Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Weekend Actuals (Domestic) Fri, Aug. 12 - Sun, Aug. 14

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Rise of the Planet of the Apes$27,832,307-49%3,69143$7,541$105,208,2262Fox
2The Help$26,044,590--2,534--$10,278$35,918,4161Disney / DreamWorks
3Final Destination 5$18,031,396--3,155--$5,715$18,031,3961Warner Bros. / New Line
4The Smurfs$13,733,081-34%3,42732$4,007$101,778,7413Sony / Columbia
530 Minutes or Less$13,330,118--2,888--$4,616$13,330,1181Sony / Columbia
6Cowboys & Aliens$7,811,305-50%3,310-444$2,360$81,674,0153Universal
7Harry Potter and the Deathly Hallows: Part 2$7,251,414-42%2,414-761$3,004$357,337,3555Warner Bros.
8Captain America: The First Avenger$7,210,902-45%2,835-785$2,544$156,971,1084Paramount
9Crazy, Stupid, Love$7,054,228-41%2,635-385$2,677$55,526,5243Warner Bros.
10The Change-Up$6,306,645-53%2,9130$2,165$25,838,8502Universal
11Glee: The 3D Concert Movie$5,961,231--2,040--$2,922$5,961,2311Fox
12Horrible Bosses$2,438,498-47%1,338-687$1,822$110,003,1446Warner Bros. / New Line
13Friends With Benefits$1,846,455-61%1,294-1104$1,427$53,079,3374Sony / Screen Gems

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$1,384,632-55%886-968$1,563$347,268,8007Paramount / DreamWorks
2Zookeeper$1,003,255-54%748-976$1,341$75,800,6906Sony / Columbia
3Midnight in Paris$703,277-28%328-71$2,144$49,664,59813Sony Pictures Classics
4Cars 2$659,901-46%494-432$1,336$186,196,5578Disney
5Sarah's Key$486,096-11%10134$4,813$2,024,0254Weinstein Company
6Green Lantern (2011)$405,943268%242134$1,677$115,037,1449Warner Bros.
7Winnie the Pooh$387,446-52%409-307$947$25,295,5105Disney
8Mr. Popper's Penguins$386,856-5%294-33$1,316$66,094,2919Fox
9Bridesmaids$360,520-35%285-89$1,265$167,169,89514Universal
10Kung Fu Panda 2$351,096-30%252-38$1,393$163,433,62712Paramount / DreamWorks
11Pirates of the Caribbean: On Stranger Tides$329,678-27%254-20$1,298$239,679,52013Disney
12Bad Teacher$203,827-40%149-201$1,368$97,901,4218Sony / Columbia
13X-Men: First Class$187,809-49%183-53$1,026$145,688,54611Fox
14The Hangover Part II$181,664-38%232-71$783$253,941,29212Warner Bros.
15The Tree of Life$158,988-38%118-52$1,347$12,472,58512Fox Searchlight
16Super 8$108,276-36%108-66$1,003$125,520,06110Paramount
17Buck$108,232-43%101-25$1,072$3,537,7419IFC Films
18Beginners$101,331-45%103-23$984$5,526,44611Focus
19Larry Crowne$92,960-42%166-63$560$35,565,9757Universal
20Monte Carlo$87,412-32%124-17$705$22,689,4887Fox
21Snow Flower and the Secret Fan$82,058-54%104-12$789$1,195,8675Fox Searchlight
22Zindagi Na Milegi Dobara$71,398-61%1000$714$2,987,5775Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Aarakshan$342,801--91--$3,767$342,8011Reliance Big Pictures
2The Guard$282,67847%4728$6,014$670,0823Sony Pictures Classics
3The Devil's Double$260,26331%8956$2,924$698,7943Lionsgate
4Born to Be Wild 3D$225,317-1%490$4,598$11,310,34519Warner Bros. / IMAX
5Sur le Rythme$180,524--73--$2,473$335,0331Entertainment One Films
6Another Earth$164,418-4%8227$2,005$699,0594Fox Searchlight
7Hubble 3D$117,7987%29-3$4,062$28,149,71774Warner Bros. / IMAX
8The Whistleblower$115,39589%2215$5,245$202,7762IDP/Samuel Goldwyn
9Attack the Block$107,95139%4032$2,699$454,0873Sony / Screen Gems
10The Trip (2011)$79,421-35%55-5$1,444$1,732,78610IFC Films
11Senna$73,497--2--$36,749$73,4971Producers Distribution Agency
12Rio (2011)$69,607-50%99-40$703$143,478,28018Fox
13Le Sens de l'humour$66,538-41%41-20$1,623$3,062,1166Alliance Films
14Point Blank$66,20039%2112$3,152$196,4143Magnolia / Magnet
15The Future$63,695-26%202$3,185$234,5523Roadside Attractions
16Beats Rhymes & Life: The Travels of a Tribe Called Quest$55,356-29%35-3$1,582$1,039,4426Sony Pictures Classics
17Thor$55,036-50%81-60$679$180,952,82815Paramount
18Jihne Mera Dil Luteya$47,197-47%14-2$3,371$405,9793Viva Entertainment
19Under the Sea 3D$42,272-7%11-3$3,843$29,577,515131Warner Bros. / IMAX
20Sholem Aleichem: Laughing in the Darkness$40,776-20%179$2,399$334,4436International Film Circuit
21Tabloid$36,963-19%314$1,192$539,2355IFC Films
22Sea Rex: Journey To A Prehistoric World$33,940-23%10-1$3,394$3,915,580663D Entertainment
23Bellflower$23,9437%75$3,420$55,8932Oscilloscope
24Gun Hill Road$23,382-38%107$2,338$75,4092Motion Film Group
25Project Nim$23,033-2%18-3$1,280$307,6216Roadside Attractions
26Page One: Inside the New York Times$22,718-43%23-20$988$1,000,2379Magnolia Pictures
27Terri$20,053-41%214$955$540,4117IDP/ATO Pictures
28Space Station 3D$19,832--2--$9,916$84,155,490487IMAX
29Cave of Forgotten Dreams$18,418-48%15-13$1,228$5,205,66516IFC Films
30Turtle: The Incredible Journey$17,713-20%12-3$1,476$336,6458Hannover House
31A Better Life$17,428-57%51-23$342$1,697,9738Summit
32Magic Trip$17,18420%73$2,455$40,7982Magnolia Pictures
33The Names of Love$16,711--9--$1,857$274,4218Music Box Films
34Life in a Day$16,265-55%17-2$957$191,7173National Geographic
35The Interrupters$14,355304%20$7,178$33,1203Cinema Guild
36Mysteries of Lisbon$12,9045%20$6,452$35,5492Music Box Films
37Judy Moody and the Not Bummer Summer$12,858-54%55-33$234$15,000,99410Relativity Media
38CornerStore$12,743--1--$12,743$12,7431Undefined
39In a Better World$12,46126%153$831$999,04620Sony Pictures Classics
40Passione: A Musical Adventure$11,576-28%50$2,315$180,2588Abramorama
41Incendies$10,315-47%11-4$938$6,798,89017Sony Pictures Classics
42Bride Flight$8,919-52%12-7$743$446,44810Music Box Films
43Trollhunter$8,55916%14-2$611$234,15810Magnolia / Magnet
44Deep Sea 3D$7,6094%20$3,805$44,451,515285Warner Bros. / IMAX
45The Double Hour$7,355-45%12-4$613$1,497,07118IDP/Samuel Goldwyn
46Over Your Cities Grass Will Grow$7,272--1--$7,272$11,3051Lorber Films
47El Bulli: Cooking in Progress$6,346-48%10$6,346$59,1533Alive Mind Cinema
48Insidious$5,253-56%13-13$404$53,977,93820FilmDistrict
49Queen to Play$4,050-17%4-1$1,013$474,48820Zeitgeist Films
5035 and Ticking$3,782-66%50$756$113,88813Image Entertainment
51The Last Mountain$3,5167%52$703$120,10711Dada Films
52The Tree$3,433589%64$572$24,1305Zeitgeist Films
53Submarine$3,19613%7-3$457$466,70211Weinstein Company
54The Perfect Host$3,181-40%61$530$38,0417Magnolia Pictures
55Gerry (2011)$2,944-61%3-2$981$1,962,8889Entertainment One Films
56If a Tree Falls: A Story of the Earth Liberation Front$2,85275%2-2$1,426$58,9578Oscilloscope
5713 Assassins$2,80480%2-2$1,402$799,05116Magnolia / Magnet
58Life, Above All$2,712-69%4-8$678$74,7355Sony Pictures Classics
59The Man Who Fell to Earth (2011 re-issue)$2,631-45%2-1$1,316$59,9048Rialto Pictures
60Bill Cunningham New York$2,347-31%40$587$1,468,29522Zeitgeist Films
61Meek's Cutoff$2,197-48%40$549$975,77019Oscilloscope
62The Myth of the American Sleepover$1,974-77%1-2$1,974$37,2664IFC Films
63Rapt$1,901367%21$951$32,7196Lorber Films
64Salvation Boulevard$1,617-66%41$404$25,1065IFC Films
65City of Life and Death$1,56529%31$522$101,56914Kino International
66Conan O'Brien Can't Stop$1,525-17%30$508$260,5278Abramorama
67Queen of the Sun: What are the Bees Telling Us?$1,27776%31$426$236,60748Collective Eye
68Rejoice and Shout$1,255-53%4-1$314$95,05811Magnolia Pictures
69Everything Must Go$1,191-62%3-5$397$2,702,54214Roadside Attractions
70Trigun: Badlands Rumble$1,1155%10$1,115$56,7436Eleven Arts
71Good Neighbors$1,088137%31$363$6,8053Magnolia Pictures
72Octubre$1,058--1--$1,058$21,54315New Yorker Films
73Hey Boo: Harper Lee and To Kill A Mockingbird$1,050--1--$1,050$31,13514First Run Features
743D Sex and Zen: Extreme Ecstacy$903--1--$903$9031China Lion Film
75My Dog Tulip$835--1--$835$246,57450New Yorker Films
76The Conspirator$812247%20$406$11,533,40918Roadside Attractions
77Tuesday, After Christmas$751--2--$376$25,41612Lorber Films
78Pianomania$720-63%1-1$720$19,42612First Run Features
79Small Town Murder Songs$708180%21$354$31,13312Monterey Media
80My Perestroika$689--2--$345$240,69321International Film Circuit
81The Robber$679-60%10$679$79,87116Kino International
82Summer (2011 re-issue)$667--1--$667$28,49710The Film Desk
83The Sleeping Beauty$518--1--$518$24,5086Strand Releasing
84Road to Nowhere$424-67%10$424$38,56310Monterey Media
85Leap Year (2011)$357--1--$357$9,8448Strand Releasing
86Poetry$177-91%10$177$355,04427Kino International
87Into Eternity$130-57%10$130$55,16728International Film Circuit
88The Salvation Poem$125-89%1-1$125$915,50244CanZion Films
89Daylight (2011)$100--1--$100$2,8045Cinema Purgatorio