Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Feb. 17 - Sun, Feb. 19

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Safe House$23,641,575-41%3,1212$7,575$77,911,1902Universal
2The Vow$23,065,077-44%2,9580$7,798$84,991,9142Sony / Screen Gems
3Ghost Rider: Spirit of Vengeance$22,115,334--3,174--$6,968$22,115,3341Sony / Columbia
4Journey 2: The Mysterious Island$19,845,282-27%3,50030$5,670$52,961,6242Warner Bros. / New Line
5This Means War$17,405,930--3,189--$5,458$19,015,7351Fox
6Star Wars: Episode I - The Phantom Menace 3D$7,966,431-65%2,6550$3,001$33,839,6662Fox
7Chronicle$7,619,383-37%2,556-352$2,981$51,098,8093Fox
8The Woman in Black$6,679,196-34%2,559-297$2,610$45,289,8143CBS Films
9The Secret World of Arrietty$6,446,395--1,522--$4,235$6,446,3951Disney
10The Grey$3,142,111-38%2,107-694$1,491$48,035,1704Open Road
11The Descendants$2,932,824-15%1,243-338$2,359$75,015,59414Fox Searchlight
12Big Miracle$2,263,515-43%1,634-499$1,385$16,707,0103Universal
13Red Tails$1,442,093-40%1,009-571$1,429$47,558,6295Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Artist$2,430,3608%8080$3,008$27,529,31913Weinstein Company
2Hugo$1,655,684-6%558-144$2,967$66,741,80813Paramount
3Underworld Awakening$1,136,686-54%826-831$1,376$61,380,4875Sony / Screen Gems
4The Iron Lady$1,063,704-8%623111$1,707$24,423,4908Weinstein Company
5One For the Money$784,938-66%933-1123$841$25,461,1474Lionsgate
6Extremely Loud and Incredibly Close$627,618-57%577-798$1,088$30,630,5959Warner Bros.
7Sherlock Holmes: A Game of Shadows$553,80268%403138$1,374$185,271,15610Warner Bros.
8Contraband$539,685-57%420-661$1,285$65,765,7056Universal
9Alvin and the Chipmunks: Chipwrecked$494,723-8%400-102$1,237$129,683,21810Fox
10Tinker, Tailor, Soldier, Spy$492,491-10%184-48$2,677$22,695,33811Focus
11Mission: Impossible - Ghost Protocol$486,056-31%275-194$1,767$207,299,47910Paramount
12The Adventures of Tintin$389,85415%30346$1,287$76,391,1709Paramount
132012 Oscar Nominated Short Films$372,042-10%13818$2,696$987,4852Shorts International
14The Girl with the Dragon Tattoo (2011)$345,043-30%189-80$1,826$101,364,9149Sony / Columbia
15Man on a Ledge$331,508-75%401-1022$827$18,377,4564Lionsgate
16We Bought a Zoo$300,033-17%287-133$1,045$73,656,6549Fox
17War Horse$298,332-34%394-108$757$78,706,2989Disney / DreamWorks
18Beauty and the Beast 3D$251,292-70%214-464$1,174$46,999,1186Disney
19Joyful Noise$219,935-55%340-346$647$30,307,8946Warner Bros.
20The Muppets$207,263-24%269-22$770$88,067,26013Disney
21My Week with Marilyn$197,841-5%120-5$1,649$13,642,95813Weinstein Company
22Albert Nobbs$193,041-30%119-32$1,622$2,360,2314Roadside Attractions
23Puss in Boots (2011)$187,050-14%163-46$1,148$148,998,02617Paramount / DreamWorks
24Jack and Jill$121,297-26%134-53$905$74,020,22315Sony / Columbia
25The Darkest Hour$98,6911334%11395$873$21,319,6969Summit
26Happy Feet Two$97,176-48%135-67$720$63,826,40014Warner Bros.
27The Twilight Saga: Breaking Dawn - Part 1$62,646-63%148-82$423$281,267,66314Lionsgate / Summit
28Agneepath$34,828-58%1320$264$1,973,5744Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1A Separation$309,08516%549$5,724$2,025,8378Sony Pictures Classics
2Pina$297,66616%7810$3,816$2,174,4949IFC Films
3Ek Main Aur Ekk Tu$230,770-64%98-13$2,355$1,026,3032UTV Communications
4Thin Ice$183,527--53--$3,463$183,5271IDP/ATO Pictures
5A Dangerous Method$152,441-26%96-11$1,588$5,171,94413Sony Pictures Classics
6Born to Be Wild 3D$149,56546%451$3,324$16,373,13046Warner Bros. / IMAX
7Rampart$125,997108%2823$4,500$210,4172Millennium Entertainment
8Love$83,178--7--$11,883$83,1781China Lion Film
9In Darkness$82,551201%1411$5,897$142,5142Sony Pictures Classics
10We Need to Talk About Kevin$71,232-15%160$4,452$604,82111Oscilloscope
11Haywire$69,716-66%79-184$882$18,751,4605Relativity Media
12Shame$66,547-21%44-8$1,512$3,720,16712Fox Searchlight
13Hubble 3D$62,13743%190$3,270$31,065,735101Warner Bros. / IMAX
14W.E.$53,016-11%203$2,651$206,9463Weinstein Company
15Under the Sea 3D$46,463164%11-1$4,224$30,579,553158Warner Bros. / IMAX
16Coriolanus$39,21525%132$3,017$321,9655Weinstein Company
17Carnage (2011)$33,441-18%35-1$955$2,420,30010Sony Pictures Classics
18Undefeated$33,165--5--$6,633$33,1651Weinstein Company
19Bullhead$32,267--7--$4,610$32,2671Drafthouse Films
20Chico & Rita$30,79649%54$6,159$60,3632GKIDS
21The Sitter$29,883-47%43-56$695$30,471,20911Fox
22Young Adult$28,822116%8752$331$16,295,03311Paramount
23Pariah (2011)$20,657-12%130$1,589$687,9228Focus
24On the Ice$17,901--4--$4,475$17,9011PMK*BNC
25The Devil Inside$14,341-59%34-61$422$53,180,7847Paramount
26New Year's Eve$12,730-80%33-122$386$54,538,01311Warner Bros. / New Line
27The Women on the 6th Floor$10,829-3%62$1,805$603,48220Strand Releasing
28Midnight in Paris$9,791-44%16-8$612$56,553,41640Sony Pictures Classics
29The Help$9,359-11%130$720$169,668,58628Disney / DreamWorks
30Sea Rex: Journey To A Prehistoric World$8,992-53%12-2$749$4,794,504933D Entertainment
31Deep Sea 3D$7,836205%20$3,918$44,490,042312Warner Bros. / IMAX
32Le Havre$7,195--7--$1,028$577,11318Janus Films
33In the Land of Blood and Honey$7,122-36%8-2$890$284,9919FilmDistrict
34An Inconsistent Truth$5,655-23%31$1,885$53,1094Rocky Mountain Pictures
35The Flowers of War$5,04053%3-3$1,680$218,8325Wrekin Hill Entertainment
36Immortals$4,967-74%29-4$171$83,502,40315Relativity Media
37Death of the Virgin$4,826-44%2-1$2,413$16,8262Indican Pictures
38Declaration of War$4,727--7--$675$34,1814IFC Films
39The Interrupters$4,209--2--$2,105$282,44830Cinema Guild
40J. Edgar$3,979-71%11-31$362$37,304,45115Warner Bros.
41The Innkeepers$3,436-52%7-6$491$74,9063Magnolia / Magnet
42The Turin Horse$3,383-63%21$1,692$17,7632Cinema Guild
43The Way$3,374-54%5-2$675$4,421,90520Producers Distribution Agency
44Michael (2012)$3,366--1--$3,366$4,5461Strand Releasing
45The Viral Factor$3,214-61%40$804$212,5965China Lion Film
46Young Goethe In Love$2,929-37%50$586$145,99516Music Box Films
47Khodorkovsky$2,9003437%10$2,900$33,05412Kino Lorber
48Kung Fu Joe$2,796-11%1-1$2,796$7,0822Indican Pictures
49Melancholia$2,770-70%5-3$554$3,023,19615Magnolia Pictures
50Vettai$2,518-23%1-1$2,518$202,5816UTV Communications
51Once Upon a Time in Anatolia$2,270-46%20$1,135$62,7337Cinema Guild
52Sholem Aleichem: Laughing in the Darkness$2,242-54%2-1$1,121$862,90133International Film Circuit
53How Much Does Your Building Weigh, Mr Foster?$1,698--4--$425$12,4304First Run Features
54Putin's Kiss$1,525--1--$1,525$1,5251Kino Lorber
55Kill List$1,463-29%40$366$19,4013IFC Films
56Over Your Cities Grass Will Grow$1,433--1--$1,433$48,33128Lorber Films
57Circus Columbia$1,284--1--$1,284$1,2841Strand Releasing
58The Skin I Live In$1,149-7%4-2$287$3,167,95819Sony Pictures Classics
59Mozart's Sister$1,118--2--$559$706,62227Music Box Films
60Being Elmo: A Puppeteer's Journey$1,080468%21$540$287,28118Submarine Deluxe
61Sing Your Song$95644%1-1$956$32,0836S2BN Films
62The Whale$67724%10$677$69,94424Paladin
63Hell and Back Again$561--2--$281$38,09920Docurama Films
64Eames: The Architect and the Painter$518--1--$518$146,07914First Run Features
65The Conquest$423-84%2-2$212$186,37215Music Box Films
66Man on a Mission$396--1--$396$8,5486First Run Features
67Take Shelter$322-38%40$81$1,724,46121Sony Pictures Classics
68My Reincarnation$319-96%20$160$82,61817Long Shot Factory
69The Autobiography of Nicolae Ceausescu$262--1--$262$28,73924The Film Desk
70Crazy Wisdom$96-6%10$96$55,46513Alive Mind Cinema