Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, May. 20 - Sun, May. 22

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Pirates of the Caribbean: On Stranger Tides$90,151,958--4,155--$21,697$90,151,9581Disney
2Bridesmaids$20,882,070-20%2,93719$7,110$59,341,3192Universal
3Thor$15,455,304-55%3,924-39$3,939$145,361,4593Paramount
4Fast Five$10,576,865-48%3,622-171$2,920$186,165,4504Universal
5Priest (2011)$4,750,041-68%2,8640$1,659$23,833,1692Sony / Screen Gems
6Rio (2011)$4,687,714-43%2,593-336$1,808$131,684,3656Fox
7Jumping the Broom$3,703,010-48%1,472-563$2,516$31,320,5623Sony / TriStar
8Something Borrowed$3,516,387-49%2,606-298$1,349$31,519,4523Warner Bros.
9Water for Elephants$2,179,046-48%1,894-531$1,150$52,456,6205Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Tyler Perry's Madea's Big Happy Family$956,589-57%912-537$1,049$51,723,5795Lionsgate
2Soul Surfer$930,008-49%984-484$945$40,610,6787Sony / TriStar
3Tangled$910,50214236%191182$4,767$200,627,30126Disney
4Everything Must Go$529,037-33%24527$2,159$1,628,6572Roadside Attractions
5Prom$504,155-46%374-827$1,348$9,678,8814Disney
6Insidious$474,247-51%501-261$947$52,432,6258FilmDistrict
7Cave of Forgotten Dreams$415,310-12%10624$3,918$1,973,2394IFC Films
8Source Code$412,336-51%377-249$1,094$52,956,1708Summit
9Rango$395,08553%30286$1,308$121,211,94812Paramount
10Hoodwinked Too! Hood vs. Evil$371,335-68%642-634$578$9,199,0214Weinstein Company
11Limitless$341,468-5%35759$956$78,069,21210Relativity Media
12Hanna$304,313-38%279-146$1,091$39,167,1837Focus
13Win Win$276,082-32%202-46$1,367$9,350,90210Fox Searchlight
14African Cats$260,855-61%378-253$690$14,577,3055Disneynature
15HOP$256,670-36%354-105$725$107,191,6758Universal
16The Lincoln Lawyer$253,464-36%258-87$982$56,508,43010Lionsgate
17The Conspirator$243,247-48%269-101$904$10,909,5336Roadside Attractions
18Jane Eyre (2011)$215,031-36%208-40$1,034$10,370,86011Focus
19The Beaver$188,08117%16863$1,120$579,7243Summit
20Diary of a Wimpy Kid: Rodrick Rules$185,261-36%253-58$732$51,887,6959Fox
21Arthur (2011)$131,220-45%237-107$554$32,800,8407Warner Bros.
22Gnomeo and Juliet$124,871-31%158-36$790$99,475,61715Disney
23The Adjustment Bureau$109,050-35%116-48$940$62,453,31512Universal
24Mars Needs Moms$105,872863%154127$687$21,034,32911Disney
25Battle: Los Angeles$100,808-46%170-55$593$83,441,91111Sony / Columbia
26Scream 4$91,261-67%205-221$445$37,717,6596Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Midnight in Paris$599,003--6--$99,834$599,0031Sony Pictures Classics
2Born to Be Wild 3D$243,664-25%50-7$4,873$5,348,0857Warner Bros. / IMAX
3Incendies$186,83438%5926$3,167$619,5085Sony Pictures Classics
4I Am Number Four$177,120203%96-6$1,845$55,011,80514Disney / DreamWorks
5The Double Hour$117,80110%3610$3,272$532,8466IDP/Samuel Goldwyn
6Hubble 3D$89,834-3%380$2,364$25,034,37662Warner Bros. / IMAX
7Meek's Cutoff$84,416-13%399$2,165$468,8767Oscilloscope
8I Am (2011)$83,175-24%747$1,124$1,249,76914Paladin
913 Assassins$72,26737%258$2,891$301,8504Magnolia / Magnet
10Hesher$61,786-51%24-18$2,574$253,6602Wrekin Hill Entertainment
11Of Gods and Men$51,825-36%60-8$864$3,779,67013Sony Pictures Classics
12Bill Cunningham New York$49,5404%251$1,982$1,056,46310Zeitgeist Films
13Potiche$44,215-45%46-13$961$1,409,4629Music Box Films
14Sea Rex: Journey To A Prehistoric World$41,563-21%110$3,778$2,746,094543D Entertainment
15The Greatest Movie Ever Sold$41,387-16%8124$511$478,6705Sony Pictures Classics
16L'Amour fou$40,98110%119$3,726$100,2322IFC Films
17The First Grader$38,08086%1714$2,240$66,9842National Geographic
18In a Better World$34,676-47%34-17$1,020$688,2468Sony Pictures Classics
19Under the Sea 3D$34,613-7%204$1,731$28,489,525119Warner Bros. / IMAX
2035 and Ticking$29,775--6--$4,963$29,7751Image Entertainment
21Sucker Punch$26,404-65%45-94$587$36,381,7169Warner Bros.
22A Beautiful Life$23,605--23--$1,026$23,6051China Lion Film
23There Be Dragons$22,108-84%29-151$762$1,049,8733IDP/Samuel Goldwyn
24Red Riding Hood$21,655-63%50-50$433$37,652,56511Warner Bros.
25The Princess of Montpensier$21,115-11%14-5$1,508$245,8466IFC Films
26Hobo with a Shotgun$19,759195%85$2,470$564,2983Magnolia / Magnet
27The King's Speech$19,634-53%40-31$491$138,752,49026Weinstein Company
28Winter in Wartime$19,576-39%18-8$1,088$399,68210Sony Pictures Classics
29Queen to Play$18,726-40%11-7$1,702$238,4658Zeitgeist Films
30Space Station 3D$16,764--2--$8,382$83,569,295475IMAX
31Certified Copy$16,405-34%24-11$684$1,289,17611IFC Films
32Go For It!$14,435-88%64-154$226$172,6872Lionsgate / Pantelion
33Big Mommas: Like Father, Like Son$14,271-38%24-14$595$37,911,87614Fox
34My Perestroika$14,08426%197$741$178,2029International Film Circuit
35Kill the Irishman$11,731-23%12-1$978$1,152,79811Anchor Bay Films
36Last Night (2010)$10,320-49%4-2$2,580$87,8733Miramax / Tribeca
37Bloodworth$9,612--10--$961$9,6121IDP/Samuel Goldwyn
38Deep Sea 3D$9,20328%42$2,301$44,261,695273Warner Bros. / IMAX
39Poetry$8,46025%83$1,058$334,21015Kino International
40Cedar Rapids$7,781-31%11-1$707$6,857,50315Fox Searchlight
41How To Live Forever$7,720108%21$3,860$12,5772Variance Films
42Skateland$7,16236%119$651$14,9442Freestyle Releasing
43Battle of the Brides$6,299-63%60$1,050$61,0283Variance Films
44Lebanon, PA$5,333-43%60$889$38,9814Truly Indie
45The Topp Twins: Untouchable Girls$4,89695%54$979$8,0822Argot Pictures
46Dum Maaro Dum$4,744-58%11-9$431$559,4875Fox Searchlight
47City of Life and Death$4,499-20%10$4,499$16,2082Kino International
48The Robber$4,26534%21$2,133$48,0674Kino International
49Biutiful$4,065-51%7-4$581$5,094,44421Roadside Attractions
50Blank City$3,77424%30$1,258$81,9077Insurgent Releasing
51Barney's Version$3,77335%5-2$755$7,476,03319Sony Pictures Classics
52Legend of the Fist: The Return of Chen Zhen$3,57087%41$893$40,1945Variance Films
53Super$3,523-29%11-4$320$322,1578IFC Films
54The Four Times (Le Quattro Volte)$3,344-35%30$1,115$107,5708Lorber Films
55The Wildest Dream: Conquest of Everest$3,108-40%2-1$1,554$873,59442National Geographic
56The Music Never Stopped$2,73069%50$546$242,91810Roadside Attractions
57Meet Monica Velour$2,46361%21$1,232$31,6497Anchor Bay Films
58The Tenant (2011)$2,408-67%2-1$1,204$13,6982Indican Pictures
59Henry's Crime$2,350-23%20$1,175$98,4017Moving Pictures Film & Television
60Uncle Boonmee Who Can Recall His Past Lives$2,224875%20$1,112$161,44912Strand Releasing
61Rubber$2,030-43%6-2$338$82,7888Magnolia / Magnet
62Into Eternity$1,96888%41$492$37,46416International Film Circuit
63Cameraman: The Life and Work of Jack Cardiff$1,968-2%21$984$5,2452Strand Releasing
64Hey Boo: Harper Lee and To Kill A Mockingbird$1,879-66%30$626$11,1842First Run Features
65The Salvation Poem$1,484-52%2-2$742$867,26032CanZion Films
66The Little Traitor$1,465--1--$1,465$396,58776Westchester Films
67American: The Bill Hicks Story$1,178-35%1-2$1,178$80,7677Variance Films
68Kings of Pastry$1,020--1--$1,020$330,42536First Run
69Circo$1,020-67%1-1$1,020$53,4888First Run Features
70Putty Hill$705--1--$705$47,63214Cinema Guild
71Dumbstruck$647-75%10$647$10,4206Truly Indie
72Another Year$518-73%1-5$518$3,205,24421Sony Pictures Classics
73Phil Ochs: There But For Fortune$480-26%1-1$480$244,44820First Run Features
74Carancho$350--2--$175$84,33915Strand Releasing
75Marwencol$199--1--$199$112,03633Cinema Guild
76Battleship Potemkin (2011 re-issue)$177--1--$177$45,10019Kino International