'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, Jul. 22 - Sun, Jul. 24

Wide (1000+)

1Captain America: The First Avenger$65,058,524--3,715--$17,512$65,058,5241Paramount
2Harry Potter and the Deathly Hallows: Part 2$47,422,212-72%4,3750$10,839$273,539,2812Warner Bros.
3Friends With Benefits$18,622,150--2,926--$6,364$18,622,1501Sony / Screen Gems
4Transformers: Dark of the Moon$12,051,735-43%3,375-542$3,571$325,841,1854Paramount / DreamWorks
5Horrible Bosses$11,884,319-33%3,104-30$3,829$82,566,7033Warner Bros. / New Line
6Zookeeper$8,702,055-29%3,215-267$2,707$59,206,2553Sony / Columbia
7Cars 2$5,655,857-33%2,668-581$2,120$176,375,2955Disney
8Winnie the Pooh$5,162,046-34%2,4050$2,146$17,594,2972Disney
9Bad Teacher$2,610,925-49%2,034-625$1,284$94,365,6885Sony / Columbia
10Larry Crowne$1,019,475-62%1,035-1252$985$34,327,4054Universal

Limited (100 — 999)

1Midnight in Paris$1,804,662-4%621-85$2,906$44,783,20610Sony Pictures Classics
3Mr. Popper's Penguins$935,068-32%591-411$1,582$63,500,8206Fox
4Super 8$760,042-61%658-801$1,155$124,235,1027Paramount
5Zindagi Na Milegi Dobara$670,258-30%1000$6,703$2,003,9302Eros International
6The Tree of Life$555,573-11%230-5$2,416$11,038,1509Fox Searchlight
7Monte Carlo$475,973-64%360-809$1,322$21,772,5884Fox
9Green Lantern (2011)$381,612-72%421-552$906$113,920,2096Warner Bros.
10X-Men: First Class$348,046-45%295-175$1,180$144,210,3648Fox
12Kung Fu Panda 2$317,481-31%250-104$1,270$160,776,0839Paramount / DreamWorks
13Pirates of the Caribbean: On Stranger Tides$311,464-37%246-127$1,266$238,021,77310Disney
14Rio (2011)$304,210-6%210-31$1,449$142,579,55115Fox
15The Hangover Part II$298,592-41%275-180$1,086$252,459,3099Warner Bros.
16Buck$266,508-12%123-14$2,167$2,679,2306IFC Films
17A Better Life$215,376-36%182-34$1,183$1,413,9605Summit
18Fast Five$169,650-21%174-38$975$209,445,77513Universal
19Judy Moody and the Not Bummer Summer$136,277-5%190-24$717$14,660,0057Relativity Media

Platform (1 — 99)

1Born to Be Wild 3D$247,04528%480$5,147$9,719,34316Warner Bros. / IMAX
2Le Sens de l'humour$218,580-30%87-2$2,512$2,085,3813Alliance Films
3Snow Flower and the Secret Fan$200,33349%6137$3,284$411,1332Fox Searchlight
4Singham$161,064--50--$3,221$161,0641Reliance Big Pictures
5Beats Rhymes & Life: The Travels of a Tribe Called Quest$145,2565%5432$2,690$595,7283Sony Pictures Classics
6The Trip (2011)$129,61237%465$2,818$1,269,9257IFC Films
7Hubble 3D$121,4176%27-4$4,497$27,020,08971Warner Bros. / IMAX
8Tabloid$121,05733%3117$3,905$263,5232IFC Films
9Sarah's Key$115,708--5--$23,142$115,7081Weinstein Company
10Page One: Inside the New York Times$95,671-25%652$1,472$762,6846Magnolia Pictures
11Terri$87,67913%366$2,436$372,1934IDP/ATO Pictures
12Another Earth$77,740--4--$19,435$77,7401Fox Searchlight
13Water for Elephants$66,121-25%91-29$727$58,594,03414Fox
14Sholem Aleichem: Laughing in the Darkness$57,000171%87$7,125$130,8373International Film Circuit
15Cave of Forgotten Dreams$54,4108%38-10$1,432$5,032,51513IFC Films
16Project Nim$50,1452%19-3$2,639$171,2273Roadside Attractions
17Sea Rex: Journey To A Prehistoric World$49,136-5%100$4,914$3,667,749633D Entertainment
18Under the Sea 3D$47,76132%13-1$3,674$29,275,057128Warner Bros. / IMAX
19A Little Help$44,870--24--$1,870$44,8701Freestyle Releasing
20Incendies$40,36114%29-9$1,392$6,708,35914Sony Pictures Classics
22Delhi Belly$35,947-66%25-42$1,438$1,501,7654UTV Communications
23Something Borrowed$29,322-61%47-27$624$39,026,18612Warner Bros.
24The Double Hour$29,14742%20-2$1,457$1,426,69215IDP/Samuel Goldwyn
25Bride Flight$25,974-7%170$1,528$365,1277Music Box Films
26Turtle: The Incredible Journey$25,84174%124$2,153$258,3835Hannover House
27The Undefeated (2011)$24,664-62%144$1,762$101,3822Cinedigm
28Submarine$21,376141%184$1,188$426,9048Weinstein Company
29Space Station 3D$20,020--1--$20,020$84,008,246484IMAX
30Life, Above All$15,57113%105$1,557$39,1682Sony Pictures Classics
31Passione: A Musical Adventure$14,44112%40$3,610$115,0715Abramorama
32Queen to Play$13,88610%123$1,157$448,57917Zeitgeist Films
33Gerry (2011)$13,267-34%11-12$1,206$1,888,6776Entertainment One Films
34Bill Cunningham New York$11,13414%60$1,856$1,436,71019Zeitgeist Films
35Trollhunter$10,305-1%211$491$193,3877Magnolia / Magnet
36The Names of Love$9,788-57%8-4$1,224$180,0495Music Box Films
37The Myth of the American Sleepover$8,700--1--$8,700$8,7001IFC Films
38Deep Sea 3D$8,37246%30$2,791$44,396,874282Warner Bros. / IMAX
39Meek's Cutoff$6,796-50%5-8$1,359$948,50616Oscilloscope
40In a Better World$6,512-24%8-2$814$947,86717Sony Pictures Classics
41If a Tree Falls: A Story of the Earth Liberation Front$6,272-9%50$1,254$45,1015Oscilloscope
42Everything Must Go$5,99916%9-3$667$2,686,76611Roadside Attractions
43The Conspirator$5,95422%100$595$11,529,67415Roadside Attractions
44The Tree$5,89318%42$1,473$12,8242Zeitgeist Films
45Rapt$5,79119%32$1,930$25,8683Lorber Films
46Winter in Wartime$5,2301889%54$1,046$537,02919Sony Pictures Classics
47Four Adventures of Reinette and Mirabelle (2011 re-issue)$5,051--1--$5,051$7,5781The Film Desk
48The Woman with the 5 Elephants$4,988--1--$4,988$6,6771Cinema Guild
4913 Assassins$4,818-31%8-9$602$784,98613Magnolia / Magnet
50The Last Mountain$3,848-52%3-2$1,283$105,2828Dada Films
51Viva Riva!$3,641929%43$910$50,4927Music Box Films
52Road to Nowhere$3,609247%51$722$33,3277Monterey Media
53The Sleeping Beauty$3,234-9%20$1,617$19,4653Strand Releasing
54The Perfect Host$2,488164%31$829$20,5344Magnolia Pictures
55Conan O'Brien Can't Stop$2,283-71%2-3$1,142$247,2355Abramorama
56Rejoice and Shout$2,255-52%4-3$564$85,9798Magnolia Pictures
57Trigun: Badlands Rumble$2,113-48%20$1,057$48,2573Eleven Arts
58The Four Times (Le Quattro Volte)$2,107-35%3-1$702$147,28817Lorber Films
59Queen of the Sun: What are the Bees Telling Us?$2,047--2--$1,024$229,62045Collective Eye
60Hobo with a Shotgun$1,966-6%50$393$698,26512Magnolia / Magnet
61The Man Who Fell to Earth (2011 re-issue)$1,942-42%1-1$1,942$43,1295Rialto Pictures
62The Arbor$1,511130%21$756$15,99613Strand Releasing
63Bbuddah...Hoga Terra Baap$1,405--5--$281$325,5934Viva Entertainment
64Small Town Murder Songs$1,187-56%2-1$594$29,0629Monterey Media
6535 and Ticking$1,078-68%3-2$359$93,03210Image Entertainment
66Hesher$1,004-58%2-1$502$380,20911Wrekin Hill Entertainment
67Salvation Boulevard$968-87%2-2$484$14,0482IFC Films
68Poetry$853--1--$853$351,01124Kino International
69Uncle Boonmee Who Can Recall His Past Lives$83066%10$830$180,79821Strand Releasing
70Battleship Potemkin (2011 re-issue)$816--1--$816$46,65328Kino International
71Summer (2011 re-issue)$801--1--$801$26,3047The Film Desk
72Into Eternity$600-15%1-2$600$53,69825International Film Circuit
73Potiche$520-32%10$520$1,614,33518Music Box Films
74Daylight (2011)$519-46%10$519$2,0522Cinema Purgatorio
75Double Dhamaal$470--2--$235$543,3225Reliance Big Pictures
77Circo$351--1--$351$73,44017First Run Features
78Hey Boo: Harper Lee and To Kill A Mockingbird$329--1--$329$30,08511First Run Features
79The Greatest Movie Ever Sold$262-65%2-2$131$630,55314Sony Pictures Classics
80Film Socialisme$215-92%1-1$215$27,1778Lorber Films
81Blank City$202-74%10$202$116,03716Insurgent Releasing
82The Music Never Stopped$193--4--$48$255,77319Roadside Attractions