Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Weekend Actuals (Domestic) Fri, Feb. 17 - Sun, Feb. 19

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Safe House$23,641,575-41%3,1212$7,575$77,911,1902Universal
2The Vow$23,065,077-44%2,9580$7,798$84,991,9142Sony / Screen Gems
3Ghost Rider: Spirit of Vengeance$22,115,334--3,174--$6,968$22,115,3341Sony / Columbia
4Journey 2: The Mysterious Island$19,845,282-27%3,50030$5,670$52,961,6242Warner Bros. / New Line
5This Means War$17,405,930--3,189--$5,458$19,015,7351Fox
6Star Wars: Episode I - The Phantom Menace 3D$7,966,431-65%2,6550$3,001$33,839,6662Fox
7Chronicle$7,619,383-37%2,556-352$2,981$51,098,8093Fox
8The Woman in Black$6,679,196-34%2,559-297$2,610$45,289,8143CBS Films
9The Secret World of Arrietty$6,446,395--1,522--$4,235$6,446,3951Disney
10The Grey$3,142,111-38%2,107-694$1,491$48,035,1704Open Road
11The Descendants$2,932,824-15%1,243-338$2,359$75,015,59414Fox Searchlight
12Big Miracle$2,263,515-43%1,634-499$1,385$16,707,0103Universal
13Red Tails$1,442,093-40%1,009-571$1,429$47,558,6295Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Artist$2,430,3608%8080$3,008$27,529,31913Weinstein Company
2Hugo$1,655,684-6%558-144$2,967$66,741,80813Paramount
3Underworld Awakening$1,136,686-54%826-831$1,376$61,380,4875Sony / Screen Gems
4The Iron Lady$1,063,704-8%623111$1,707$24,423,4908Weinstein Company
5One For the Money$784,938-66%933-1123$841$25,461,1474Lionsgate
6Extremely Loud and Incredibly Close$627,618-57%577-798$1,088$30,630,5959Warner Bros.
7Sherlock Holmes: A Game of Shadows$553,80268%403138$1,374$185,271,15610Warner Bros.
8Contraband$539,685-57%420-661$1,285$65,765,7056Universal
9Alvin and the Chipmunks: Chipwrecked$494,723-8%400-102$1,237$129,683,21810Fox
10Tinker, Tailor, Soldier, Spy$492,491-10%184-48$2,677$22,695,33811Focus
11Mission: Impossible - Ghost Protocol$486,056-31%275-194$1,767$207,299,47910Paramount
12The Adventures of Tintin$389,85415%30346$1,287$76,391,1709Paramount
132012 Oscar Nominated Short Films$372,042-10%13818$2,696$987,4852Shorts International
14The Girl with the Dragon Tattoo (2011)$345,043-30%189-80$1,826$101,364,9149Sony / Columbia
15Man on a Ledge$331,508-75%401-1022$827$18,377,4564Lionsgate
16We Bought a Zoo$300,033-17%287-133$1,045$73,656,6549Fox
17War Horse$298,332-34%394-108$757$78,706,2989Disney / DreamWorks
18Beauty and the Beast 3D$251,292-70%214-464$1,174$46,999,1186Disney
19Joyful Noise$219,935-55%340-346$647$30,307,8946Warner Bros.
20The Muppets$207,263-24%269-22$770$88,067,26013Disney
21My Week with Marilyn$197,841-5%120-5$1,649$13,642,95813Weinstein Company
22Albert Nobbs$193,041-30%119-32$1,622$2,360,2314Roadside Attractions
23Puss in Boots (2011)$187,050-14%163-46$1,148$148,998,02617Paramount / DreamWorks
24Jack and Jill$121,297-26%134-53$905$74,020,22315Sony / Columbia
25The Darkest Hour$98,6911334%11395$873$21,319,6969Summit
26Happy Feet Two$97,176-48%135-67$720$63,826,40014Warner Bros.
27The Twilight Saga: Breaking Dawn - Part 1$62,646-63%148-82$423$281,267,66314Lionsgate / Summit
28Agneepath$34,828-58%1320$264$1,973,5744Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1A Separation$309,08516%549$5,724$2,025,8378Sony Pictures Classics
2Pina$297,66616%7810$3,816$2,174,4949IFC Films
3Ek Main Aur Ekk Tu$230,770-64%98-13$2,355$1,026,3032UTV Communications
4Thin Ice$183,527--53--$3,463$183,5271IDP/ATO Pictures
5A Dangerous Method$152,441-26%96-11$1,588$5,171,94413Sony Pictures Classics
6Born to Be Wild 3D$149,56546%451$3,324$16,373,13046Warner Bros. / IMAX
7Rampart$125,997108%2823$4,500$210,4172Millennium Entertainment
8Love$83,178--7--$11,883$83,1781China Lion Film
9In Darkness$82,551201%1411$5,897$142,5142Sony Pictures Classics
10We Need to Talk About Kevin$71,232-15%160$4,452$604,82111Oscilloscope
11Haywire$69,716-66%79-184$882$18,751,4605Relativity Media
12Shame$66,547-21%44-8$1,512$3,720,16712Fox Searchlight
13Hubble 3D$62,13743%190$3,270$31,065,735101Warner Bros. / IMAX
14W.E.$53,016-11%203$2,651$206,9463Weinstein Company
15Under the Sea 3D$46,463164%11-1$4,224$30,579,553158Warner Bros. / IMAX
16Coriolanus$39,21525%132$3,017$321,9655Weinstein Company
17Carnage (2011)$33,441-18%35-1$955$2,420,30010Sony Pictures Classics
18Undefeated$33,165--5--$6,633$33,1651Weinstein Company
19Bullhead$32,267--7--$4,610$32,2671Drafthouse Films
20Chico & Rita$30,79649%54$6,159$60,3632GKIDS
21The Sitter$29,883-47%43-56$695$30,471,20911Fox
22Young Adult$28,822116%8752$331$16,295,03311Paramount
23Pariah (2011)$20,657-12%130$1,589$687,9228Focus
24On the Ice$17,901--4--$4,475$17,9011PMK*BNC
25The Devil Inside$14,341-59%34-61$422$53,180,7847Paramount
26New Year's Eve$12,730-80%33-122$386$54,538,01311Warner Bros. / New Line
27The Women on the 6th Floor$10,829-3%62$1,805$603,48220Strand Releasing
28Midnight in Paris$9,791-44%16-8$612$56,553,41640Sony Pictures Classics
29The Help$9,359-11%130$720$169,668,58628Disney / DreamWorks
30Sea Rex: Journey To A Prehistoric World$8,992-53%12-2$749$4,794,504933D Entertainment
31Deep Sea 3D$7,836205%20$3,918$44,490,042312Warner Bros. / IMAX
32Le Havre$7,195--7--$1,028$577,11318Janus Films
33In the Land of Blood and Honey$7,122-36%8-2$890$284,9919FilmDistrict
34An Inconsistent Truth$5,655-23%31$1,885$53,1094Rocky Mountain Pictures
35The Flowers of War$5,04053%3-3$1,680$218,8325Wrekin Hill Entertainment
36Immortals$4,967-74%29-4$171$83,502,40315Relativity Media
37Death of the Virgin$4,826-44%2-1$2,413$16,8262Indican Pictures
38Declaration of War$4,727--7--$675$34,1814IFC Films
39The Interrupters$4,209--2--$2,105$282,44830Cinema Guild
40J. Edgar$3,979-71%11-31$362$37,304,45115Warner Bros.
41The Innkeepers$3,436-52%7-6$491$74,9063Magnolia / Magnet
42The Turin Horse$3,383-63%21$1,692$17,7632Cinema Guild
43The Way$3,374-54%5-2$675$4,421,90520Producers Distribution Agency
44Michael (2012)$3,366--1--$3,366$4,5461Strand Releasing
45The Viral Factor$3,214-61%40$804$212,5965China Lion Film
46Young Goethe In Love$2,929-37%50$586$145,99516Music Box Films
47Khodorkovsky$2,9003437%10$2,900$33,05412Kino Lorber
48Kung Fu Joe$2,796-11%1-1$2,796$7,0822Indican Pictures
49Melancholia$2,770-70%5-3$554$3,023,19615Magnolia Pictures
50Vettai$2,518-23%1-1$2,518$202,5816UTV Communications
51Once Upon a Time in Anatolia$2,270-46%20$1,135$62,7337Cinema Guild
52Sholem Aleichem: Laughing in the Darkness$2,242-54%2-1$1,121$862,90133International Film Circuit
53How Much Does Your Building Weigh, Mr Foster?$1,698--4--$425$12,4304First Run Features
54Putin's Kiss$1,525--1--$1,525$1,5251Kino Lorber
55Kill List$1,463-29%40$366$19,4013IFC Films
56Over Your Cities Grass Will Grow$1,433--1--$1,433$48,33128Lorber Films
57Circus Columbia$1,284--1--$1,284$1,2841Strand Releasing
58The Skin I Live In$1,149-7%4-2$287$3,167,95819Sony Pictures Classics
59Mozart's Sister$1,118--2--$559$706,62227Music Box Films
60Being Elmo: A Puppeteer's Journey$1,080468%21$540$287,28118Submarine Deluxe
61Sing Your Song$95644%1-1$956$32,0836S2BN Films
62The Whale$67724%10$677$69,94424Paladin
63Hell and Back Again$561--2--$281$38,09920Docurama Films
64Eames: The Architect and the Painter$518--1--$518$146,07914First Run Features
65The Conquest$423-84%2-2$212$186,37215Music Box Films
66Man on a Mission$396--1--$396$8,5486First Run Features
67Take Shelter$322-38%40$81$1,724,46121Sony Pictures Classics
68My Reincarnation$319-96%20$160$82,61817Long Shot Factory
69The Autobiography of Nicolae Ceausescu$262--1--$262$28,73924The Film Desk
70Crazy Wisdom$96-6%10$96$55,46513Alive Mind Cinema