Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Jun. 15 - Sun, Jun. 17

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$34,055,474-44%4,2635$7,989$119,006,0062Paramount / DreamWorks
2Prometheus$20,712,174-59%3,44246$6,017$89,370,3012Fox
3Rock of Ages$14,437,269--3,470--$4,161$14,437,2691Warner Bros. / New Line
4That's My Boy$13,453,714--3,030--$4,440$13,453,7141Sony / Columbia
5Snow White and the Huntsman$13,265,635-42%3,701-76$3,584$122,062,6703Universal
6Men in Black 3$10,047,575-28%3,135-657$3,205$152,726,5584Sony / Columbia
7Marvel's The Avengers$8,905,467-21%2,582-547$3,449$586,794,3717Disney
8The Best Exotic Marigold Hotel$2,283,218-30%1,184-114$1,928$35,216,7137Fox Searchlight
9What to Expect When You're Expecting$1,203,381-57%1,216-871$990$38,639,3825Lionsgate
10The Dictator$1,109,454-51%1,119-532$991$57,677,7175Paramount

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$2,237,72643%17882$12,571$6,839,4624Focus
2Battleship$1,248,150-45%942-1012$1,325$62,151,8205Universal
3The Hunger Games$852,832-20%593-158$1,438$401,766,45213Lionsgate
4Dark Shadows$623,388-56%680-870$917$75,156,0166Warner Bros.
5Bernie$618,746-25%300-32$2,062$5,870,6168Millennium Entertainment
6For Greater Glory$545,121-41%380-262$1,435$4,542,5583ARC Entertainment
7Hysteria$284,37792%218134$1,304$1,059,4885Sony Pictures Classics
8Dr. Seuss' The Lorax$260,380-23%277-13$940$212,490,25016Universal
9Mirror Mirror$235,632-31%278-25$848$63,915,26412Relativity Media
10The Lucky One (2012)$213,346-40%350-52$610$59,890,5749Warner Bros.
11The Three Stooges$204,303-20%201-44$1,016$43,442,67710Fox
12Think Like a Man$201,818-40%208-79$970$90,677,9649Sony / Screen Gems
1321 Jump Street$191,780-24%220-38$872$137,982,55014Sony / Columbia
14Chernobyl Diaries$177,498-79%255-925$696$17,637,7064Warner Bros.
15The Cabin in the Woods$173,134177%224111$773$41,507,32710Lionsgate
16Something From Nothing: The Art of Rap$150,337--157--$958$150,3371Indomina Media
17The Five-Year Engagement$92,440-24%168-7$550$28,644,7708Universal
18The Pirates! Band of Misfits$91,998-34%149-168$617$29,140,9538Sony / Columbia
19Wrath of the Titans$77,466-26%105-45$738$83,550,28412Warner Bros.
20Journey 2: The Mysterious Island$75,213-20%108-18$696$103,692,73519Warner Bros. / New Line

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Intouchables$357,028-7%770$4,637$1,552,6454Weinstein Company
2Safety Not Guaranteed$296,494203%4738$6,308$439,9992FilmDistrict
3Ferrari Ki Sawaari$240,792--99--$2,432$240,7921Eros International
4To the Arctic 3D$194,06813%510$3,805$3,611,2779Warner Bros. / IMAX
5Peace, Love & Misunderstanding$133,81626%7645$1,761$284,2832IFC Films
6Your Sister's Sister$109,221--13--$8,402$109,2211IFC Films
7Lola Versus$61,77994%5248$1,188$107,9912Fox Searchlight
8Crooked Arrows$56,754-74%97-181$585$1,731,0145Branded/Peck Films
9Born to Be Wild 3D$56,21214%330$1,703$19,480,18363Warner Bros. / IMAX
10John Carter$56,079-38%79-23$710$72,996,04315Disney
11Hubble 3D$49,09536%171$2,888$33,109,130118Warner Bros. / IMAX
12Headhunters$45,524-34%40-20$1,138$937,1238Magnolia Pictures
13Chimpanzee$43,819-33%96-59$456$28,431,5959Disneynature
14Rowdy Rathore$36,980-74%32-68$1,156$744,1643UTV Communications
15Safe (2012)$35,501-35%76-35$467$17,120,0198Lionsgate
16Monsieur Lazhar$33,604-34%35-13$960$1,747,06434Music Box Films
17The Woman in the Fifth$33,011--9--$3,668$33,0111IDP/ATO Pictures
18Piranha 3DD$31,116-16%11-67$2,829$370,9043Weinstein Company
19First Position$26,667-45%36-16$741$848,3717IFC Films
20Sea Rex: Journey To A Prehistoric World$22,69919%100$2,270$5,667,3551103D Entertainment
21Deadly Renovations$22,386-47%130$1,722$92,6382Nocturnal Features
22Marley$22,366-14%19-8$1,177$1,333,6289Magnolia Pictures
23Darling Companion$20,090-55%20-31$1,005$733,8649Sony Pictures Classics
24Where Do We Go Now?$19,432-51%14-17$1,388$369,8946Sony Pictures Classics
25Girl in Progress$19,374-36%41-16$473$2,594,8786Lionsgate / Pantelion
26Jiro Dreams of Sushi$18,788-28%19-6$989$2,426,08415Magnolia Pictures
27Under the Sea 3D$17,41031%12-4$1,451$31,672,130175Warner Bros. / IMAX
28Bel Ami$16,619-56%12-4$1,385$72,8532Magnolia Pictures
29Damsels in Distress$15,85917%224$721$890,14911Sony Pictures Classics
30Footnote$15,366-31%21-4$732$1,971,11115Sony Pictures Classics
31Gerhard Richter Painting$13,6892969%65$2,282$203,52314Kino Lorber
32A Cat In Paris$13,097--8--$1,637$89,8213GKIDS
33The Raven$12,050-15%29-5$416$15,839,9928Relativity Media
34Marina Abramovic: The Artist is Present$11,041--2--$5,521$16,2871Music Box Films
35Dark Horse$10,209-25%21$5,105$30,5132Vitagraph
36The Girl From the Naked Eye$10,185--20--$509$10,1851Archstone Distribution
37Elena (2012)$9,884-31%7-6$1,412$87,5935Zeitgeist Films
38Grand Illusion: 75th Anniversary Restoration$9,39136%42$2,348$113,0186Rialto Pictures
39Polisse$8,253-33%91$917$171,3205IFC Films
40The Artist$6,969-51%21-15$332$44,667,09530Weinstein Company
41Sound of My Voice$6,819-20%13-11$525$398,7298Fox Searchlight
42Deep Sea 3D$6,18717%10$6,187$44,661,539329Warner Bros. / IMAX
43I Wish$5,633-44%9-1$626$73,9986Magnolia Pictures
44The Deep Blue Sea (2011)$5,222-21%81$653$1,087,17713Music Box Films
45OC87$4,991-36%61$832$28,7504Fisher Klingenstein Films
46Turn Me On, Dammit!$3,766144%54$753$87,97612New Yorker Films
47The Raid: Redemption$3,7253%80$466$4,101,36113Sony Pictures Classics
48The Perfect Family$2,9515%40$738$107,7217Variance Films
49Bonsai$2,869--2--$1,435$13,3976Strand Releasing
50Paul Williams Still Alive$2,855-53%21$1,428$10,4492Abramorama
51Bully (2012)$2,824-83%14-17$202$3,483,79512Weinstein Company
52The Highest Pass$2,733--1--$2,733$20,3868Cinema Libre
53The Graduate: 45th Anniversary Reunion$2,577--1--$2,577$29,79810Rialto
54Chely Wright: Wish Me Away$2,484279%30$828$10,6463First Run Features
556 Month Rule$2,435-52%1-2$2,435$11,1583Secret Identity Productions
56Payback (2012)$2,3451038%10$2,345$15,6548Zeitgeist Films
575 Broken Cameras$2,336-70%10$2,336$30,3483Kino Lorber
58God Bless America$2,255-54%7-2$322$107,6616Magnolia / Magnet
59Oslo, August 31st$2,188-61%2-3$1,094$49,2594Strand Releasing
60A Separation$1,968-39%3-1$656$7,098,49225Sony Pictures Classics
61Hide Away$1,92096%20$960$22,5794Joule Films
62Whores' Glory$1,882--1--$1,882$22,2088Kino Lorber
63Beyond the Black Rainbow$1,383-61%2-3$692$28,1275Magnolia / Magnet
64FOLLOW ME: The Yoni Netanyahu Story$1,264-69%3-3$421$86,9797International Film Circuit
65The Fairy$1,085-45%1-1$1,085$34,14917Kino Lorber
66Elles$1,054-72%2-4$527$138,3908Kino Lorber
67The Turin Horse$96118%1-1$961$50,22319Cinema Guild
68Steve Jobs: The Lost Interview$924-44%6-2$154$102,6286Magnolia Pictures
69Henning Mankell’s Wallander: The Revenge$774-59%1-1$774$10,3594Music Box Films
70The Women on the 6th Floor$666-45%1-1$666$718,90937Strand Releasing
71Nobody Else But You$620-86%20$310$14,9396First Run Features
72The Salt of Life$532-30%10$532$309,81616Zeitgeist Films
73How To Grow A Band$346-42%20$173$11,48610International Film Circuit
74Patagonia Rising$282-71%10$282$1,6742First Run Features
75Keyhole$262524%10$262$22,09911Monterey Media
76The Beat Hotel$141--1--$141$5,57112First Run Features