Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Weekend Actuals (Domestic) Fri, Jan. 7 - Sun, Jan. 9

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1True Grit (2010)$14,605,135-40%3,12441$4,675$110,035,1573Paramount
2Little Fockers$13,487,245-48%3,675121$3,670$123,687,7603Universal
3Season of the Witch$10,612,375--2,816--$3,769$10,612,3751Relativity Media
4TRON: Legacy$10,090,002-46%3,013-352$3,349$148,212,4204Disney
5Black Swan$8,113,011-9%1,58431$5,122$61,218,5046Fox Searchlight
6Country Strong$7,326,16517551%1,4241422$5,145$7,463,4543Sony / Screen Gems
7The Fighter$7,001,504-30%2,528-6$2,770$57,845,9465Paramount
8Yogi Bear$6,641,250-46%3,288-227$2,020$75,436,7714Warner Bros.
9Tangled$5,111,098-48%2,383-199$2,145$175,779,4967Disney
10The Chronicles of Narnia: The Voyage of the Dawn Treader$4,601,403-55%2,814-134$1,635$94,532,1965Fox
11Gulliver's Travels (2010)$4,588,731-51%2,964-125$1,548$34,448,3213Fox
12The Tourist$3,766,574-43%2,442-314$1,542$61,157,9445Sony / Columbia
13Harry Potter and the Deathly Hallows: Part 1$2,353,398-49%1,507-225$1,562$287,661,7708Warner Bros.
14How Do You Know$1,876,869-59%1,902-581$987$28,833,6574Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The King's Speech$6,414,407-18%75858$8,462$32,896,6657Weinstein Company
2The Social Network$653,20941%603354$1,083$94,077,47015Sony / Columbia
3Unstoppable (2010)$342,784-35%398-52$861$80,023,2479Fox
4Love and Other Drugs$290,02841%21237$1,368$31,683,1727Fox
5Megamind$274,872-56%375-389$733$144,674,38410Paramount / DreamWorks
6Burlesque$256,319-42%228-102$1,124$38,239,9177Sony / Screen Gems
7Due Date$255,304-40%244-160$1,046$99,652,53210Warner Bros.
8I Love You Phillip Morris$217,27610%10032$2,173$1,435,4806Roadside Attractions
9Red (2010)$199,992-31%261-42$766$89,842,93713Summit
10Life As We Know It$152,285-26%188-60$810$53,133,72714Warner Bros.
11Secretariat$145,743-34%225-22$648$59,291,17714Disney
12Despicable Me$118,355-31%178-19$665$251,384,62027Universal
13Morning Glory (2010)$96,016106%17852$539$30,883,9799Paramount
14Fair Game (2010)$72,887-25%103-6$708$9,241,95210Summit

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Blue Valentine (2010)$704,339264%4036$17,608$1,144,5842Weinstein Company
2No One Killed Jessica$227,473--48--$4,739$227,4731UTV Communications
3127 Hours$216,964-24%88-15$2,466$10,824,59910Fox Searchlight
4Somewhere (2010)$163,31818%179$9,607$663,9893Focus
5Casino Jack$156,39395%5234$3,008$425,3634IDP/ATO Pictures
6Hubble 3D$137,923-2%547$2,554$20,535,39143Warner Bros. / IMAX
7Rabbit Hole$109,944-23%340$3,234$627,9814Lionsgate
8Another Year$87,261-22%71$12,466$303,7152Sony Pictures Classics
9Made in Dagenham$86,685-9%606$1,445$626,6848Sony Pictures Classics
10Legend of the Guardians: The Owls of Ga'Hoole$56,534-35%95-63$595$55,638,92816Warner Bros.
11Inside Job$55,9492%469$1,216$3,539,37014Sony Pictures Classics
12Faster (2010)$51,630-23%79-40$654$22,941,2317CBS Films
13All Good Things$43,03840%3010$1,435$381,0036Magnolia Pictures
14Jackass 3D$39,030-41%70-67$558$117,190,30013Paramount
15Paranormal Activity 2$34,132-40%90-55$379$84,723,15612Paramount
16Under the Sea 3D$33,112-13%11-1$3,010$26,688,661100Warner Bros. / IMAX
17The Illusionist (2010)$32,988-29%30$10,996$178,4103Sony Pictures Classics
18The Warrior's Way$29,596120%32-6$925$5,604,9206Relativity Media
19The Girl Who Kicked the Hornet's Nest$26,004-35%42-5$619$5,072,74411Music Box
20Tiny Furniture$19,49214%194$1,026$317,0909IFC
21White Material$19,202248%2117$914$268,9148IFC
22Oy Vey! My Son Is Gay!$18,7291056%54$3,746$26,8213Saint Juste International
23Phil Ochs: There But For Fortune$18,211--1--$18,211$26,8461First Run Features
24Tees Maar Khan$14,355-87%38-66$378$1,072,6863UTV Communications
25Summer Wars$13,60467%1412$972$35,9543GKIDS
26My Dog Tulip$13,039144%41$3,260$167,93919New Yorker Films
27Bhutto$12,7841822%43$3,196$48,8346First Run Features
28Hereafter$12,779-66%33-95$387$32,741,59613Warner Bros.
29Four Lions$11,9986%11-7$1,091$260,70710Drafthouse Films
30Kings of Pastry$11,20063%40$2,800$286,29717First Run
31Vision: From the Life of Hildegard von Bingen$9,92138%51$1,984$333,48813Zeitgeist Films
32Tamara Drewe$7,721128%195$406$538,02914Sony Pictures Classics
33Dogtooth (Kynodontas)$6,9661476%21$3,483$81,29329Kino International
34The Time That Remains$6,453--1--$6,453$6,4531IFC
35The Salvation Poem$5,859128%10$5,859$500,06413CanZion Films
36The Strange Case of Angelica$5,594-25%21$2,797$21,6492Cinema Guild
37Deep Sea 3D$5,574-39%31$1,858$43,966,901254Warner Bros. / IMAX
38Rare Exports: A Christmas Tale$5,267-74%12-8$439$231,8356Oscilloscope
39For Colored Girls$5,122-53%21-7$244$37,686,27410Lionsgate
40The Tempest$4,875-55%3-3$1,625$242,1295Disney
41Howl$4,774-29%61$796$602,36016Oscilloscope
42Winter's Bone$4,759131%64$793$6,254,38231Roadside Attractions
43You Will Meet a Tall Dark Stranger$4,4341%62$739$3,235,09116Sony Pictures Classics
44Feed the Fish$4,41179%43$1,103$90,1868Strand
45Marwencol$3,583--4--$896$68,54114Cinema Guild
46Sea Monsters: A Prehistoric Adventure$3,422-15%20$1,711$23,490,133171National Geographic
47Carlos$3,23949%53$648$140,76013IFC
48Client 9: The Rise and Fall of Eliot Spitzer$3,18890%62$531$175,46810Magnolia
49If I Want to Whistle, I Whistle$2,999--1--$2,999$5,2281Film Movement
50Night Catches Us$2,808-19%40$702$59,5856Magnolia
51To the Sea$2,610--1--$2,610$58,29326Film Movement
52The Wildest Dream: Conquest of Everest$2,100-55%30$700$697,70623National Geographic
53Guy and Madeline on a Park Bench$1,772--2--$886$21,32910Variance Films
54Animal Kingdom$1,594-3%42$399$1,018,71822Sony Pictures Classics
55Waste Land$1,38548%21$693$103,83911Arthouse Films
56Red Hill$1,361-11%1-1$1,361$20,21910Strand
57Every Man For Himself (2010 re-issue)$830-43%21$415$34,7019Film Desk
58Get Low$674-49%2-1$337$9,112,53824Sony Pictures Classics
59Mesrine: Killer Instinct$545243%21$273$534,72420Music Box
60The Girl Who Played With Fire$41288%1-2$412$7,637,72127Music Box
61The Red Chapel$400-84%21$200$5,0502Lorber Films
62William S. Burroughs: A Man Within$398115%10$398$33,2908Oscilloscope
63The Girl with the Dragon Tattoo (2009)$376-53%1-1$376$10,094,59743Music Box
64Mesrine: Public Enemy #1$365139%20$183$263,23519Music Box