Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Apr. 20 - Sun, Apr. 22

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Think Like a Man$33,636,303--2,015--$16,693$33,636,3031Sony / Screen Gems
2The Lucky One (2012)$22,518,358--3,155--$7,137$22,518,3581Warner Bros.
3The Hunger Games$14,666,007-30%3,752-164$3,909$357,066,4675Lionsgate
4Chimpanzee$10,673,748--1,563--$6,829$10,673,7481Disneynature
5The Three Stooges$9,764,214-43%3,4825$2,804$29,919,6602Fox
6The Cabin in the Woods$8,016,075-46%2,8110$2,852$27,246,2472Lionsgate
7American Reunion$5,474,565-48%3,033-170$1,805$48,518,3253Universal
8Titanic 3D$5,032,557-58%2,515-182$2,001$52,860,5743Paramount
921 Jump Street$4,750,986-28%2,427-308$1,958$127,217,1676Sony / Columbia
10Mirror Mirror$4,408,179-36%2,938-268$1,500$55,499,9324Relativity Media
11Wrath of the Titans$3,922,412-43%2,502-600$1,568$77,232,9554Warner Bros.
12Lockout$3,250,588-48%2,33527$1,392$11,219,6202Open Road
13Dr. Seuss' The Lorax$1,899,600-38%1,583-529$1,200$207,152,8658Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$688,465-23%44611$1,544$7,077,2147CBS Films
2Journey 2: The Mysterious Island$609,781-15%444-58$1,373$101,238,90711Warner Bros. / New Line
3Bully (2012)$513,059-4%263105$1,951$1,537,6704Weinstein Company
4The Raid: Redemption$473,657-51%548-333$864$3,494,5685Sony Pictures Classics
5October Baby$250,082-54%310-52$807$4,984,31626IDP / Samuel Goldwyn
6Safe House$230,270-32%301-70$765$125,607,28011Universal
7This Means War$209,502-15%29310$715$54,111,03210Fox
8The Vow$196,264-20%297-38$661$124,618,23611Sony / Screen Gems
9John Carter$168,381-51%244-202$690$69,032,6597Disney
10Woman Thou Art Loosed: On the 7th Day$158,695-75%1064$1,497$936,5292Code Black Entertainment
11Act of Valor$131,380-49%229-123$574$69,472,5389Relativity Media
12Blue Like Jazz$130,515-50%126-10$1,036$468,0742Roadside Attractions
13Jeff Who Lives at Home$129,067-39%122-61$1,058$4,029,7086Paramount Vantage
14Project X (2012)$127,44526%258113$494$54,493,9778Warner Bros.
15Ghost Rider: Spirit of Vengeance$125,786-18%175-41$719$51,538,03710Sony / Columbia
16Chronicle$101,751-34%137-28$743$64,306,82912Fox
17The Secret World of Arrietty$98,631-13%195-7$506$18,895,10010Disney
18Housefull 2$97,185-66%1210$803$1,503,0593Eros International
19The Iron Lady$71,457-27%102-44$701$29,959,43617Weinstein Company
20Alvin and the Chipmunks: Chipwrecked$70,142-27%135-18$520$132,923,50419Fox
21A Thousand Words$63,525-68%168-109$378$17,936,8797Paramount

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1To the Arctic 3D$270,228--50--$5,405$270,2281Warner Bros. / IMAX
2Marley$262,004--42--$6,238$262,0041Magnolia Pictures
3Footnote$187,326-4%939$2,014$1,353,0477Sony Pictures Classics
4Jiro Dreams of Sushi$179,887-9%77-2$2,336$1,564,5167Magnolia Pictures
5Vicky Donor$169,209--50--$3,384$169,2091Eros International
6Monsieur Lazhar$152,09836%3314$4,609$305,75226Music Box Films
7The Kid With A Bike$151,4214%8616$1,761$942,7346IFC Films
8Damsels in Distress$114,33539%4624$2,486$311,6233Sony Pictures Classics
9Born to Be Wild 3D$88,951-16%32-8$2,780$18,330,77255Warner Bros. / IMAX
10The Deep Blue Sea (2011)$83,947-6%552$1,526$761,9565Music Box Films
11Friends With Kids$70,902-44%83-30$854$7,089,9597Roadside Attractions
12Touchback$58,263-13%6919$844$141,4562Anchor Bay Films
13The Artist$55,699-44%86-35$648$44,154,51822Weinstein Company
14Hubble 3D$55,031-21%17-1$3,237$32,235,023110Warner Bros. / IMAX
15A Separation$49,301-37%59-32$836$6,930,98117Sony Pictures Classics
16A Simple Life$49,01213%134$3,770$118,4412China Lion Film
17The Woman in Black$47,237-34%90-32$525$54,279,71112CBS Films
18We Have a Pope$44,505-8%194$2,342$164,6613IFC Films
19Silent House (2012)$42,705-39%590$724$12,726,5587Open Road
20Darling Companion$39,962--4--$9,991$39,9621Sony Pictures Classics
21Casa de mi Padre$39,653-57%58-63$684$5,774,9376Lionsgate / Pantelion
22Tyler Perry's Good Deeds$35,315-52%81-44$436$34,853,5099Lionsgate
23We Bought a Zoo$35,209-25%66-17$533$75,548,24418Fox
24Under the Sea 3D$33,221-8%172$1,954$31,211,806167Warner Bros. / IMAX
25The Hunter (2012)$29,1937%134$2,246$96,1703Magnolia Pictures
26In Darkness$26,515-19%411$647$998,69711Sony Pictures Classics
27We Need to Talk About Kevin$25,948-36%41-14$633$1,682,18920Oscilloscope
28Star Wars: Episode I - The Phantom Menace 3D$23,815-12%32-1$744$43,402,10111Fox
29The Descendants$23,66514%37-4$640$82,607,82523Fox Searchlight
30Sea Rex: Journey To A Prehistoric World$23,004-16%130$1,770$5,343,0731023D Entertainment
31Beauty and the Beast 3D$22,168-31%31-8$715$47,582,00215Disney
32Goodbye First Love$21,077--4--$5,269$21,0771IFC Films
33The Salt of Life$20,47415%165$1,280$242,2498Zeitgeist Films
34Red Tails$19,085-26%39-4$489$49,825,72114Fox
35Pina$13,007-36%10-10$1,301$3,483,83718IFC Films
36War Horse$10,9652%4520$244$79,874,33618Disney / DreamWorks
37W.E.$10,634-29%15-2$709$564,68812Weinstein Company
38Coriolanus$10,573-49%14-4$755$686,14914Weinstein Company
39Undefeated$10,354-41%170$609$504,95110Weinstein Company
40Surviving Progress$9,8172162%65$1,636$16,6433First Run Features
41Boy$9,628-54%14-4$688$190,2858Paladin
42Kahaani$8,480-53%7-4$1,211$1,030,2197Viva Entertainment
43Jesus Henry Christ$8,193--3--$2,731$8,1931Entertainment One Films
44Deep Sea 3D$7,13361%10$7,133$44,581,984321Warner Bros. / IMAX
45Goon$7,100-13%160$444$4,118,6084Magnolia / Magnet
46Thin Ice$6,801-45%11-5$618$772,30010IDP/ATO Pictures
47Comic-Con Episode IV: A Fan's Hope$6,589-31%62$1,098$27,6353Wrekin Hill Entertainment
48The Island President$6,54956%2-3$3,275$55,8364IDP/Samuel Goldwyn
49Shame$6,35749%73$908$4,000,30421Fox Searchlight
50Turn Me On, Dammit!$6,17040%10$6,170$38,6334New Yorker Films
51Gerhard Richter Painting$5,888-20%3-2$1,963$124,5926Kino Lorber
52Albert Nobbs$5,649-29%153$377$2,998,23613Roadside Attractions
53The Women on the 6th Floor$5,257-22%71$751$699,00129Strand Releasing
54Downtown Express$3,474--1--$3,474$3,4741International Film Circuit
55The Day He Arrives$3,311--1--$3,311$3,3111Cinema Guild
56Rampart$3,192-72%7-14$456$947,43711Millennium Entertainment
57Detachment$3,081--4--$770$70,9226Tribeca Film
58Unraveled$2,736-70%1-1$2,736$13,3392Undefined
59Post Mortem$2,333-3%10$2,333$7,3682Kino Lorber
60The Moth Diaries$2,276--2--$1,138$2,2761IFC Films
61The Fairy$1,916795%10$1,916$10,9929Kino Lorber
62A Dangerous Method$1,856-43%3-5$619$5,700,25222Sony Pictures Classics
63The Flowers of War$1,853-55%1-2$1,853$308,16414Wrekin Hill Entertainment
64How To Grow A Band$1,625-72%21$813$8,2612International Film Circuit
65Love in the Buff$1,606-86%4-10$402$248,7034China Lion Film
66Falling Away$1,495--1--$1,495$13,1578Indican Pictures
67On the Ice$1,138-29%1-1$1,138$68,86410PMK*BNC
68Once Upon a Time in Anatolia$1,097-62%1-1$1,097$113,11616Cinema Guild
69Attenberg$1,096-30%20$548$17,1207Strand Releasing
70Carnage (2011)$938-44%5-1$188$2,545,79719Sony Pictures Classics
71Ranchero$902--1--$902$23,44941Indican Pictures
72Young Goethe In Love$749--3--$250$160,39225Music Box Films
73Sholem Aleichem: Laughing in the Darkness$710--2--$355$900,44642International Film Circuit
74The Turin Horse$624-84%1-1$624$41,77311Cinema Guild
75Four Adventures of Reinette and Mirabelle (2011 re-issue)$555--1--$555$20,00940The Film Desk
76The Whale$554--1--$554$78,67233Paladin
77My Reincarnation$520--1--$520$91,80726Long Shot Factory
78Sing Your Song$500--1--$500$44,67315S2BN Films
79The Pruitt-Igoe Myth$294172%10$294$42,76414First Run Features
80Natural Selection$111-95%1-2$111$32,7256Cinema Guild
81The FP$93-81%10$93$37,9496Drafthouse Films
82Keyhole$72-98%1-5$72$12,2203Monterey Media