Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Weekend Actuals (Domestic) Fri, Feb. 4 - Sun, Feb. 6

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Roommate$15,002,635--2,534--$5,921$15,002,6351Sony / Screen Gems
2Sanctum$9,447,930--2,787--$3,390$9,447,9301Universal
3No Strings Attached$8,004,834-40%3,05028$2,625$51,392,7053Paramount
4The King's Speech$7,712,353-30%2,58427$2,985$83,527,54411Weinstein Company
5The Green Hornet$5,966,229-47%3,033-491$1,967$87,088,6224Sony / Columbia
6The Rite$5,589,311-62%2,9850$1,872$23,701,5342Warner Bros. / New Line
7The Mechanic$5,295,253-54%2,7041$1,958$20,005,5192CBS Films
8True Grit (2010)$4,640,139-38%2,902-218$1,599$154,902,5417Paramount
9Black Swan$3,373,851-34%1,977-338$1,707$95,861,70810Fox Searchlight
10The Dilemma$3,282,555-42%2,545-360$1,290$45,574,0254Universal
11The Fighter$2,838,173-28%1,662-252$1,708$82,400,7389Paramount
12Yogi Bear$2,249,382-29%1,807-326$1,245$95,367,3298Warner Bros.
13Tangled$1,850,628-27%1,369-220$1,352$192,073,30311Disney
14TRON: Legacy$1,363,991-46%1,040-465$1,312$168,758,2388Disney
15Little Fockers$1,239,980-52%1,355-696$915$146,542,2857Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1127 Hours$1,348,746-37%899-17$1,500$15,679,19514Fox Searchlight
2Blue Valentine (2010)$786,441-34%45035$1,748$7,268,8466Weinstein Company
3From Prada to Nada$748,852-33%2615$2,869$2,097,4232Lionsgate / Pantelion
4Biutiful$641,72040%179120$3,585$1,426,1426Roadside Attractions
5Country Strong$617,047-52%948-339$651$19,817,1827Sony / Screen Gems
6The Company Men$548,925-18%23120$2,376$2,298,8913Weinstein Company
7The Chronicles of Narnia: The Voyage of the Dawn Treader$532,819-40%514-218$1,037$102,563,8149Fox
8Gulliver's Travels (2010)$469,338-35%495-158$948$41,607,4527Fox
9Another Year$443,58944%236145$1,880$1,645,6066Sony Pictures Classics
10Barney's Version$423,333-19%1201$3,528$2,905,0654Sony Pictures Classics
11Megamind$380,437-23%290-10$1,312$147,459,54114Paramount / DreamWorks
12Harry Potter and the Deathly Hallows: Part 1$373,378-38%365-100$1,023$292,761,21412Warner Bros.
13Season of the Witch$284,126-63%492-618$577$24,242,0555Relativity Media
14The Social Network$245,226-45%294-73$834$96,398,57019Sony / Columbia
15The Tourist$161,017-55%231-197$697$66,848,6739Sony / Columbia
16The Way Back$141,810-73%145-450$978$2,532,6833Newmarket Films
17Unstoppable (2010)$127,893-38%202-48$633$81,201,19713Fox
18Rabbit Hole$122,682-29%1317$937$1,723,7008Lionsgate
19Burlesque$87,768-41%178-60$493$39,440,65511Sony / Screen Gems
20Fair Game (2010)$52,847251%149109$355$9,474,14514Summit

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Illusionist (2010)$186,66839%6843$2,745$766,3127Sony Pictures Classics
2Hubble 3D$120,815-7%501$2,416$21,417,43347Warner Bros. / IMAX
3Somewhere (2010)$59,933-46%46-14$1,303$1,604,0867Focus
4Under the Sea 3D$43,874-19%160$2,742$26,975,986104Warner Bros. / IMAX
5Inside Job$38,896-66%79-171$492$3,884,83118Sony Pictures Classics
6Winter's Bone$37,71125%347$1,109$6,356,50335Roadside Attractions
7Casino Jack$37,540-36%39-10$963$894,5408IDP/ATO Pictures
8The Salvation Poem$36,552713%42$9,138$556,95817CanZion Films
9Faster (2010)$33,649-50%87-27$387$23,225,91111CBS Films
10Secretariat$32,663-43%68-22$480$59,699,51318Disney
11Ip Man 2: Legend of the Grandmaster$31,236-49%211$1,487$111,3572Variance Films
12Dhobi Ghat (Mumbai Diaries)$28,206-72%42-33$672$566,3793UTV Communications
13Love and Other Drugs$26,473-61%46-71$576$32,329,93411Fox
14The Heart Specialist$18,318-79%56-63$327$1,096,2884Freestyle
15I Love You Phillip Morris$18,261-59%39-10$468$1,917,32710Roadside Attractions
16Made in Dagenham$17,617-34%41-1$430$968,58412Sony Pictures Classics
17Yamla Pagla Deewana$17,447-73%840$208$988,6874Eros International
18The Housemaid (Hanyo)$16,37136%107$1,637$58,0773IFC Films
19Kaboom$16,25819%21$8,129$34,5202IFC Films
20Get Low$16,0713%601$268$9,156,05528Sony Pictures Classics
21Space Station 3D$15,72715%53$3,145$82,690,017460IMAX
22Cold Weather$14,513--1--$14,513$14,5131IFC Films
23All Good Things$10,577-48%15-8$705$523,21210Magnolia Pictures
24Vision: From the Life of Hildegard von Bingen$10,237100%51$2,047$394,34617Zeitgeist Films
25Waiting for Forever$8,917--3--$2,972$8,9171Freestyle
26Oy Vey! My Son Is Gay!$8,440--2--$4,220$74,1367Saint Juste International
27What If...$7,733-57%50$1,547$806,86925Five & Two Pictures
28Waste Land$7,488111%41$1,872$131,72115Arthouse Films
29The Girl Who Kicked the Hornet's Nest$7,292-40%13-9$561$5,183,36415Music Box
30Galapagos$6,562-24%20$3,281$17,830,750589IMAX
31The Other Woman (2011)$6,224--2--$3,112$6,2241IFC
32Tiny Furniture$6,170-42%12-1$514$373,74313IFC
33Phil Ochs: There But For Fortune$5,84630%32$1,949$78,6945First Run Features
34Deep Sea 3D$5,137-15%30$1,712$44,003,372258Warner Bros. / IMAX
35How I Ended This Summer$4,968--1--$4,968$4,9681Film Movement
36Night Catches Us$4,805118%3-1$1,602$72,79210Magnolia
37Every Day$4,510244%2-2$2,255$22,9424Image Entertainment
38The Time That Remains$4,060--2--$2,030$24,2655IFC
39Summer Wars$4,043-33%41$1,011$78,1827GKIDS
40Sea Monsters: A Prehistoric Adventure$4,0012%20$2,001$23,516,632175National Geographic
41Animal Kingdom$3,813-38%4-7$953$1,036,51926Sony Pictures Classics
42Dogtooth (Kynodontas)$3,734240%31$1,245$97,01633Kino International
43Into Eternity$3,530--1--$3,530$4,6791International Film Circuit
44My Dog Tulip$3,396-23%3-1$1,132$199,74823New Yorker Films
45Leaving$3,135--1--$3,135$187,09019IFC
46When We Leave (Die Fremde)$2,943-51%20$1,472$11,5672Olive Films
47Bhutto$2,772-67%3-1$924$79,20710First Run Features
48Howl$2,341-48%1-2$2,341$617,33420Oscilloscope
49Four Lions$2,254-67%6-2$376$298,70114Drafthouse Films
50Tamara Drewe$2,20134%3-3$734$557,53118Sony Pictures Classics
51The Tempest$2,093-62%5-4$419$273,7129Disney
52Every Man For Himself (2010 re-issue)$1,735--2--$868$39,64813Film Desk
53The Wildest Dream: Conquest of Everest$1,717-50%2-2$859$710,62927National Geographic
54Marwencol$1,707-46%2-4$854$92,33318Cinema Guild
55Kings of Pastry$1,5942%20$797$305,24321First Run
56Nenette$1,360-22%2-1$680$13,0507Kino International
57William S. Burroughs: A Man Within$1,294162%1-1$1,294$46,38012Oscilloscope
58You Will Meet a Tall Dark Stranger$1,11492%30$371$3,247,81620Sony Pictures Classics
59Mesrine: Killer Instinct$905814%10$905$549,88024Music Box
60The Strange Case of Angelica$842--1--$842$33,1936Cinema Guild
61A Somewhat Gentle Man$837-58%10$837$8,2714Strand Releasing
62Zenith$75416%40$189$7,86219Cinema Purgatorio
63Enemies of the People$666-48%2-2$333$60,62128International Film Circuit
64The Woodmans$607-93%1-2$607$27,3323Lorber Films
65The Cremaster Cycle (2010 re-issue)$498--1--$498$142,36444International Film Circuit
66Strange Powers: Stephin Merritt and the Magnetic Fields$492-56%1-1$492$63,55815Variance Films
67The Girl Who Played With Fire$323--2--$162$7,638,24131Music Box
68Guy and Madeline on a Park Bench$291--1--$291$24,96414Variance Films
69Mesrine: Public Enemy #1$262-49%20$131$274,52323Music Box
70The Girl with the Dragon Tattoo (2009)$173--1--$173$10,094,77047Music Box
71Battleship Potemkin (2011 re-issue)$66--1--$66$15,5814Kino International