Grosses

'Home' a Welcome Surprise with $54.0M; 'Get Hard' Off to a Healthy $34.6M StartMarch 29, 2015 08:45 AM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected estimated first place start of $54.0 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend performance for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 68 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 24 percent stronger than the $43.64 million debut of 2013's The Croods.

Despite mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.70 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and is estimated to decline 25 percent on Sunday to gross $16.43 million. That places the film's estimated opening weekend to Friday ratio at 3.44 to 1. The film received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with an estimated $34.61 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened just below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.94 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 1.5 percent on Saturday to take in $13.14 million and is estimated to fall 35 percent on Sunday to gross $8.54 million. That places the film's estimated opening weekend to Friday ratio at 2.67 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with an estimated $22.08 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 58 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.92 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with an estimated $17.52 million. Disney's blockbuster fairy tale adaptation was down a sharp 50 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $150.02 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with an estimated fifth place take of $4.02 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.76 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with an estimated $242,152 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $60,538 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, Jun. 29 - Sun, Jul. 1

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Ted (2012)$54,415,205--3,239--$16,800$54,415,2051Universal
2Magic Mike$39,127,170--2,930--$13,354$39,127,1701Warner Bros.
3Brave$34,094,643-49%4,1640$8,188$131,768,3342Disney
4Tyler Perry's Madea's Witness Protection$25,390,575--2,161--$11,749$25,390,5751Lionsgate
5Madagascar 3: Europe's Most Wanted$11,840,276-40%3,715-205$3,187$180,036,7984Paramount / DreamWorks
6Abraham Lincoln: Vampire Hunter$6,009,612-63%3,1091$1,933$29,043,8052Fox
7Prometheus$4,921,254-50%1,951-911$2,522$118,258,1024Fox
8Snow White and the Huntsman$4,498,725-44%2,337-582$1,925$145,684,6455Universal
9Marvel's The Avengers$4,421,671-38%1,757-473$2,517$606,504,7449Disney
10People Like Us$4,255,423--2,055--$2,071$4,255,4231Disney / DreamWorks
11Men in Black 3$2,978,821-48%1,902-560$1,566$169,718,9076Sony / Columbia
12Rock of Ages$2,844,339-63%2,405-1065$1,183$35,025,9063Warner Bros. / New Line
13That's My Boy$2,240,411-71%2,363-667$948$34,419,1593Sony / Columbia
14Seeking a Friend for the End of the World$1,069,393-72%1,608-17$665$6,619,1732Focus

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$4,926,83745%854459$5,769$18,465,9546Focus
2The Best Exotic Marigold Hotel$1,104,201-32%534-207$2,068$40,425,0959Fox Searchlight
3Battleship$403,480-22%308-175$1,310$63,869,0507Universal
4The Hunger Games$397,145-36%278-136$1,429$403,768,85215Lionsgate
5Dark Shadows$393,40651%36563$1,078$76,280,7648Warner Bros.
6Safety Not Guaranteed$379,324-20%16435$2,313$1,684,0694FilmDistrict
7Bernie$322,981-34%166-54$1,946$7,263,29510Millennium Entertainment
8The Pirates! Band of Misfits$281,737337%284169$992$29,587,78310Sony / Columbia
9Dr. Seuss' The Lorax$154,535-25%202-32$765$213,218,33018Universal
10Think Like a Man$152,401-41%185-53$824$91,345,08811Sony / Screen Gems
11The Dictator$151,644-60%130-186$1,166$59,093,6767Paramount
12What to Expect When You're Expecting$135,293-63%203-208$666$40,135,9807Lionsgate
13Mirror Mirror$120,504-23%166-56$726$64,493,99314Relativity Media
1421 Jump Street$88,401-40%141-19$627$138,447,66716Sony / Columbia
15The Cabin in the Woods$76,435-45%149-47$513$41,943,44512Lionsgate
16The Three Stooges$72,567-36%117-37$620$43,809,32812Fox
17The Lucky One (2012)$65,416-46%115-87$569$60,303,98311Warner Bros.
18Chernobyl Diaries$54,859-60%145-95$378$18,026,4666Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1To Rome with Love$692,30092%2924$23,872$1,232,9722Sony Pictures Classics
2The Intouchables$312,716-10%68-6$4,599$2,579,3826Weinstein Company
3Your Sister's Sister$225,31112%9447$2,397$680,3833IFC Films
4To the Arctic 3D$217,8588%520$4,190$4,534,48411Warner Bros. / IMAX
5Beasts of the Southern Wild$169,702--4--$42,426$220,9131Fox Searchlight
6Take This Waltz$137,019--30--$4,567$137,0191Magnolia Pictures
7Teri Meri Kahani$120,857-70%940$1,286$671,4422Eros International
8For Greater Glory$103,541-58%73-87$1,418$5,313,2215ARC Entertainment
9Hysteria$79,153-47%73-63$1,084$1,556,5197Sony Pictures Classics
10Born to Be Wild 3D$58,0159%330$1,758$19,714,88265Warner Bros. / IMAX
11Hubble 3D$57,30715%14-4$4,093$33,338,692120Warner Bros. / IMAX
12Peace, Love & Misunderstanding$32,711-57%42-22$779$514,8644IFC Films
13A Cat In Paris$29,974186%122$2,498$143,2685GKIDS
14Monsieur Lazhar$28,727-14%20-5$1,436$1,851,67536Music Box Films
15Unforgivable$27,857--5--$5,571$27,8571Strand Releasing
16Headhunters$25,846-32%22-9$1,175$1,043,26510Magnolia Pictures
17Under the Sea 3D$24,57858%121$2,048$31,763,770177Warner Bros. / IMAX
18The Raven$22,027-67%78-55$282$15,983,82910Relativity Media
19Chimpanzee$21,521-57%57-25$378$28,579,27311Disneynature
20Ferrari Ki Sawaari$21,458-69%990$217$420,0463Eros International
21Where Do We Go Now?$14,786-13%213$704$432,6688Sony Pictures Classics
22Jiro Dreams of Sushi$12,307-23%11-4$1,119$2,480,09517Magnolia Pictures
23Neil Young Journeys$12,025--3--$4,008$12,0251Sony Pictures Classics
24Elena (2012)$11,010-23%103$1,101$128,5037Zeitgeist Films
25Sea Rex: Journey To A Prehistoric World$10,974-43%100$1,097$5,726,2391123D Entertainment
26Lola Versus$10,830-77%30-20$361$240,4374Fox Searchlight
27Deep Sea 3D$10,52751%21$5,264$44,693,500331Warner Bros. / IMAX
28Crooked Arrows$10,36114%13-12$797$1,804,7927Branded/Peck Films
29Marley$10,00421%123$834$1,367,90511Magnolia Pictures
30I Wish$9,65825%8-4$1,207$99,0268Magnolia Pictures
31Kumare$7,798-19%21$3,899$34,7632Kino Lorber
32The Invisible War$7,450-55%73$1,064$33,4502Cinedigm
33The Woman in the Fifth$7,026-74%7-4$1,004$99,0923IDP/ATO Pictures
34Damsels in Distress$5,845-58%8-11$731$923,33513Sony Pictures Classics
35Dark Horse$5,165-52%3-5$1,722$62,5914Vitagraph
36Turn Me On, Dammit!$4,950--4--$1,238$98,29714New Yorker Films
37Marina Abramovic: The Artist is Present$4,788-35%10$4,788$49,8103Music Box Films
38Darling Companion$4,580-64%11-3$416$767,20311Sony Pictures Classics
39FOLLOW ME: The Yoni Netanyahu Story$4,577-29%5-2$915$101,6399International Film Circuit
40God Bless America$3,86316%83$483$117,1908Magnolia / Magnet
41Grassroots$3,313-49%21$1,657$10,7982IDP/Samuel Goldwyn
42Paul Williams Still Alive$3,142-69%20$1,571$30,6044Abramorama
43Footnote$3,081-78%5-17$616$2,004,73617Sony Pictures Classics
44Bel Ami$3,065-73%6-7$511$102,1944Magnolia Pictures
45Beyond the Black Rainbow$3,025-48%30$1,008$43,8987Magnolia / Magnet
46Something From Nothing: The Art of Rap$2,774-92%1-15$2,774$288,3123Indomina Media
47Gerhard Richter Painting$2,239-65%2-2$1,120$228,60816Kino Lorber
48OC87$2,188153%31$729$33,9556Fisher Klingenstein Films
49Pink Ribbons, Inc.$2,15349%41$538$14,6215First Run Features
50Grand Illusion: 75th Anniversary Restoration$2,083-63%1-2$2,083$128,6918Rialto Pictures
51Rowdy Rathore$1,865-84%2-7$933$775,9815UTV Communications
52Quill: The Life of a Guide Dog$1,602--3--$534$10,9537Music Box Films
53Corpo Celeste$1,374--1--$1,374$7,6654Film Movement
54The Turin Horse$1,250102%20$625$52,22521Cinema Guild
55The Deep Blue Sea (2011)$1,246-74%2-5$623$1,099,32415Music Box Films
56Never Stand Still: Dancing at Jacob's Pillow$1,175--1--$1,175$6,3817First Run Features
57Oslo, August 31st$1,082-81%1-3$1,082$60,7226Strand Releasing
58Last Ride$838--1--$838$8381Music Box Films
59Chely Wright: Wish Me Away$795-48%20$398$14,2275First Run Features
60Hide Away$78070%10$780$26,3666Joule Films
61How To Grow A Band$763--12--$64$12,45112International Film Circuit
62Here$560-24%21$280$26,46412Strand Releasing
63Lost Bohemia$447--1--$447$19,76759Impact Partners
64Elles$419--1--$419$142,03610Kino Lorber
65Bonsai$378--1--$378$16,0288Strand Releasing
66The Raid: Redemption$145-88%3-3$48$4,104,90915Sony Pictures Classics
675 Broken Cameras$135-98%1-5$135$48,6435Kino Lorber
68Nobody Else But You$75-89%1-2$75$17,2858First Run Features