Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Weekend Actuals (Domestic) Fri, May. 25 - Sun, May. 27

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Men in Black 3$54,592,779--4,248--$12,851$54,592,7791Sony / Columbia
2Marvel's The Avengers$36,686,871-34%3,918-331$9,364$523,907,2024Disney
3Battleship$11,050,470-57%3,70212$2,985$44,555,8152Universal
4The Dictator$9,276,560-47%3,0146$3,078$41,124,6642Paramount
5Chernobyl Diaries$7,955,307--2,433--$3,270$7,955,3071Warner Bros.
6Dark Shadows$7,504,387-40%3,404-351$2,205$62,987,2833Warner Bros.
7What to Expect When You're Expecting$7,127,919-32%3,0210$2,359$22,149,1672Lionsgate
8The Best Exotic Marigold Hotel$6,383,20398%1,233879$5,177$16,586,6994Fox Searchlight
9The Hunger Games$2,311,406-22%1,421-643$1,627$395,320,19110Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Think Like a Man$1,465,265-45%786-936$1,864$88,337,2066Sony / Screen Gems
2The Pirates! Band of Misfits$1,082,288-31%884-956$1,224$27,286,5925Sony / Columbia
3Bernie$870,15477%19499$4,485$2,221,9605Millennium Entertainment
421 Jump Street$660,79593%364103$1,815$136,503,52211Sony / Columbia
5The Lucky One (2012)$566,829-68%615-1390$922$58,279,6626Warner Bros.
6Mirror Mirror$482,50219%42215$1,143$62,200,7599Relativity Media
7Dr. Seuss' The Lorax$475,7854%39011$1,220$210,839,55513Universal
8The Three Stooges$322,573-26%325-269$993$42,303,9277Fox
9Chimpanzee$314,802-53%368-527$855$27,688,4486Disneynature
10The Five-Year Engagement$294,555-73%274-901$1,075$27,949,8405Universal
11John Carter$247,940-33%17561$1,417$72,473,55912Disney
12Wrath of the Titans$232,380-51%255-105$911$82,927,7569Warner Bros.
13Journey 2: The Mysterious Island$177,118-15%175-70$1,012$103,110,61116Warner Bros. / New Line
14The Cabin in the Woods$174,424-54%203-245$859$40,933,1457Lionsgate
15Girl in Progress$127,490-72%143-179$892$2,405,7633Lionsgate / Pantelion
16American Reunion$114,650-57%165-125$695$56,706,7558Universal
17Safe (2012)$62,175-79%112-391$555$16,799,1285Lionsgate
18The Raven$60,013-75%111-321$541$15,735,5035Relativity Media
19Bully (2012)$42,552-53%104-100$409$3,297,0259Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$522,996--4--$130,749$522,9961Focus
2To the Arctic 3D$225,5754%501$4,512$2,310,3466Warner Bros. / IMAX
3First Position$149,88161%5615$2,676$493,3384IFC Films
4Hysteria$138,251288%3227$4,320$194,0572Sony Pictures Classics
5Crooked Arrows$137,389-46%6712$2,051$456,8442Branded/Peck Films
6Headhunters$124,76839%456$2,773$570,5925Magnolia Pictures
7Monsieur Lazhar$113,52324%65-2$1,747$1,450,12931Music Box Films
8The Intouchables$103,507--4--$25,877$103,5071Weinstein Company
9Salmon Fishing in the Yemen$85,143-10%87-47$979$8,865,97812CBS Films
10Marley$70,341-4%53-2$1,327$1,162,9296Magnolia Pictures
11Born to Be Wild 3D$65,1818%340$1,917$19,069,21760Warner Bros. / IMAX
12Darling Companion$64,66410%611$1,060$518,4996Sony Pictures Classics
13Hubble 3D$63,07226%18-2$3,504$32,819,256115Warner Bros. / IMAX
14Where Do We Go Now?$58,261147%2513$2,330$121,5283Sony Pictures Classics
15Cowgirls n' Angels$54,675--50--$1,094$54,6751IDP/Samuel Goldwyn
16Deadtime (2012)$47,32072%13-3$3,640$156,0723Nocturnal Features
17Polisse$46,072178%1411$3,291$74,4412IFC Films
18Jiro Dreams of Sushi$44,10421%35-6$1,260$2,269,17212Magnolia Pictures
19Sound of My Voice$37,41121%425$891$310,3815Fox Searchlight
20Titanic 3D$33,431-34%42-28$796$57,801,0228Paramount
21Under the Sea 3D$31,654-1%202$1,583$31,519,651172Warner Bros. / IMAX
22A Thousand Words$30,963-46%59-51$525$18,429,08112Paramount
23We Have a Pope$28,63128%222$1,301$426,4958IFC Films
24This Means War$26,977-54%44-46$613$54,719,74715Fox
25Sea Rex: Journey To A Prehistoric World$22,22631%10-2$2,223$5,562,2071073D Entertainment
26Footnote$19,860-38%31-21$641$1,888,71712Sony Pictures Classics
27The Secret World of Arrietty$18,214-39%26-34$701$19,172,86915Disney
28The Kid With A Bike$16,543-25%20-14$827$1,347,76611IFC Films
29Elena (2012)$14,73063%21$7,365$33,8852Zeitgeist Films
30Grand Illusion: 75th Anniversary Restoration$14,730-22%30$4,910$66,7953Rialto Pictures
31Damsels in Distress$11,918-43%11-27$1,083$824,6188Sony Pictures Classics
32The Artist$11,619-57%20-83$581$44,575,36927Weinstein Company
33God Bless America$10,970-19%150$731$77,0653Magnolia / Magnet
34I Wish$10,610284%52$2,122$32,1203Magnolia Pictures
35The Deep Blue Sea (2011)$10,606-50%19-20$558$1,059,03410Music Box Films
36Chronicle$10,017-50%20-19$501$64,561,79617Fox
37Elles$9,65023%82$1,206$118,7505Kino Lorber
38Oslo, August 31st$9,564--2--$4,782$9,5641Strand Releasing
39FOLLOW ME: The Yoni Netanyahu Story$8,856-61%9-10$984$63,7754International Film Circuit
40A Separation$8,84113%10-7$884$7,078,65522Sony Pictures Classics
41Act of Valor$8,221-84%39-57$211$70,002,49814Relativity Media
42The Raid: Redemption$7,754-25%12-3$646$4,080,43110Sony Pictures Classics
43Friends With Kids$6,218-43%9-16$691$7,238,97712Roadside Attractions
44The Perfect Family$6,114-45%6-6$1,019$90,0614Variance Films
45Alvin and the Chipmunks: Chipwrecked$6,049-42%22-18$275$133,095,13724Fox
46OC87$5,733--1--$5,733$5,7331Fisher Klingenstein Films
47Deep Sea 3D$5,71458%10$5,714$44,626,354326Warner Bros. / IMAX
48October Baby$5,505-53%16-20$344$5,334,23531IDP / Samuel Goldwyn
49The Salt of Life$5,287331%42$1,322$301,73413Zeitgeist Films
50Undefeated$3,951-4%6-3$659$555,16515Weinstein Company
51Turn Me On, Dammit!$3,73695%20$1,868$71,5289New Yorker Films
52Once Upon a Time in Anatolia$3,674--2--$1,837$128,89721Cinema Guild
53Whores' Glory$3,250--2--$1,625$14,7805Kino Lorber
54Goon$2,916261%51$583$4,167,8279Magnolia / Magnet
55Beyond the Black Rainbow$2,877-42%20$1,439$11,7292Magnolia / Magnet
56Hit So Hard$2,478188%30$826$28,4197Variance Films
57Quill: The Life of a Guide Dog$2,33339%31$778$5,2972Music Box Films
58Bonsai$2,274-14%20$1,137$9,5883Strand Releasing
59Henning Mankell’s Wallander: The Revenge$2,230--1--$2,230$2,2301Music Box Films
60Gerhard Richter Painting$1,977-40%30$659$184,07411Kino Lorber
61Surviving Progress$1,966-13%20$983$35,2168First Run Features
62Tonight You're Mine$1,934--3--$645$5,0863Roadside Attractions
63Keyhole$1,83491%51$367$18,6408Monterey Media
64Coriolanus$1,724-66%4-4$431$756,02619Weinstein Company
65The Women on the 6th Floor$1,612--2--$806$711,28334Strand Releasing
66Red Tails$1,55949%74$223$49,871,44019Fox
67Virginia$1,516-78%2-3$758$11,0692Entertainment One Films
68Lovely Molly$1,423-89%2-3$712$17,9772Image Entertainment
69Jesus Henry Christ$1,257159%21$629$18,3906Entertainment One Films
70Small, Beautifully Moving Parts$1,169--1--$1,169$5,0993Long Shot Factory
71The Hunter (2012)$1,076-30%30$359$170,5448Magnolia Pictures
72The Turin Horse$938--1--$938$47,93816Cinema Guild
73Steve Jobs: The Lost Interview$913-57%7-4$130$97,2973Magnolia Pictures
74The Color Wheel$812-79%1-1$812$6,7022Cinema Conservancy
75Never Stand Still: Dancing at Jacob's Pillow$772-60%10$772$4,1522First Run Features
76Blue Like Jazz$493-73%3-4$164$594,4677Roadside Attractions
77Nobody Else But You$387-37%10$387$7,0563First Run Features
78Payback (2012)$363-60%1-2$363$12,1615Zeitgeist Films
79Star Wars: Episode I - The Phantom Menace 3D$250-15%10$250$43,456,38216Fox
80The Fairy$156-69%1-1$156$24,04114Kino Lorber