber
69The Kids Grow Up$189-85%10$189$10,2414Shadow Distribution
70Restrepo$119-87%10$119$1,330,05822National Geographic