Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Apr. 8 - Sun, Apr. 10

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1HOP$21,298,240-43%3,61637$5,890$67,754,5452Universal
2Hanna$12,370,549--2,535--$4,880$12,370,5491Focus
3Arthur (2011)$12,222,756--3,276--$3,731$12,222,7561Warner Bros.
4Soul Surfer$10,601,862--2,214--$4,789$10,601,8621Sony / TriStar
5Insidious$9,371,769-29%2,41911$3,874$26,728,3572FilmDistrict
6Your Highness$9,360,020--2,769--$3,380$9,360,0201Universal
7Source Code$8,650,238-42%2,97110$2,912$28,218,8712Summit
8Limitless$5,461,378-41%2,655-183$2,057$64,149,6084Relativity Media
9Diary of a Wimpy Kid: Rodrick Rules$4,770,987-52%2,881-288$1,656$45,348,2473Fox
10The Lincoln Lawyer$4,281,598-37%2,420-287$1,769$46,136,4084Lionsgate
11Rango$2,301,507-49%2,007-1127$1,147$117,532,4006Paramount
12Sucker Punch$2,102,082-65%1,755-1278$1,198$33,973,7363Warner Bros.
13Paul$1,742,340-59%1,667-883$1,045$35,078,2904Universal
14Battle: Los Angeles$1,528,411-57%1,408-855$1,086$81,228,7885Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$1,157,935-5%24767$4,688$5,146,6955Focus
2Win Win$1,150,1801%22677$5,089$3,434,8254Fox Searchlight
3The Adjustment Bureau$876,960-59%783-742$1,120$60,108,6606Universal
4Born to Be Wild 3D$871,478--206--$4,230$871,4781Warner Bros. / IMAX
5No Eres Tu, Soy Yo$588,938--226--$2,606$588,9381Lionsgate / Pantelion
6Red Riding Hood$511,380-71%777-1011$658$36,678,7505Warner Bros.
7The King's Speech$502,565-56%675-332$745$137,538,27520Weinstein Company
8Unknown (2011)$275,98621%36540$756$63,097,5308Warner Bros.
9Beastly$271,363-67%339-482$800$27,328,3066CBS Films
10Hall Pass$267,074-65%366-337$730$44,302,0647Warner Bros. / New Line
11Just Go With It$265,288-58%320-277$829$101,917,2679Sony / Columbia
12Tangled$220,670-34%239-37$923$199,441,79120Disney
13Gnomeo and Juliet$211,676-51%284-451$745$97,287,5639Disney
14True Grit (2010)$209,559-29%263-61$797$170,760,87416Paramount
15Big Mommas: Like Father, Like Son$152,529-24%184-66$829$37,499,0008Fox
16Mars Needs Moms$118,328-66%226-475$524$20,676,0065Disney
17The Green Hornet$102,395-33%161-50$636$98,695,08913Sony / Columbia
18I Am Number Four$99,193-50%145-125$684$54,048,5748Disney / DreamWorks
19Cedar Rapids$95,839-54%118-92$812$6,659,2629Fox Searchlight
20Drive Angry$59,256288%126104$470$10,655,7997Summit
21Black Swan$51,033-52%103-59$495$106,882,29019Fox Searchlight
22Take Me Home Tonight$37,321164%10250$366$6,898,4836Relativity Media

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Thank You$247,760--92--$2,693$247,7601UTV Communications
2Of Gods and Men$181,451-17%96-2$1,890$2,749,0937Sony Pictures Classics
3Potiche$138,75724%5531$2,523$421,8443Music Box Films
4Certified Copy$110,412-24%572$1,937$866,8725IFC Films
5Hubble 3D$95,986-28%41-4$2,341$23,980,81256Warner Bros. / IMAX
6Bill Cunningham New York$87,50527%183$4,861$417,5764Zeitgeist Films
7Kill the Irishman$85,711-24%52-4$1,648$840,4375Anchor Bay Films
8Sea Rex: Journey To A Prehistoric World$57,576-31%13-1$4,429$2,105,842483D Entertainment
9Miral$55,140-25%2914$1,901$247,1983Weinstein Company
10In a Better World$44,85836%128$3,738$92,1902Sony Pictures Classics
11Barney's Version$43,148-53%67-45$644$7,337,99813Sony Pictures Classics
12Winter in Wartime$38,358105%2414$1,598$126,8724Sony Pictures Classics
13I Am (2011)$38,07011%185$2,115$362,7038Paladin
14Biutiful$37,914-12%38-20$998$4,696,16415Roadside Attractions
15Justin Bieber: Never Say Never$34,669-37%69-44$502$72,742,1379Paramount
16Super$29,000-38%154$1,933$92,1452IFC Films
17Under the Sea 3D$28,517-49%19-3$1,501$28,009,542113Warner Bros. / IMAX
18TRON: Legacy$28,516-49%29-34$983$172,051,78717Disney
19Queen to Play$23,858-15%60$3,976$65,6662Zeitgeist Films
20The Company Men$22,073-27%32-13$690$4,357,35512Weinstein Company
21Trust (2011)$20,218-65%20-8$1,011$104,4042Millennium Entertainment
22Meek's Cutoff$20,042--2--$10,021$20,0421Oscilloscope
23The Last Godfather$19,898-80%20-38$995$156,0782Roadside Attractions
24The Grace Card$19,087-58%39-22$489$2,411,8567IDP/Samuel Goldwyn
25The 5th Quarter$17,864--31--$576$399,6113Rocky Mountain
26Game$16,966-80%630$269$127,7592Eros International
27The Chronicles of Narnia: The Voyage of the Dawn Treader$16,491-47%32-28$515$104,383,62418Fox
28The Illusionist (2010)$14,540-34%320$454$2,189,69916Sony Pictures Classics
29Blank City$13,989--1--$13,989$21,4121Insurgent Releasing
30The Four Times (Le Quattro Volte)$13,678-16%10$13,678$43,2012Lorber Films
31My Perestroika$12,997-4%21$6,499$69,2853International Film Circuit
32Poetry$12,74921%153$850$254,0949Kino International
33Gulliver's Travels (2010)$12,380-7%18-8$688$42,776,25916Fox
34Another Year$9,208-45%16-8$576$3,180,46315Sony Pictures Classics
35Blue Valentine (2010)$8,735-54%19-20$460$9,690,53415Weinstein Company
36Henry's Crime$8,726--2--$4,363$8,7261Moving Pictures Film & Television
37Rubber$7,607-53%50$1,521$32,9402Magnolia / Magnet
38The Music Never Stopped$7,499-75%14-14$536$218,5764Roadside Attractions
39Meet Monica Velour$7,438--2--$3,719$7,4381Anchor Bay Films
40happythankyoumoreplease$7,129-51%9-3$792$206,4006Anchor Bay Films
41Ceremony$6,920--3--$2,307$6,9201Magnolia Pictures
42The Last Lions$6,680-70%18-18$371$593,3438National Geographic
43Deep Sea 3D$6,459-36%20$3,230$44,159,776267Warner Bros. / IMAX
44The Salvation Poem$6,287-87%10-20$629$725,25526CanZion Films
45Queen of the Sun: What are the Bees Telling Us?$6,03999%52$1,208$91,22930Collective Eye
46American: The Bill Hicks Story$5,872--1--$5,872$5,8721Variance Films
47127 Hours$5,320-32%12-6$443$18,329,46623Fox Searchlight
48I Love You Phillip Morris$4,713-41%7-5$673$2,035,60719Roadside Attractions
49Cold Weather$4,504-28%8-2$563$134,58510IFC Films
50Inside Job$3,944-54%15-3$263$4,293,31227Sony Pictures Classics
51Circo$3,875-28%10$3,875$12,3962First Run Features
52Phil Ochs: There But For Fortune$3,766-39%7-4$538$218,20414First Run Features
53Ip Man 2: Legend of the Grandmaster$3,18131%3-1$1,060$198,85011Variance Films
54Heartbeats$3,1302%90$348$55,0027IFC Films
55Into Eternity$3,111103%64$519$29,66810International Film Circuit
56Uncle Boonmee Who Can Recall His Past Lives$2,802-14%4-1$701$131,4726Strand Releasing
57To Die Like a Man$2,346--1--$2,346$2,3461Strand Releasing
58Black Death$2,15227%53$430$22,0455Magnolia / Magnet
59Wrecked$1,974-4%10$1,974$4,8212IFC Films
60Desert Flower$1,944-77%3-5$648$41,7574National Geographic
61Kings of Pastry$1,595--3--$532$325,17530First Run
62I Saw the Devil$1,367-83%4-11$342$117,3576Magnolia / Magnet
63Peep World$1,156--5--$231$10,9083IFC Films
64Academy Award-Nominated Short Films (2011)$1,155-45%3-1$385$1,350,6409Shorts International
65Putty Hill$1,124-21%21$562$41,2888Cinema Guild
66Made in Dagenham$1,052-74%50$210$1,094,79821Sony Pictures Classics
67Kaboom$848-65%4-6$212$116,47811IFC Films
68Public Speaking$615-39%10$615$42,9867Rialto
69My Dog Tulip$566-60%1-1$566$235,67632New Yorker Films
70Le Amiche (2010 re-issue)$564--1--$564$56,58843The Film Desk
71Every Man For Himself (2010 re-issue)$533-85%10$533$45,68722Film Desk
72The Strange Case of Angelica$530116%21$265$43,06915Cinema Guild
73A Somewhat Gentle Man$431--1--$431$34,77513Strand Releasing
74Carancho$400-92%1-3$400$61,9739Strand Releasing
75Korkoro$3767%10$376$3,1123Lorber Films
76Battleship Potemkin (2011 re-issue)$359--1--$359$42,61113Kino International
77Winter's Bone$260-17%2-1$130$6,531,28144Roadside Attractions
78Bhutto$162--1--$162$98,94219First Run Features
79Marwencol$40--1--$40$111,53027Cinema Guild