Grosses

'Avengers: Age of Ultron' Registers the Second Largest Debut of All-Time with $187.7M; Fails to Match Its Predecessor After Sharp Saturday DeclineMay 03, 2015 08:53 AM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with an estimated $187.66 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 9.5 percent below The Avengers and 8 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But it's opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.46 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 32 percent on Saturday to gross $57.22 million and is estimated to fall 20 percent on Sunday to gross $45.98 million. That places the film's estimated opening weekend to Friday ratio at 2.22 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience. Avengers: Age of Ultron grossed an estimated $18.0 million from IMAX locations, which represented 9.6 percent of the film's overall gross.

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Lionsgate's The Age of Adaline, Universal's Furious 7 and Sony's Paul Blart: Mall Cop 2. Estimates are close enough that the three films could still change positions when actuals are released on Monday.

The Age of Adaline placed in second with an estimated $6.25 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds. The Age of Adaline has grossed $23.42 million in ten days. That is on the high end of pre-release expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride (which fell 46 percent in its second weekend to gross $7.02 million). With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

After leading the box office for each of the past four weekends, Furious 7 fell to third place this weekend with an estimated $6.1 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 66 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed a massive $330.52 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

Paul Blart: Mall Cop 2 claimed fourth place with an estimated $5.55 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 62 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.19 million in 17 days. The film continues to run in line with expectations and is running 13.5 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, Mar. 25 - Sun, Mar. 27

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Diary of a Wimpy Kid: Rodrick Rules$23,751,502--3,167--$7,500$23,751,5021Fox
2Sucker Punch$19,058,199--3,033--$6,284$19,058,1991Warner Bros.
3Limitless$15,055,249-20%2,80549$5,367$41,111,2312Relativity Media
4The Lincoln Lawyer$10,750,365-19%2,7070$3,971$28,717,5482Lionsgate
5Rango$9,772,822-35%3,645-198$2,681$106,335,9874Paramount
6Paul$7,856,800-40%2,8064$2,800$24,960,9702Universal
7Battle: Los Angeles$7,582,566-48%3,118-299$2,432$72,562,1103Sony / Columbia
8Red Riding Hood$4,311,312-40%2,715-315$1,588$32,424,7693Warner Bros.
9The Adjustment Bureau$4,290,795-26%2,282-378$1,880$54,916,8654Universal
10Mars Needs Moms$2,258,428-58%2,170-947$1,041$19,224,6413Disney
11Beastly$2,167,645-32%1,585-225$1,368$25,296,2184CBS Films
12Hall Pass$1,705,370-34%1,204-701$1,416$42,323,4805Warner Bros. / New Line
13The King's Speech$1,557,618-23%1,062-187$1,467$134,851,22918Weinstein Company
14Just Go With It$1,510,275-33%1,116-592$1,353$100,251,0967Sony / Columbia
15Gnomeo and Juliet$1,510,003-34%1,364-384$1,107$95,872,5377Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Unknown (2011)$646,340-49%688-713$939$62,239,5656Warner Bros.
2Tangled$550,994-11%301-33$1,831$198,526,56918Disney
3I Am Number Four$498,098-51%512-443$973$53,488,7236Disney / DreamWorks
4Big Mommas: Like Father, Like Son$410,455-42%406-144$1,011$36,959,6816Fox
5Cedar Rapids$407,665-22%342-120$1,192$6,122,4157Fox Searchlight
6Of Gods and Men$332,63513%12026$2,772$2,103,4255Sony Pictures Classics
7Yogi Bear$321,150-29%326-112$985$99,870,52515Warner Bros.
8The Green Hornet$220,485-23%246-36$896$98,280,82411Sony / Columbia
9Justin Bieber: Never Say Never$214,107-54%289-191$741$72,556,9637Paramount
10The 5th Quarter$202,342--123--$1,645$202,3421Rocky Mountain
11Black Swan$184,3556%20716$891$106,578,42417Fox Searchlight
12True Grit (2010)$182,049-27%205-63$888$170,058,65914Paramount
13Barney's Version$180,602-3%1559$1,165$7,054,14011Sony Pictures Classics
14No Strings Attached$136,249-15%213-19$640$70,477,77710Paramount
15The Fighter$110,318-50%179-137$616$93,571,80316Paramount
16The Grace Card$99,600-2%1140$874$2,295,7335IDP/Samuel Goldwyn
17The Rite$75,240-31%155-47$485$32,982,4119Warner Bros. / New Line
18The Mechanic$48,376-13%1001$484$29,074,6689CBS Films

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$969,993108%9064$10,778$1,885,5263Focus
2Win Win$464,420209%2318$20,192$672,3362Fox Searchlight
3Certified Copy$191,82845%4825$3,996$490,4713IFC Films
4Hubble 3D$154,5282%472$3,288$23,443,85954Warner Bros. / IMAX
5Kill the Irishman$153,4149%4120$3,742$538,0603Anchor Bay Films
6Potiche$86,017--7--$12,288$86,0171Music Box Films
7Under the Sea 3D$83,743-1%221$3,807$27,811,765111Warner Bros. / IMAX
8Sea Rex: Journey To A Prehistoric World$80,88513%140$5,778$1,860,457463D Entertainment
9Biutiful$73,634-20%66-23$1,116$4,824,90113Roadside Attractions
10TRON: Legacy$70,775-31%79-25$896$171,891,00015Disney
11Miral$66,244--4--$16,561$66,2441Weinstein Company
12Bill Cunningham New York$65,35894%32$21,786$148,4842Zeitgeist Films
13Harry Potter and the Deathly Hallows: Part 1$58,805-12%85-9$692$294,915,21419Warner Bros.
14The Chronicles of Narnia: The Voyage of the Dawn Treader$51,9471%72-10$721$104,299,42116Fox
15The Last Lions$51,299-25%44-2$1,166$525,6526National Geographic
16The Music Never Stopped$48,667-36%331$1,475$150,5152Roadside Attractions
17I Am (2011)$48,25012%153$3,217$250,1946Paladin
18The Eagle$45,848-1%975$473$19,434,5967Focus
19Take Me Home Tonight$43,652-68%89-192$490$6,817,0814Relativity Media
20The Salvation Poem$43,054--11--$3,914$644,72424CanZion Films
21The Company Men$43,03230%48-10$897$4,271,27810Weinstein Company
22From Prada to Nada$41,551412%292$1,433$3,016,2449Lionsgate / Pantelion
23The Illusionist (2010)$36,431-27%49-9$743$2,124,96314Sony Pictures Classics
24Even the Rain (Tambien la lluvia)$32,083-20%242$1,337$444,9816Vitagraph
25Blue Valentine (2010)$31,742-8%441$721$9,629,25513Weinstein Company
26Another Year$29,189-22%36-12$811$3,126,71013Sony Pictures Classics
27Drive Angry$27,549-30%72-23$383$10,558,2255Summit
28Winter in Wartime$26,15175%85$3,269$49,0712Sony Pictures Classics
29Space Station 3D$23,803-20%2-1$11,902$83,153,220467IMAX
30Poetry$20,98713%134$1,614$212,1537Kino International
31happythankyoumoreplease$20,92312%164$1,308$168,6664Anchor Bay Films
32My Perestroika$17,680--1--$17,680$25,0841International Film Circuit
33Inside Job$17,524-30%22-8$797$4,266,25925Sony Pictures Classics
34Gulliver's Travels (2010)$17,47413%34-9$514$42,732,11914Fox
35Mia and the Migoo$16,975--1--$16,975$16,9751GKIDS
36I Saw the Devil$15,762-9%121$1,314$83,8854Magnolia / Magnet
37Uncle Boonmee Who Can Recall His Past Lives$13,709-8%40$3,427$115,2444Strand Releasing
38Queen of the Sun: What are the Bees Telling Us?$12,079--6--$2,013$74,71128Collective Eye
39Deep Sea 3D$11,582-22%20$5,791$44,123,562265Warner Bros. / IMAX
40Phil Ochs: There But For Fortune$10,602-59%12-1$884$193,90312First Run Features
41Desert Flower$10,59438%63$1,766$22,2742National Geographic
42I Love You Phillip Morris$10,480-21%9-2$1,164$2,014,18117Roadside Attractions
43Rabbit Hole$10,338-3%290$356$2,203,98015Lionsgate
44Made in Dagenham$9,428-25%12-4$786$1,083,52019Sony Pictures Classics
45Nostalgia for the Light$9,286-13%21$4,643$44,5752Icarus Films
46127 Hours$8,103-53%18-14$450$18,300,91721Fox Searchlight
47Casino Jack$7,740-21%8-11$968$1,030,00415IDP/ATO Pictures
48Cold Weather$6,9809%101$698$119,2418IFC Films
49Carancho$6,773389%31$2,258$51,6887Strand Releasing
50Peep World$6,702--3--$2,234$6,7021IFC Films
51Kaboom$6,63368%127$553$109,3009IFC Films
52The Human Resources Manager$6,00846%50$1,202$46,3404Film Movement
53The Housemaid (Hanyo)$5,760-30%7-5$823$148,50110IFC Films
54The Butcher, The Chef, and The Swordsman$5,698-76%10-27$570$42,9162China Lion Film
55Orgasm Inc.$5,4541749%21$2,727$31,8407First Run Features
56Academy Award-Nominated Short Films (2011)$5,001-45%12-4$417$1,343,8747Shorts International
57A Somewhat Gentle Man$4,84792%31$1,616$32,56711Strand Releasing
58Galapagos$4,72413%20$2,362$17,930,278596IMAX
59All Good Things$4,088-35%60$681$573,96617Magnolia Pictures
60Monogamy$3,760-27%4-1$940$17,7363Oscilloscope
61Bonnie & Clyde vs. Dracula$2,972-39%2-1$1,486$17,3553Indican Pictures
62Heartbeats$2,959-36%3-2$986$48,3855IFC Films
63Clash (Bay Rong)$2,581-56%40$645$26,5153Variance Films
64Black Death$2,176-38%3-2$725$17,6353Magnolia / Magnet
65Into Eternity$1,858-43%3-3$619$23,2758International Film Circuit
66Putty Hill$1,812-33%1-1$1,812$37,4276Cinema Guild
67My Dog Tulip$1,540-49%30$513$230,74730New Yorker Films
68Marwencol$1,39848%32$466$111,14525Cinema Guild
69Vidal Sassoon: The Movie$1,383-74%2-3$692$85,2227Phase 4 Films
70Korkoro$1,224--1--$1,224$1,2241Lorber Films
71Kings of Pastry$1,223136%10$1,223$323,30928First Run
72The Little Traitor$1,119255%21$560$394,58368Westchester Films
73Elektra Luxx$1,11287%10$1,112$10,8223IDP/Samuel Goldwyn
74The Strange Case of Angelica$975--1--$975$41,84813Cinema Guild
75Battleship Potemkin (2011 re-issue)$819-94%41$205$42,12411Kino International
76Making The Boys$723-78%2-1$362$16,9183First Run Features
77Enemies of the People$490--1--$490$72,34535International Film Circuit
78Every Man For Himself (2010 re-issue)$465--1--$465$41,59120Film Desk
79Illegal$404--1--$404$4041Film Movement
80Ip Man 2: Legend of the Grandmaster$386-81%2-2$193$191,3919Variance Films
81Cracks$347-96%1-5$347$16,3492IFC Films
82Plastic Planet$27697%10$276$3,13611First Run Features
83The Trouble with Terkel$250-86%10$250$33,42453Indican
84Winter's Bone$202-79%1-3$202$6,530,70842Roadside Attractions
85The Woodmans$82--1--$82$33,96510Lorber Films