Grosses

'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, Aug. 26 - Sun, Aug. 28

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Help$14,536,118-27%2,77888$5,233$96,833,4233Disney / DreamWorks
2Colombiana$10,408,176--2,614--$3,982$10,408,1761Sony / TriStar
3Rise of the Planet of the Apes$8,867,741-45%3,346-125$2,650$148,674,0184Fox
4Don't Be Afraid of the Dark (2011)$8,525,728--2,760--$3,089$8,525,7281FilmDistrict
5Our Idiot Brother$7,011,631--2,555--$2,744$7,011,6311Weinstein Company
6Spy Kids: All The Time in the World$6,007,180-48%3,30510$1,818$21,990,2292Weinstein Company
7The Smurfs$4,754,766-39%2,861-196$1,662$125,948,2345Sony / Columbia
8Conan the Barbarian (2011)$3,185,094-68%3,0150$1,056$16,660,6692Lionsgate
9Crazy, Stupid, Love$3,108,178-35%1,577-363$1,971$69,732,5025Warner Bros.
10Fright Night (2011)$3,103,227-62%3,1140$997$14,281,7782Disney / DreamWorks
1130 Minutes or Less$2,687,165-58%2,071-817$1,298$31,789,4383Sony / Columbia
12Harry Potter and the Deathly Hallows: Part 2$2,564,370-43%1,328-410$1,931$370,805,0627Warner Bros.
13Final Destination 5$2,555,039-67%2,085-1070$1,225$37,914,9843Warner Bros. / New Line
14One Day$2,516,061-50%1,7254$1,459$9,789,5232Focus
15Cowboys & Aliens$2,377,475-44%1,559-654$1,525$93,523,9605Universal
16Captain America: The First Avenger$2,248,438-45%1,424-564$1,579$168,770,3066Paramount

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Change-Up$1,202,440-57%904-729$1,330$34,495,5754Universal
2Midnight in Paris$743,59435%652394$1,140$51,643,08115Sony Pictures Classics
3Transformers: Dark of the Moon$640,2536%51834$1,236$349,457,2089Paramount / DreamWorks
4Horrible Bosses$639,246-50%465-290$1,375$113,815,1518Warner Bros. / New Line
5Sarah's Key$634,242-18%27271$2,332$4,084,7496Weinstein Company
6The Guard$384,699-8%10724$3,595$1,777,9005Sony Pictures Classics
7Super 8$305,078200%242156$1,261$126,049,18712Paramount
8Mr. Popper's Penguins$261,040-14%239-35$1,092$67,029,42711Fox
9Zookeeper$242,766-40%225-145$1,079$77,185,7328Sony / Columbia
10Green Lantern (2011)$234,313-30%222-20$1,055$115,976,49611Warner Bros.
11Cars 2$234,298-33%233-64$1,006$187,360,98610Disney
12Winnie the Pooh$232,42931%37278$625$26,067,1037Disney
13Bridesmaids$227,555-19%222-22$1,025$168,048,76016Universal
14Friends With Benefits$213,321-60%214-199$997$55,216,7026Sony / Screen Gems
15Kung Fu Panda 2$209,698-26%194-43$1,081$164,277,25614Paramount / DreamWorks
16Pirates of the Caribbean: On Stranger Tides$193,513-27%211-20$917$240,461,92415Disney
17Glee: The 3D Concert Movie$184,627-90%223-1759$828$11,686,3613Fox
18X-Men: First Class$113,522-14%110-36$1,032$146,123,66713Fox
19The Hangover Part II$65,646-50%128-65$513$254,302,05614Warner Bros.
20Zindagi Na Milegi Dobara$9,257-74%1000$93$3,076,2267Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Senna$207,14630%2814$7,398$545,1813Producers Distribution Agency
2Born to Be Wild 3D$159,828-23%490$3,262$12,125,33221Warner Bros. / IMAX
3The Whistleblower$120,846-20%6824$1,777$602,5774IDP/Samuel Goldwyn
4Bad Teacher$100,214-6%75-25$1,336$98,264,69410Sony / Columbia
5Another Earth$95,815-33%947$1,019$1,104,0586Fox Searchlight
6The Devil's Double$92,324-38%78-5$1,184$1,178,0565Lionsgate
7The Tree of Life$82,015-32%971$846$12,852,42714Fox Searchlight
8Nothing to Declare$72,180--25--$2,887$72,1801Entertainment One Films
9Hubble 3D$66,602-29%301$2,220$28,492,09676Warner Bros. / IMAX
10Monte Carlo$56,821-19%91-16$624$22,900,5359Fox
11Attack the Block$56,813-32%30-14$1,894$711,2515Sony / Screen Gems
12Buck$55,785-25%65-13$858$3,795,02211IFC Films
13Point Blank$44,658-41%29-7$1,540$381,0675Magnolia / Magnet
14Sea Rex: Journey To A Prehistoric World$43,54921%100$4,355$4,074,023683D Entertainment
15Circumstance$43,318--7--$6,188$43,3181Roadside Attractions
16The Trip (2011)$39,464-39%481$822$1,907,98712IFC Films
17The Names of Love$38,774-11%221$1,762$378,88710Music Box Films
18Sur le Rythme$36,090-72%37-35$975$833,1803Entertainment One Films
19Brighton Rock (2011)$32,774--12--$2,731$32,7741IFC Films
20Beginners$31,144-45%50-19$623$5,707,60013Focus
21Aarakshan$29,586--36--$822$629,3253Reliance Big Pictures
22Sholem Aleichem: Laughing in the Darkness$28,295-6%173$1,664$431,8628International Film Circuit
23The Future$26,840-57%22-9$1,220$398,8295Roadside Attractions
24Rio (2011)$22,988-40%39-29$589$143,597,19920Fox
25Higher Ground$21,495--3--$7,165$21,4951Sony Pictures Classics
26Under the Sea 3D$21,052-37%10-1$2,105$29,702,827133Warner Bros. / IMAX
27Le Sens de l'humour$20,958-51%18-22$1,164$3,238,4678Alliance Films
283D Sex and Zen: Extreme Ecstacy$20,056-52%9-1$2,228$97,6783China Lion Film
29Redemption Road$19,152--26--$737$19,1521Freestyle Releasing
30The Interrupters$17,87448%108$1,787$88,3185Cinema Guild
31Mozart's Sister$17,737-48%70$2,534$73,5862Music Box Films
32Evidence of a Haunting$16,800--10--$1,680$16,8001Nocturnal Features
33Tabloid$16,262-31%262$625$615,3657IFC Films
34Terri$15,198-33%213$724$601,0349IDP/ATO Pictures
35Amigo$14,637-61%7-3$2,091$69,1422Variance Films
36Incendies$11,97162%84$1,496$6,828,59319Sony Pictures Classics
37Snow Flower and the Secret Fan$11,822-42%15-22$788$1,318,3437Fox Searchlight
38A Better Life$10,735-53%31-34$346$1,754,31910Summit
39Beats Rhymes & Life: The Travels of a Tribe Called Quest$7,785-73%10-24$779$1,127,4488Sony Pictures Classics
40Project Nim$7,780-34%164$486$347,1648Roadside Attractions
41Magic Trip$7,6021%6-4$1,267$74,7484Magnolia Pictures
42Bellflower$7,502-54%7-1$1,072$101,2364Oscilloscope
43Bride Flight$6,8648%100$686$470,22412Music Box Films
44Jihne Mera Dil Luteya$6,457--7--$922$461,8085Viva Entertainment
45The Man Who Fell to Earth (2011 re-issue)$5,461--6--$910$67,91610Rialto Pictures
46WAR: Women Art Revolution$4,9869%20$2,493$41,67813Zeitgeist Films
47Life, Above All$4,475-32%51$895$90,3567Sony Pictures Classics
48El Bulli: Cooking in Progress$4,173-31%53$835$87,3885Alive Mind Cinema
49Shut Up Little Man! An Audio Misadventure$4,092--2--$2,046$4,0921Undefined
50Insidious$4,0630%7-2$580$53,991,13722FilmDistrict
51Gun Hill Road$3,959-72%3-2$1,320$119,5674Motion Film Group
52Turtle: The Incredible Journey$3,928-48%30$1,309$355,89310Hannover House
53The Family Tree$3,658--2--$1,829$3,6581Entertainment One U.S.
54Circo$3,597--1--$3,597$77,46622First Run Features
55Farmageddon$3,547--3--$1,182$24,85411Undefined
56The Tree$3,473116%64$579$32,2437Zeitgeist Films
57CornerStore$3,416-54%20$1,708$32,3403Undefined
58Pianomania$2,776921%21$1,388$24,81414First Run Features
59Life in a Day$2,708-57%5-5$542$210,0325National Geographic
60Conan O'Brien Can't Stop$2,685203%1-1$2,685$265,07810Abramorama
61Page One: Inside the New York Times$2,676-77%5-11$535$1,028,69311Magnolia Pictures
62Jig$2,62690%10$2,626$163,67511Screen Media Films
63Griff the Invisible$2,578-49%4-2$645$11,2912Indomina Media
64The Last Circus$2,284-52%21$1,142$10,1512Magnolia / Magnet
65Vito Bonafacci$2,255--1--$2,255$5,28217CAVU Pictures
665 Days of War$1,524-76%1-1$1,524$10,8342Anchor Bay Films
67The Conspirator$1,387-7%3-1$462$11,537,95820Roadside Attractions
68Trollhunter$1,314-45%4-1$329$243,75712Magnolia / Magnet
69Deep Sea 3D$1,184-79%2-1$592$44,468,374287Warner Bros. / IMAX
70The Perfect Host$1,100-71%2-8$550$46,2869Magnolia Pictures
71Passione: A Musical Adventure$1,095-55%1-2$1,095$187,62610Abramorama
72Rejoice and Shout$888-52%50$178$100,11913Magnolia Pictures
73Everything Must Go$842-70%3-1$281$2,709,02716Roadside Attractions
74The Little Traitor$833--1--$833$401,53890Westchester Films
75City of Life and Death$791--1--$791$104,59616Kino International
76Summer (2011 re-issue)$732-9%20$366$30,46812The Film Desk
77Singham$721--4--$180$349,7106Reliance Big Pictures
78Trigun: Badlands Rumble$698--2--$349$62,0278Eleven Arts
79Special Treatment$678--1--$678$6781First Run Features
80Mysteries of Lisbon$677-89%21$339$57,9084Music Box Films
81Over Your Cities Grass Will Grow$671-90%1-1$671$32,0143Lorber Films
82The Arbor$66616%32$222$21,26818Strand Releasing
83Viva Riva!$643-73%1-1$643$57,92512Music Box Films
84The Salvation Poem$618--1--$618$914,81846CanZion Films
85The Sleeping Beauty$502-68%10$502$27,8858Strand Releasing
86The Four Times (Le Quattro Volte)$488--3--$163$151,88022Lorber Films
87Bill Cunningham New York$437-40%10$437$1,477,76024Zeitgeist Films
88The Woodmans$354-28%10$354$38,33032Lorber Films
89Leap Year (2011)$321-70%10$321$12,15610Strand Releasing
90In a Better World$277-54%1-1$277$1,006,52622Sony Pictures Classics
91Road to Nowhere$182-50%20$91$40,02712Monterey Media
92My Perestroika$150-30%10$150$241,28923International Film Circuit
93Queen to Play$149-66%10$149$478,57222Zeitgeist Films
94The Robber$74-88%10$74$81,27718Kino International
95Queen of the Sun: What are the Bees Telling Us?$72-95%1-2$72$240,41750Collective Eye
96The Greatest Movie Ever Sold$50-90%10$50$638,47619Sony Pictures Classics