Grosses

'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, Nov. 4 - Sun, Nov. 6

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$33,054,644-3%3,96311$8,341$75,527,6822Paramount / DreamWorks
2Tower Heist$24,025,190--3,367--$7,135$24,025,1901Universal
3A Very Harold & Kumar Christmas$12,954,142--2,875--$4,506$12,954,1421Warner Bros. / New Line
4Paranormal Activity 3$8,333,691-54%3,286-43$2,536$95,116,7453Paramount
5In Time$7,481,592-38%3,1275$2,393$23,990,2372Fox
6Footloose (2011)$4,470,135-19%2,811-413$1,590$44,719,7554Paramount
7Real Steel$3,436,086-28%2,438-476$1,409$78,779,3285Disney / DreamWorks
8The Rum Diary$2,920,481-43%2,29220$1,274$10,356,2152FilmDistrict
9The Ides of March$1,938,197-31%1,391-181$1,393$36,738,4825Sony / Columbia
10Moneyball$1,786,441-25%1,278-353$1,398$70,213,8317Sony / Columbia
11The Three Musketeers (2011)$1,698,634-52%1,863-1154$912$18,047,6303Summit
12Courageous$1,539,563-16%1,1384$1,353$29,951,2966Sony / TriStar
13Dolphin Tale$1,022,266-37%1,105-733$925$68,617,3837Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Anonymous$1,233,00621%514249$2,399$2,683,3322Sony / Columbia
250/50$953,636-32%747-447$1,277$32,974,8776Summit
3Margin Call$717,839-2%17838$4,033$2,516,3493Roadside Attractions
4Johnny English Reborn$676,245-60%644-910$1,050$7,725,1553Universal
5RA. One$384,362-77%1890$2,034$2,229,3722Eros International
6The Way$360,7131%224-34$1,610$2,149,6735Producers Distribution Agency
7The Help$333,158-15%358-92$931$167,427,81913Disney / DreamWorks
8The Smurfs$303,50421%278-25$1,092$141,271,53515Sony / Columbia
9Sarah's Key$269,2851814%318289$847$7,338,46016Weinstein Company
10The Thing (2011)$264,955-69%384-1010$690$16,744,6354Universal
11Contagion$216,525-35%260-151$833$74,467,6409Warner Bros.
12The Lion King 3D$212,2564%133-245$1,596$93,435,8628Disney
13Dream House$201,325-49%330-255$610$21,146,8556Universal
14Drive (2011)$197,534-26%136-58$1,452$34,064,6428FilmDistrict
15Rise of the Planet of the Apes$178,2302%199-32$896$176,140,80614Fox
16Abduction$130,754-36%207-144$632$27,366,4757Lionsgate
17Crazy, Stupid, Love$130,244-15%172-78$757$84,109,60015Warner Bros.
18Harry Potter and the Deathly Hallows: Part 2$119,7558%22562$532$380,873,02017Warner Bros.
19The Big Year$100,791-56%213-210$473$7,013,8874Fox
20The Mighty Macs$94,315-59%101-288$934$1,737,2733Quaker Media
21Cars 2$87,849-1%121-22$726$191,244,89420Disney
22Captain America: The First Avenger$56,811-28%102-37$557$176,636,81616Paramount
23What's Your Number?$56,15332%10240$551$13,937,2906Fox
24Killer Elite$42,531-61%119-138$357$25,006,5687Open Road

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$455,77284%9866$4,651$1,021,0243Fox Searchlight
2The Skin I Live In$328,37282%7847$4,210$1,260,9954Sony Pictures Classics
3Like Crazy$266,514116%1612$16,657$444,5102Paramount Vantage
4Take Shelter$175,802-8%90-1$1,953$1,031,0966Sony Pictures Classics
5Born to Be Wild 3D$95,88719%490$1,957$13,964,04931Warner Bros. / IMAX
6Midnight in Paris$69,10413%54-7$1,280$55,478,96925Sony Pictures Classics
7The Double (2011)$60,193126%4534$1,338$98,5612Image Entertainment
8Spy Kids: All The Time in the World$57,758-8%98-53$589$38,355,21012Weinstein Company
9The Guard$48,965-22%39-17$1,256$5,150,73315Sony Pictures Classics
10Hubble 3D$46,294-3%20-2$2,315$29,526,07386Warner Bros. / IMAX
11Apollo 18$35,789-30%93-27$385$17,663,68810Weinstein Company
12October Baby$34,038-67%141$2,431$151,9522IDP / Samuel Goldwyn
13Don't Be Afraid of the Dark (2011)$31,928-22%52-23$614$24,020,09911FilmDistrict
14Mozart's Sister$31,77010%22-10$1,444$532,81712Music Box Films
15Le Havre$29,20149%136$2,246$100,7013Janus Films
16Revenge of the Electric Car$27,55669%85$3,445$70,6303Area23a
17Shark Night 3D$26,071-43%44-46$593$18,837,42410Relativity Media
18Breakaway$25,772-38%11-3$2,343$1,852,1966Alliance Films
19The Women on the 6th Floor$23,654-12%11-5$2,150$246,4685Strand Releasing
20Laugh at My Pain$22,835-48%39-12$586$7,673,9229CodeBlack Entertainment
21Being Elmo: A Puppeteer's Journey$21,617128%76$3,088$62,7113Submarine Deluxe
22Under the Sea 3D$21,57646%9-3$2,397$30,016,737143Warner Bros. / IMAX
23Sholem Aleichem: Laughing in the Darkness$20,472-44%21-5$975$780,76318International Film Circuit
24Weekend$20,089-17%16-2$1,256$416,3857IFC Films
25Our Idiot Brother$19,89354%35-16$568$24,791,76011Weinstein Company
26Urbanized$18,21852%32$6,073$30,1662Undefined
27The Son of No One$18,015--10--$1,802$18,0151Anchor Bay Films
28Young Goethe In Love$17,143--6--$2,857$17,1431Music Box Films
29Gainsbourg: A Heroic Life$16,1777%187$899$204,81710Music Box Films
30Space Station 3D$14,186178%43$3,547$84,439,685499IMAX
31The Other F Word$13,286--2--$6,643$15,7921Oscilloscope
32Love Crime$13,212-21%20-5$661$509,23110IFC Films
33The Mill and the Cross$13,156-4%121$1,096$211,8808Kino Lorber
34The Man Nobody Knew$12,058-10%61$2,010$119,9827First Run Features
35Sea Rex: Journey To A Prehistoric World$11,9247%100$1,192$4,356,730783D Entertainment
36Fright Night (2011)$10,903-71%26-82$419$18,298,64912Disney / DreamWorks
37Pianomania$10,496--6--$1,749$39,23724First Run Features
38Munger Road$10,072-42%9-1$1,119$258,9876Freestyle Releasing
39The Afflicted$8,694-83%6-5$1,449$200,5643Nocturnal Features
40Inni$8,403-44%52$1,681$44,7292Cinema Purgatorio
41Machine Gun Preacher$7,426-41%12-1$619$520,5047Relativity Media
42Blackthorn$7,355-57%12-4$613$145,4155Magnolia Pictures
43Higher Ground$7,029-38%20-6$351$817,13411Sony Pictures Classics
44The Black Power Mixtape: 1967 - 1975$6,145-45%9-4$683$264,3249IFC Films
45Senna$6,130-47%8-4$766$1,597,52113Producers Distribution Agency
46Charlotte Rampling: The Look$5,905--2--$2,953$5,9051Kino Lorber
47The Whale$4,917--2--$2,459$32,7609Paladin
48Tucker & Dale vs. Evil$4,634-65%17-22$273$213,5556Magnolia / Magnet
49Texas Killing Fields$4,527-21%103$453$42,2384Anchor Bay Films
50Point Blank$4,274-12%9-2$475$701,38415Magnolia / Magnet
51The Tree$4,083625%10$4,083$69,23617Zeitgeist Films
52Passione: A Musical Adventure$3,73524%2-1$1,868$253,18120Abramorama
53My Reincarnation$3,151-52%20$1,576$17,4902Long Shot Factory
54Circumstance$3,061-46%5-2$612$436,34511Roadside Attractions
55I Don't Know How She Does It$2,860-33%8-6$358$9,608,7948Weinstein Company
56Hell and Back Again$2,60766%20$1,304$22,5045Docurama Films
57The Human Centipede 2: Full Sequence$2,267-61%6-6$378$122,8905IFC Films
58Where Soldiers Come From$2,242122%53$448$38,1519International Film Circuit
59Granito: How to Nail a Dictator$2,240-65%2-2$1,120$29,5198International Film Circuit
60Giorgio Moroder Presents Metropolis (2011 re-issue)$1,936-28%91$215$20,3715Kino Lorber
61Dirty Girl$1,928159%65$321$53,6305Weinstein Company
62Detective Dee and the Mystery of the Phantom Flame$1,765-21%5-1$353$485,96110Indomina Media
63American Teacher$1,735120%21$868$30,1506First Run Features
643 (2010)$1,647112%32$549$52,5508Strand Releasing
65Paul Goodman Changed My Life$1,646-64%10$1,646$21,8823Zeitgeist Films
66Happy, Happy$1,407-22%1-1$1,407$40,1198Magnolia Pictures
67America the Beautiful 2: The Thin Commandments$1,345--1--$1,345$9,4584PMK*BNC
68OKA!$1,248-46%20$624$12,2754Dada Films
69Bellflower$1,19254%41$298$167,24214Oscilloscope
70Octubre$1,157--1--$1,157$31,87027New Yorker Films
71Restless (2011)$856-53%3-6$285$158,7418Sony Pictures Classics
72Over Your Cities Grass Will Grow$690--2--$345$42,77413Lorber Films
73Beats Rhymes & Life: The Travels of a Tribe Called Quest$6808%31$227$1,199,23618Sony Pictures Classics
74The Names of Love$668-64%21$334$509,06820Music Box Films
75The Last Circus$642132%20$321$40,02912Magnolia / Magnet
76Mysteries of Lisbon$622165%21$311$110,50714Music Box Films
77The Future$541-72%50$108$567,04315Roadside Attractions
78Limelight (2011)$437-29%10$437$57,2747Magnolia Pictures
79Project Nim$344-33%30$115$406,44218Roadside Attractions
80Summer (2011 re-issue)$342--1--$342$35,87322The Film Desk
81Bill Cunningham New York$293-30%10$293$1,508,64234Zeitgeist Films
82Restitution$242-86%10$242$2,5872Monterey Media
83Four Adventures of Reinette and Mirabelle (2011 re-issue)$153--1--$153$12,27816The Film Desk
84I'm Glad My Mother is Alive$52--1--$52$7,74610Strand Releasing