Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Dec. 31 - Sun, Jan. 2

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Little Fockers$25,766,485-16%3,55418$7,250$102,576,1902Universal
2True Grit (2010)$24,416,515-2%3,08336$7,920$86,670,3822Paramount
3TRON: Legacy$18,756,973-2%3,365-86$5,574$131,304,8443Disney
4Yogi Bear$12,385,00057%3,5150$3,523$65,755,3363Warner Bros.
5The Chronicles of Narnia: The Voyage of the Dawn Treader$10,252,7758%2,948-584$3,478$86,926,3974Fox
6The Fighter$10,005,06632%2,53423$3,948$46,388,8534Paramount
7Tangled$9,803,09153%2,5820$3,797$167,821,9866Disney
8Gulliver's Travels (2010)$9,300,09947%3,089543$3,011$27,454,5062Fox
9Black Swan$8,881,59542%1,55387$5,719$47,807,7915Fox Searchlight
10The Tourist$6,625,75923%2,7560$2,404$54,633,1914Sony / Columbia
11Harry Potter and the Deathly Hallows: Part 1$4,651,69946%1,7320$2,686$283,533,2157Warner Bros.
12How Do You Know$4,547,42028%2,4830$1,831$25,040,8943Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The King's Speech$7,775,46373%7000$11,108$22,932,4016Weinstein Company
2Megamind$630,94077%7640$826$144,192,0189Paramount / DreamWorks
3Unstoppable (2010)$524,92159%450-76$1,166$79,468,4868Fox
4The Social Network$464,54366%2490$1,866$93,222,02614Sony / Columbia
5Burlesque$444,23831%3300$1,346$37,733,5616Sony / Screen Gems
6Due Date$424,11912%4040$1,050$99,231,9229Warner Bros.
7Red (2010)$289,72046%303-27$956$89,505,18712Summit
8127 Hours$284,37349%103-42$2,761$10,434,4359Fox Searchlight
9Secretariat$221,59870%247-12$897$59,053,68213Disney
10Love and Other Drugs$205,72966%175-66$1,176$31,267,0886Fox
11Life As We Know It$204,57583%2480$825$52,886,50813Warner Bros.
12Despicable Me$170,42067%1974$865$251,203,22526Universal
13Tees Maar Khan$108,273-80%104-4$1,041$1,030,5022UTV Communications
14Fair Game (2010)$96,548-19%109-52$886$9,118,7569Summit
15Legend of the Guardians: The Owls of Ga'Hoole$87,64588%1580$555$55,549,82315Warner Bros.
16Faster (2010)$67,46013%119-4$567$22,856,8706CBS Films
17Jackass 3D$65,89029%1370$481$117,109,41712Paramount
18Paranormal Activity 2$57,16043%1450$394$84,660,64811Paramount
19Morning Glory (2010)$46,55974%1260$370$30,759,9768Paramount
20Hereafter$37,18568%1280$291$32,712,58612Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1I Love You Phillip Morris$196,64327%68-1$2,892$1,126,3015Roadside Attractions
2Blue Valentine (2010)$193,728--4--$48,432$291,6071Weinstein Company
3Rabbit Hole$142,10065%340$4,179$435,2293Lionsgate
4Hubble 3D$140,11645%470$2,981$20,149,82942Warner Bros. / IMAX
5Somewhere (2010)$138,41616%81$17,302$432,8362Focus
6Another Year$111,869--6--$18,645$164,6541Sony Pictures Classics
7Made in Dagenham$95,385170%5417$1,766$492,3797Sony Pictures Classics
8Casino Jack$80,17164%183$4,454$234,0943IDP/ATO Pictures
9Inside Job$54,91831%37-2$1,484$3,452,01713Sony Pictures Classics
10The Illusionist (2010)$46,41620%30$15,472$123,4762Sony Pictures Classics
11Biutiful$45,293--2--$22,647$64,6721Roadside Attractions
12Country Strong$41,50636%20$20,753$119,7422Sony / Screen Gems
13The Girl Who Kicked the Hornet's Nest$40,18356%47-20$855$5,021,30710Music Box
14Under the Sea 3D$38,045176%120$3,170$25,273,46699Warner Bros. / IMAX
15The Next Three Days$37,36860%81-30$461$21,129,3487Lionsgate
16All Good Things$30,687-2%20-10$1,534$323,6515Magnolia Pictures
17The Town$23,83050%620$384$92,173,23516Warner Bros.
18The Polar Express (2010 re-issue)$21,731-9%150$1,449$672,7969Warner Bros.
19Rare Exports: A Christmas Tale$20,276-45%20-1$1,014$215,4305Oscilloscope
20Space Station 3D$19,514--2--$9,757$82,517,449455IMAX
21Tiny Furniture$17,16747%15-5$1,144$286,7078IFC
22Inception$15,33269%280$548$292,568,85125Warner Bros.
23The Warrior's Way$13,43097%384$353$5,569,3015Relativity Media
24Four Lions$11,309182%1810$628$242,1369Drafthouse Films
25For Colored Girls$10,81643%28-11$386$37,676,7749Lionsgate
26The Tempest$10,715-62%6-8$1,786$231,6334Disney
27Deep Sea 3D$9,127126%20$4,564$43,957,092253Warner Bros. / IMAX
28Summer Wars$8,143477%21$4,072$15,6222GKIDS
29The Strange Case of Angelica$7,499--1--$7,499$10,4331Cinema Guild
30Vision: From the Life of Hildegard von Bingen$7,18486%4-1$1,796$319,68312Zeitgeist Films
31Kings of Pastry$6,857365%40$1,714$264,48216First Run
32Howl$6,734229%51$1,347$591,81215Oscilloscope
33White Material$5,5229%4-5$1,381$246,3287IFC
34My Dog Tulip$5,340--3--$1,780$151,25818New Yorker Films
35The Wildest Dream: Conquest of Everest$4,645177%30$1,548$694,29822National Geographic
36You Will Meet a Tall Dark Stranger$4,374-30%4-3$1,094$3,229,58615Sony Pictures Classics
37Sea Monsters: A Prehistoric Adventure$4,0152%20$2,008$23,483,601170National Geographic
38Night Catches Us$3,45950%4-1$865$54,9145Magnolia
39Tamara Drewe$3,39024%140$242$526,63913Sony Pictures Classics
40The Legend of Pale Male$2,879--2--$1,440$38,0836Balcony
41The Salvation Poem$2,56741%10$2,567$493,47012CanZion Films
42Shoah$2,514-10%10$2,514$15,6424IFC
43Feed the Fish$2,463826%10$2,463$84,0857Strand
44The Red Chapel$2,459--1--$2,459$3,5391Lorber Films
45Nenette$2,18085%10$2,180$6,0262Kino International
46Carlos$2,170-16%20$1,085$135,52612IFC
47Winter's Bone$2,06078%2-3$1,030$6,245,50830Roadside Attractions
48Hadewijch$1,688-11%21$844$4,6032IFC Films
49Client 9: The Rise and Fall of Eliot Spitzer$1,68048%40$420$170,8299Magnolia
50Animal Kingdom$1,636-19%2-3$818$1,016,41721Sony Pictures Classics
51Oy Vey! My Son Is Gay!$1,620-60%10$1,620$7,5782Saint Juste International
52Red Hill$1,521--2--$761$18,2249Strand
53Every Man For Himself (2010 re-issue)$1,445--1--$1,445$33,4588Film Desk
54Get Low$1,3253%3-2$442$9,111,48823Sony Pictures Classics
55Waste Land$937--1--$937$101,76310Arthouse Films
56The Girl with the Dragon Tattoo (2009)$796119%21$398$10,093,35842Music Box
57Sweetgrass$745--1--$745$207,47367Cinema Guild
58Bhutto$665-69%1-2$665$34,9635First Run Features
59Dogtooth (Kynodontas)$442--1--$442$73,84928Kino International
60The Girl Who Played With Fire$21977%32$73$7,635,69426Music Box
61William S. Burroughs: A Man Within$185-18%10$185$32,6087Oscilloscope
62Picture Me$161--1--$161$11,84816Strand
63Mesrine: Killer Instinct$159148%10$159$533,47919Music Box
64Mesrine: Public Enemy #1$153--2--$77$262,25318Music Box