Grosses

'Avengers: Age of Ultron' Scores the Second Largest Debut of All-Time with $191.3M LaunchMay 04, 2015 12:46 PM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with a massive $191.27 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 8 percent below The Avengers and 10 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But its opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.42 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 33 percent on Saturday to gross $56.53 million and fell just 11 percent on Sunday to gross $50.32 million. That placed the film's opening weekend to Friday ratio at 2.27 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience.  Teenage moviegoers represented 12 percent of the film's overall audience, which represented a significant drop-off compared to The Avengers (when teens represented 21 percent of the opening weekend audience). 

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Universal's Furious 7, Lionsgate's The Age of Adaline and Sony's Paul Blart: Mall Cop 2.

After leading the box office for each of the past four weekends, Furious 7 fell to second place this weekend with $6.64 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 63 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed $331.07 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

The Age of Adaline placed in third $6.20 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds among wide releases. The Age of Adaline has grossed $23.38 million in ten days. That is on the high end of expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride. With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

Paul Blart: Mall Cop 2 claimed fourth place with $5.88 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 60 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.52 million in 17 days. The film continues to run in line with expectations and is running 13 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, May. 27 - Sun, May. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hangover Part II$85,946,294--3,615--$23,775$117,556,6611Warner Bros.
2Kung Fu Panda 2$47,656,302--3,925--$12,142$53,460,4311Paramount / DreamWorks
3Pirates of the Caribbean: On Stranger Tides$39,828,974-56%4,1649$9,565$153,424,2612Disney
4Bridesmaids$16,551,355-21%2,95821$5,595$85,157,9103Universal
5Thor$9,533,870-38%3,296-628$2,893$159,893,1734Paramount
6Fast Five$6,409,150-39%2,981-641$2,150$195,818,2505Universal
7Something Borrowed$1,860,855-47%1,440-1166$1,292$34,775,1814Warner Bros.
8Rio (2011)$1,804,883-61%1,672-921$1,079$134,846,1577Fox
9Priest (2011)$1,772,996-63%1,918-946$924$27,335,2773Sony / Screen Gems

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Jumping the Broom$1,823,631-51%939-533$1,942$34,104,6974Sony / TriStar
2Water for Elephants$1,087,568-50%794-1100$1,370$54,417,0336Fox
3Cave of Forgotten Dreams$431,0624%11812$3,653$2,618,5345IFC Films
4Soul Surfer$401,011-57%401-583$1,000$41,290,0338Sony / TriStar
5Rango$359,511-9%280-22$1,284$121,715,38213Paramount
6Tyler Perry's Madea's Big Happy Family$335,126-65%359-553$933$52,298,0366Lionsgate
7Source Code$321,925-22%299-78$1,077$53,432,4139Summit
8Everything Must Go$272,793-48%161-84$1,694$2,096,2113Roadside Attractions
9HOP$227,240-11%299-55$760$107,508,6459Universal
10Limitless$219,912-36%269-88$818$78,457,21811Relativity Media
11Hanna$219,139-28%216-63$1,015$39,528,6618Focus
12Win Win$195,965-29%124-78$1,580$9,646,65011Fox Searchlight
13The Lincoln Lawyer$191,573-24%166-92$1,154$56,790,94211Lionsgate
14Insidious$163,203-66%186-315$877$52,734,4579FilmDistrict
15Diary of a Wimpy Kid: Rodrick Rules$161,200-13%214-39$753$52,107,69010Fox
16Jane Eyre (2011)$160,360-25%143-65$1,121$10,656,31112Focus
17The Conspirator$155,130-36%137-132$1,132$11,154,9177Roadside Attractions
18Scream 4$124,90837%26156$479$37,883,2627Weinstein Company
19The Beaver$106,185-44%109-59$974$765,7334Summit
20Mars Needs Moms$96,592-9%128-26$755$21,167,16112Disney
21Gnomeo and Juliet$88,604-29%111-47$798$99,604,17816Disney
22African Cats$74,845-71%147-231$509$14,774,0856Disneynature
23Hoodwinked Too! Hood vs. Evil$66,811-82%203-439$329$9,449,6215Weinstein Company
24The Greatest Movie Ever Sold$52,87828%14160$375$554,4266Sony Pictures Classics

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Midnight in Paris$1,929,562222%5852$33,268$2,834,5462Sony Pictures Classics
2The Tree of Life$372,920--4--$93,230$372,9201Fox Searchlight
3Born to Be Wild 3D$247,6122%47-3$5,268$5,887,5268Warner Bros. / IMAX
4Incendies$199,0607%7213$2,765$888,5686Sony Pictures Classics
5The Double Hour$163,07638%5822$2,812$738,2627IDP/Samuel Goldwyn
6Tangled$131,938-86%34-157$3,881$200,803,30927Disney
7Prom$113,721-77%98-276$1,160$9,867,3985Disney
8Hubble 3D$102,37114%36-2$2,844$25,600,79663Warner Bros. / IMAX
9Meek's Cutoff$96,82815%401$2,421$603,1028Oscilloscope
10Arthur (2011)$85,251-35%77-160$1,107$32,940,0978Warner Bros.
11I Am (2011)$83,2800%54-20$1,542$1,384,36415Paladin
1213 Assassins$82,45114%316$2,660$421,7345Magnolia / Magnet
13The First Grader$57,23950%3619$1,590$139,7683National Geographic
14Battle: Los Angeles$54,065-46%96-74$563$83,537,65112Sony / Columbia
15Potiche$52,00318%36-10$1,445$1,480,90810Music Box Films
16Bill Cunningham New York$48,499-2%22-3$2,205$1,133,66711Zeitgeist Films
17I Am Number Four$46,685-74%42-54$1,112$55,086,02915Disney / DreamWorks
18L'Amour fou$41,8102%187$2,323$170,7323IFC Films
19Sea Rex: Journey To A Prehistoric World$39,115-6%110$3,556$2,801,576553D Entertainment
20In a Better World$37,7089%28-6$1,347$749,3259Sony Pictures Classics
21Of Gods and Men$35,348-32%37-23$955$3,853,59114Sony Pictures Classics
22Under the Sea 3D$34,332-1%211$1,635$28,574,650120Warner Bros. / IMAX
23Hesher$29,792-52%11-13$2,708$322,0603Wrekin Hill Entertainment
24Queen to Play$26,01939%110$2,365$271,1379Zeitgeist Films
25Winter in Wartime$22,89717%13-5$1,761$431,02611Sony Pictures Classics
26The Princess of Montpensier$21,7433%173$1,279$276,9327IFC Films
27Hobo with a Shotgun$21,0336%2113$1,002$598,9084Magnolia / Magnet
28A Beautiful Life$12,639-46%21-2$602$51,7882China Lion Film
29The King's Speech$11,588-41%18-22$644$138,774,31527Weinstein Company
3035 and Ticking$10,612-64%60$1,769$48,2802Image Entertainment
31There Be Dragons$8,568-61%10-19$857$1,065,4394IDP/Samuel Goldwyn
32Kill the Irishman$8,537-27%10-2$854$1,166,53712Anchor Bay Films
33My Perestroika$8,305-41%11-8$755$191,08410International Film Circuit
34Certified Copy$7,760-53%8-16$970$1,307,11212IFC Films
35Last Night (2010)$7,694-25%3-1$2,565$98,9864Miramax / Tribeca
36Barney's Version$6,54473%94$727$7,486,44920Sony Pictures Classics
37Tuesday, After Christmas$6,472--1--$6,472$8,3591Lorber Films
38Deep Sea 3D$5,913-36%2-2$2,957$44,272,652274Warner Bros. / IMAX
39Circo$5,408430%10$5,408$59,4589First Run Features
40Into Eternity$4,656137%40$1,164$43,79417International Film Circuit
41Rubber$4,307112%5-1$861$88,0949Magnolia / Magnet
42Blank City$4,0848%2-1$2,042$87,8628Insurgent Releasing
43Queen of the Sun: What are the Bees Telling Us?$3,757--6--$626$169,33837Collective Eye
44Lebanon, PA$3,359-37%3-3$1,120$44,6745Truly Indie
45The Robber$3,300-23%1-1$3,300$54,3535Kino International
46Uncle Boonmee Who Can Recall His Past Lives$3,24346%53$649$165,57913Strand Releasing
47Poetry$2,877-66%3-5$959$342,22616Kino International
48How To Live Forever$2,709-65%20$1,355$16,8453Variance Films
49Harvest$2,651--4--$663$21,1474Monterey Media
50Dumbstruck$2,328260%10$2,328$12,9677Truly Indie
51Pianomania$2,238--1--$2,238$2,2381First Run Features
52Dum Maaro Dum$1,929-59%6-5$322$562,6876Fox Searchlight
53Small Town Murder Songs$1,854--2--$927$1,8541Monterey Media
54The Music Never Stopped$1,692-38%50$338$244,72411Roadside Attractions
55Go For It!$1,528-89%14-50$109$178,1643Lionsgate / Pantelion
56Legend of the Fist: The Return of Chen Zhen$1,483-58%2-2$742$43,6946Variance Films
57Henry's Crime$1,182-50%1-1$1,182$100,5048Moving Pictures Film & Television
58United Red Army$1,161--1--$1,161$1,1611Lorber Films
59Phil Ochs: There But For Fortune$94597%10$945$247,56421First Run Features
60Biutiful$932-77%5-2$186$5,098,56222Roadside Attractions
61Battle of the Brides$910-86%1-5$910$64,1164Variance Films
62The Topp Twins: Untouchable Girls$841-83%2-3$421$11,0313Argot Pictures
63City of Life and Death$810-82%21$405$19,5643Kino International
64Kings of Pastry$788-23%10$788$332,40137First Run
65American: The Bill Hicks Story$759-36%21$380$82,3748Variance Films
66The Little Traitor$732-50%10$732$398,01077Westchester Films
67The Salvation Poem$677-54%20$339$868,63833CanZion Films
68Hey Boo: Harper Lee and To Kill A Mockingbird$636-66%2-1$318$13,3713First Run Features
69Cameraman: The Life and Work of Jack Cardiff$530-73%1-1$530$6,8383Strand Releasing
70The Four Times (Le Quattro Volte)$483-86%1-2$483$110,5209Lorber Films
71Skateland$479-93%2-9$240$17,7043Freestyle Releasing
72Guy and Madeline on a Park Bench$222--1--$222$33,79330Variance Films
73To Die Like a Man$153--1--$153$3,9138Strand Releasing