Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Jan. 14 - Sun, Jan. 16

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Green Hornet$33,526,876--3,584--$9,355$33,526,8761Sony / Columbia
2The Dilemma$17,816,230--2,940--$6,060$17,816,2301Universal
3True Grit (2010)$11,004,755-25%3,459335$3,181$126,216,6504Paramount
4The King's Speech$9,186,20343%1,543785$5,953$44,710,0628Weinstein Company
5Black Swan$8,342,6483%2,328744$3,584$73,211,0067Fox Searchlight
6Little Fockers$7,194,865-47%3,394-281$2,120$134,280,8904Universal
7TRON: Legacy$5,679,858-44%2,439-574$2,329$156,918,4545Disney
8Yogi Bear$5,365,547-19%2,702-586$1,986$82,115,6195Warner Bros.
9The Fighter$5,101,140-27%2,414-114$2,113$65,745,8046Paramount
10Season of the Witch$4,606,584-57%2,82711$1,629$18,104,3242Relativity Media
11Tangled$3,983,009-22%2,048-335$1,945$181,285,7008Disney
12Country Strong$3,682,375-50%1,4240$2,586$13,287,5094Sony / Screen Gems
13The Chronicles of Narnia: The Voyage of the Dawn Treader$2,324,393-49%1,704-1110$1,364$98,067,1296Fox
14Gulliver's Travels (2010)$2,118,591-54%1,666-1298$1,272$37,647,0144Fox
15The Tourist$1,680,709-55%1,420-1022$1,184$64,259,6556Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$1,399,204-41%941-566$1,487$289,803,4729Warner Bros.
2Blue Valentine (2010)$1,386,77697%230190$6,029$2,847,2613Weinstein Company
3Megamind$661,523141%341-34$1,940$145,416,60811Paramount / DreamWorks
4The Heart Specialist$473,062--422--$1,121$473,0621Freestyle
5How Do You Know$399,617-79%615-1287$650$29,940,2565Sony / Columbia
6The Social Network$360,057-45%322-281$1,118$94,702,14916Sony / Columbia
7Due Date$321,06926%34197$942$100,064,63911Warner Bros.
8Rabbit Hole$276,301151%10066$2,763$958,1165Lionsgate
9Burlesque$264,5313%29567$897$38,633,0178Sony / Screen Gems
10Unstoppable (2010)$243,256-29%303-95$803$80,392,10310Fox
11Love and Other Drugs$154,845-47%166-46$933$31,970,2788Fox
12Red (2010)$140,008-30%206-55$680$90,065,33214Summit
13Secretariat$88,695-39%136-89$652$59,434,62415Disney
14Life As We Know It$88,487-42%132-56$670$53,273,36115Warner Bros.
15Despicable Me$63,010-47%137-41$460$251,476,98528Universal
16Morning Glory (2010)$54,578-43%127-51$430$30,982,32910Paramount
17For Colored Girls$27,258432%11190$246$37,714,86011Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Yamla Pagla Deewana$504,116--84--$6,001$504,1161Eros International
2Barney's Version$362,524--42--$8,632$1,094,6341Sony Pictures Classics
3Somewhere (2010)$251,11354%5336$4,738$982,9304Focus
4127 Hours$162,933-25%76-12$2,144$11,073,51811Fox Searchlight
5Hubble 3D$145,8236%48-6$3,038$20,763,56844Warner Bros. / IMAX
6I Love You Phillip Morris$131,010-40%95-5$1,379$1,659,0327Roadside Attractions
7Casino Jack$120,934-23%608$2,016$611,2945IDP/ATO Pictures
8Another Year$111,80628%136$8,600$450,0953Sony Pictures Classics
9No One Killed Jessica$99,269-56%45-3$2,206$372,3572UTV Communications
10Made in Dagenham$93,6238%8929$1,052$758,3459Sony Pictures Classics
11The Illusionist (2010)$60,47283%74$8,639$254,2654Sony Pictures Classics
12Fair Game (2010)$45,080-38%79-24$571$9,320,83311Summit
13Under the Sea 3D$43,56032%143$3,111$26,750,135101Warner Bros. / IMAX
14Faster (2010)$41,061-20%77-2$533$23,001,2068CBS Films
15Inside Job$34,820-38%28-18$1,244$3,613,23815Sony Pictures Classics
16The Girl Who Kicked the Hornet's Nest$29,68414%37-5$802$5,116,33912Music Box
17All Good Things$24,242-44%29-1$836$422,3947Magnolia Pictures
18The Warrior's Way$23,853-19%7745$310$5,636,6557Relativity Media
19Down for Life$23,176--5--$4,635$23,1761B.D.Fox Independent
20Space Station 3D$15,163--2--$7,582$82,581,545457IMAX
21Paranormal Activity 2$13,542-60%40-50$339$84,747,72713Paramount
22Legend of the Guardians: The Owls of Ga'Hoole$13,434-76%41-54$328$55,668,07017Warner Bros.
23Oy Vey! My Son Is Gay!$13,405-28%50$2,681$40,2264Saint Juste International
24Jackass 3D$13,362-66%22-48$607$117,222,00714Paramount
25Phil Ochs: There But For Fortune$12,377-32%10$12,377$49,9582First Run Features
26Every Day$9,857--3--$3,286$9,8571Image Entertainment
27Mesrine: Killer Instinct$9,7861696%97$1,087$544,94721Music Box
28Tiny Furniture$9,556-51%12-7$796$335,16010IFC
29Four Lions$9,507-21%132$731$273,31711Drafthouse Films
30Galapagos$9,500--2--$4,750$17,795,787586IMAX
31Vision: From the Life of Hildegard von Bingen$9,491-4%83$1,186$352,68614Zeitgeist Films
32Deep Sea 3D$9,21965%30$3,073$43,977,794255Warner Bros. / IMAX
33Waste Land$8,848539%31$2,949$114,26012Arthouse Films
34White Material$8,789-54%13-8$676$287,0139IFC
35Summer Wars$7,137-48%9-5$793$53,6324GKIDS
36Winter's Bone$6,16229%71$880$6,263,18832Roadside Attractions
37The Tempest$5,74918%52$1,150$249,7976Disney
38The Salvation Poem$5,676-3%10$5,676$506,37414CanZion Films
39Ong Bak 3$5,648--3--$1,883$5,6481Magnolia
40Battleship Potemkin (2011 re-issue)$5,641--1--$5,641$5,6411Kino International
41Marwencol$4,92637%62$821$74,45315Cinema Guild
42Bhutto$3,999-69%3-1$1,333$58,6227First Run Features
43The Time That Remains$3,449-47%10$3,449$13,6332IFC
44The Strange Case of Angelica$3,436-39%20$1,718$27,7403Cinema Guild
45Kings of Pastry$3,419-69%40$855$295,69218First Run
46Sea Monsters: A Prehistoric Adventure$3,114-9%20$1,557$23,496,830172National Geographic
47Carlos$3,074-5%3-2$1,025$144,61814IFC
48Feed the Fish$3,008-32%3-1$1,003$96,6889Strand
49The Wildest Dream: Conquest of Everest$2,53221%30$844$700,95724National Geographic
50A Somewhat Gentle Man$2,506--1--$2,506$2,5061Strand Releasing
51Client 9: The Rise and Fall of Eliot Spitzer$2,405-25%5-1$481$179,91111Magnolia
52William S. Burroughs: A Man Within$2,057417%21$1,029$36,3749Oscilloscope
53My Dog Tulip$1,996-85%1-3$1,996$176,97120New Yorker Films
54Mesrine: Public Enemy #1$1,868412%86$234$265,25920Music Box
55Strange Powers: Stephin Merritt and the Magnetic Fields$1,768--1--$1,768$57,29012Variance Films
56Enemies of the People$1,581--3--$527$49,56025International Film Circuit
57Howl$1,517-68%3-3$506$606,22817Oscilloscope
58Night Catches Us$1,355-52%3-1$452$61,7197Magnolia
59Guy and Madeline on a Park Bench$1,236-30%1-1$1,236$24,07111Variance Films
60Genius Within: The Inner Life of Glenn Gould$1,229--3--$410$163,35119Lorber
61Rare Exports: A Christmas Tale$1,066-80%5-7$213$235,1467Oscilloscope
62Plastic Planet$740--1--$740$7401First Run Features
63Tees Maar Khan$293-98%4-34$73$1,076,2664UTV Communications
64Red Hill$293-78%10$293$20,89811Strand
65Dogtooth (Kynodontas)$214-97%1-1$214$90,70730Kino International