Grosses

'Avengers: Age of Ultron' Registers the Second Largest Debut of All-Time with $187.7M; Fails to Match Its Predecessor After Sharp Saturday DeclineMay 03, 2015 08:53 AM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with an estimated $187.66 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 9.5 percent below The Avengers and 8 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But it's opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.46 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 32 percent on Saturday to gross $57.22 million and is estimated to fall 20 percent on Sunday to gross $45.98 million. That places the film's estimated opening weekend to Friday ratio at 2.22 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience. Avengers: Age of Ultron grossed an estimated $18.0 million from IMAX locations, which represented 9.6 percent of the film's overall gross.

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Lionsgate's The Age of Adaline, Universal's Furious 7 and Sony's Paul Blart: Mall Cop 2. Estimates are close enough that the three films could still change positions when actuals are released on Monday.

The Age of Adaline placed in second with an estimated $6.25 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds. The Age of Adaline has grossed $23.42 million in ten days. That is on the high end of pre-release expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride (which fell 46 percent in its second weekend to gross $7.02 million). With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

After leading the box office for each of the past four weekends, Furious 7 fell to third place this weekend with an estimated $6.1 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 66 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed a massive $330.52 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

Paul Blart: Mall Cop 2 claimed fourth place with an estimated $5.55 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 62 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.19 million in 17 days. The film continues to run in line with expectations and is running 13.5 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, Jun. 17 - Sun, Jun. 19

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Green Lantern (2011)$53,174,303--3,816--$13,935$53,174,3031Warner Bros.
2Super 8$21,472,020-39%3,40829$6,300$73,002,8092Paramount
3Mr. Popper's Penguins$18,445,355--3,339--$5,524$18,445,3551Fox
4X-Men: First Class$11,933,524-51%3,375-317$3,536$120,358,0863Fox
5The Hangover Part II$10,071,339-43%3,460-215$2,911$233,110,6174Warner Bros.
6Kung Fu Panda 2$9,027,671-45%3,469-460$2,602$143,670,4684Paramount / DreamWorks
7Bridesmaids$7,097,735-29%2,573-349$2,759$136,450,7256Universal
8Pirates of the Caribbean: On Stranger Tides$6,646,249-39%2,742-691$2,424$220,746,5025Disney
9Midnight in Paris$4,884,800-16%1,03894$4,706$21,446,6145Sony Pictures Classics
10Judy Moody and the Not Bummer Summer$2,103,465-65%2,5240$833$11,029,3072Relativity Media

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Tree of Life$1,163,92341%11568$10,121$3,900,3554Fox Searchlight
2Thor$1,145,076-53%875-907$1,309$176,111,0787Paramount
3Fast Five$872,160-50%729-600$1,196$206,816,8808Universal
4The Art of Getting By$679,160--610--$1,113$679,1601Fox Searchlight
5Rio (2011)$517,653-23%408-119$1,269$138,725,04410Fox
6Water for Elephants$305,177-36%351-115$869$57,192,1699Fox
7Soul Surfer$243,234-18%264-53$921$42,638,64611Sony / TriStar
8Cave of Forgotten Dreams$241,045-8%116-7$2,078$4,138,0168IFC Films
9Jumping the Broom$210,757-54%211-154$999$37,101,0647Sony / TriStar
10Something Borrowed$202,630-56%212-154$956$38,077,6847Warner Bros.
11The Lincoln Lawyer$199,237135%220119$906$57,373,86114Lionsgate
12Rango$148,063-16%188-32$788$122,751,08116Paramount
13Source Code$120,997-30%161-87$752$54,388,84912Summit
14Hoodwinked Too! Hood vs. Evil$95,714-20%162-20$591$9,847,9388Weinstein Company
15Limitless$73,990-32%117-49$632$79,077,83414Relativity Media
16African Cats$58,400249%12182$483$14,983,3159Disneynature

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Gerry (2011)$367,635--95--$3,870$464,7461Entertainment One Films
2Beginners$354,94846%4425$8,067$909,1243Focus
3Born to Be Wild 3D$219,8337%470$4,677$7,240,52911Warner Bros. / IMAX
4The Trip (2011)$176,365126%3024$5,879$289,8882IFC Films
5Hubble 3D$115,90424%36-2$3,220$26,217,94066Warner Bros. / IMAX
6Insidious$90,233-34%98-36$921$53,399,44512FilmDistrict
7Incendies$88,127-33%66-19$1,335$1,535,8729Sony Pictures Classics
8Jig$70,432--5--$14,086$70,4321Screen Media Films
9Buck$67,548--4--$16,887$67,5481IFC Films
10Ready$65,860-65%970$679$910,4463Eros International
11Hanna$58,563-41%91-56$644$40,122,69211Focus
12Submarine$58,2914%2811$2,082$207,6523Weinstein Company
13Sea Rex: Journey To A Prehistoric World$52,40622%110$4,764$3,122,203583D Entertainment
14Diary of a Wimpy Kid: Rodrick Rules$49,923-33%90-27$555$52,563,99113Fox
15The Double Hour$47,225-46%39-14$1,211$1,165,24810IDP/Samuel Goldwyn
16Jane Eyre (2011)$45,694-27%68-22$672$11,100,68915Focus
17Bride Flight$45,109-17%245$1,880$125,6532Music Box Films
18Priest (2011)$44,742-61%71-98$630$29,136,6266Sony / Screen Gems
19Win Win$44,418-42%67-33$663$10,078,13914Fox Searchlight
20Tyler Perry's Madea's Big Happy Family$44,058-42%71-41$621$52,848,3429Lionsgate
21Under the Sea 3D$39,674-2%16-3$2,480$28,824,159123Warner Bros. / IMAX
2213 Assassins$38,4070%315$1,239$672,5388Magnolia / Magnet
23Prom$33,531-56%72-69$466$10,106,2338Disney
24Everything Must Go$29,039-56%55-32$528$2,598,7766Roadside Attractions
25Page One: Inside the New York Times$28,911--2--$14,456$28,9111Magnolia Pictures
26Meek's Cutoff$27,354-35%30-11$912$843,67911Oscilloscope
27Bill Cunningham New York$24,407-11%190$1,285$1,301,35014Zeitgeist Films
28The Conspirator$24,148-46%44-22$549$11,460,30710Roadside Attractions
29The Last Mountain$20,39377%74$2,913$64,5433Dada Films
30I Am (2011)$17,465-16%360$485$1,529,23618Paladin
31Mars Needs Moms$15,923-29%24-29$663$21,379,31515Disney
32Beautiful Boy$15,725181%84$1,966$49,0323Anchor Bay Films
33Scream 4$14,104-62%39-41$362$38,160,37710Weinstein Company
34Gnomeo and Juliet$14,043-38%23-20$611$99,808,60919Disney
35Trollhunter$13,302138%54$2,660$21,4672Magnolia / Magnet
36City of Life and Death$13,23270%52$2,646$51,5446Kino International
37The Beaver$12,425-21%23-23$540$935,4887Summit
38The First Grader$12,257-53%15-15$817$300,3876National Geographic
39In a Better World$10,420-63%24-9$434$851,44412Sony Pictures Classics
40Winter in Wartime$10,34618%14-2$739$502,46814Sony Pictures Classics
41L'Amour fou$9,964-26%14-2$712$280,0046IFC Films
42Queen to Play$9,56840%93$1,063$332,15412Zeitgeist Films
43Potiche$8,251-34%8-8$1,031$1,589,54813Music Box Films
44Deep Sea 3D$8,22754%2-1$4,114$44,310,701277Warner Bros. / IMAX
45Queen of the Sun: What are the Bees Telling Us?$7,78466%106$778$198,80040Collective Eye
46My Perestroika$7,31937%8-1$915$222,46713International Film Circuit
47Hobo with a Shotgun$7,236-38%14-1$517$657,7527Magnolia / Magnet
48Of Gods and Men$7,043-57%17-9$414$3,936,99917Sony Pictures Classics
49Road to Nowhere$6,051140%74$864$13,1082Monterey Media
50The Four Times (Le Quattro Volte)$4,329-38%3-1$1,443$131,47612Lorber Films
51WAR: Women Art Revolution$3,985212%42$996$25,3463Zeitgeist Films
52The Princess of Montpensier$3,856-60%6-5$643$334,10510IFC Films
53The Greatest Movie Ever Sold$3,688175%9-1$410$616,0609Sony Pictures Classics
54Viva Riva!$3,672-64%30$1,224$19,4952Music Box Films
5535 and Ticking$3,344-50%10$3,344$72,7785Image Entertainment
56Rejoice and Shout$3,145-63%2-4$1,573$28,8523Magnolia Pictures
57Last Night (2010)$3,131--4--$783$102,1177Miramax / Tribeca
58Hesher$2,741-26%30$914$364,6776Wrekin Hill Entertainment
59Blank City$2,463-41%2-1$1,232$104,58511Insurgent Releasing
60Small Town Murder Songs$2,425-34%3-3$808$14,3244Monterey Media
61Hey Boo: Harper Lee and To Kill A Mockingbird$2,320-30%2-2$1,160$24,6966First Run Features
62Into Eternity$2,030152%20$1,015$51,41720International Film Circuit
63How To Live Forever$1,828-34%1-1$1,828$30,0146Variance Films
64Circo$1,696462%20$848$66,33412First Run Features
65Kill the Irishman$1,573-54%2-3$787$1,185,25315Anchor Bay Films
66Barney's Version$1,294-69%3-2$431$7,501,40423Sony Pictures Classics
67Uncle Boonmee Who Can Recall His Past Lives$1,26050%21$630$174,32416Strand Releasing
68Film Socialisme$1,099-76%1-2$1,099$20,4683Lorber Films
69Korkoro$920--2--$460$7,22513Lorber Films
70The Robber$793-79%2-1$397$68,7988Kino International
71Making The Boys$619-46%10$619$30,95115First Run Features
72The Music Never Stopped$272-49%31$91$248,99014Roadside Attractions
73Orgasm Inc.$155--1--$155$49,00119First Run Features
74The Arbor$55--1--$55$13,2308Strand Releasing
75Space Station 3D$40--2--$20$83,709,033479IMAX