'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, May. 13 - Sun, May. 15

Wide (1000+)

3Fast Five$20,444,270-37%3,793131$5,390$169,690,4703Universal
4Priest (2011)$14,953,664--2,864--$5,221$14,953,6641Sony / Screen Gems
5Rio (2011)$8,275,058-3%2,929-329$2,825$125,243,1985Fox
6Jumping the Broom$7,066,190-54%2,0350$3,472$25,760,0042Sony / TriStar
7Something Borrowed$6,872,221-51%2,9040$2,366$25,518,7332Warner Bros.
8Water for Elephants$4,203,095-31%2,425-189$1,733$48,578,8754Fox
9Tyler Perry's Madea's Big Happy Family$2,214,033-47%1,449-432$1,528$50,232,1824Lionsgate
10Soul Surfer$1,826,788-21%1,468-313$1,244$39,232,9566Sony / TriStar
11Hoodwinked Too! Hood vs. Evil$1,151,268-44%1,276-1229$902$8,562,8613Weinstein Company

Limited (100 — 999)

2Source Code$837,279-33%626-304$1,338$52,233,8017Summit
3Everything Must Go$791,676--218--$3,632$791,6761Roadside Attractions
4African Cats$667,187-37%631-404$1,057$14,039,5664Disneynature
6The Conspirator$464,496-25%370-87$1,255$10,492,6025Roadside Attractions
7Win Win$405,290-23%248-20$1,634$8,934,3329Fox Searchlight
9The Lincoln Lawyer$397,367-15%345-95$1,152$56,111,7529Lionsgate
10Limitless$358,480-26%298-81$1,203$77,563,5889Relativity Media
11Jane Eyre (2011)$337,419-21%2480$1,361$9,971,49710Focus
12Diary of a Wimpy Kid: Rodrick Rules$291,37932%311-28$937$51,635,7008Fox
13Scream 4$277,103-60%426-907$650$37,509,3155Weinstein Company
15Arthur (2011)$237,8399%344-11$691$32,568,5076Warner Bros.
16Battle: Los Angeles$186,628-1%225-4$829$83,271,42310Sony / Columbia
17Gnomeo and Juliet$182,256-15%194-56$939$99,292,44514Disney
18The Adjustment Bureau$168,920-40%164-51$1,030$62,295,88511Universal
19The Beaver$161,20150%10583$1,535$311,5582Summit
20There Be Dragons$142,288-80%180-79$790$972,9422IDP/Samuel Goldwyn
21Atlas Shrugged: Part 1$124,978-37%158-70$791$4,563,8735Rocky Mountain
22Go For It!$119,714--218--$549$119,7141Lionsgate / Pantelion
24Your Highness$95,460-47%148-16$645$21,557,2406Universal
25Sucker Punch$76,455-23%139-71$550$36,322,9678Warner Bros.
26I Am Number Four$58,509-23%102-44$574$54,808,29713Disney / DreamWorks
27Red Riding Hood$58,314-30%100-56$583$37,611,98710Warner Bros.

Platform (1 — 99)

1Cave of Forgotten Dreams$471,93317%8232$5,755$1,315,6363IFC Films
2Born to Be Wild 3D$323,86312%57-2$5,682$4,817,1766Warner Bros. / IMAX
3Incendies$134,910116%3322$4,088$380,4504Sony Pictures Classics
4Hesher$126,046--42--$3,001$126,0461Wrekin Hill Entertainment
5I Am (2011)$109,020-42%671$1,627$1,107,28013Paladin
6The Double Hour$106,73833%269$4,105$381,6795IDP/Samuel Goldwyn
7Meek's Cutoff$96,99058%3011$3,233$344,5536Oscilloscope
8Hubble 3D$92,3015%384$2,429$25,171,64361Warner Bros. / IMAX
9Of Gods and Men$80,382-8%68-16$1,182$3,682,19512Sony Pictures Classics
10Potiche$80,254-27%59-13$1,360$1,330,4938Music Box Films
11In a Better World$65,331-12%513$1,281$617,3157Sony Pictures Classics
12Just Go With It$56,562-35%89-44$636$103,028,10914Sony / Columbia
13Sea Rex: Journey To A Prehistoric World$52,786-18%110$4,799$2,693,331533D Entertainment
1413 Assassins$52,7179%177$3,101$201,5343Magnolia / Magnet
15The Greatest Movie Ever Sold$49,295-20%5711$865$413,0234Sony Pictures Classics
16Bill Cunningham New York$47,809-19%24-3$1,992$975,0059Zeitgeist Films
17The King's Speech$42,110-27%71-19$593$138,714,56325Weinstein Company
18L'Amour fou$37,250--2--$18,625$37,2501IFC Films
19Under the Sea 3D$37,18441%16-3$2,324$28,399,249118Warner Bros. / IMAX
20Winter in Wartime$32,048-6%264$1,233$365,8239Sony Pictures Classics
21Queen to Play$31,4374%185$1,747$209,2187Zeitgeist Films
22Beastly$26,350-36%46-30$573$27,854,89611CBS Films
23Certified Copy$25,038-34%35-1$715$1,255,80410IFC Films
24No Eres Tu, Soy Yo$24,88273%5029$498$1,331,5186Lionsgate / Pantelion
25The Princess of Montpensier$23,834-26%19-2$1,254$214,9475IFC Films
26Big Mommas: Like Father, Like Son$23,029-34%38-14$606$37,892,60513Fox
27The First Grader$20,437--3--$6,812$20,4371National Geographic
28Last Night (2010)$20,130-32%6-4$3,355$67,6362Miramax / Tribeca
29Battle of the Brides$16,816-29%61$2,803$48,4362Variance Films
30Kill the Irishman$15,211-42%13-10$1,170$1,135,22510Anchor Bay Films
31Cedar Rapids$11,265-46%12-10$939$6,844,89214Fox Searchlight
32Dum Maaro Dum$11,242-55%20-13$562$551,3984Fox Searchlight
33My Perestroika$11,19335%125$933$157,2328International Film Circuit
34Mars Needs Moms$10,994-33%27-10$407$20,922,47610Disney
35Lebanon, PA$9,40413%62$1,567$30,3813Truly Indie
36Exporting Raymond$9,209-51%5-4$1,842$83,8943IDP/Samuel Goldwyn
37Nostalgia for the Light$8,994106%64$1,499$100,2209Icarus Films
38Biutiful$8,22023%11-5$747$5,085,42420Roadside Attractions
39The Tenant (2011)$7,210--3--$2,403$9,5861Indican Pictures
40Deep Sea 3D$7,1902%20$3,595$44,244,631272Warner Bros. / IMAX
41Poetry$6,748-33%5-3$1,350$320,71814Kino International
42Dylan Dog: Dead of Night$6,702-93%34-430$197$1,183,3543Omni Lab/Freestyle Releasing
43Hobo with a Shotgun$6,689-44%31$2,230$539,3702Magnolia / Magnet
45City of Life and Death$5,610--1--$5,610$7,9471Kino International
46Hey Boo: Harper Lee and To Kill A Mockingbird$5,457--3--$1,819$5,4571First Run Features
47Skateland$5,254--2--$2,627$5,2541Freestyle Releasing
48The Four Times (Le Quattro Volte)$5,153148%32$1,718$101,2357Lorber Films
49The Wildest Dream: Conquest of Everest$5,15044%30$1,717$868,75041National Geographic
50Super$4,979-69%15-15$332$315,5057IFC Films
51The Company Men$4,001-62%11-24$364$4,439,06317Weinstein Company
52Octubre$3,797-46%1-1$3,797$14,6232New Yorker Films
53How To Live Forever$3,716--1--$3,716$3,7161Variance Films
54Rubber$3,588-40%8-7$449$80,1407Magnolia / Magnet
55The Robber$3,185-68%1-5$3,185$42,2753Kino International
56Circo$3,092-34%2-1$1,546$50,0157First Run Features
57The Salvation Poem$3,069-66%4-1$767$864,82431CanZion Films
58Blank City$3,04332%31$1,014$75,3106Insurgent Releasing
59Henry's Crime$3,035-64%2-3$1,518$94,1956Moving Pictures Film & Television
60Miral$2,866-17%50$573$371,3528Weinstein Company
61Barney's Version$2,801-41%7-9$400$7,470,66018Sony Pictures Classics
62Dumbstruck$2,544163%10$2,544$9,4345Truly Indie
63Sea Monsters: A Prehistoric Adventure$2,514--2--$1,257$23,615,670189National Geographic
64The Topp Twins: Untouchable Girls$2,506--1--$2,506$2,5061Argot Pictures
65Ceremony$2,237112%43$559$21,6666Magnolia Pictures
66Cameraman: The Life and Work of Jack Cardiff$1,998--1--$1,998$1,9981Strand Releasing
67Another Year$1,922216%65$320$3,203,72520Sony Pictures Classics
68Legend of the Fist: The Return of Chen Zhen$1,913-26%3-1$638$35,6534Variance Films
69American: The Bill Hicks Story$1,807-56%3-1$602$78,6536Variance Films
70The Music Never Stopped$1,618-11%5-2$324$239,5769Roadside Attractions
71My Dog Tulip$1,595138%32$532$245,30837New Yorker Films
72Meet Monica Velour$1,530--1--$1,530$28,3236Anchor Bay Films
73The Last Lions$1,297509%1-3$1,297$631,92513National Geographic
74Into Eternity$1,046--3--$349$34,29815International Film Circuit
75The Arbor$860-73%21$430$12,4243Strand Releasing
76Phil Ochs: There But For Fortune$646-64%2-1$323$243,64019First Run Features
77Orgasm Inc.$481--1--$481$46,10414First Run Features
78Uncle Boonmee Who Can Recall His Past Lives$228-72%2-1$114$158,43711Strand Releasing
79Harvest$130-98%10$130$18,1982Monterey Media