Grosses

'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, Apr. 1 - Sun, Apr. 3

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1HOP$37,543,710--3,579--$10,490$37,543,7101Universal
2Source Code$14,812,094--2,961--$5,002$14,812,0941Summit
3Insidious$13,271,464--2,408--$5,511$13,271,4641FilmDistrict
4Diary of a Wimpy Kid: Rodrick Rules$10,040,822-58%3,1692$3,168$38,196,1682Fox
5Limitless$9,307,896-38%2,83833$3,280$55,509,6403Relativity Media
6The Lincoln Lawyer$6,829,050-36%2,7070$2,523$39,416,0663Lionsgate
7Sucker Punch$6,020,403-68%3,0330$1,985$29,811,1182Warner Bros.
8Rango$4,505,572-54%3,134-511$1,438$113,728,8745Paramount
9Paul$4,245,560-46%2,550-256$1,665$31,844,4453Universal
10Battle: Los Angeles$3,536,435-53%2,263-855$1,563$78,502,5664Sony / Columbia
11The Adjustment Bureau$2,142,630-50%1,525-757$1,405$58,530,5955Universal
12Red Riding Hood$1,776,234-59%1,788-927$993$35,592,3414Warner Bros.
13The King's Speech$1,133,162-27%1,007-55$1,125$136,586,30519Weinstein Company

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$1,215,13225%18090$6,751$3,479,5134Focus
2Win Win$1,138,864145%149126$7,643$1,947,9443Fox Searchlight
3Beastly$821,881-62%821-764$1,001$26,786,4095CBS Films
4Hall Pass$755,155-56%703-501$1,074$43,754,9716Warner Bros. / New Line
5Just Go With It$632,813-58%597-519$1,060$101,425,3208Sony / Columbia
6Gnomeo and Juliet$429,732-72%735-629$585$96,866,0768Disney
7Mars Needs Moms$346,864-85%701-1469$495$20,370,6104Disney
8Tangled$336,339-39%276-25$1,219$199,084,02819Disney
9True Grit (2010)$294,28562%324119$908$170,422,23915Paramount
10Unknown (2011)$228,488-65%325-363$703$62,723,8037Warner Bros.
11Cedar Rapids$208,923-49%210-132$995$6,488,1968Fox Searchlight
12Big Mommas: Like Father, Like Son$200,244-51%250-156$801$37,271,5477Fox
13I Am Number Four$200,232-60%270-242$742$53,868,0347Disney / DreamWorks
14Yogi Bear$174,857-46%265-61$660$100,169,06816Warner Bros.
15The Green Hornet$152,527-31%211-35$723$98,524,94712Sony / Columbia
16Black Swan$105,270-43%162-45$650$106,774,59718Fox Searchlight
17Barney's Version$92,540-49%112-43$826$7,236,71212Sony Pictures Classics
18No Strings Attached$81,406-40%145-68$561$70,625,98611Paramount
19Justin Bieber: Never Say Never$55,367-74%113-176$490$72,686,5798Paramount

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Of Gods and Men$219,018-34%98-22$2,235$2,466,6746Sony Pictures Classics
2Certified Copy$146,208-24%557$2,658$704,0114IFC Films
3Hubble 3D$133,008-14%45-2$2,956$23,720,25055Warner Bros. / IMAX
4Kill the Irishman$112,386-27%5615$2,007$709,5024Anchor Bay Films
5Potiche$112,22130%2417$4,676$235,1162Music Box Films
6The Last Godfather$101,779--58--$1,755$101,7991Roadside Attractions
7Game$83,783--63--$1,330$83,7831Eros International
8Sea Rex: Journey To A Prehistoric World$83,1163%140$5,937$1,996,446473D Entertainment
9Miral$73,04410%1511$4,870$163,1612Weinstein Company
10Bill Cunningham New York$68,7125%1512$4,581$267,3503Zeitgeist Films
11Trust (2011)$58,214--28--$2,079$58,2141Millennium Entertainment
12Under the Sea 3D$56,173-33%220$2,553$27,936,203112Warner Bros. / IMAX
13TRON: Legacy$55,972-21%63-16$888$171,989,90916Disney
14The Salvation Poem$46,7499%3019$1,558$699,41325CanZion Films
15Super$46,549--11--$4,232$46,5491IFC Films
16The Grace Card$45,209-55%61-53$741$2,377,5706IDP/Samuel Goldwyn
17Biutiful$43,264-41%58-8$746$4,904,31314Roadside Attractions
18Harry Potter and the Deathly Hallows: Part 1$36,781-37%66-19$557$294,980,43420Warner Bros.
19I Am (2011)$34,295-29%13-2$2,638$306,4627Paladin
20In a Better World$33,058--4--$8,265$33,0581Sony Pictures Classics
21The Chronicles of Narnia: The Voyage of the Dawn Treader$31,353-40%60-12$523$104,350,36317Fox
22The Company Men$30,220-30%45-3$672$4,323,23911Weinstein Company
23The Music Never Stopped$29,534-39%28-5$1,055$197,1013Roadside Attractions
24Queen to Play$28,092--6--$4,682$28,0921Zeitgeist Films
25The Rite$25,741-66%72-83$358$33,037,75410Warner Bros. / New Line
26Space Station 3D$23,218-2%20$11,609$83,221,141468IMAX
27The Eagle$22,508-51%57-40$395$19,478,3848Focus
28The Last Lions$22,138-57%36-8$615$573,2837National Geographic
29The Illusionist (2010)$21,885-40%32-17$684$2,166,98015Sony Pictures Classics
30Blue Valentine (2010)$18,871-41%39-5$484$9,667,78114Weinstein Company
31Winter in Wartime$18,751-28%102$1,875$78,8753Sony Pictures Classics
32Even the Rain (Tambien la lluvia)$17,120-47%17-7$1,007$477,2137Vitagraph
33Another Year$16,766-43%24-12$699$3,162,06514Sony Pictures Classics
34Rubber$16,346--5--$3,269$16,3461Magnolia / Magnet
35The Four Times (Le Quattro Volte)$16,192--1--$16,192$20,9141Lorber Films
36The Mechanic$15,791-67%43-57$367$29,113,58810CBS Films
37Drive Angry$15,254-45%22-50$693$10,590,7486Summit
38happythankyoumoreplease$14,482-31%12-4$1,207$193,1845Anchor Bay Films
39Take Me Home Tonight$14,139-68%52-37$272$6,851,9375Relativity Media
40My Perestroika$13,498-24%10$13,498$49,9712International Film Circuit
41Gulliver's Travels (2010)$13,243-24%26-8$509$42,756,58815Fox
42Rabbit Hole$12,13217%6132$199$2,221,80916Lionsgate
43Poetry$10,555-50%12-1$880$233,4418Kino International
44Deep Sea 3D$10,050-13%20$5,025$44,142,623266Warner Bros. / IMAX
45The Wildest Dream: Conquest of Everest$9,550--4--$2,388$826,58035National Geographic
46Inside Job$8,491-52%18-4$472$4,283,26526Sony Pictures Classics
47Desert Flower$8,295-22%82$1,037$35,5543National Geographic
48I Saw the Devil$8,006-49%153$534$112,1735Magnolia / Magnet
49I Love You Phillip Morris$7,932-24%123$661$2,027,40118Roadside Attractions
50127 Hours$7,837-3%180$435$18,317,29922Fox Searchlight
51Nostalgia for the Light$6,368-31%31$2,123$58,2293Icarus Films
52Cold Weather$6,235-11%100$624$128,3599IFC Films
53Phil Ochs: There But For Fortune$6,162-42%11-1$560$208,47313First Run Features
54Casino Jack$5,650-27%102$565$1,039,86916IDP/ATO Pictures
55Circo$5,403--1--$5,403$5,4031First Run Features
56Orgasm Inc.$4,866-11%31$1,622$40,8548First Run Features
57Carancho$4,805-29%41$1,201$59,4448Strand Releasing
58Made in Dagenham$4,083-57%5-7$817$1,091,90120Sony Pictures Classics
59Every Man For Himself (2010 re-issue)$3,563666%10$3,563$45,15421Film Desk
60Uncle Boonmee Who Can Recall His Past Lives$3,260-76%51$652$125,9365Strand Releasing
61Heartbeats$3,0583%96$340$52,7926IFC Films
62Queen of the Sun: What are the Bees Telling Us?$3,032-75%3-3$1,011$84,09129Collective Eye
63All Good Things$2,871-30%3-3$957$578,38218Magnolia Pictures
64Galapagos$2,794-41%20$1,397$17,938,111597IMAX
65Kaboom$2,428-63%10-2$243$114,54610IFC Films
66Ip Man 2: Legend of the Grandmaster$2,421527%42$605$194,58610Variance Films
67Academy Award-Nominated Short Films (2011)$2,101-58%4-8$525$1,348,2078Shorts International
68Wrecked$2,054--1--$2,054$2,0541IFC Films
69Black Death$1,688-22%2-1$844$19,8934Magnolia / Magnet
70Into Eternity$1,529-18%2-1$765$25,7369International Film Circuit
71My Dog Tulip$1,427-7%2-1$714$232,97531New Yorker Films
72Putty Hill$1,416-22%10$1,416$39,7627Cinema Guild
73The Human Resources Manager$1,151-81%2-3$576$49,3475Film Movement
74Cracks$1,085213%32$362$17,5953IFC Films
75Public Speaking$1,008--1--$1,008$42,3716Rialto
76Monogamy$846-78%3-1$282$20,2024Oscilloscope
77The Woodmans$772841%21$386$34,87511Lorber Films
78The Butcher, The Chef, and The Swordsman$725-87%2-8$363$47,3833China Lion Film
79Enemies of the People$59622%10$596$73,17136International Film Circuit
80Bonnie & Clyde vs. Dracula$580-80%1-1$580$18,9094Indican Pictures
81Strange Powers: Stephin Merritt and the Magnetic Fields$573--1--$573$68,09423Variance Films
82The Trouble with Terkel$500100%10$500$34,18854Indican
83Korkoro$352-71%10$352$2,3982Lorber Films
84Winter's Bone$31355%32$104$6,531,02143Roadside Attractions
85The Strange Case of Angelica$245-75%10$245$42,53914Cinema Guild