Grosses

'Deadpool' Destroys Expectations and Records with $135.0M Launch; 'Kung Fu Panda 3' Takes Second with $19.7M; 'How to Be Single' Solid in Third with $18.8M; 'Zoolander 2' Lackluster in Fourth with $15.7MFebruary 14, 2016 08:54 AM

by Daniel Garris

Fox's Deadpool exploded this weekend with an estimated three-day debut of $135.0 million. The Ryan Reynolds led antihero film not only destroyed expectations, but destroyed the previous all-time R-rated and February opening weekend records as well. Deadpool opened 47 percent ahead of the $91.77 million 2003 debut of previous R-rated record holder The Matrix Reloaded and 58.5 percent ahead of the $85.17 million start of previous February (and Presidents Day weekend) record holder Fifty Shades of Grey. Deadpool also delivered the largest debut ever for a film in the X-Men universe, as it opened 31 percent ahead of the $102.75 million three-day start of 2006's X-Men: The Last Stand. Deadpool opened 49 percent ahead of the $90.82 million three-day debut of last year's X-Men: Days of Future Past, which is especially impressive given that Deadpool didn't have the added advantage of higher priced 3D admissions and opened in 438 fewer locations.

Without adjusting for ticket price inflation, Deadpool registered the 17th largest opening weekend of all-time. The film also claimed the fifth largest debut ever for a Marvel adaptation (behind only 2012's Marvel's The Avengers, last year's Avengers: Age of Ultron, 2013's Iron Man 3 and 2007's Spider-Man 3) and the seventh largest debut ever for a comic book adaption of any kind (behind only 2012's The Dark Knight Rises and 2008's The Dark Knight in addition to the four mentioned Marvel films).

Thanks to a marketing campaign that went over amazingly well with moviegoers, Deadpool had generated strong online activity for months. But the film ultimately performed far stronger than even its online strength had suggested. In addition to the film's marketing striking the perfect chord with comic book fans and general audiences alike, Deadpool was also helped by the popularity of the character among comic book fans, good critical reviews and by Valentine's Day falling on Sunday.

Deadpool opened with $47.46 million on Friday (which included an estimated $12.7 million from Thursday night shows), dipped just 10 percent on Saturday to take in $42.55 million and is estimated to increase 6 percent on Valentine's Day Sunday to gross $45.00 million. That places the film's estimated opening weekend to Friday ratio at 2.85 to 1, which is very encouraging for a high-profile comic book adaptation (even with Valentine's Day in mind). Deadpool received a strong A rating on CinemaScore and currently boasts a terrific 96 percent audience score on Flixster. With word of mouth this strong, it's very possible that Deadpool will have stronger than expected holding power as well, on top of its already explosive debut. Fox's current four-day estimate for Deadpool is $150.0 million.

Fellow Fox release Kung Fu Panda 3 placed in a distant second with an estimated three-day take of $19.65 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down just 14 percent from last weekend. Kung Fu Panda 3 was helped out this weekend by no new family films entering the marketplace, by the holiday frame and by Super Bowl 50 having deflated last weekend's grosses in general. Kung Fu Panda 3 has grossed $92.46 million in 17 days. That places the film 21 percent behind the $116.94 million 17-day gross of last year's Hotel Transylvania 2 (which fell 38.5 percent in its third weekend to claim $20.42 million). Kung Fu Panda 3 is likely to hold up well throughout the rest of February, thanks in part to no new family films entering the marketplace until the arrival of Disney's Zootopia on March 4. Fox's current four-day estimate for Kung Fu Panda 3 is $26.0 million.

Warner's How to Be Single debuted in third place with an estimated three-day start of $18.75 million. The romantic comedy from New Line and MGM featuring Dakota Johnson opened towards the higher end of pre-release expectations. How to Be Single benefited from Valentine's Day falling on Sunday and from ultimately representing a better alternative choice to Deadpool than Zoolander 2 did. How to Be Single performed 24 percent stronger than the $15.07 million three-day start of 2009's Confessions of a Shopaholic.

How to Be Single opened with $5.25 million on Friday (which included an estimated $700,000 from Thursday night shows), increased 14 percent on Saturday to gross $6.00 million and is estimated to increase 25 percent on Sunday to take in $7.50 million. The film received a respectable B rating on CinemaScore and currently has a 66 percent audience score on Flixster. BoxOffice currently estimates that How to Be Single will take in $21.0 million over the four-day frame.

Meanwhile, Paramount's Zoolander 2 had to settle for a fourth place estimated three-day launch of $15.65 million. The PG-13 rated comedy sequel starring Ben Stiller and Owen Wilson opened well below pre-release expectations. While Zoolander 2 had generated strong online activity levels before its release, that online activity and the film's cult following failed to transfer over to the box office this weekend. Obviously, the break-out performance of Deadpool also significantly limited the potential of Zoolander 2 this weekend. Without taking into account 15 years of ticket price inflation, the three-day start for Zoolander 2 was very similar to the $15.53 million debut of 2001's Zoolander.

Zoolander 2 opened with $4.20 million on Friday (which included an estimated $750,000 from Thursday night shows), increased 11 percent on Saturday to gross $4.67 million and is estimated to increase 45 percent on Sunday to gross $6.78 million. The film received a soft C+ rating on CinemaScore and currently has an audience score of just 37 percent on Flixster. Neither is a good sign for Zoolander 2 going forward. Paramount's current four-day estimate for Zoolander 2 is $18.0 million.

Beyond the top four, other estimated three-day grosses this weekend included $6.90 million for Fox's The Revenant, $6.59 million for Universal's Hail, Caesar!, $6.19 million for Disney's Star Wars: The Force Awakens and $5.25 million for Lionsgate's The Choice. The Revenant (down 1 percent), The Force Awakens (down 11 percent) and The Choice (down 13 percent) all held up extremely well this weekend, while Hail, Caesar! was down a troubling 42 percent. Respective current total grosses stand at $914.84 million for The Force Awakens, at $159.16 million for The Revenant, at $21.35 million for Hail, Caesar! and at $13.26 million for The Choice.

Weekend Actuals (Domestic) Fri, Nov. 4 - Sun, Nov. 6

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$33,054,644-3%3,96311$8,341$75,527,6822Paramount / DreamWorks
2Tower Heist$24,025,190--3,367--$7,135$24,025,1901Universal
3A Very Harold & Kumar Christmas$12,954,142--2,875--$4,506$12,954,1421Warner Bros. / New Line
4Paranormal Activity 3$8,333,691-54%3,286-43$2,536$95,116,7453Paramount
5In Time$7,481,592-38%3,1275$2,393$23,990,2372Fox
6Footloose (2011)$4,470,135-19%2,811-413$1,590$44,719,7554Paramount
7Real Steel$3,436,086-28%2,438-476$1,409$78,779,3285Disney / DreamWorks
8The Rum Diary$2,920,481-43%2,29220$1,274$10,356,2152FilmDistrict
9The Ides of March$1,938,197-31%1,391-181$1,393$36,738,4825Sony / Columbia
10Moneyball$1,786,441-25%1,278-353$1,398$70,213,8317Sony / Columbia
11The Three Musketeers (2011)$1,698,634-52%1,863-1154$912$18,047,6303Summit
12Courageous$1,539,563-16%1,1384$1,353$29,951,2966Sony / TriStar
13Dolphin Tale$1,022,266-37%1,105-733$925$68,617,3837Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Anonymous$1,233,00621%514249$2,399$2,683,3322Sony / Columbia
250/50$953,636-32%747-447$1,277$32,974,8776Summit
3Margin Call$717,839-2%17838$4,033$2,516,3493Roadside Attractions
4Johnny English Reborn$676,245-60%644-910$1,050$7,725,1553Universal
5RA. One$384,362-77%1890$2,034$2,229,3722Eros International
6The Way$360,7131%224-34$1,610$2,149,6735Producers Distribution Agency
7The Help$333,158-15%358-92$931$167,427,81913Disney / DreamWorks
8The Smurfs$303,50421%278-25$1,092$141,271,53515Sony / Columbia
9Sarah's Key$269,2851814%318289$847$7,338,46016Weinstein Company
10The Thing (2011)$264,955-69%384-1010$690$16,744,6354Universal
11Contagion$216,525-35%260-151$833$74,467,6409Warner Bros.
12The Lion King 3D$212,2564%133-245$1,596$93,435,8628Disney
13Dream House$201,325-49%330-255$610$21,146,8556Universal
14Drive (2011)$197,534-26%136-58$1,452$34,064,6428FilmDistrict
15Rise of the Planet of the Apes$178,2302%199-32$896$176,140,80614Fox
16Abduction$130,754-36%207-144$632$27,366,4757Lionsgate
17Crazy, Stupid, Love$130,244-15%172-78$757$84,109,60015Warner Bros.
18Harry Potter and the Deathly Hallows: Part 2$119,7558%22562$532$380,873,02017Warner Bros.
19The Big Year$100,791-56%213-210$473$7,013,8874Fox
20The Mighty Macs$94,315-59%101-288$934$1,737,2733Quaker Media
21Cars 2$87,849-1%121-22$726$191,244,89420Disney
22Captain America: The First Avenger$56,811-28%102-37$557$176,636,81616Paramount
23What's Your Number?$56,15332%10240$551$13,937,2906Fox
24Killer Elite$42,531-61%119-138$357$25,006,5687Open Road

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$455,77284%9866$4,651$1,021,0243Fox Searchlight
2The Skin I Live In$328,37282%7847$4,210$1,260,9954Sony Pictures Classics
3Like Crazy$266,514116%1612$16,657$444,5102Paramount Vantage
4Take Shelter$175,802-8%90-1$1,953$1,031,0966Sony Pictures Classics
5Born to Be Wild 3D$95,88719%490$1,957$13,964,04931Warner Bros. / IMAX
6Midnight in Paris$69,10413%54-7$1,280$55,478,96925Sony Pictures Classics
7The Double (2011)$60,193126%4534$1,338$98,5612Image Entertainment
8Spy Kids: All The Time in the World$57,758-8%98-53$589$38,355,21012Weinstein Company
9The Guard$48,965-22%39-17$1,256$5,150,73315Sony Pictures Classics
10Hubble 3D$46,294-3%20-2$2,315$29,526,07386Warner Bros. / IMAX
11Apollo 18$35,789-30%93-27$385$17,663,68810Weinstein Company
12October Baby$34,038-67%141$2,431$151,9522IDP / Samuel Goldwyn
13Don't Be Afraid of the Dark (2011)$31,928-22%52-23$614$24,020,09911FilmDistrict
14Mozart's Sister$31,77010%22-10$1,444$532,81712Music Box Films
15Le Havre$29,20149%136$2,246$100,7013Janus Films
16Revenge of the Electric Car$27,55669%85$3,445$70,6303Area23a
17Shark Night 3D$26,071-43%44-46$593$18,837,42410Relativity Media
18Breakaway$25,772-38%11-3$2,343$1,852,1966Alliance Films
19The Women on the 6th Floor$23,654-12%11-5$2,150$246,4685Strand Releasing
20Laugh at My Pain$22,835-48%39-12$586$7,673,9229CodeBlack Entertainment
21Being Elmo: A Puppeteer's Journey$21,617128%76$3,088$62,7113Submarine Deluxe
22Under the Sea 3D$21,57646%9-3$2,397$30,016,737143Warner Bros. / IMAX
23Sholem Aleichem: Laughing in the Darkness$20,472-44%21-5$975$780,76318International Film Circuit
24Weekend$20,089-17%16-2$1,256$416,3857IFC Films
25Our Idiot Brother$19,89354%35-16$568$24,791,76011Weinstein Company
26Urbanized$18,21852%32$6,073$30,1662Undefined
27The Son of No One$18,015--10--$1,802$18,0151Anchor Bay Films
28Young Goethe In Love$17,143--6--$2,857$17,1431Music Box Films
29Gainsbourg: A Heroic Life$16,1777%187$899$204,81710Music Box Films
30Space Station 3D$14,186178%43$3,547$84,439,685499IMAX
31The Other F Word$13,286--2--$6,643$15,7921Oscilloscope
32Love Crime$13,212-21%20-5$661$509,23110IFC Films
33The Mill and the Cross$13,156-4%121$1,096$211,8808Kino Lorber
34The Man Nobody Knew$12,058-10%61$2,010$119,9827First Run Features
35Sea Rex: Journey To A Prehistoric World$11,9247%100$1,192$4,356,730783D Entertainment
36Fright Night (2011)$10,903-71%26-82$419$18,298,64912Disney / DreamWorks
37Pianomania$10,496--6--$1,749$39,23724First Run Features
38Munger Road$10,072-42%9-1$1,119$258,9876Freestyle Releasing
39The Afflicted$8,694-83%6-5$1,449$200,5643Nocturnal Features
40Inni$8,403-44%52$1,681$44,7292Cinema Purgatorio
41Machine Gun Preacher$7,426-41%12-1$619$520,5047Relativity Media
42Blackthorn$7,355-57%12-4$613$145,4155Magnolia Pictures
43Higher Ground$7,029-38%20-6$351$817,13411Sony Pictures Classics
44The Black Power Mixtape: 1967 - 1975$6,145-45%9-4$683$264,3249IFC Films
45Senna$6,130-47%8-4$766$1,597,52113Producers Distribution Agency
46Charlotte Rampling: The Look$5,905--2--$2,953$5,9051Kino Lorber
47The Whale$4,917--2--$2,459$32,7609Paladin
48Tucker & Dale vs. Evil$4,634-65%17-22$273$213,5556Magnolia / Magnet
49Texas Killing Fields$4,527-21%103$453$42,2384Anchor Bay Films
50Point Blank$4,274-12%9-2$475$701,38415Magnolia / Magnet
51The Tree$4,083625%10$4,083$69,23617Zeitgeist Films
52Passione: A Musical Adventure$3,73524%2-1$1,868$253,18120Abramorama
53My Reincarnation$3,151-52%20$1,576$17,4902Long Shot Factory
54Circumstance$3,061-46%5-2$612$436,34511Roadside Attractions
55I Don't Know How She Does It$2,860-33%8-6$358$9,608,7948Weinstein Company
56Hell and Back Again$2,60766%20$1,304$22,5045Docurama Films
57The Human Centipede 2: Full Sequence$2,267-61%6-6$378$122,8905IFC Films
58Where Soldiers Come From$2,242122%53$448$38,1519International Film Circuit
59Granito: How to Nail a Dictator$2,240-65%2-2$1,120$29,5198International Film Circuit
60Giorgio Moroder Presents Metropolis (2011 re-issue)$1,936-28%91$215$20,3715Kino Lorber
61Dirty Girl$1,928159%65$321$53,6305Weinstein Company
62Detective Dee and the Mystery of the Phantom Flame$1,765-21%5-1$353$485,96110Indomina Media
63American Teacher$1,735120%21$868$30,1506First Run Features
643 (2010)$1,647112%32$549$52,5508Strand Releasing
65Paul Goodman Changed My Life$1,646-64%10$1,646$21,8823Zeitgeist Films
66Happy, Happy$1,407-22%1-1$1,407$40,1198Magnolia Pictures
67America the Beautiful 2: The Thin Commandments$1,345--1--$1,345$9,4584PMK*BNC
68OKA!$1,248-46%20$624$12,2754Dada Films
69Bellflower$1,19254%41$298$167,24214Oscilloscope
70Octubre$1,157--1--$1,157$31,87027New Yorker Films
71Restless (2011)$856-53%3-6$285$158,7418Sony Pictures Classics
72Over Your Cities Grass Will Grow$690--2--$345$42,77413Lorber Films
73Beats Rhymes & Life: The Travels of a Tribe Called Quest$6808%31$227$1,199,23618Sony Pictures Classics
74The Names of Love$668-64%21$334$509,06820Music Box Films
75The Last Circus$642132%20$321$40,02912Magnolia / Magnet
76Mysteries of Lisbon$622165%21$311$110,50714Music Box Films
77The Future$541-72%50$108$567,04315Roadside Attractions
78Limelight (2011)$437-29%10$437$57,2747Magnolia Pictures
79Project Nim$344-33%30$115$406,44218Roadside Attractions
80Summer (2011 re-issue)$342--1--$342$35,87322The Film Desk
81Bill Cunningham New York$293-30%10$293$1,508,64234Zeitgeist Films
82Restitution$242-86%10$242$2,5872Monterey Media
83Four Adventures of Reinette and Mirabelle (2011 re-issue)$153--1--$153$12,27816The Film Desk
84I'm Glad My Mother is Alive$52--1--$52$7,74610Strand Releasing