Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Mar. 16 - Sun, Mar. 18

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
121 Jump Street$36,302,612--3,121--$11,632$36,302,6121Sony / Columbia
2Dr. Seuss' The Lorax$22,764,760-41%3,76923$6,040$158,387,7753Universal
3John Carter$13,569,795-55%3,7490$3,620$53,227,2482Disney
4Project X (2012)$4,044,159-64%2,922-133$1,384$48,170,0053Warner Bros.
5Act of Valor$3,733,697-47%2,765-186$1,350$62,454,0664Relativity Media
6A Thousand Words$3,632,932-41%1,8955$1,917$11,985,7532Paramount
7Safe House$2,716,795-43%1,920-224$1,415$120,209,8906Universal
8Journey 2: The Mysterious Island$2,388,320-34%1,935-590$1,234$94,994,0066Warner Bros. / New Line
9This Means War$2,141,760-43%1,660-289$1,290$50,541,5425Fox
10Silent House (2012)$2,113,800-68%2,1240$995$10,605,5442Open Road
11The Vow$2,094,103-46%2,175-303$963$121,157,3586Sony / Screen Gems
12Tyler Perry's Good Deeds$1,374,996-53%1,016-500$1,353$32,731,3294Lionsgate
13The Artist$1,042,955-50%1,155-350$903$42,108,37417Weinstein Company
14Ghost Rider: Spirit of Vengeance$859,884-56%1,024-780$840$49,742,2765Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Casa de mi Padre$2,287,239--382--$5,988$2,287,2391Lionsgate / Pantelion
2Friends With Kids$1,454,561-28%640271$2,273$4,184,5432Roadside Attractions
3Jeff Who Lives at Home$855,709--254--$3,369$855,7091Paramount Vantage
4Wanderlust$520,025-69%698-522$745$16,744,1254Universal
5Chronicle$489,090-46%432-163$1,132$63,159,0517Fox
6Hugo$487,073-22%38370$1,272$72,993,75317Paramount
7A Separation$470,880-35%2821$1,670$5,562,57012Sony Pictures Classics
8The Iron Lady$426,486-25%4569$935$28,615,75712Weinstein Company
9The Descendants$291,231-57%347-170$839$81,996,04218Fox Searchlight
10Alvin and the Chipmunks: Chipwrecked$276,449-4%286-1$967$131,648,40114Fox
11Gone$267,573-70%476-668$562$11,359,6674Summit
12Seeking Justice$249,465--231--$1,080$249,4651Anchor Bay Films
13The Woman in Black$241,607-51%305-128$792$53,473,7667CBS Films
14The Secret World of Arrietty$241,430-42%304-197$794$18,019,3665Disney
15Mission: Impossible - Ghost Protocol$237,494-24%2290$1,037$208,782,80514Paramount
16The Grey$152,78023%21968$698$51,170,0628Open Road
17Star Wars: Episode I - The Phantom Menace 3D$144,472-58%156-102$926$43,114,7136Fox
18We Bought a Zoo$141,965-25%188-40$755$74,908,77113Fox
19Big Miracle$130,975-15%236-2$555$19,792,4257Universal
20War Horse$129,47889%200114$647$79,504,53413Disney / DreamWorks
21Red Tails$91,716-20%152-26$603$49,480,7659Fox
22Sherlock Holmes: A Game of Shadows$85,691-46%125-83$686$186,677,30414Warner Bros.
23The Adventures of Tintin$80,274-43%123-30$653$77,564,03713Paramount
24Rampart$74,286-1%10648$701$771,6616Millennium Entertainment
25The Girl with the Dragon Tattoo (2011)$71,967-58%108-103$666$102,515,79313Sony / Columbia
26One For the Money$63,19079%11248$564$26,196,0598Lionsgate
27Extremely Loud and Incredibly Close$41,568-64%105-97$396$31,798,90313Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$460,536104%6244$7,428$768,9362CBS Films
2Kahaani$263,241-3%537$4,967$625,3952Viva Entertainment
3Being Flynn$146,542229%8876$1,665$266,5283Focus
4Born to Be Wild 3D$129,5936%400$3,240$17,261,18350Warner Bros. / IMAX
5Tinker, Tailor, Soldier, Spy$102,372-41%86-23$1,190$24,104,11315Focus
6We Need to Talk About Kevin$100,109-36%655$1,540$1,202,29615Oscilloscope
7Jiro Dreams of Sushi$91,214117%64$15,202$156,3542Magnolia Pictures
8Pina$85,701-29%555$1,558$3,173,98113IFC Films
9In Darkness$73,447-36%522$1,412$702,3196Sony Pictures Classics
10Footnote$67,08741%64$11,181$138,8242Sony Pictures Classics
11Hubble 3D$54,4018%20-1$2,720$31,491,161105Warner Bros. / IMAX
12Undefeated$52,829-8%218$2,516$330,8885Weinstein Company
13Sea Rex: Journey To A Prehistoric World$48,2490%120$4,021$5,033,939973D Entertainment
14The Kid With A Bike$45,933--3--$15,311$45,9331IFC Films
15Under the Sea 3D$43,46315%121$3,622$30,869,036162Warner Bros. / IMAX
16The Devil Inside$38,5191620%7767$500$53,245,05511Paramount
17A Dangerous Method$37,684-28%595$639$5,601,75217Sony Pictures Classics
18Chico & Rita$37,13071%229$1,688$247,4556GKIDS
19Coriolanus$33,805-32%212$1,610$531,2839Weinstein Company
20Thin Ice$32,843-49%41-2$801$612,3085IDP/ATO Pictures
21Albert Nobbs$30,607-20%483$638$2,846,3288Roadside Attractions
22Joyful Noise$29,777-49%65-38$458$30,920,16710Warner Bros.
23W.E.$26,704-25%20-4$1,335$428,9677Weinstein Company
24My Week with Marilyn$26,506-67%50-70$530$14,554,94417Weinstein Company
25The Salt of Life$24,283-33%133$1,868$101,6013Zeitgeist Films
26The Muppets$21,928-47%52-32$422$88,586,97617Disney
27The FP$15,465--28--$552$15,4651Drafthouse Films
28Shame$15,103-32%18-2$839$3,924,10516Fox Searchlight
29Haywire$14,263-66%69-13$207$18,934,8589Relativity Media
30Gerhard Richter Painting$13,537--1--$13,537$20,3711Kino Lorber
31Tim and Eric's Billion Dollar Movie$11,408-63%26-7$439$168,1653Magnolia Pictures
32Detachment$10,739--2--$5,370$10,7391Tribeca Film
33Natural Selection$10,375--1--$10,375$10,3751Cinema Guild
34Free Men$9,080--2--$4,540$9,0801Film Movement
35Being Elmo: A Puppeteer's Journey$8,378--2--$4,189$298,05822Submarine Deluxe
362012 Oscar Nominated Short Films$7,254-66%10-8$725$1,690,0506Shorts International
37The Forgiveness of Blood$6,928-69%9-3$770$96,7844IFC Films
38Let The Bullets Fly$6,720-43%6-4$1,120$39,8903Variance Films
39Children of Paradise (2012 re-issue)$6,286-41%1-1$6,286$20,8222Janus Films
40Carnage (2011)$5,712-66%13-6$439$2,525,38014Sony Pictures Classics
41The Women on the 6th Floor$5,542-39%4-2$1,386$656,66124Strand Releasing
42Love$5,504-64%5-10$1,101$297,3225China Lion Film
43Sholem Aleichem: Laughing in the Darkness$5,471-4%3-1$1,824$889,36337International Film Circuit
44Sing Your Song$5,127--2--$2,564$39,20110S2BN Films
45Paan Singh Tomar$4,130-46%50$826$39,5673UTV Communications
46Around June$3,060--2--$1,530$3,0601Indican Pictures
47Beauty and the Beast 3D$2,898-42%5-2$580$47,279,36310Disney
48The Understudy$2,296--2--$1,148$2,2961Indican Pictures
49Le Havre$2,279-54%40$570$600,55422Janus Films
50Ranchero$2,240-49%1-1$2,240$19,36536Indican Pictures
51Death of the Virgin$2,146--1--$2,146$24,4186Indican Pictures
52Midnight in Paris$1,821-56%4440$41$56,816,66244Sony Pictures Classics
53The Snowtown Murders$1,548-22%31$516$8,0123IFC Films
54This Is Not A Film$1,426-81%1-1$1,426$36,7863Palisades Tartan
55Addiction Incorporated$1,376-54%4-1$344$36,59714Variance Films
56Tere Naal Love Ho Gaya$1,304-79%3-7$435$177,4724UTV Communications
57Attenberg$1,161-71%10$1,161$7,7622Strand Releasing
58Sound of Noise$1,001-83%1-2$1,001$11,6752Magnolia Pictures
59Deep Sea 3D$792-88%2-1$396$44,532,689316Warner Bros. / IMAX
60The Flowers of War$752-80%2-2$376$283,2129Wrekin Hill Entertainment
61On the Ice$743-65%20$372$45,7905PMK*BNC
62Take Shelter$74262%10$742$1,729,96925Sony Pictures Classics
63Reuniting The Rubins$734--2--$367$7341Monterey Media
64The Pruitt-Igoe Myth$715-71%10$715$38,7959First Run Features
65The Skin I Live In$63213%1-4$632$3,184,08823Sony Pictures Classics
66The Long Day Closes (2012 re-issue)$501-64%10$501$2,5412The Film Desk
67Falling Away$468-73%1-1$468$6,8663Indican Pictures
68Four Adventures of Reinette and Mirabelle (2011 re-issue)$437--1--$437$19,45435The Film Desk
69The Viral Factor$325-91%1-12$325$220,1459China Lion Film
70Domain$265--1--$265$6,91410Strand Releasing
71Kung Fu Joe$250-50%10$250$12,5166Indican Pictures