Grosses

'Avengers: Age of Ultron' Registers the Second Largest Debut of All-Time with $187.7M; Fails to Match Its Predecessor After Sharp Saturday DeclineMay 03, 2015 08:53 AM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with an estimated $187.66 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 9.5 percent below The Avengers and 8 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But it's opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.46 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 32 percent on Saturday to gross $57.22 million and is estimated to fall 20 percent on Sunday to gross $45.98 million. That places the film's estimated opening weekend to Friday ratio at 2.22 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience. Avengers: Age of Ultron grossed an estimated $18.0 million from IMAX locations, which represented 9.6 percent of the film's overall gross.

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Lionsgate's The Age of Adaline, Universal's Furious 7 and Sony's Paul Blart: Mall Cop 2. Estimates are close enough that the three films could still change positions when actuals are released on Monday.

The Age of Adaline placed in second with an estimated $6.25 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds. The Age of Adaline has grossed $23.42 million in ten days. That is on the high end of pre-release expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride (which fell 46 percent in its second weekend to gross $7.02 million). With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

After leading the box office for each of the past four weekends, Furious 7 fell to third place this weekend with an estimated $6.1 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 66 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed a massive $330.52 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

Paul Blart: Mall Cop 2 claimed fourth place with an estimated $5.55 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 62 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.19 million in 17 days. The film continues to run in line with expectations and is running 13.5 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, Oct. 21 - Sun, Oct. 23

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Paranormal Activity 3$52,568,183--3,321--$15,829$52,568,1831Paramount
2Real Steel$10,824,512-34%3,412-28$3,172$66,732,1523Disney / DreamWorks
3Footloose (2011)$10,351,207-33%3,5556$2,912$30,364,2382Paramount
4The Three Musketeers (2011)$8,674,452--3,017--$2,875$8,674,4521Summit
5The Ides of March$4,853,051-32%2,042-157$2,377$29,112,3773Sony / Columbia
6Dolphin Tale$4,217,260-32%2,828-458$1,491$64,407,9355Warner Bros.
7Moneyball$3,981,852-27%2,353-487$1,692$63,640,7465Sony / Columbia
8Johnny English Reborn$3,833,300--1,552--$2,470$3,833,3001Universal
9The Thing (2011)$3,069,875-64%2,995-1$1,025$14,049,2202Universal
1050/50$2,835,208-33%1,932-459$1,467$28,820,7484Summit
11Courageous$2,494,020-25%1,195-19$2,087$24,975,1864Sony / TriStar
12The Big Year$1,681,040-48%2,1500$782$6,000,4182Fox
13The Lion King 3D$1,254,237-55%1,091-879$1,150$92,608,5376Disney
14Dream House$1,132,170-54%1,224-948$925$20,179,8504Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Mighty Macs$963,221--975--$988$963,2211Quaker Media
2Contagion$853,062-53%901-783$947$73,474,3547Warner Bros.
3The Help$713,429-40%776-491$919$166,190,26511Disney / DreamWorks
4Drive (2011)$608,534-45%367-336$1,658$33,188,9836FilmDistrict
5Abduction$581,021-59%753-954$772$26,792,6205Lionsgate
6The Way$506,522102%283181$1,790$1,019,8373Producers Distribution Agency
7Killer Elite$410,036-60%751-680$546$24,626,6355Open Road
8The Smurfs$387,297-12%327-43$1,184$140,555,20913Sony / Columbia
9What's Your Number?$293,977-74%343-939$857$13,691,2054Fox
10Crazy, Stupid, Love$239,16882%308146$777$83,644,48913Warner Bros.
11Rise of the Planet of the Apes$237,066-1%249-24$952$175,631,26512Fox
12Harry Potter and the Deathly Hallows: Part 2$180,790-36%240-90$753$380,531,42715Warner Bros.
13Captain America: The First Avenger$160,743-31%184-62$874$176,423,39514Paramount
14Cars 2$144,346-32%193-72$748$191,003,04218Disney
15Colombiana$117,63117%17644$668$36,542,8499Sony / TriStar
16Laugh at My Pain$111,677-59%103-85$1,084$7,557,5537CodeBlack Entertainment
17Spy Kids: All The Time in the World$107,340-47%178-133$603$38,197,77710Weinstein Company
18The Debt$100,550-41%119-81$845$31,052,6248Focus
19Cowboys & Aliens$95,015-32%131-77$725$100,117,95613Universal
20Fright Night (2011)$74,054696%120105$617$18,202,99510Disney / DreamWorks
21Shark Night 3D$66,62666%102-13$653$18,732,3138Relativity Media

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Margin Call$561,906--56--$10,034$561,9061Roadside Attractions
2The Skin I Live In$247,19311%2115$11,771$555,3742Sony Pictures Classics
3Take Shelter$181,19056%5531$3,294$503,3394Sony Pictures Classics
4Martha Marcy May Marlene$137,651--4--$34,413$137,6511Fox Searchlight
5The Guard$111,0624%82-12$1,354$4,984,91813Sony Pictures Classics
6Midnight in Paris$109,215-16%96-11$1,138$55,275,62123Sony Pictures Classics
7Born to Be Wild 3D$93,016-5%490$1,898$13,670,91929Warner Bros. / IMAX
8The Afflicted$90,272--13--$6,944$90,2721Nocturnal Features
9Hubble 3D$85,05352%244$3,544$29,350,49984Warner Bros. / IMAX
10Sholem Aleichem: Laughing in the Darkness$55,425147%2916$1,911$683,31016International Film Circuit
11The Women on the 6th Floor$49,25423%173$2,897$155,8113Strand Releasing
12Weekend$48,407-29%262$1,862$338,4805IFC Films
13Zookeeper$43,653-61%94-61$464$80,360,86616Sony / Columbia
14Mozart's Sister$41,05522%324$1,283$435,47810Music Box Films
15The Hedgehog$38,307--27--$1,419$828,80110NeoClassics Films
16Our Idiot Brother$33,65091%7938$426$24,732,9449Weinstein Company
17Machine Gun Preacher$31,779-44%25-18$1,271$476,0785Relativity Media
18Munger Road$29,778-53%16-16$1,861$219,0534Freestyle Releasing
19Love Crime$28,921-30%26-2$1,112$459,5628IFC Films
20Warrior (2011)$28,575-58%65-70$440$13,632,5177Lionsgate
21Don't Be Afraid of the Dark (2011)$27,818-35%53-27$525$23,925,4649FilmDistrict
22Le Havre$26,363--6--$4,394$26,3631Janus Films
23Blackthorn$25,990-13%19-2$1,368$96,1423Magnolia Pictures
24Le Bonheur des Autres$25,811-64%24-7$1,075$208,5233Entertainment One Films
25The Mill and the Cross$24,58943%156$1,639$163,1066Kino Lorber
26Labios Rojos$24,235-67%43-24$564$122,0482Lionsgate / Pantelion
27Being Elmo: A Puppeteer's Journey$22,963--1--$22,963$22,9631Submarine Deluxe
28Higher Ground$22,731-22%36-17$631$782,3649Sony Pictures Classics
29Horrible Bosses$22,387-59%50-35$448$117,528,64616Warner Bros. / New Line
30Sarah's Key$22,222-52%48-38$463$7,025,67014Weinstein Company
31Under the Sea 3D$21,611-4%123$1,801$29,960,577141Warner Bros. / IMAX
32Fireflies in the Garden$17,660-52%149$1,261$59,7082Independent
33Revenge of the Electric Car$17,482--2--$8,741$17,4821Area23a
34The Black Power Mixtape: 1967 - 1975$16,943-24%131$1,303$225,6917IFC Films
35The Last Ride$16,270--7--$2,324$16,2701Category One Entertainment
36Senna$16,068-44%20-4$803$1,565,24711Producers Distribution Agency
37The Human Centipede 2: Full Sequence$15,204-56%242$634$108,4983IFC Films
38The Whistleblower$14,113-15%13-10$1,086$1,124,96612IDP/Samuel Goldwyn
39Tucker & Dale vs. Evil$13,043-48%29-8$450$183,2314Magnolia / Magnet
40Detective Dee and the Mystery of the Phantom Flame$12,017-52%21-1$572$474,7548Indomina Media
41Seven Days in Utopia$11,382-41%20-21$569$4,355,2208Visio Entertainment
42The Man Nobody Knew$10,559-30%52$2,112$84,3735First Run Features
43Texas Killing Fields$9,3927%41$2,348$22,7662Anchor Bay Films
441911$9,366-57%12-8$781$127,4373Variance Films
45Circumstance$9,074-45%10-9$907$418,8939Roadside Attractions
46Sea Rex: Journey To A Prehistoric World$8,77721%100$878$4,310,072763D Entertainment
47I Don't Know How She Does It$8,773-74%29-78$303$9,595,5046Weinstein Company
48Finding Joe$7,300-29%72$1,043$44,4614Balcony Releasing
49Gainsbourg: A Heroic Life$7,01714%71$1,002$160,1008Music Box Films
50The Tree of Life$6,1477%4-2$1,537$13,303,31922Fox Searchlight
51Apollo 18$6,074-54%13-5$467$17,552,0408Weinstein Company
52Paul Goodman Changed My Life$5,754--1--$5,754$9,7541Zeitgeist Films
53El Bulli: Cooking in Progress$5,69110%92$632$154,56513Alive Mind Cinema
54Filth to Ashes Flesh to Dust$5,152-52%80$644$202,5314Nocturnal Features
55The Future$5,1308%14-2$366$560,32813Roadside Attractions
56Passione: A Musical Adventure$5,0903%20$2,545$243,16118Abramorama
57Turtle: The Incredible Journey$4,909-23%40$1,227$391,94218Hannover House
583 (2010)$4,72912%51$946$47,1266Strand Releasing
59Brighton Rock (2011)$4,406-27%11-2$401$220,9669IFC Films
60Point Blank$4,367-48%11-2$397$687,98413Magnolia / Magnet
61Dirty Girl$4,132-58%5-5$826$47,9313Weinstein Company
62Puncture$4,11157%42$1,028$67,0715Millennium Entertainment
63Restless (2011)$3,578-61%11-14$325$153,9296Sony Pictures Classics
64Elevate$3,547--1--$3,547$3,5471Variance Films
65Margaret$3,437-17%5-1$687$46,4954Fox Searchlight
66Amigo$2,73765%4-1$684$147,74010Variance Films
67Life, Above All$2,564-38%5-5$513$129,85815Sony Pictures Classics
68The Names of Love$2,531-25%3-4$844$504,56018Music Box Films
69Hell and Back Again$2,326-35%20$1,163$15,8903Docurama Films
70The Whale$2,226-30%1-1$2,226$27,4617Paladin
71The Interrupters$2,222-78%4-2$556$236,95713Cinema Guild
72Giorgio Moroder Presents Metropolis (2011 re-issue)$2,13126%80$266$9,0653Kino Lorber
73Where Soldiers Come From$2,087268%32$696$32,3037International Film Circuit
74Back Door Channels$1,809-63%1-2$1,809$11,5336Fisher Klingenstein Films
75Project Nim$1,6811021%129$140$401,90816Roadside Attractions
76Mysteries of Lisbon$1,566-30%3-3$522$108,86412Music Box Films
77People v. The State of Illusion$1,320-36%10$1,320$46,7007IDP/Samuel Goldwyn
78Thunder Soul$1,052-85%4-8$263$143,0415Roadside Attractions
79Limelight (2011)$1,052-92%3-1$351$54,7585Magnolia Pictures
80Jane's Journey$1,010--3--$337$18,5756First Run Features
81The Catechism Cataclysm$897--1--$897$1,9331IFC Films
82OKA!$885-80%10$885$6,8362Dada Films
83The Tree$778-38%10$778$62,41815Zeitgeist Films
84Chalet Girl$763297%10$763$1,2012IFC Films
85Bill Cunningham New York$757-25%10$757$1,507,02932Zeitgeist Films
86Happy, Happy$753-82%3-1$251$35,5116Magnolia Pictures
87The Last Circus$662-64%2-2$331$38,33310Magnolia / Magnet
88Bride Flight$611--2--$306$497,25220Music Box Films
89Special Treatment$583--1--$583$8,0909First Run Features
90The Sleeping Beauty$551--1--$551$28,79116Strand Releasing
91The Autobiography of Nicolae Ceausescu$504-26%10$504$24,0067The Film Desk
92Magic Trip$435-85%2-4$218$151,61812Magnolia Pictures
93Beats Rhymes & Life: The Travels of a Tribe Called Quest$292-67%40$73$1,195,16816Sony Pictures Classics
94Aurora$224-18%10$224$5,55817Cinema Guild
95Bellflower$200-61%2-1$100$164,42512Oscilloscope
96America the Beautiful 2: The Thin Commandments$192-97%2-1$96$8,0502PMK*BNC
97Resurrect Dead: The Mystery of the Toynbee Tiles$144--1--$144$21,2438Argot Pictures