Grosses

'Home' a Welcome Surprise with $54.0M; 'Get Hard' Off to a Healthy $34.6M StartMarch 29, 2015 08:45 AM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected estimated first place start of $54.0 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend performance for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 68 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 24 percent stronger than the $43.64 million debut of 2013's The Croods.

Despite mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.70 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and is estimated to decline 25 percent on Sunday to gross $16.43 million. That places the film's estimated opening weekend to Friday ratio at 3.44 to 1. The film received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with an estimated $34.61 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened just below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.94 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 1.5 percent on Saturday to take in $13.14 million and is estimated to fall 35 percent on Sunday to gross $8.54 million. That places the film's estimated opening weekend to Friday ratio at 2.67 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with an estimated $22.08 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 58 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.92 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with an estimated $17.52 million. Disney's blockbuster fairy tale adaptation was down a sharp 50 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $150.02 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with an estimated fifth place take of $4.02 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.76 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with an estimated $242,152 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $60,538 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, Jul. 1 - Sun, Jul. 3

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$97,852,865--4,088--$23,937$162,618,2121Paramount / DreamWorks
2Cars 2$26,273,387-60%4,1150$6,385$117,204,0022Disney
3Bad Teacher$14,506,592-54%3,0490$4,758$59,952,5632Sony / Columbia
4Larry Crowne$13,096,065--2,973--$4,405$13,096,0651Universal
5Super 8$7,922,218-34%3,088-336$2,565$108,465,2454Paramount
6Monte Carlo$7,453,944--2,473--$3,014$7,453,9441Fox
7Green Lantern (2011)$6,556,612-64%3,280-536$1,999$102,244,8963Warner Bros.
8Mr. Popper's Penguins$5,537,956-45%2,861-481$1,936$50,562,6783Fox
9Bridesmaids$3,646,125-31%1,389-642$2,625$153,020,4908Universal
10X-Men: First Class$2,950,918-56%1,602-1031$1,842$138,662,6455Fox
11The Hangover Part II$2,391,733-57%1,568-1187$1,525$248,243,6156Warner Bros.
12Pirates of the Caribbean: On Stranger Tides$2,190,508-56%1,473-771$1,487$233,738,4017Disney
13Kung Fu Panda 2$1,664,822-60%1,281-1246$1,300$156,859,4896Paramount / DreamWorks

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Midnight in Paris$3,579,967-14%858-93$4,172$33,780,0397Sony Pictures Classics
2The Tree of Life$1,068,340-20%22813$4,686$7,571,7766Fox Searchlight
3Beginners$598,20927%10836$5,539$2,364,5775Focus
4Buck$480,88365%13177$3,671$1,011,3783IFC Films
5Rio (2011)$446,961-16%308-36$1,451$140,479,50912Fox
6Thor$400,303-22%270-134$1,483$177,917,5839Paramount
7Fast Five$332,215-35%302-156$1,100$208,303,66010Universal
8Water for Elephants$171,314-33%234-58$732$58,026,26711Fox
9Soul Surfer$163,683-22%205-35$798$43,400,45113Sony / TriStar
10Judy Moody and the Not Bummer Summer$135,478-78%221-670$613$13,936,9874Relativity Media
11Tyler Perry's Madea's Big Happy Family$112,541477%14094$804$53,011,19011Lionsgate
12Something Borrowed$100,720-55%191-112$527$38,677,2739Warner Bros.
13Rango$91,425-22%117-39$781$123,188,23218Paramount
14The Lincoln Lawyer$88,910-35%138-51$644$57,786,12316Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Delhi Belly$581,943--89--$6,539$581,9431UTV Communications
2Born to Be Wild 3D$224,130-1%470$4,769$8,199,85613Warner Bros. / IMAX
3Bbuddah...Hoga Terra Baap$168,168--53--$3,173$168,1681Viva Entertainment
4The Trip (2011)$160,6713%402$4,017$764,6354IFC Films
5Gerry (2011)$126,727-77%78-17$1,625$1,600,1593Entertainment One Films
6Page One: Inside the New York Times$124,521175%3821$3,277$238,6243Magnolia Pictures
7Cave of Forgotten Dreams$110,082-23%60-15$1,835$4,633,69210IFC Films
8Hubble 3D$103,767-8%30-4$3,459$26,675,34068Warner Bros. / IMAX
9A Better Life$97,75657%117$8,887$181,4262Summit
10Double Dhamaal$86,278-71%41-13$2,104$477,8232Reliance Big Pictures
11Terri$65,103--6--$10,851$65,1031IDP/ATO Pictures
12Source Code$63,589-7%66-40$963$54,640,98714Summit
13Sea Rex: Journey To A Prehistoric World$51,137-14%110$4,649$3,341,232603D Entertainment
14Incendies$48,388-31%42-20$1,152$6,531,39711Sony Pictures Classics
15Insidious$46,295-36%70-4$661$53,612,26314FilmDistrict
16Conan O'Brien Can't Stop$42,011-57%17-7$2,471$183,4232Abramorama
17Trollhunter$40,835103%2112$1,945$104,4794Magnolia / Magnet
18Under the Sea 3D$40,7333%13-2$3,133$28,996,557125Warner Bros. / IMAX
19Turtle: The Incredible Journey$40,007-42%16-8$2,500$135,9812Hannover House
20The Double Hour$39,016-21%25-5$1,561$1,299,56612IDP/Samuel Goldwyn
21African Cats$31,166-84%30-92$1,039$15,378,91611Disneynature
22Hoodwinked Too! Hood vs. Evil$29,535-46%68-46$434$10,056,71610Weinstein Company
23Limitless$27,762-40%55-30$505$79,230,92316Relativity Media
24Submarine$27,232-35%20-6$1,362$342,0245Weinstein Company
25The Names of Love$27,013-11%83$3,377$71,2782Music Box Films
26Beginning of the Great Revival$26,622-60%23-6$1,157$125,8792China Lion Film
27Bride Flight$24,841-26%18-1$1,380$231,6154Music Box Films
28Queen to Play$21,989202%106$2,199$372,10114Zeitgeist Films
29Hanna$18,854-53%34-25$555$40,243,77113Focus
30Passione: A Musical Adventure$18,63021%21$9,315$51,2582Abramorama
31Bill Cunningham New York$17,018-23%11-1$1,547$1,369,52716Zeitgeist Films
3213 Assassins$16,063-12%221$730$742,41310Magnolia / Magnet
33Jane Eyre (2011)$14,075-56%26-25$541$11,210,24817Focus
34In a Better World$12,124-36%287$433$900,39714Sony Pictures Classics
35Summer (2011 re-issue)$11,954--1--$11,954$17,2844The Film Desk
36Diary of a Wimpy Kid: Rodrick Rules$11,785-58%31-27$380$52,671,36315Fox
37Win Win$11,148-50%18-14$619$10,143,68616Fox Searchlight
38I Am (2011)$11,020-1%7-6$1,574$1,570,25120Paladin
39Meek's Cutoff$9,021-41%15-2$601$894,27113Oscilloscope
40Love Etc.$8,781--2--$4,391$8,7811Paladin
41Everything Must Go$8,213-47%19-14$432$2,648,5128Roadside Attractions
42The Conspirator$7,506-44%15-10$500$11,501,53312Roadside Attractions
43The Perfect Host$7,505--2--$3,753$7,5051Magnolia Pictures
44The Man Who Fell to Earth (2011 re-issue)$7,27323%21$3,637$18,2362Rialto Pictures
45Rejoice and Shout$7,026-36%61$1,171$55,7395Magnolia Pictures
46Deep Sea 3D$6,91813%20$3,459$44,342,573279Warner Bros. / IMAX
47Hobo with a Shotgun$6,304-32%10-2$630$684,5049Magnolia / Magnet
48The First Grader$4,832-43%7-4$690$325,6918National Geographic
49Winter in Wartime$4,229-40%4-6$1,057$526,26116Sony Pictures Classics
50Crime After Crime$3,215--1--$3,215$3,2151mTuckman Media
51The Topp Twins: Untouchable Girls$3,087--1--$3,087$18,6378Argot Pictures
5235 and Ticking$3,05267%21$1,526$78,9167Image Entertainment
53Viva Riva!$2,981-68%50$596$38,8314Music Box Films
54Leap Year (2011)$2,7310%21$1,366$6,9672Strand Releasing
55Road to Nowhere$2,535-36%40$634$25,0054Monterey Media
56Beautiful Boy$2,493-56%40$623$68,9835Anchor Bay Films
57Phil Ochs: There But For Fortune$2,176406%10$2,176$254,84826First Run Features
58If a Tree Falls: A Story of the Earth Liberation Front$2,124-62%20$1,062$22,1292Oscilloscope
59Aurora$2,105--1--$2,105$3,0031Cinema Guild
60The Art of Getting By$2,067-98%7-300$295$1,425,8393Fox Searchlight
61Hesher$1,71132%20$856$371,9888Wrekin Hill Entertainment
62My Perestroika$1,710-62%4-1$428$235,17715International Film Circuit
63Battle for Brooklyn$1,280-43%10$1,280$17,9803Rumur
64City of Life and Death$1,191-91%3-6$397$81,7408Kino International
65Blank City$1,19050%10$1,190$108,42213Insurgent Releasing
66The Greatest Movie Ever Sold$1,123-39%3-3$374$624,54711Sony Pictures Classics
67Of Gods and Men$983-83%4-3$246$3,958,82719Sony Pictures Classics
68Kings of Pastry$918--1--$918$336,09542First Run
69The Four Times (Le Quattro Volte)$731-12%1-1$731$137,39014Lorber Films
70Small Town Murder Songs$698-81%3-3$233$21,2006Monterey Media
71How To Live Forever$674-85%1-3$674$37,6458Variance Films
72The Music Never Stopped$5950%53$119$250,87016Roadside Attractions
73Hey Boo: Harper Lee and To Kill A Mockingbird$570-67%10$570$28,4128First Run Features
74Octubre$53287%10$532$18,4179New Yorker Films
75Cameraman: The Life and Work of Jack Cardiff$358-53%1-1$358$11,9238Strand Releasing
76Korkoro$234-3%10$234$8,14715Lorber Films