Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Weekend Actuals (Domestic) Fri, Jan. 13 - Sun, Jan. 15

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Contraband$24,349,815--2,863--$8,505$24,349,8151Universal
2Beauty and the Beast 3D$17,751,905--2,625--$6,763$17,751,9051Disney
3Mission: Impossible - Ghost Protocol$11,686,617-41%3,346-209$3,493$186,933,4065Paramount
4Joyful Noise$11,225,190--2,735--$4,104$11,225,1901Warner Bros.
5Sherlock Holmes: A Game of Shadows$8,592,657-37%3,155-448$2,724$170,192,3015Warner Bros.
6The Devil Inside$8,028,439-76%2,551266$3,147$46,375,2862Paramount
7The Girl with the Dragon Tattoo (2011)$6,660,907-41%2,674-276$2,491$87,841,7564Sony / Columbia
8War Horse$5,923,128-32%2,85673$2,074$66,095,0914Disney / DreamWorks
9Alvin and the Chipmunks: Chipwrecked$5,893,831-38%2,849-576$2,069$118,875,1195Fox
10We Bought a Zoo$5,560,781-33%2,909-261$1,912$64,049,3154Fox
11The Adventures of Tintin$4,035,024-40%2,073-933$1,946$67,740,2304Paramount
12The Darkest Hour$1,079,299-65%1,182-981$913$20,528,4734Summit
13New Year's Eve$1,038,854-67%1,092-772$951$53,692,9816Warner Bros. / New Line

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Iron Lady$5,412,9342969%802797$6,749$6,000,5553Weinstein Company
2Tinker, Tailor, Soldier, Spy$3,194,172-42%88677$3,605$15,136,7126Focus
3The Descendants$2,100,256-19%660-77$3,182$47,104,4529Fox Searchlight
4The Artist$1,193,1807%21644$5,524$8,789,9598Weinstein Company
5Hugo$1,046,468-35%545-298$1,920$54,163,1238Paramount
6The Twilight Saga: Breaking Dawn - Part 1$769,314-48%708-350$1,087$279,638,9999Lionsgate / Summit
7Carnage (2011)$710,434550%494479$1,438$1,296,8995Sony Pictures Classics
8The Muppets$573,868-58%547-689$1,049$86,409,3968Disney
9Young Adult$525,883-59%387-443$1,359$15,705,9806Paramount
10The Sitter$513,022-56%449-309$1,143$29,650,2556Fox
11A Dangerous Method$499,57279%10440$4,804$2,686,7648Sony Pictures Classics
12Happy Feet Two$484,199113%36580$1,327$61,898,3439Warner Bros.
13My Week with Marilyn$471,276-43%400-184$1,178$11,344,9868Weinstein Company
14Puss in Boots (2011)$413,017-30%316-35$1,307$147,150,14412Paramount / DreamWorks
15Jack and Jill$413,012156%298127$1,386$72,424,31810Sony / Columbia
16Tower Heist$241,800-20%260-35$930$77,539,10511Universal
17Immortals$164,65284%18759$880$83,059,93410Relativity Media
18Real Steel$141,579-31%187-26$757$85,054,19315Disney / DreamWorks
19Courageous$88,040-45%116-75$759$34,434,96716Sony / TriStar
20Moneyball$78,478-53%128-103$613$75,421,17117Sony / Columbia
21In Time$75,353-35%106-26$711$37,359,99612Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Shame$144,208-31%41-4$3,517$2,626,6317Fox Searchlight
2Pina$124,43850%63$20,740$556,6314IFC Films
3Born to Be Wild 3D$104,17719%450$2,315$15,482,79941Warner Bros. / IMAX
4Pariah (2011)$101,815-7%2413$4,242$374,1843Focus
5Extremely Loud and Incredibly Close$91,029-8%60$15,172$635,5454Warner Bros.
6Vettai$87,921--34--$2,586$87,9211UTV Communications
7Melancholia$78,282-10%676$1,168$2,823,03810Magnolia Pictures
8A Separation$71,864-22%60$11,977$313,8873Sony Pictures Classics
9J. Edgar$55,256-50%82-70$674$36,974,52210Warner Bros.
10Hubble 3D$47,85831%202$2,393$30,652,59396Warner Bros. / IMAX
11In the Land of Blood and Honey$44,09237%1811$2,450$149,7354FilmDistrict
12We Need to Talk About Kevin$42,245--2--$21,123$81,5426Oscilloscope
13Dolphin Tale$40,359-58%91-58$444$72,228,57517Warner Bros.
14Don 2$37,384--28--$1,335$3,651,6994Reliance Big Entertainment
15The Way$33,401-40%40-10$835$4,326,02215Producers Distribution Agency
16Sea Rex: Journey To A Prehistoric World$29,64555%90$3,294$4,535,792883D Entertainment
17Drive (2011)$28,827-49%322$901$34,966,21618FilmDistrict
18Under the Sea 3D$24,45416%90$2,717$30,392,596153Warner Bros. / IMAX
19The Skin I Live In$21,193-2%31-11$684$3,121,86714Sony Pictures Classics
20Margin Call$15,187-51%20-10$759$5,326,46713Roadside Attractions
21The Help$14,781-48%28-22$528$169,582,98723Disney / DreamWorks
22The Women on the 6th Floor$13,650-28%6-5$2,275$515,34715Strand Releasing
23Sing Your Song$13,459--2--$6,730$13,4591S2BN Films
24Sophomore$13,097--1--$13,097$13,0971Undefined
25Once Upon a Time in Anatolia$10,8962%10$10,896$31,8722Cinema Guild
26Midnight in Paris$10,083-34%15-6$672$56,424,56635Sony Pictures Classics
27Martha Marcy May Marlene$8,779-36%150$585$2,951,96213Fox Searchlight
28Take Shelter$6,337-43%14-7$453$1,705,34816Sony Pictures Classics
29The Mill and the Cross$4,786--5--$957$276,14118Kino Lorber
30Newlyweds$4,584--1--$4,584$4,5841Tribeca Films
31Santa Mesa$3,846--3--$1,282$3,8461Indican Pictures
32Man on a Mission$3,430--4--$858$3,4301First Run Features
33The Guard$3,201-3%110$291$5,346,59925Sony Pictures Classics
34Mozart's Sister$2,984-37%60$497$702,34422Music Box Films
35Being Elmo: A Puppeteer's Journey$2,956-68%4-5$739$267,96513Submarine Deluxe
36Domain$2,810--1--$2,810$2,8101Strand Releasing
37Blackthorn$2,65780%51$531$193,95715Magnolia Pictures
38Young Goethe In Love$2,551-54%3-4$850$113,86111Music Box Films
39The Conquest$2,547-56%5-1$509$173,67010Music Box Films
40Sholem Aleichem: Laughing in the Darkness$2,468--1--$2,468$848,90328International Film Circuit
41Addiction Incorporated$2,223--1--$2,223$9,2865Variance Films
42My Reincarnation$2,121-55%30$707$66,62912Long Shot Factory
43Crazy Wisdom$1,934204%21$967$47,1088Alive Mind Cinema
44Outrage$1,777-52%5-2$355$39,6317Magnolia / Magnet
45Elite Squad: The Enemy Within$1,64574%2-1$823$91,60710Variance Films
46Tomboy (2011)$1,45618%54$291$100,0579Dada Films
47The Whale$1,109-69%30$370$66,42119Paladin
48El Bulli: Cooking in Progress$1,108-70%10$1,108$210,36625Alive Mind Cinema
49Garbo: The Spy$1,051-55%20$526$26,8389First Run Features
50Roadie (2010)$864-68%10$864$4,8712Magnolia Pictures
51Loosies$808--1--$808$2,4861IFC Films
52Pianomania$808--1--$808$48,13634First Run Features
53Charlotte Rampling: The Look$641--2--$321$13,46611Kino Lorber
54Jane's Journey$524-29%10$524$25,38318First Run Features
55Inni$446-89%1-3$446$124,18812Cinema Purgatorio
56Battleship Potemkin (2011 re-issue)$444--1--$444$50,97053Kino International
57Khodorkovsky$417-26%10$417$29,5527Kino Lorber
58The Man Nobody Knew$369-74%10$369$173,46217First Run Features
59Hell and Back Again$341-72%1-1$341$37,20915Docurama Films
60Over Your Cities Grass Will Grow$145--1--$145$46,83423Lorber Films