Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, May. 27 - Sun, May. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hangover Part II$85,946,294--3,615--$23,775$117,556,6611Warner Bros.
2Kung Fu Panda 2$47,656,302--3,925--$12,142$53,460,4311Paramount / DreamWorks
3Pirates of the Caribbean: On Stranger Tides$39,828,974-56%4,1649$9,565$153,424,2612Disney
4Bridesmaids$16,551,355-21%2,95821$5,595$85,157,9103Universal
5Thor$9,533,870-38%3,296-628$2,893$159,893,1734Paramount
6Fast Five$6,409,150-39%2,981-641$2,150$195,818,2505Universal
7Something Borrowed$1,860,855-47%1,440-1166$1,292$34,775,1814Warner Bros.
8Rio (2011)$1,804,883-61%1,672-921$1,079$134,846,1577Fox
9Priest (2011)$1,772,996-63%1,918-946$924$27,335,2773Sony / Screen Gems

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Jumping the Broom$1,823,631-51%939-533$1,942$34,104,6974Sony / TriStar
2Water for Elephants$1,087,568-50%794-1100$1,370$54,417,0336Fox
3Cave of Forgotten Dreams$431,0624%11812$3,653$2,618,5345IFC Films
4Soul Surfer$401,011-57%401-583$1,000$41,290,0338Sony / TriStar
5Rango$359,511-9%280-22$1,284$121,715,38213Paramount
6Tyler Perry's Madea's Big Happy Family$335,126-65%359-553$933$52,298,0366Lionsgate
7Source Code$321,925-22%299-78$1,077$53,432,4139Summit
8Everything Must Go$272,793-48%161-84$1,694$2,096,2113Roadside Attractions
9HOP$227,240-11%299-55$760$107,508,6459Universal
10Limitless$219,912-36%269-88$818$78,457,21811Relativity Media
11Hanna$219,139-28%216-63$1,015$39,528,6618Focus
12Win Win$195,965-29%124-78$1,580$9,646,65011Fox Searchlight
13The Lincoln Lawyer$191,573-24%166-92$1,154$56,790,94211Lionsgate
14Insidious$163,203-66%186-315$877$52,734,4579FilmDistrict
15Diary of a Wimpy Kid: Rodrick Rules$161,200-13%214-39$753$52,107,69010Fox
16Jane Eyre (2011)$160,360-25%143-65$1,121$10,656,31112Focus
17The Conspirator$155,130-36%137-132$1,132$11,154,9177Roadside Attractions
18Scream 4$124,90837%26156$479$37,883,2627Weinstein Company
19The Beaver$106,185-44%109-59$974$765,7334Summit
20Mars Needs Moms$96,592-9%128-26$755$21,167,16112Disney
21Gnomeo and Juliet$88,604-29%111-47$798$99,604,17816Disney
22African Cats$74,845-71%147-231$509$14,774,0856Disneynature
23Hoodwinked Too! Hood vs. Evil$66,811-82%203-439$329$9,449,6215Weinstein Company
24The Greatest Movie Ever Sold$52,87828%14160$375$554,4266Sony Pictures Classics

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Midnight in Paris$1,929,562222%5852$33,268$2,834,5462Sony Pictures Classics
2The Tree of Life$372,920--4--$93,230$372,9201Fox Searchlight
3Born to Be Wild 3D$247,6122%47-3$5,268$5,887,5268Warner Bros. / IMAX
4Incendies$199,0607%7213$2,765$888,5686Sony Pictures Classics
5The Double Hour$163,07638%5822$2,812$738,2627IDP/Samuel Goldwyn
6Tangled$131,938-86%34-157$3,881$200,803,30927Disney
7Prom$113,721-77%98-276$1,160$9,867,3985Disney
8Hubble 3D$102,37114%36-2$2,844$25,600,79663Warner Bros. / IMAX
9Meek's Cutoff$96,82815%401$2,421$603,1028Oscilloscope
10Arthur (2011)$85,251-35%77-160$1,107$32,940,0978Warner Bros.
11I Am (2011)$83,2800%54-20$1,542$1,384,36415Paladin
1213 Assassins$82,45114%316$2,660$421,7345Magnolia / Magnet
13The First Grader$57,23950%3619$1,590$139,7683National Geographic
14Battle: Los Angeles$54,065-46%96-74$563$83,537,65112Sony / Columbia
15Potiche$52,00318%36-10$1,445$1,480,90810Music Box Films
16Bill Cunningham New York$48,499-2%22-3$2,205$1,133,66711Zeitgeist Films
17I Am Number Four$46,685-74%42-54$1,112$55,086,02915Disney / DreamWorks
18L'Amour fou$41,8102%187$2,323$170,7323IFC Films
19Sea Rex: Journey To A Prehistoric World$39,115-6%110$3,556$2,801,576553D Entertainment
20In a Better World$37,7089%28-6$1,347$749,3259Sony Pictures Classics
21Of Gods and Men$35,348-32%37-23$955$3,853,59114Sony Pictures Classics
22Under the Sea 3D$34,332-1%211$1,635$28,574,650120Warner Bros. / IMAX
23Hesher$29,792-52%11-13$2,708$322,0603Wrekin Hill Entertainment
24Queen to Play$26,01939%110$2,365$271,1379Zeitgeist Films
25Winter in Wartime$22,89717%13-5$1,761$431,02611Sony Pictures Classics
26The Princess of Montpensier$21,7433%173$1,279$276,9327IFC Films
27Hobo with a Shotgun$21,0336%2113$1,002$598,9084Magnolia / Magnet
28A Beautiful Life$12,639-46%21-2$602$51,7882China Lion Film
29The King's Speech$11,588-41%18-22$644$138,774,31527Weinstein Company
3035 and Ticking$10,612-64%60$1,769$48,2802Image Entertainment
31There Be Dragons$8,568-61%10-19$857$1,065,4394IDP/Samuel Goldwyn
32Kill the Irishman$8,537-27%10-2$854$1,166,53712Anchor Bay Films
33My Perestroika$8,305-41%11-8$755$191,08410International Film Circuit
34Certified Copy$7,760-53%8-16$970$1,307,11212IFC Films
35Last Night (2010)$7,694-25%3-1$2,565$98,9864Miramax / Tribeca
36Barney's Version$6,54473%94$727$7,486,44920Sony Pictures Classics
37Tuesday, After Christmas$6,472--1--$6,472$8,3591Lorber Films
38Deep Sea 3D$5,913-36%2-2$2,957$44,272,652274Warner Bros. / IMAX
39Circo$5,408430%10$5,408$59,4589First Run Features
40Into Eternity$4,656137%40$1,164$43,79417International Film Circuit
41Rubber$4,307112%5-1$861$88,0949Magnolia / Magnet
42Blank City$4,0848%2-1$2,042$87,8628Insurgent Releasing
43Queen of the Sun: What are the Bees Telling Us?$3,757--6--$626$169,33837Collective Eye
44Lebanon, PA$3,359-37%3-3$1,120$44,6745Truly Indie
45The Robber$3,300-23%1-1$3,300$54,3535Kino International
46Uncle Boonmee Who Can Recall His Past Lives$3,24346%53$649$165,57913Strand Releasing
47Poetry$2,877-66%3-5$959$342,22616Kino International
48How To Live Forever$2,709-65%20$1,355$16,8453Variance Films
49Harvest$2,651--4--$663$21,1474Monterey Media
50Dumbstruck$2,328260%10$2,328$12,9677Truly Indie
51Pianomania$2,238--1--$2,238$2,2381First Run Features
52Dum Maaro Dum$1,929-59%6-5$322$562,6876Fox Searchlight
53Small Town Murder Songs$1,854--2--$927$1,8541Monterey Media
54The Music Never Stopped$1,692-38%50$338$244,72411Roadside Attractions
55Go For It!$1,528-89%14-50$109$178,1643Lionsgate / Pantelion
56Legend of the Fist: The Return of Chen Zhen$1,483-58%2-2$742$43,6946Variance Films
57Henry's Crime$1,182-50%1-1$1,182$100,5048Moving Pictures Film & Television
58United Red Army$1,161--1--$1,161$1,1611Lorber Films
59Phil Ochs: There But For Fortune$94597%10$945$247,56421First Run Features
60Biutiful$932-77%5-2$186$5,098,56222Roadside Attractions
61Battle of the Brides$910-86%1-5$910$64,1164Variance Films
62The Topp Twins: Untouchable Girls$841-83%2-3$421$11,0313Argot Pictures
63City of Life and Death$810-82%21$405$19,5643Kino International
64Kings of Pastry$788-23%10$788$332,40137First Run
65American: The Bill Hicks Story$759-36%21$380$82,3748Variance Films
66The Little Traitor$732-50%10$732$398,01077Westchester Films
67The Salvation Poem$677-54%20$339$868,63833CanZion Films
68Hey Boo: Harper Lee and To Kill A Mockingbird$636-66%2-1$318$13,3713First Run Features
69Cameraman: The Life and Work of Jack Cardiff$530-73%1-1$530$6,8383Strand Releasing
70The Four Times (Le Quattro Volte)$483-86%1-2$483$110,5209Lorber Films
71Skateland$479-93%2-9$240$17,7043Freestyle Releasing
72Guy and Madeline on a Park Bench$222--1--$222$33,79330Variance Films
73To Die Like a Man$153--1--$153$3,9138Strand Releasing