'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, May. 18 - Sun, May. 20

Wide (1000+)

1Marvel's The Avengers$55,644,102-46%4,249-100$13,096$457,665,5173Disney
3The Dictator$17,435,092--3,008--$5,796$24,476,1731Paramount
4Dark Shadows$12,583,338-58%3,7550$3,351$50,721,7592Warner Bros.
5What to Expect When You're Expecting$10,547,068--3,021--$3,491$10,547,0681Lionsgate
6The Hunger Games$2,950,331-35%2,064-467$1,429$391,581,4419Lionsgate
7Think Like a Man$2,650,549-54%1,722-330$1,539$85,838,4605Sony / Screen Gems
8The Lucky One (2012)$1,778,453-57%2,005-834$887$56,934,6285Warner Bros.
9The Pirates! Band of Misfits$1,578,632-50%1,840-1239$858$25,490,1364Sony / Columbia
10The Five-Year Engagement$1,110,375-66%1,175-1394$945$27,103,0104Universal

Limited (100 — 999)

1The Best Exotic Marigold Hotel$3,230,58421%354176$9,126$8,228,0253Fox Searchlight
3Wrath of the Titans$476,327122%36095$1,323$82,520,2908Warner Bros.
4Girl in Progress$459,357-67%3220$1,427$2,137,3712Lionsgate / Pantelion
5Dr. Seuss' The Lorax$458,5956%379-76$1,210$210,191,32512Universal
6The Three Stooges$436,495-60%594-822$735$41,830,6326Fox
7Mirror Mirror$403,814-33%407-200$992$61,551,2368Relativity Media
8The Cabin in the Woods$381,566-61%448-581$852$40,551,6396Lionsgate
9John Carter$368,994-52%114-116$3,237$72,157,37911Disney
1021 Jump Street$342,953-47%261-328$1,314$135,700,23310Sony / Columbia
11Safe (2012)$294,177-80%503-1187$585$16,589,9504Lionsgate
12American Reunion$263,905-39%290-231$910$56,494,9557Universal
13The Raven$236,650-83%432-1456$548$15,545,7864Relativity Media
14Journey 2: The Mysterious Island$207,181-12%245-15$846$102,859,61515Warner Bros. / New Line
15Salmon Fishing in the Yemen$94,801-50%134-66$707$8,721,03711CBS Films
16Bully (2012)$90,153-33%204-59$442$3,120,1298Weinstein Company
17Lockout$88,102-51%191-64$461$14,291,5706Open Road
18A Thousand Words$56,901-27%110-17$517$18,374,52711Paramount
19The Artist$26,842-86%103-648$261$44,549,45126Weinstein Company

Platform (1 — 99)

1Bernie$491,436124%9559$5,173$1,124,5724Millennium Entertainment
2Crooked Arrows$256,346--55--$4,661$256,3461Branded/Peck Films
3To the Arctic 3D$217,3214%490$4,435$1,835,1695Warner Bros. / IMAX
4First Position$93,1885%4117$2,273$294,0203IFC Films
5Monsieur Lazhar$91,710-28%67-10$1,369$1,287,35630Music Box Films
6Headhunters$90,0551%3915$2,309$392,1534Magnolia Pictures
7Marley$73,433-10%55-13$1,335$1,035,4055Magnolia Pictures
8Born to Be Wild 3D$60,419-1%340$1,777$18,920,16459Warner Bros. / IMAX
9Darling Companion$58,831-10%60-4$981$419,6415Sony Pictures Classics
10This Means War$58,562-13%90-42$651$54,670,70414Fox
11Act of Valor$52,95526%96-22$552$69,978,44013Relativity Media
12Titanic 3D$50,583-68%70-87$723$57,736,2357Paramount
13Hubble 3D$50,0062%201$2,500$32,686,569114Warner Bros. / IMAX
14Jiro Dreams of Sushi$36,565-49%41-13$892$2,194,12811Magnolia Pictures
15Hysteria$35,656--5--$7,131$35,6561Sony Pictures Classics
16Under the Sea 3D$31,99228%184$1,777$31,454,302171Warner Bros. / IMAX
17Footnote$31,840-51%52-39$612$1,851,57311Sony Pictures Classics
18Sound of My Voice$30,911-46%37-9$835$249,7274Fox Searchlight
19The Secret World of Arrietty$29,7057%60-28$495$19,140,97414Disney
20Deadtime (2012)$27,552-9%16-2$1,722$77,4482Nocturnal Features
21Where Do We Go Now?$23,62154%129$1,968$47,7792Sony Pictures Classics
22FOLLOW ME: The Yoni Netanyahu Story$22,806586%1917$1,200$38,7713International Film Circuit
23We Have a Pope$22,332-33%20-6$1,117$383,1637IFC Films
24The Kid With A Bike$22,158-35%34-26$652$1,318,35110IFC Films
25The Deep Blue Sea (2011)$21,070-30%392$540$1,038,7469Music Box Films
26Damsels in Distress$20,740-65%38-74$546$800,1107Sony Pictures Classics
28Grand Illusion: 75th Anniversary Restoration$18,784150%32$6,261$36,2572Rialto Pictures
30Sea Rex: Journey To A Prehistoric World$16,922-35%120$1,410$5,524,7501063D Entertainment
31Polisse$16,568--3--$5,523$16,5681IFC Films
32God Bless America$13,464-51%151$898$55,6592Magnolia / Magnet
33Lovely Molly$12,554--5--$2,511$12,5541Image Entertainment
34Woman Thou Art Loosed: On the 7th Day$12,439-64%17-6$732$1,201,5626Code Black Entertainment
35October Baby$11,623-42%36-15$323$5,321,86330IDP / Samuel Goldwyn
36The Perfect Family$11,092-64%12-13$924$78,0653Variance Films
37Friends With Kids$10,955-18%25-11$438$7,226,51011Roadside Attractions
38Alvin and the Chipmunks: Chipwrecked$10,439-49%40-27$261$133,082,21223Fox
39The Raid: Redemption$10,336-39%15-4$689$4,063,8669Sony Pictures Classics
40Kalakalappu @ Masala Cafe$9,583-44%8-2$1,198$30,9492UTV Communications
41Elena (2012)$9,035--1--$9,035$13,2401Zeitgeist Films
42Elles$7,865-15%6-6$1,311$104,2104Kino Lorber
43A Separation$7,846-32%17-7$462$7,063,23621Sony Pictures Classics
44Virginia$6,915--5--$1,383$6,9151Entertainment One Films
45The Road (2012)$6,124-89%10-40$612$88,8712Freestyle Releasing
46American Animal$5,928--1--$5,928$5,9281Screen Media Films
47Coriolanus$5,116-10%8-3$640$749,64118Weinstein Company
48Beyond the Black Rainbow$4,957--2--$2,479$4,9571Magnolia / Magnet
50Otter 501$4,681-14%41$1,170$12,9112Paladin
51Undefeated$4,098-14%9-4$455$548,47014Weinstein Company
52The Color Wheel$3,884--2--$1,942$3,8841Cinema Conservancy
53Deep Sea 3D$3,615-32%1-1$3,615$44,613,835325Warner Bros. / IMAX
54Gerhard Richter Painting$3,284-41%30$1,095$176,07110Kino Lorber
55This Binary Universe$2,912-42%1-1$2,912$13,4523Indican Pictures
56Here$2,785--1--$2,785$23,2236Strand Releasing
57I Wish$2,763-75%3-2$921$19,7082Magnolia Pictures
58Bonsai$2,63915%21$1,320$6,7612Strand Releasing
59We Need to Talk About Kevin$2,576-51%6-4$429$1,738,69224Oscilloscope
60Surviving Progress$2,256-4%2-1$1,128$31,1587First Run Features
61Last Call at the Oasis$2,142-87%3-3$714$40,8463IDP/ATO Pictures
62Celine & Julie Go Boating (2012 re-issue)$2,136--1--$2,136$16,1843New Yorker Films
63Steve Jobs: The Lost Interview$2,121-18%11-2$193$94,6542Magnolia Pictures
64Never Stand Still: Dancing at Jacob's Pillow$1,951--1--$1,951$1,9511First Run Features
65Turn Me On, Dammit!$1,911-43%2-2$956$66,1338New Yorker Films
66Blue Like Jazz$1,828-62%7-4$261$592,5896Roadside Attractions
67The Samaritan$1,744--3--$581$1,7441IFC Films
68Quill: The Life of a Guide Dog$1,678--2--$839$1,6781Music Box Films
69The Island President$1,664-19%4-1$416$75,2338IDP/Samuel Goldwyn
70Attenberg$1,646--1--$1,646$20,44111Strand Releasing
71Grandmaster$1,61915%20$810$17,0773UTV Communications
72The Hunter (2012)$1,537-20%3-2$512$168,2167Magnolia Pictures
73This Is Not A Film$1,388--1--$1,388$63,14412Palisades Tartan
74The Salt of Life$1,226-61%2-4$613$295,71812Zeitgeist Films
75Thin Ice$1,176-6%3-1$392$789,75214IDP/ATO Pictures
76Red Tails$1,047-84%3-6$349$49,868,80818Fox
77Keyhole$959600%43$240$16,2667Monterey Media
78Payback (2012)$917--3--$306$10,4634Zeitgeist Films
79The Graduate: 45th Anniversary Reunion$873--2--$437$24,9816Rialto
80Hit So Hard$859--3--$286$25,3766Variance Films
81Goon$807-92%4-7$202$4,164,5278Magnolia / Magnet
82Michael (2012)$737--2--$369$15,15114Strand Releasing
83Nobody Else But You$611-84%1-1$611$6,2732First Run Features
84The Fairy$498-41%20$249$23,78413Kino Lorber
85Jesus Henry Christ$485-59%1-1$485$16,6585Entertainment One Films
86Lost Bohemia$429138%10$429$14,05653Impact Partners
87Touchback$427-88%3-3$142$204,0686Anchor Bay Films
88Star Wars: Episode I - The Phantom Menace 3D$293-93%1-11$293$43,455,91615Fox
89How To Grow A Band$27524%21$138$9,7786International Film Circuit
90Sing Your Song$140--1--$140$46,42919S2BN Films