Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Weekend Actuals (Domestic) Fri, Jul. 20 - Sun, Jul. 22

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$160,887,295--4,404--$36,532$160,887,2951Warner Bros.
2Ice Age: Continental Drift$20,416,978-56%3,8865$5,254$88,840,2842Fox
3The Amazing Spider-Man$10,887,111-69%3,753-565$2,901$228,611,4253Sony / Columbia
4Ted (2012)$10,011,610-55%3,214-89$3,115$180,431,4254Universal
5Brave$6,024,987-46%2,899-493$2,078$208,774,1735Disney
6Magic Mike$4,291,432-52%2,606-484$1,647$101,966,4594Warner Bros.
7Savages$3,398,880-64%2,336-299$1,455$40,055,0753Universal
8Tyler Perry's Madea's Witness Protection$2,253,074-60%1,540-464$1,463$60,289,6224Lionsgate
9Madagascar 3: Europe's Most Wanted$1,350,946-63%1,261-1024$1,071$207,626,2017Paramount / DreamWorks
10Katy Perry: Part of Me 3D$1,148,494-70%1,123-1609$1,023$22,612,7063Paramount

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,831,471-51%895-29$2,046$36,087,9599Focus
2To Rome with Love$1,420,891-42%552-192$2,574$11,107,9935Sony Pictures Classics
3Dark Shadows$1,209,814433%412173$2,936$78,620,97411Warner Bros.
4Beasts of the Southern Wild$763,443-3%12948$5,918$2,855,1424Fox Searchlight
5Marvel's The Avengers$620,411-56%495-252$1,253$615,058,42512Disney
6Snow White and the Huntsman$427,405-58%409-268$1,045$152,589,3158Universal
7The Best Exotic Marigold Hotel$416,791-36%288-54$1,447$43,852,77112Fox Searchlight
8Prometheus$310,395-68%312-247$995$125,113,4897Fox
9Rock of Ages$282,9454%32267$879$37,966,4356Warner Bros. / New Line
10Men in Black 3$260,264-70%266-231$978$175,476,7279Sony / Columbia
11Abraham Lincoln: Vampire Hunter$184,370-76%266-389$693$36,485,3915Fox
12The Hunger Games$182,237-35%190-22$959$405,227,71118Lionsgate
13People Like Us$164,645-79%227-734$725$11,814,2854Disney / DreamWorks
14Bernie$161,686-25%1041$1,555$8,368,79413Millennium Entertainment
15Safety Not Guaranteed$157,160-54%124-58$1,267$2,940,6897FilmDistrict
16Battleship$125,565-48%172-56$730$64,996,17510Universal
17The Pirates! Band of Misfits$114,019-35%189-43$603$30,724,02213Sony / Columbia
18What to Expect When You're Expecting$113,425-36%192-29$591$40,954,15810Lionsgate
19Dr. Seuss' The Lorax$86,005-40%167-1$515$213,949,50521Universal
20The Dictator$47,796-54%105-56$455$59,617,06810Paramount

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Intouchables$313,547-12%918$3,446$7,072,7029Weinstein Company
2To the Arctic 3D$187,486-10%520$3,606$5,968,74614Warner Bros. / IMAX
3Cocktail (2012)$172,174-73%960$1,793$1,027,1212Eros International
4Take This Waltz$131,654-11%6921$1,908$833,6344Magnolia Pictures
5That's My Boy$71,942-77%84-88$856$36,931,0896Sony / Columbia
6Bol Bachchan$70,192-69%46-52$1,526$1,155,6953Fox International Pictures
7Your Sister's Sister$66,690-57%65-36$1,026$1,356,6646IFC Films
8Born to Be Wild 3D$61,3433%330$1,859$20,080,16268Warner Bros. / IMAX
9The Three Stooges$53,445-49%53-19$1,008$44,160,31215Fox
10The Queen of Versailles$51,326--3--$17,109$51,3261Magnolia Pictures
11Hubble 3D$49,604-22%13-1$3,816$33,726,544123Warner Bros. / IMAX
12Trishna$42,03344%1613$2,627$84,6672IFC Films
13Chimpanzee$41,816-28%80-39$523$28,898,72014Disneynature
142016: Obama's America$33,1825%43$8,296$80,1342Rocky Mountain Pictures
15Mirror Mirror$28,945-43%59-32$491$64,829,63717Relativity Media
16Under the Sea 3D$23,681-15%8-2$2,960$31,933,976180Warner Bros. / IMAX
17Hysteria$22,94675%357$656$1,698,19310Sony Pictures Classics
18For Greater Glory$22,423-59%33-9$679$5,557,7248ARC Entertainment
19Damsels in Distress$20,980261%5950$356$970,11516Sony Pictures Classics
20Headhunters$17,209-3%17-3$1,012$1,152,23013Magnolia Pictures
21Neil Young Journeys$17,2014%112$1,564$84,0954Sony Pictures Classics
22Deep Sea 3D$16,32623%20$8,163$44,795,640334Warner Bros. / IMAX
23Sea Rex: Journey To A Prehistoric World$15,939-37%100$1,594$5,833,5011153D Entertainment
24The Magic of Belle Isle$15,58569%7-1$2,226$46,4883Magnolia Pictures
25Easy Money (2012)$14,665-41%20$7,333$52,0512Weinstein Company
26A Cat In Paris$13,514-22%180$751$231,2818GKIDS
27Dark Horse$12,818106%104$1,282$101,4887Vitagraph
28Elena (2012)$11,999-6%71$1,714$175,23310Zeitgeist Films
29Hara-Kiri: Death of A Samurai 3D$10,920--1--$10,920$10,9201Tribeca Film
30The Well-Digger's Daughter$10,273--3--$3,424$10,2731Kino Lorber
31The Imposter$10,202-54%10$10,202$41,7432Indomina Releasing
32Where Do We Go Now?$9,160-33%12-1$763$491,62511Sony Pictures Classics
33Unforgivable$9,05844%3-1$3,019$90,4474Strand Releasing
3430 Beats$8,624--15--$575$8,6241Roadside Attractions
35Monsieur Lazhar$8,569-47%8-2$1,071$1,935,45239Music Box Films
36The Obama Effect$7,122-92%21-4$339$103,9612ARC Entertainment
37Ballplayer: Pelotero$5,784-72%5-5$1,157$35,8652Strand Releasing
38The Deep Blue Sea (2011)$5,514182%1-2$5,514$1,110,67718Music Box Films
39Jiro Dreams of Sushi$4,967-51%5-3$993$2,527,41920Magnolia Pictures
40The Invisible War$4,950198%43$1,238$47,9125Cinedigm
41Crazy Wisdom$3,64524%21$1,823$78,31035Alive Mind Cinema
42Red Lights (2012)$2,648-74%20$1,324$17,1562Millennium Entertainment
43Union Square (2012)$2,527-82%2-2$1,264$26,8902Dada Films
44Darling Companion$2,460513%62$410$776,97914Sony Pictures Classics
45Oslo, August 31st$2,341--1--$2,341$65,5529Strand Releasing
46I Wish$2,285-46%52$457$124,76711Magnolia Pictures
47Kumare$2,234-57%20$1,117$59,6705Kino Lorber
48Bel Ami$2,08447%1-1$2,084$117,2107Magnolia Pictures
49Marley$1,971-45%2-4$986$1,393,49014Magnolia Pictures
50Turn Me On, Dammit!$1,76914%21$885$114,87317New Yorker Films
51Gerhard Richter Painting$1,557-29%10$1,557$237,49119Kino Lorber
52Paul Williams Still Alive$1,187221%10$1,187$35,1907Abramorama
53Elles$1,151-78%3-2$384$153,86013Kino Lorber
54Beyond the Black Rainbow$1,114-33%40$279$54,26910Magnolia / Magnet
55Hide Away$1,044--1--$1,044$29,6049Joule Films
56China Heavyweight$1,007-14%43$252$8,0793Zeitgeist Films
57Pink Ribbons, Inc.$815320%20$408$19,7048First Run Features
58The Salt of Life$781-53%10$781$315,30721Zeitgeist Films
59Alps$780-70%1-1$780$4,9922Kino Lorber
60Runaway Slave$745-85%10$745$11,5933Rocky Mountain Pictures
61Payback (2012)$730--1--$730$17,28913Zeitgeist Films
62The Color Wheel$525-20%21$263$15,67210Cinema Conservancy
63Nobody Else But You$350-80%1-2$350$24,62511First Run Features
64FOLLOW ME: The Yoni Netanyahu Story$231-52%20$116$109,76212International Film Circuit
65Crazy Eyes$84-93%1-1$84$6,1063Strand Releasing